1. 将下面一段话翻译成英文,英语好点的来
摘 要 Abstract
随着信息化发展,网络营销的优势已经突显,网络营销可以降低企业的成本,减少企业的门面费用,同时也能够通过网络交流工具及时有效地了解消费者的需求和意愿,调整企业的产品和服务,还可以提高消费者的购买效率,节约消费者时间等。
The advantages of network marketing have stood out prominently along with the information-based development; it can rece the cost of an enterprise, cut down the expenses for shop fronts, at the same time it can understand the needs and wants of consumers effectively through the use of network communication tools, thereby ly adjusting the procts and services; it can also enhance the purchase efficiency of consumers and save time for them.
江西省的中小企业在本省经济中的地位非常重要,中小企业的发展和成长也直接影响到该省的经济发展。随着信息技术水平的发展,中小企业也逐渐意识到传统营销方式的弊端,很多中小企业也开始尝试网络营销,建立公司自己的网站。但是由于该省的发展起步晚,网络普及范围还存在局限性、物流服务起步晚等传统因素影响,江西省中小企业网络营销还存在很多问题,整体水平仍然偏低。本文将讨论江西省中小企业网络营销现状、存在的问题以及应对的策略。
The small and medium enterprises (SMEs) in Jiangxi command an important position in the province’s economy, and their growth and development has a direct impact on the economic development of the province. In view of the advancement in the level of information technology, SMEs graally realize the shortcomings of traditional way of marketing and many have started to try network marketing by setting up their own websites. However, e to the late start of the province’s development, there exists a limitation in the network coverage and a late start for the logistic services, all these traditional factors have created lots of problems to the network marketing of SMEs in Jiangxi Province, and the overall level is still on the low side. This paper shall conct discussions on the present situation on the network marketing of SMEs in Jiangxi, the current existing problems and the relevant coping strategies.
【关键词】中小企业;网络营销;现状;策略
Key words: small and medium enterprise; network marketing; present situation; strategy
【英语牛人团】
2. 现在购物与传统购物的区别 的英语作文
The traditional marketing and the network marketing information dissemination of the advantages and disadvantages of traditional marketing communication1(1) the advantages and disadvantages of traditional marketing communication advantages network marketing information communication can not completely replace the traditional marketing mode of transmission of information, because the information consciousness and the information ability is not high, people's living habits, working mode, values have not complied with the global information development trend, the network 's application is very limited. Secondly, online shopping is the first payment to, the customer and the proct cannot meet directly, so that the customer can use tactile, olfactory and other sensory experience directly, so the online virtual stores despite the rich content, but also tends to increase the probability of wrong mistakenly purchase purchase. At the same time, some consumers to network marketing proct quality concerns, the customer to global enterprises within the framework of the credible degree of validation can not start, which will increase its remote shopping risk, so as to choose the traditional marketing way of spreading information. (2) the traditional marketing information dissemination shortcoming in the traditional marketing in enterprises of publicity, advertising and marketing strategies are directed to all consumers, advertising is huge and has blindness. In addition, the traditional marketing communication is often limited to a particular region, at the same time by buying time or the limitation of print period, the target group easy to miss, and the dissemination of information is difficult to retain, is very difficult to ensure that the information is not consumer. In the traditional media advertising marketing effectiveness is more difficult to test, evaluate, to calculate how many people receive advertising information, not the statistics how many people are influenced by advertisements and make the decision of purchase. The 2 network marketing information advantages and disadvantages (1) marketing information network transmission has the advantages of network marketing information can increase the economic benefit of information dissemination in network marketing, business network is fully effective acquisition, transmission of information in the best way, it reces the communication cost, is a modern enterprise to develop new procts, develop new markets and expand cooperation is the most powerful means. Network management is to low cost, the user is wide, without restrictions of time and space, fast, convenient wait for an advantage to develop rapidly. The network marketing information to accelerate the marketing speed and scope of enterprises to join the Internet, e-mail, electronic webpage and online advertising, can expand the range of collection and transmission. The use of online browser queries within a few minutes, so that customers can see worldwide needed information and proct catalog. The network marketing information could help the small and medium enterprises to understand the market and develop their own chances of some small and medium enterprises because of lack of funds and do not have the ability to develop the international market, so you can use the Internet to carry out marketing activities, not only to rece costs, improve efficiency, but also the use of advanced Internet, quick information transmission function, the small and medium-sized enterprise information resources extension to the whole world, to realize the information sharing.
传统营销与网络营销信息传播方式的优缺点 1.传统营销信息传播的优缺点 (1)传统营销信息传播的优点 网络营销的信息传播方式还不能完全替代传统营销的信息传播方式,因为全民的信息意识和利用信息的能力还不高,人们的生活习惯、工作方式、价值观念还没有顺应全球信息化向前发展的趋势,对网络的应用十分有限。其次,网上购物是先付款后得物,顾客与产品不能直接见面,使得顾客不能利用触觉、嗅觉等感官直接感受产品,因此网上的虚拟商店尽管内容丰富,但往往也会增加了错购误购的几率。同时,一些消费者也对网络营销的产品质量心存疑虑,顾客对全球范围内企业的信誉可靠程度的验证无从下手,这些都会增大其远程购物的风险,从而选择传统营销的信息传播方式。 (2)传统营销信息传播的缺点 在传统营销中企业的宣传、广告和营销策略都是针对所有的消费者,广告费巨大且具有盲目性。另外,传统营销的信息传播往往局限于某一个特定的区域内,同时受购买时段或刊期的限制,目标群体容易错过,并且所传播的信息难以保留,很难保证信息不被消费者遗忘。再者就是传统媒体发布广告的营销效果是比较难以测试、评估的,无法准确测算有多少人接收到所发布的广告信息,更不可能统计出有多少人受广告的影响而做出购买决策。 2.网络营销信息传播的优缺点 (1)网络营销信息传播的优点 ①网络营销信息传播可以增加经济效益 在网络营销信息传播中,企业经营入网是充分有效地获取、传送信息的最佳途径,它降低了信息传播的成本,是现代企业开发新产品、拓展新市场和扩大合作最有力的手段。网络经营正以低成本、用户广、无时空限制、快捷、方便等优势迅速发展起来。 ②网络营销信息传播加快了市场营销的速度和范围 企业加入互联网络,通过电子邮件、电子网页和网上广告,可以扩大收集与传递的范围。利用网上浏览器的查询,可以使顾客几分钟内看到全世界范围内的所需信息和产品目录。 ③网络营销信息传播可以帮助中小企业了解市场和发展自己的机会 一些中小企业由于资金不足而又没有能力开拓国际市场,所以可以借助互联网开展国际营销活动,不但可以降低成本,提高效率,还能利用Internet先进、快捷的信息传递功能,把中小企业的信息资源推广到全世界,实现信息的共享。
如果多了,你可以摘抄一些!!!!!!!!!
3. 寻求翻译中译英
The development of network marketing is amazing speed to the traditional marketing, caused great impact, enterprise, especially small and medium enterprises must realize the importance of the network marketing, it is different from traditional marketing's unique advantages, have specific marketing methods, the enterprise marketing strategy formulation in the process of the traditional marketing, not just rely on smes, e to the limitation of the network marketing, more suitable for new marketing methods, such as Internet search engine marketing, network marketing and pr, etc, but also have their own limitations and its risk is formidable, network is a good platform, enterprise how to use the traditional marketing, network marketing is the combination with complete marketing strategy, marketing, but also how the enterprise in the process of development must face problems.
4. 哪个好心人能帮帮我啊,帮我翻译一下,我有急用,谢谢!!
Network Marketing Advantage and SME development strategy Network Marketing Network Marketing is through the Internet, electronic information and other means to the greatest extent possible to meet customer needs, capture the market and increase profitability marketing activity. In recent years, as internet penetration in China, consumer demand has been personalized and market competition intensifies, A new marketing approaches -- Network Marketing emerged. Corporate promotional procts through the web site and publish information, the information has not only changed the way of communication, expand the channels of trade enterprises, and the procts and increase the competitive edge of enterprises. Network Marketing with the advantage of the socio-economic and technological development, the graal formation of a buyer's market, the seller is keen competition, consumer demand for the variety and variability, as compared with traditional marketing network marketing has the following advantages. A lower their costs. Traditional marketing methods, enterprises need to rent a fixed storefront, employing many managers. Internet, commodity trading, the corporate business is in a "virtual market" for the network environment, therefore, enterprises without storefronts sales can be exempted from payment of rent, utilities and save labor costs, greatly recing printing and mailing costs. enterprises with low-cost competitive advantage. Business on the Internet to disseminate information, we can take the initiative to disseminate and may change at any time, without large burden of selling advertising. Online dissemination of information dissemination of a broad area, not just directed at any particular region or country It can be rapid dissemination of information goods to the whole world. 2 • Rece inventory. Traditional marketing methods, enterprises in order to rece the cost of purchases, but a large number of purchase, not only constructed over the liquidity will increase their operational risks. Network Marketing businesses under way in the receipt of customer orders, repeatedly ordering manufacturers to achieve "zero inventory" recing inventory pressures. • rece transaction sector. In the traditional business model, enterprises and businessmen to come up with much of the funding for developing distribution channels, Let great share of the profits to the distributors, users have had to bear the ultimate high prices. Internet transactions will break this limitation, it enables manufacturers and consumers direct links bypassing the traditional business models of brokers, so that prices are more reasonable. • 4 to lower proct prices. Network marketing conditions, enterprises can rece costs and save marketing and circulation costs and lower proct prices possible. And customers via the Internet on a global scale required for most procts at preferential prices, even bypass brokers direct orders to procers, which will lower prices. 5 • satisfy indivial demands. Enterprises through the network to collect customer feedback, and let the customers involved in proct design, development, proction, to provide each customer a unique, personalized procts or services, to achieve one-to-one marketing, really ensure that the needs of clients for the center. 6 • good two-way communication. The Internet is an interactive multimedia, we can use text, voice, transmit images of procts or services to display information to all customers, customers via the Internet from different angles to see the three-dimensional procts all real images, or even partial enlarged positioning, Proct specifications, technical standards, methods, warranty information in writing elaborate, rational consumer procts in the all-round understanding, comparing, and then make the purchase decision. Enterprises through their own websites to provide e-mail free discussion areas customer demand information and specific requirements, as well as issues of common online advice and answer so as to better serve their clients. 7 •tti to high efficiency. To the traditional ways, consumers buy goods have to spend a great deal of time for the selection, purchase and payment settlement, This process anywhere from a few minutes to more than a few hours, plus time to and from the distance, consumers spent great time and effort. Modern society is accelerating the pace of life, people's leisure time diminishing will cherish more leisure time, fully enjoy life, to go out in the frequency of getting lower and lower. And Network Marketing can save consumers time and effort to improve efficiency
5. 哪位英语高手帮忙翻译下,谢谢!
加上后面的关键词是这样:
In recent years, with the popularity of the Internet, network marketing as a popular business model has made great development. The insurance company under the network economic environment, must establish the new network marketing mode. This article from the status of the domestic insurance instry, the traditional marketing and online insurance marketing of insurance status and problems of their own to do the analysis, compared the advantage of online insurance marketing: expand famous degree, enhance the competitiveness of enterprises; fast and convenient, without the limitation of time; the information is rich, easy to consumers the full selection. While facing the insurance on the network marketing mode is single, the issue of network security, legal laws and regulations is diseased wait for a problem to carry on the analysis, and proposed to solve these problems as well as multi-channel integration of consumer-centric portfolio strategy; construction safety information system and network system; accelerate to modify and improve related laws and regulations, standardize the conct of insurance business solutions measures of. Key words: insurance enterprise, network marketing, network insurance, marketing mode.
不加后面的关键词是这样:
In recent years, with the popularity of the Internet, network marketing as a popular business model has made great development. The insurance company under the network economic environment, must establish the new network marketing mode. This article from the status of the domestic insurance instry, the traditional marketing and online insurance marketing of insurance status and problems of their own to do the analysis, compared the advantage of online insurance marketing: expand famous degree, enhance the competitiveness of enterprises; fast and convenient, without the limitation of time; the information is rich, easy to consumers the full selection. While facing the insurance on the network marketing mode is single, the issue of network security, legal laws and regulations is diseased wait for a problem to carry on the analysis, and proposed to solve these problems as well as multi-channel integration of consumer-centric portfolio strategy; construction safety information system and network system; accelerate to modify and improve related laws and regulations, standardize the conct of insurance business solutions measures of.
希望对你有帮助...
6. 50积分送急:哪位英语高手能帮我翻译论文摘要啊
Abstract
This article elaborates how does the main content revolve the Chinese traveling enterprise to carry on the network marketing the question development.
First, this article begins from the Internet and the tourism development tendency, the affirmation has taken the tourism new marketing pattern the traveling network marketing necessity, and pointed out the Chinese tourism must develop, the network marketing could be its inevitable choice.
Next, through to takes along Cheng Wang the analysis if with the traditional traveling marketing contrast two aspects, elaborated separately took along the key and the traditional marketing pattern existence malpractice which the regulation succeeded. The traditional marketing existence lacks the post-sale service consciousness, the technical content is low and the neglect traveling image question, is these factors is restricting the Chinese tourism advance, but takes along the regulation the success then lies in the full use network marketing the superiority breakthrough tradition marketing limitation, breaks the space and time the limit and the solution information unidirectional dissemination shortcoming.
Finally, the insufficient union network marketing superiority which existed in view of the traditional marketing in put forward some proposals. Develops traveling instry time vigorously in China, will achieve between the conformity traveling resources, the government and the enterprise strengthens the interaction the marketing pattern to be able to be the stair which the Chinese tourism To Development. 其实未必过了四级就能懂,英语中政治和经济术语本来就挺难学,不是搞这方面的人上哪知道去.
.
7. 网络营销方面的翻译!
Amazon excellence as the world's largest retailer of Chinese books, the Chinese one of the largest online mall, make unremitting efforts to focus on the customer experience, providing customers with low prices, convenience, there is a wide range of choices of procts, customer demand for primary work with a full range of services. According to customer needs at different stages, to take a variety of network marketing, such as search engine marketing (SEM), search engine optimization (SEO), site specific banner ads, e-mail marketing, viral marketing online marketing technology to enhance marketing efficiency, the establishment of marketing functions, and more use of Internet marketing the conversion of the marketing strategy and improve the corporate marketing model, driven the rapid development of enterprises to become successful B2C e-commerce operators, as well as high-quality resources, logistics, after-sales service conditions, and further to become the representative of the Chinese e-commerce shopping websites, highlights the network marketing companies in e-commerce play an important role.
Excellence Model of the Amazon network marketing from the consumer e-commerce trends and changes in psychological characteristics and constraints at the present stage of development of consumer marketing analysis of psychological factors to explore the face of a modern enterprise network specific psychological consumers in order to break through the traditional business way of thinking, inherent in the reform of marketing strategy, marketing approach for enterprises to build a new operation mechanism.
Key words: Internet Marketing e-commerce customer experience
8. 找有关网络营销的外文资料
Internet marketing, also referred to as online marketing or eMarketing (or e-Marketing), is the marketing of procts or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
Business models
Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.
Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies. In 2008, The New York Times working with comScore published a first estimate to quantify the user data collected by large Web companies. Counting four types of interactions with company sites plus the hits from ads served from advertising networks, they found the potential for collecting upwards of 2,500 pieces of data on average per user per month.[1]
Advantages
nternet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase procts and services at their own convenience: An internet marketing campaign puts an organization's message in front of consumers precisely when they want it.
However, internet marketing isn't a panacea. It still requires intelligent planning and careful execution. Emphasize business goals and use methods such as CVP analysis when determining strategy and the overall effectiveness of marketing campaigns.
There are a few important characteristics that differentiate Internet marketing from "off-line marketing":
- One-to-one vs. one-to-many approach: The targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search marketing, where the users find advertisements targeted to specific keywords that the users asked for(1).
- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience are people who do a certain activity (upload pictures, have blogs, etc.) instead of just expecting that a certain group of people will like their new proct or service.
- Measurability: Almost all aspects of an online campaign can be traced, measured, and tested. The advertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
- Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked. On the other hand, someone driving a car who sees a billboard, will at best be interested and might decide to get more information at some time.
Internet marketing, as of 2007, is growing faster than other types of media.[citation needed]Since exposure, response and overall efficiency of Internet media is easier to track than traditional "off-line" media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Increasingly, however, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing, i.e. how the Internet affects in-store sales, etc., instead of siloing each medium. The effects of Multi-Channel Marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
Limitations
Because Internet marketing requires customers to use newer technologies than traditional media, not all people may get the message. Low speed Internet connections are one barrier. If companies build overly large or complicated web pages, some Internet users struggle to download the information on dial up connections or mobile devices.
From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. However, it is an instry standard for e-commerce vendors to have liberal return policies and in store pick up services to reassure customers.
A survey of 410 marketing executives listed insufficient ability to measure impact, a lack of internal capability, and difficulty convincing senior management as the top three barriers to entry for large companies looking to market online. [2]
[edit] Security concerns
For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. Some companies that buy customer information offer the option for indivials to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.
Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an indivial is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.
Another major security concern that consumers have with ecommerce merchants is whether or not they will receive exactly what they purchase. Trustworthy, reliable merchant performance has been a consumer concern since the inception of ecommerce, and to date, merchants have attempted to address these concerns by investing in and building strong consumer brands (Amazon, eBay, Overstock.com), and by leveraging merchant / feedback rating systems and ecommerce bonding solutions. All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable procts and services. In addition, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to address problems after they actually do occur.
[edit] Effects on instries
Internet marketing has had a large impact on several instries including music, banking, and flea markets, as well as the advertising instry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.[3] In the music instry, many consumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition to buying CDs.
More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 150 million U.S. alts now bank online, with a high growth rate. The increasing speed of Internet connections is the main reason for the fast growth. Of those indivials who use the Internet, 44% now perform banking activities over the Internet.
Internet auctions have gained popularity. Unique items that could previously be found at flea markets are being sold on eBay instead. eBay has also affected the prices in the instry. Buyers and sellers often look at prices on the website before going to flea markets and the eBay price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.
The effect on the ad instry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[4][5][6] PricewaterhouseCoopers reported US Internet marketing spend totalled $16.9 billion in 2006 [7].