1. 可口可乐的英文广告语，最好有最新的英文广告语
1886 请喝可口可乐
1904 新鲜和美味 满意——就是可口可乐
1905 可口可乐—保持和恢复你的体力 无论你到那里，你都回发现可口可乐
1906 高质量的饮品
1907 可口可乐—带来精力，使你充满活力
1908 可口可乐，带来真诚
1909 无论你在哪里看到箭形标记，就会想到可口可乐
1911 尽享一杯流动的欢笑
1917 一天有三百万！（人次）
1920 可口可乐---一种好东西从九个地方倒入一个杯子
1922 口渴没有季节
1923 口渴时的享受
1925 真正的魅力
1925 六百万一天（人次）
1926 口渴与清凉之间的最近距离--可口可乐
1927 在任何一个角落
1928 可口可乐--自然风韵，纯正饮品
1929 世界上最好的饮料
1932 太阳下的冰凉
1933 一扫疲惫，饥渴
1935 可口可乐--带来朋友相聚的瞬间
1937 美国的欢乐时光
1938 口渴不需要其它
1939 只有可口可乐
1940 最易解你渴
1941 工作的活力 可口可乐属于----
1942 只有可口可乐，才是可口可乐 永远只买最好的
1943 美国生活方式的世界性标志----可口可乐
1945 充满友谊的生活 幸福的象征
1946 世界友谊俱乐部---只需5美分
1946 yes
1947 可口可乐的品质，是你永远信赖的朋友
1948 哪里好客，哪里就有可乐
1949 可口可乐----沿着公路走四方
1850 口渴，同样追求品质
1951 好客与家的选择
1952 你想要的就是可乐
1953 充满精力---安全驾驶 仲夏梦幻
1955 就像阳光一样带来振奋
1956 可口可乐---使美好的事情更加美好 轻轻一举，带来光明
1957 好品味的象征
1958 清凉，轻松和可乐
1959 可口可乐的欢欣人生 真正的活力
1961 可口可乐，给你带来最佳状态
1963 有可乐相伴，你会事实如意
1964 可口可乐给你虎虎生气，特别的活力
1965 充分享受可口可乐
1966 喝了可口可乐，你再也不会感到疲倦
1968 一波又一波，一杯又一杯
1970 这才是真正的，这才是地道货 可口可乐真正令你心旷神怡
1971 我原拥有可乐的世界
1972 可口可乐---伴随美好时光
1975 俯瞰美国，看我们得到什么
1976 可乐加生活
1980 一杯可乐，一个微笑
1982 这就是可口可乐
1985 一踢；一击；可口可乐
1989 挡不住的感觉
1993 永远是可口可乐
1994 永远是可口可乐
1995 这是可口可乐
1996 这是可口可乐
下面是英语！
1886 please drink the Coca-Cola 1904 fresh and delicacy satisfaction - - is the Coca-Cola 1905 Coca-Cola - maintains and restores your physical strength, regardless of you arrive at there, you return to the discovery Coca-Cola 1906 high grade drinks 1907 Coca-Cola - to bring the energy, causes your vital 1908 Coca-Cola, brings sincerely 1909, regardless of where you are at to see the sweepback mark, will think the Coca-Cola 1911 will enjoy a cup mobile to laugh heartily for 1917 one day to have 3,000,000! (people) 1920 Coca-Cola---One kind of good thing pours into a cup from nine places 1922 not to have the season 1923 to be thirsty thirstily the time to enjoy 1925 true charm 1925 6,001,000 days (people) 1926 thirsty and the cool between point blank range--Coca-Cola 1927 in any corner 1928 Coca-Cola--The natural graceful bearing, in the pure drinks 1929 worlds under the best drink 1932 sun icy cold 1933 one sweeps exhaustedly, hunger thirsty 1935 Coca-Cola--Brings the instantaneous 1937 US's happy time which the friend gathers 1938 thirsty not to need other 1939 only then the Coca-Cola 1940 easily to solve your thirsty 1941 work the vigor Coca-Cola to belong---- 1942 only then the Coca-Cola, is the Coca-Cola forever only buys the best 1943 American way of life the worldwide basis symbol----The Coca-Cola 1945 fill the friendship the life happy symbol 1946 world friendship club---Only needs 5 cent 1946 yes 1947 Coca-Cola the qualities, is friend who you forever trust 1948 where hospitable, where has may the happy 1949 Coca-Cola----Walks four sides along the road 1850 thirstily, similarly the pursue quality 1951 want with family's choice 1952 you are hospitably may happy 1953 fill the energy---The safe driving midsummer the illusion 1955 look like the sunlight to bring equally rouses 1956 Coca-Cola---Causes the happy matter to be happier gently at one fell swoop, brings the symbol which bright 1957 good savor 1958 cool, relaxed and may the happy 1959 Coca-Cola delighted life true vigor 1961 Coca-Cola, brings the optimum condition to you 1963 to have may accompany happily, you meet the fact pleasant 1964 Coca-Cola for you the tigerish vitality, the special vigor 1965 enjoyed the Coca-Cola 1966 to drink the Coca-Cola fully, you will not feel again a weary 1968 wave another wave, a cup of another cup of 1970 this was true, this was the typical goods Coca-Cola makes your completely relaxed 1971 me have originally truly may the happy world 1972 Coca-Cola---Follows the lovely time 1975 bird's eye view US, looked that we obtain anything 1976 to be possible Le Jia to live a 1980 cup to be possible to be happy, smiles 1982 this is the Coca-Cola 1985 one kicks; As soon as strikes; The Coca-Cola 1989 cannot block the feeling 1993 forever are the Coca-Cola 1994 forever is Coca-Cola 1995 this is Coca-Cola 1996 this is the Coca-Cola
2. 可口可乐销售的22种渠道，求英文版的，最好的资料来源的网址，也是要英文版的，project要用到，谢谢。
22 sales channels
1, the traditional retail channels such as food stores, food stores, shopping malls, markets and other non-staple food.
2, the supermarket channel including the independent supermarkets, chain supermarkets, hotels and shopping malls supermarkets, wholesalesupermarket, supermarkets, warehouse style supermarket.
3, parity mall channel mode of operation and the basic phase, but the difference is bigger scale, and gross profit is lower. Parity mall to earn a profit by large passenger flow, high sales, therefore in the beveragebusiness is often used to encourage the purchase FCL, lower pricestrategy.
4, the grocery store channels are usually located in the residential area,residential use or temporary building and kiosk to food, beverage, alcohol and tobacco business, spices and other necessities of life, such as convenience stores, convenience stores, grocery stores, canteen etc..These channels are widely distributed, Business Hours longer.
5, the department store channel in operating a variety of daily instrial procts based integrated retail stores. Besides, internal food supermarketfood counters, many fast food restaurants, rest with cold hall, Coffee hall or cold counter.
6, shopping and service channel is to operate non beverage proctsmainly various kinds of professional and service instries, often have totake beverage business.
7, a restaurant channel is various grades of hotels, restaurants,restaurants, including Coffee Pavilion, bar, cold drink shop etc.
8, fast channel fast food restaurants often lower prices, high traffic, meal time is short, and sales of large.
9, street vendors channel is not fixed housing, at the side of the streettemporary land stands, poor equipments, selling food and drinks stalls,pedestrian oriented mainly to provide procts and services, to drink as the main mode of consumption.
10, the instrial and mining enterprises and channel is the instrial and mining enterprises to solve employee work drinks, break the heatstroke prevention and holiday drinks distribution problems, the public order way to provide drinks to the workers.
11, office channels by the corporate offices, organizations, agencies andoffices of public funds to buy, entertaining guests or on holidays granted to employees.
12, army barracks channel from military logistics supply, to solve the daily life, training and military officers and soldiers treat, holiday party needs, the general is a grocery store, operating in the food, beverage, daily supplies,sales mainly to the soldiers and their families.
Place boarding ecation 13, college channel colleges in the canteen,canteen, Coffee cold drink shop, for students and teachers providelearning, life and other aspects of the beverage and food service.
14, primary and secondary schools set up in primary school, middle school,channel occupation, high school and primary school in private, nonboarding school canteen, mainly to provide after-school students to thebeverage and food service (some schools offer after-school beverage and food service, some schools offer students morning snacks, lunch service at the same time, provide drinks).
15, in-service ecation channel is set up in the school, staff ecation,professional skills training schools, in-service further ecation institutionsof the canteen, mainly to the school personnel to provide drinks and food service.
16, sports channel is set up in the sports and fitness places selling drinks,food, alcoholic drinks and tobacco counters, main body fitnessprofessionals to provide procts and services; or to set up in thecompetition venues in the food and beverage counter, mainly to provideprocts and services to the audience.
17, entertainment channel set up in entertainment (such as cinemas,concert hall, dance hall, playground etc.) of the food and beverage counter,mainly to provide beverage service to entertainer.
18, the traffic window channel airport, train station, bus station, wharf in places such as a train, plane, ship and provide beverage service place.
19, hotel accommodation, catering, entertainment channel as one of thehotels, restaurants, hotels, guest houses and other places bar or buffet.
20, the tourist attractions channel is set up in the tourist attractions (such as parks, natural landscape, cultural landscape, city landscape, landscape history and various cultural venues) to provide services to tourism and visitors of the food and beverage vending point. General fixed place, thecounter transactions, sales of large, high price.
21, the third aspects of consumer channels that wholesalers, wholesale markets, wholesale center, commodity exchange to wholesale business as the major form of beverage sales channels. The channel is not consumer facing, intermediate links is the circulation of commodities.
22, other channels refers to various trade fairs, food fair, bazaars,promotions and other marketing beverages form and place
I hope useful to you！
3. 关于可口可乐的国际营销的案例 帮忙回答
1. What is the primary basis for Coke’s past international marketing success? Is it only advertising?
No, it isn’t. Except advertising. It also took the following measures.
(1) The company often tailored the flavor, packaging, price to match the tastes in specific markets
(2) Local managers were assigned responsibility for sales and distribution programs of Coke procts to reflect the marked differences in consumer behavior across countries.
2. Given the growing political and economic uncertainty, what changes can Coke make to it’s global marketing strategy?
In my opinion ,because of the political and economic uncertainty .Coke should think locally and act locally
3. What is the real meaning of “think locally and act locally”? Can and should this marketing philosophy always work? Why?
It means that Coke should make decision according to the specific environment in different countries. It will always work .If one company want to develop in a good way in different countries, it should adopt itself to the environment of the specific country. it is the way to meet the needs of certain country.
4. 可口可乐的营销策略是什么
之前，可口可乐发生过以新产品完全取代经典可乐的重大营销失误。
而我对专可口可乐和百事的观点属就是：可口可乐更甜。喝了之后会觉得更渴。
而且，现在的明星效应很严重，百事的明星团队更加庞大，不管是在海外，还是国内，都远超可口可乐。所以在品牌的国际化（消费者心目中更加时髦的）上，可口可乐竞争不过百事。
补充一下，如果你觉得有用的话，
可口可乐的经典可乐被代替事件，
在美国引起了相当大的负面反应，
他放弃了原始的可乐配方，想用“新可乐”来代替。
可是，可口可乐对于美国民众而言，其意义已不是他口味本身，对许多美国人而言，可口可乐这个品牌已经象棒球一样的成为了美国的一种习俗了。
所以，在美国产生了相当大的抗议声明。
Coke is it! (NO!)
Coke was it!!!!
参考资料：我记得《市场营销》的书上有过这个案例！