1. 我想要一篇 某产品的英文营销策划
我是中国人来我不懂什么英源文营销策划
我直懂中文营销策划,希望你喜欢O(∩_∩)O哈哈~
我也是营销系学生,不过我运气好,找到了一个网站,里面有个版区是"我是总监"http://bbs.e-cmc.cn/forum-index-62.html里面全是营销高手在回来案例的问题,真的有专家回答.在里面转转,还真能学到些营销前辈们的实战经验,对我们营销学生来说,真的很有效果,建设你去注册,随时到里面去走走,考试案例啊什么的!还真有行!
2. 关于网络营销论文摘要中翻英文
In this paper, the meaning of network marketing and an overview of the content on the basis of the detail the advantages of network marketing, analysis of our corporate network of marketing and development of the main problems, focusing on a corporate network at this stage of our development strategy for marketing , fully illustrated online marketing strategy at the feasibility of the implementation of China's enterprises, the validity and urgency.
3. 高手帮忙翻译关于【市场营销】的论文英文摘要★高分悬赏
The skin care procts in the domestic market, is the first marketing model shop at the mall or the establishment of a special counter until Avon, Wei-tzu such an international brand with its unique marketing model into the Chinese market, we started noticing skin care Commodities of the importance of marketing mode. However, there are many skin care brand is not because the poor quality of their procts and withdraw from the market, but because its not form a complete, and its procts suitable for the marketing mode to support its development.
This paper seeks to explore ways to find a skin care marketing its best model portfolio, cultivating their own core competitiveness, so that consumers concern, understanding, acceptance and brand loyalty generated, in order to achieve the life cycle of skin care procts extension.
In this paper, through a combination of theory and practice, and skin care procts from the current market and consumer demand factors starting with skin care market has been the main marketing mode, which identify the problems and propose solutions. Skin care procts market forecast of the future trend of development, has broken through the traditional marketing model, the bold ideas of a new marketing model. Without a marketing mode is the most perfect, but in line with its own attributes of skin care procts marketing model is the best.
4. 医药营销英文摘要
Communicate the importance of marketing and inevitability, and drugs as a special kind of commodity, the marketing is also very special, the manufacturers are very focused on this powerful marketing strategy competitive weapons. Pharmaceutical enterprises in order to achieve good performance of the main attention to the quality of the proct, followed by various forms of communication through their own proct information delivered to achieve the communication and marketing goals.
Key words to communicate the marketing strategy of Chinese medicine
5. 我想要一片营销计划方面的英文摘要是否又哪位大哥能提供
1.subject
2.keywords
3.object of your marketing plan
4. 4p's plan
(1)price
(2)proct
(3)place
(4)promotion
5.ads(广告)
6.PR(公关)
7.MANAGEMENT OF PLAN
8.CONTROL OF PLAN
6. 高手帮忙翻译关于【市场营销】的论文英文摘要★高分悬赏★
Abstract: As one marketing based on economic science, behavioral science and modern management theory on the basis of applied science in guiding enterprises to adapt to market needs and conct effective marketing activities, increase market competitiveness and market share etc. play an important role. From the introction of domestic marketing to mature through a long process. Studies on marketing in China in the development process of the review, analysis of the market and the dissemination of marketing knowledge in China, application status, and to predict the future development of 趋势, combined with Chinese characteristics and prospects of development of marketing theory, should create a line with China's own characteristics, the community, and to guide Chinese enterprises and China's economic success with distinctive Chinese characteristics, marketing science, to meet the challenges of the new economic era.
Key words: Situation Marketing Marketing in China
7. 求一篇有关市场营销英文的论文5000字
First, services marketing. Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth. Second, network marketing. Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions. It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend. Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage. Third, green marketing. The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand. Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .
8. 如何针对外国客户制定一份英文的营销策划最好有范文可以参考一下~~
呵~~~蓝野“首席运营官”的思路也不大对……
高端客户/驻外使节是该本杂志的读者,换个角度说,也就是广告的受众群体,而非是杂志的广告客户。真正的广告客户,应该是瞄准这群高素质精英群体来进行营销的产品或服务提供商,如奢侈品、高档消费品、旅游、文化、餐饮、娱乐、房屋中介等品类,他们才是你广告销售的直接对象!
针对你的问题,我觉得合理的思路和流程如下:
1、目标人群调查:首先了解你的目标读者状况(总体、分区域),最好是定性、定量的都有一定的了解:定量的了解一下他们的数量、分布、人口统计学特性(年龄、婚姻状况、家庭构成)等大致情况,定性的了解他们的消费能力、消费习惯、消费行为特点和日常消费链构成;
2、市场探查:根据你掌握的目标读者状况,了解一下按他们的消费链特点,与其相关的产品或服务类别有哪些?除我上面所举的一些品类之外,应该也还有一些。接下来了解这些品类中间,市场状况如何,竞争环境如何,市场潜力(饱和度)如何,行业/品类领导企业、潜力企业都有那些?
3、杂志内容计划了解:尽可能详细的了解杂志的编辑计划,看是否有什么连续专题、特别专题的准备,了解每期可能偏重的产品行业或品类,同时也了解杂志编辑的内容灵活程度,了解软宣的配合可能性。
4、整理商业计划书:将你前期调研发现的问题,结合你的销售目标、了解到的编辑计划,并针对实际状况,定出几个重点品类,每个品类中再按可能性排出几个关键客户,根据强势客户、潜力客户、短线客户的不同特点和需求,定出差异化的销售策略,并分解出销售计划;
5、先将销售计划整理成商业计划书,向总公司或上级主管提交,争取尽快获得市场推广计划的批准,并申请一定的推广预算;
6、根据重点品类中的不同客户群体,除制订相应的广告套装之外,要积极发展一些专题计划、主题活动、配套软文等增值内容,以广告营销结合线下推广的可延展性来增加广告客户的兴趣,并留下一些合作的潜力信号以吸引其进一步谈判。
7、针对一些潜力客户(增长率高但市场占有率小)可准备一些整合的广告打包方案,将以往一些闲置的广告资源充分利用起来,低价整合进广告套装中,让客户理解到,这样可以在广告费不大幅提升的前提下显著增强广告主的知名度!
8、发行渠道拓展: 除了常规的定点入户直投渠道外,可以考虑将杂志的发行渠道增加进一些高端精英人群、高级商旅人群常接触的点,如高档酒店、会所、健身房、酒廊、餐厅等等,以拓宽杂志的高端人群覆盖面,提升杂志的广告价值;
9、体验创新:利用杂志创造一些可供潜在用户试用广告客户产品和体验服务的机会,将广告客户的产品与服务试用作为广告套装中的增值服务,并利用一些反馈吸引机制,搜集目标读者给出试用感受和建议,并整理反馈给广告客户,以更好的改进他们的产品和服务,进一步增强杂志与广告客户间的合作深度,提升杂志在同类媒体中的服务差异化价值。
粗略的谈了谈我的看法,你自己再整理整理,按这样步骤做下去,基本应该可以了,当然你也可以根据实际状况作调整,如果有问题,欢迎继续讨论。
9. 如何写营销规划英文版
建议去看一下英文版策划书。中文直接翻译过去的策划书在格式和一些语法上都会与纯英文的策划书有区别。