topshop營銷分析

1. TOP SHOP怎麼樣

英國的品牌，很平民的價格，我指的是在英國而已。在別的國家，價格就有點小貴了。款式什麼都挺好，面料也舒服，是個不錯的選擇。

2. topshop天津有店嗎

有，在大悅城2樓，名品街挨著CPU的一個店

3. zara的市場營銷策略的英文文獻

這些都是國外網站上的，沒有中文翻譯的，看不懂的話試試翻譯器，查查字典什麼的，我要是給你翻譯怕誤導你。

Zara: Cool Clothes Now, Not Later

Ask any urban European female under the age of 30 and chances are she has shopped at Zara, the clothier whose inexpensive but stylish offerings have attracted a cult following. Zara also sells men』s fashions, again aimed at the stylish and youthful.

Mathieu Soto, a college tennis player from France with dark eyes and devastating good looks, was asked to compare Zara to The Gap, the U.S. - based clothing giant with a major presence in Europe. His response: 「I don』t know. I』ve never shopped at The Gap.」

Most U.S. young alts have never shopped at Zara, but that seems likely to change in the near future. In the past five years Zara has grown from 179 stores mostly in Spain to 450 stores in 29 countries including the United States and Canada. Zara now has stores in New York, New Jersey, Miami, and Toronto—with more on the way.

While Zara is unlikely to displace The Gap in the U.S. market, they are certain to offer U.S. consumers an option previously unavailable to them. They have a sound if unusual marketing strategy in which logistics plays an important role. Logistics also plays an important role in Zara』s growth plans, notably its expansion into the U.S. market.

Zara』s Marketing Strategy

Zara』s marketing strategy focuses on proct variety, speed-to-market, and store location. It is also notable for what it excludes. Zara does not advertise in the traditional sense. If you want to find out what』s currently available at the Zara stores you have two options: go to the web site or go to the store. Zara puts 10,000 different items on the store shelves in a single year. It can take a new style from concept to store shelf in 10-14 days in an instry where nine months is the norm. In its primary European markets, Zara locates its stores close together. Visitors comment that Zara in Madrid is like Starbucks in a major U.S. city—you see another store on every street corner.

Zara』s Toronto store is located just north of the center of downtown in a major shopping district dense with malls and lined with stand-alone stores and giant office buildings. The potential for intense competition is clear.

「These office buildings are full of the people we want as customers. We want them to stop in at lunch or after work. We want to see them often, so we have to change what we have on the shelves,」 said Zara』s Toronto store manager. 「They could shop in a lot of other stores, so we have to make it worth their time to come here.」

This also helps explain why the company does not advertise. If a Zara customer wants to know what Zara has, he or she must go to the store. The stock changes often, with most items staying on the shelf for only a month, so the customer often finds something new and appealing. By the same token, if the customer finds nothing to buy this visit, the store』s regular customers know that tomorrow or next week—sometime soon—new goods will be on Zara』s shelves. That makes it worth another visit.

Zara relies heavily on store employees for market information. If a customer looks at a sweater and comments, 「That would look really nice with a cowl collar,」 an employee can relay that information to Spain where managers decide whether or not to proce the suggested item. If they decide to make it, they can put it on the shelf in Toronto in two weeks or less, partly because they ship by air. Ocean shipping would add at least another ten days to the time it takes to get the proct in front of the customer, undermining the speed-to-market and proct variety strategy.

The Role of Logistics
Putting the variety of goods on the shelves in Toronto and other North American stores requires an unusual, though not unique, logistics strategy for the fashion instry. Zara air expresses goods from its single distribution center in Spain, usually in small quantities. In the 1970』s, The Limited used a similar strategy to support its test marketing, air expressing small quantities of new styles from Asia to U.S. stores. In Zara』s strategy, however, the speedy shipments are part of the core strategy, not just test marketing. Zara also ships frequently, allowing lower inventories while serving its multinational market from a single distribution center in Spain.

「We receive shipments o n Tuesday and Saturday, which means that we have different items in the store at least twice a week. While each shipment replenishes items that sell well, each also includes new items. That』s why our customers come in often,」 the Toronto store manager said. 「We might get ten of one item and five of another. We』re constantly testing.」

The density of Zara』s store locations in Europe helps achieve logistics efficiencies. They can fill trucks for frequent shipment in markets close to proction and ship larger quantities by air to more distant stores. Zara keeps transportation costs low on the supply side, since most of the proction takes place in Spain. This contrasts radically to most large fashion manufacturers, which rely on low cost manufacturing in Asia and South America, but then pay higher inventory costs and move goods to market more slowly.

The air express strategy also allows Zara to maintain a multinational market presence with only one distribution center. They trade higher transportation costs for lower warehousing and inventory costs. Add to this the idea that fast transportation
supports the proct-innovation strategy that is the heart of Zara』s marketing, and the importance of logistics in Zara』s marketing strategy is clear.

The Results and the Future

Zara』s parent company, Inditex, reached $2.7 billion in 2001 revenue. This made it the fastest growing clothing manufacturer in the world. Zara, Inditex』s fastest growing division, turns its inventory twice as fast as major competitors, with an inventory-to-sales of 7% compared to an instry average of 14%. Their profitability in European operations (15%) is fifty percent higher than that of its major competitors. Zara manufactures 80% of its clothing in Europe, with most of the remaining 20% is sourced in Mexico.

While top managers are understandably closed-mouthed about their plans, Zara seems ideally positioned to penetrate the U.S. market in a major way. With some manufacturing already in Mexico, they could easily open a second distribution center aimed directly at the U.S. market. This would make their youth-oriented styles widely available in the world』s most lucrative market.

Question 1 – Zara』s Business Model and Competitive Analysis

Zara, the most profitable brand of Inditex SA, the Spanish clothing retail group, opened its first store in 1975 in La Coruña, Spain; a city which eventually became the central headquarters for Zara』s global operations. Since then they have expanded operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe, the Americas, Asia and Africa. Throughout this expansion Zara has remained focused on its core fashion philosophy that creativity and quality design together with a rapid response to market demands will yield profitable results. In order to realized these results Zara developed a business model that incorporated the following three goals for operations: develop a system the requires short lead times, decrease quantities proced to decrease inventory risk, and increase the number of available styles and/or choice. These goals helped to formulate a unique value proposition: to combine moderate prices with the ability to offer new clothing styles faster than its competitors. These three goals helped to shape Zara』s current business model.

Zara』s Business Model
Zara』s business model can be broken down into three basic components: concept, capabilities, and value drivers. Zara』s fundamental concept is to maintain design, proction, and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. José María Castellano, CEO of Inditex stated that "the fashion world is in constant flux and is driven not by supply but by customer demand. We need to give consumers what they want, and if I go to South America or Asia to make clothes, I simply can't move fast enough." This highlights the importance of this quick response time to Zara』s operations.

Capabilities of Zara, or the required resources needed to exploit the opportunities and execute this conceptual strategy, are numerous for Zara. Zara maintains tight control over their proction processes keeping design and manufacturing in-house or with some strategic partnerships located nearby Headquarters. Currently, Zara maintains 80% of its proction processes in Europe, 50% in Spain which is very close to La Coruña headquarters. They have strategic agreements with local manufacturers that ensure timely delivery and service. Through these strategic partnerships and the benefits brought by this proximity of manufacturing and operational processes, Zara maintains the flexibility necessary to design and proce over 12000 new items annually. This capability allows Zara to achieve their strategy of expedited response to consumer demand.

Value drivers for Zara are both tangible and intangible in the benefits that are returned to all stakeholders. Tangibly, Inditex, the parent company of Zara, has 11.02% net margin on operations and their market capitalization (Equity – market value) is

4. top shop 是怎樣使用的

不假，mlb的帽子並不是全都是new
era生產，mlb除了授權new
era之外還有其他很多牌子都有授權，你這個是純mlb的，並不是其他任何授權的品牌生產的

5. topshop和hollister哪個好

這個看你個人喜歡什麼樣的風格啦。TOPSHOP主要是英倫高街你可以去搜搜Beyonce 還有Cara那些很多明星都很喜歡穿著街拍或紅毯的。他們家牛仔褲是一大亮點有四個款型我上次在尚品網訂了幾條還不錯因為它在中國沒有實體店，只能從它那兒訂。至於hollister嘛是南加州美式比較性感的適合海灘風的那種在內地好像也沒有實體店。兩個價位總體來說差不多，可能TOPSHOP還要稍微便宜些。希望採納哦 謝謝

6. 【轉載】教你如何在Topshop上購物!

第一個是New in this week就是本周新款，這個不用解釋了吧，反正LZ一般就先看一遍這個，瀏覽下有木有靠譜的，中意的~
第三個叫「Edited」 這個厲害了，裡面就是編輯的推薦款啰，基本大熱的，當下流行的，賣的好的，評價比較高的款式都會在這一塊裡面出現，新手可以關注下，款式不多，但件件都是不太會失手的單品！ 好了，NEW這塊介紹完畢，我們來看下一個板塊： Clothing
此板塊分類非常細致，方便顧客挑選自己需要的單品~來張截圖看一下！ 第一個 DRESS 連衣裙不用LZ多解釋了吧~
第二個和第三個分別是 TOPS 和 JERSEY TOPS
Jersey有運動衫的意思，這兩個的區別LZ的理解是 TOPS是一些比較正式的上衣，襯衫，而Jersey Tops就是些打底衫，小背心，運動衫之類的偏向於休閑款 第四類 Knitwear 針織衫開衫線衫這些都包括在內 第五類 Jackets&Coats 夾克外套皮衣大衣皮草這些都屬於這個類別 第六類 Jeans 牛仔褲 第七類 Trousers&Leggings 長褲（包括休閑類和通勤類），打底褲 第八類 Shorts 熱褲短褲運動短褲 第九類 Skirts 半身裙長的短的都有 第十類 Playsuits 連體褲 第十一類 Tights&Socks 絲襪過膝襪短襪褲襪類，款式很齊全，顏色也有很多種選擇 第十二類 Lingerie&Nightwear 字面上就可以看出啊，屬於內衣類，裡面內衣內褲睡衣神馬的應有盡有~
第十三類 Swimwear 這個類別里不光有一些泳裝，還有些去沙灘是可以套在比基尼外面的沙灘裝個人覺得還蠻實用的~
這下面還有四大類別，分別是：TALL PETITE MATERNITY MINI
這也是TOPSHOP實體店裡會分類掛在那裡的一些衣服 TALL是TOPSHOP專為身材高挑的人專門設計的一個系列 PETITE則是專為身材嬌小的女孩設計挑選的系列 MATERNITY里包括一些孕婦裝，也有比較大碼的衣服，適合媽媽們穿 MINI就是給寶寶們准備的衣服啦~不過暫時MINI的衣服不多，TS可能以後要慢慢開發這個市場滴~
最下方的LAST CHANCE TO BUY就是一些很熱門~要斷貨的款式之類的 這里說下關於郵寄地址的問題地址直接些拼音都沒問題，只要記得把城市以及CHINA寫上去就好，最重要的是一定要加一個電話號碼！！！！中文到底可不可以，確實不知道，因為沒有試過！！後面會細說的！購物網站是支持亞洲送貨的Unique和Boutique是TS近年來推出的兩條走高級精緻路線的LINE，兩個詞語都來自於法語，Unique直譯是獨一無二的，特有的意思，而Boutique則是流行精品的意思 當然，這兩個系列的價格也是走精品路線的，比一般的衣服要貴30%~50%左右 個人感覺， Unique走的是比較獨立特行的路線，說白了，就是比較誇張，國人一般接受不了~
下面一長串的系列就不一一介紹了，都是些和TS設計的設計師們的特別系列，有興趣的可以自己點進去看，一般台頭都會有介紹的，實在太多了，而且也沒必要一一解釋。 接下來講Collections Dress up Topshop是TS的一個晚裝裙系列，價格比一般的裙子稍高。個人感覺，不是很實用~
Limited Edition系列就是限量版系列啦~毋須多言 下面的四個系列是單獨擺開來的，分別是Shanghai Urban Traveller Gypsy Rocker以及Colour Clash。其實他們也不算單獨的系列，感覺上應該是編輯把認為比較適合這個主題的衣服放在一起，做成了幾個系列~
裡面值得一提的是Shanghai系列，TS也明白中國的市場非常龐大，所以在今年大張旗鼓的推出了Shanghai系列，LZ有仔細看過這個系列的衣服，有些真的是非常值得推薦的，小復古+小清新，整體感覺很好！ Urban Traveller是把很多種元素混合在一起的一個很潮的系列，扎染，復古，民族……..很混搭~
Gypsy Rocker 顧名思義，就是吉普賽搖滾手，個人感覺這裡面的衣服也蠻好看，但奇怪的是，既沒有吉普賽風，也沒有搖滾風啊，為毛要叫Gypsy Rocker呢？為毛？為毛？ 最後一個Colour Clash 色彩撞擊，就都是些很鮮艷顏色的單品啦！ 下面是兩個大系列 Hot shop和Festival Shop，都是些夏天的衣服，比基尼，熱褲，吊帶啊神馬的~
然後就又是一個比較特別的系列了，Studio系列，其實就是一些和TS合作的牌子，比較有名的是Motel和Pauls Boutique。有些衣服真的還蠻美的，當然，價格也蠻貴的。 下面來就是鞋子部分了，這個很簡單。 HEELS 高跟系列，LZ很喜歡買TS的恨天高，因為歐美的鞋紙很多都是厚厚的底，穿起來很舒服，不會崴腳~有些童鞋可能會覺得TS的恨天高價格偏高，但是，LZ用親身經驗告訴你，絕對是一分錢一分貨，比起國內動輒上千的鞋紙，TS的性價比算是蠻高的了~不過鞋紙這種東西嘛，有些比較挑剔的，非要去專櫃試穿的童鞋還是不要下手了，萬一買到不合心意的要怪LZ誤導你們的~反正LZ這個人是不太挑的，大一點么就塞個半碼墊，小一點的情況木有出現過，LZ是哈比人，買鞋紙都是買最小碼滴~
FLATS 平底系列，TS的很多平底鞋做工也不錯，而且性價比很高，特別是一些皮製的，穿起來非常舒服！ BOOTS系列，簡單來說，就是靴子啦，反正幾個有名的，UGG，HUNTER還有內啥馬丁靴裡面都有賣~TS自家出的山寨版HUNTER也蠻好看：） SHOE ACCESSORIES 這個鞋子配件，什麼半碼墊，防滑墊之類的，蠻實用的，不過這些沒必要在TS買，我們萬能的TB有價廉物美滴買~
接下來講配飾部分 第一類 BAGS &PURSES 這個包括了單肩背包、雙肩背包、手挽包、手拿包這些，有時候出的款式很漂亮的，LZ陸陸續續入了好幾個，質量都蠻好，也很實用~ BELTS 腰帶們寬的窄的都有 HATS 帽子們冬天的毛線帽蠻好看，夏天的草帽也不錯~
Scarves 圍巾冬天有圍脖，夏天比較多絲巾神馬的 Gloves 手套 LZ很愛TS家冬天的皮手套啊，收了不少於五副！都很好配，而且是全皮的，軟軟的，手感很不錯！ Jewellery 這個就是配飾，包括項鏈，戒指，耳環這些~
Umbrellas 雨傘們有時候會推出一些很有個性的雨傘，比如英國國旗啊什麼的，質量也不錯！ Sunglasses 太陽鏡話說LZ最愛的一副太陽鏡就來自TS家，當時逛了很多家名店都沒買到合適的，結果在TS碰到我的心頭愛，版型啊材質啊神馬的都很好！ Hair Accessories 在UK讀過書的童鞋們應該都知道，UK妞們最愛在頭發上搞花樣了，神馬發帶啊，發夾啊，在這個部分都能找得到！ 接下來講到的是TS今年開的NEW LINE---MAKE UP 話說上次LZ不知道在哪裡看到的，說是TS的化妝品都是找LANCOME的加工廠加工的，所以說品質不錯。雖然說LZ沒怎麼用過LANCOME，但想想這個性價比，應該是OK的，所以上個單就收了兩只唇膏，用下來感覺的確是很好哦，不輸大牌的！等會兒上照！ 現在來分類講解下先！ Eyes 眼影眼線類 Lips 唇膏唇蜜類 Skin 底妝腮紅類 Accessories 化妝工具類 Gifts Sets 禮盒套裝 Studio Brands 暫時都是美甲的一些貼片，工具啊神馬的 Collections
Core Collection 核心產品其實就是一些推薦產品啦~
Sandstorm Collection 這應該是TS的MAKE-UP出的一個幻彩系列 Features
Virtual Makeover 這個部分應該是真人秀之類的，妝前妝後對比神馬滴~
Make-up Tutorials 這個是視頻教學部分，有興趣的童鞋可以自己去看一下，個人覺得還蠻花心思的~也有點意思~
MAKE-UP部分結束 首先第一步就是要教大家怎麼注冊啦~ 在網站的右上角我們可以看見這樣的標簽： 然後我們點擊右下角的那個圖標： Create an account 就是申請一個新賬戶 進入以下頁面： 然後就可以開始填寫了 第一欄是E-mail地址，這個非常重要，一定要用自己常用的那個地址，因為在訂購衣服後TS會發給你一封確認信，然後在他發出包裹後，也會發郵件通知你，那些缺貨，然後單號是什麼。有什麼大型打折活動時你也會收到來自TS的郵件。第二欄和第三欄就是設置自己的密碼啦~這個不解釋 然後是自己的一些信息： 第一欄，選一個稱呼，這個沒什麼所謂，選MS就好了 第二欄，你的名字。用真實姓名即可。 第三欄，你的姓。 然後下面一個欄目打勾，按Continue就搞定！ 注冊這一塊講解完畢！下面開始講如何選購適合自己尺寸的衣服！ 以Dress為例！點擊Clothing一欄里的Dresses，看到以下頁面 在這里我們講三點比較重要的部分。左側欄的Category是為了讓顧客們更快的按照自己的要求來選擇自己的衣服。 No.1 Going out Dresses 一些正式場合能穿的裙子，包括小禮服裙 No.2 Summer Dresses 露肩的無袖的一些裙子 No.3 Shift Dresses 寬松直筒連衣裙 No.4 Fit&Flare Dresses 修身連衣裙 No.5 Bodycon Dresses 露背連衣裙 No.6 Tunic Dresses 收腰連衣裙 No.7 Maxi&Midi Dresses 休閑長裙 No.8 Smoke Dresses 寬松休閑連衣裙 No.9 Knitted Dresses

7. 誰能分析一下英國服裝品牌top shop的SWOT(優勢,劣勢,機會,威脅 )分析要詳細的分析

Topshop Swot Analysis
By von129 | May 2011
Page 1 of 2
Introction

Topshop is a fashion store that has around 300 stores in the UK, and over 100 in international places. It was launched in 1964, and Topshop has become one of fashion』s largest success stories. They have captured the most fashionable styles every seasons, its bold and saucy approach to style has attracted fashion-conscious shoppers and instry insiders alike.

Topshop』s triumph has been impressive, despite its humble start. Topshop started in the basement of Peter Robinson department store in 1964 and a few years later became an independent retailer. In 1994, the brand took over the entire 90,000 sq ft space at London Oxford Circus, when the iconic Topshop flagship was launched. It is still there today, and is said to be the world』s biggest fashion store on the high street, captivating over 200,000 shoppers each week.

As an early pioneer of high street and designer collaborations, Topshop』s partnerships with brands such as Cella Birtwell and Kate Moss, who is the history』s most iconic fashion names, and they have further secured the brand』s reputation as a fashion leader.

Topshop』s strength

Topshop』s strength is to access to target market with over 300 stores nationwide, and they are doing online shopping and shipping to over 100 countries now. Topshop also have a wide variety of merchandise, with thousands of looks per season, their looks per season comes along with creative design concepts and fresh ideas every year, these strongly says that the trend awareness of Topshop is very high. Topshop is also said to be the largest fashion store in UK, offering free personal style consultants, competing with the high-end department stores. They are in collaborations with designers and celebrities like Kate Moss and Cella Birtwell. Lastly, Topshop is part of arcadia, which is a group managing several successful brands. (177)

Topshop』s weakness

The weakness of Topshop is that few of the garments quality is not matching with the price, and...
Continues for 1 more page »

8. topshop 服裝檔次

Topshop是英國著名時尚集團阿卡迪亞(Accadia)的下屬品牌，銷售的產品涵蓋從皮大衣到短上裝到各種各樣的配件，如包、手鐲、內衣、化妝品甚至玩具，市場對象為20-35歲女性，甚至四十歲以上的女性都喜歡這家店。

Topshop與我們更熟悉的H&M,Zara一樣，是個一流價格二流設計三流面料的親民品牌，也受許多名人的追捧。其中包括Kate Moss.Unique是Topshop的一個高端品牌，女王覺得它相比其他大牌而言更加自然舒適也更加實穿，之所以這么早就把它放上來是因為女王我實在忍不住，太愛啦！

2010年英國連鎖時裝店TopShop首次發表價位較高的Unique設計師系列，可說是倫敦第一個街頭時裝連鎖店推出高檔時裝，與知名設計師排排站，引起業者的注意。

以前只有高檔時裝大眾化（如Donna Karen推出DKNY），現在大眾化時裝也趨向高檔化。Unique系列已銷向海外，預定明年3月在本地TopShop售賣。

Unique創意總監蘇菲亞·涅皮都（Sophia Neophitou）說：「時裝是好玩，也是昂貴的，只有少數人穿得起，我們希望每個人都能好玩。」

該系列價格從45到250英鎊（1英鎊等於3新元），而設計師如Julien MacDonald價格從125到1萬5000英鎊不等。

這名以奢華風格聞名的威爾士設計師不以為然地說：「人們最終要的是設計師時裝，他們要品牌。TopShop是個街頭品牌，我是設計師。你買的是Julien MacDonald。當你買設計師時裝，付比較多錢，因為你買的是設計師的生活方式。」

麥當娜、格溫妮絲·帕特洛、歌手碧昂斯、名模凱特·莫斯都是TOPSHOP的粉絲。多次參加分店開幕儀式和剪裁。讓其品牌價值大大提升。

ONLY一定要拿出來單獨說：

Vero Moda/ONLY/Jack&Jones

全部都屬於丹麥Bestseller集團旗下，在歐洲並沒有在中國銷售得這么好，一直是放在超市裡買的。比如國內「好又多」之類的超市。大家不妨自己想想哪些服裝品牌是放在國內超市賣的吧。在美國，你能看到經常是遊民和以體力打工的人多穿著。現在這三個牌子都在國國內製造，而且據傳該品牌其實已經完全由幾個天津服裝商完全控股。在美國品牌價值和美特斯邦威雷同。在國內品牌價值至少提升了60%。但就算如此，其銷量也是驚人，而且極受年輕男女喜歡。

這些牌子都是大眾消費。如果你用了接近於奢侈品品牌的錢買了這些東西。只能說。你被縡慘了。血肉模糊。慘不忍睹。

追趕時尚的人對奢侈品有一種信教般的虔誠、有種偶像派追星般的崇拜。當很多國外品牌遠渡重洋來到中國的時候，這些舶來品就像海歸學子一樣鍍了金身、閃閃發光，很多大眾品牌在國內搖身一變，成了名副其實的奢侈品。

最應該說的是： COACH

不好意思，或許你衣櫃就放著一個COACH的包包。快翻出來看看是不是「中國製造」？COACH充其量只能稱為時尚商品，而絕不能被稱為奢侈品。當年該品牌不濟之時，CEO路-法蘭克福(Lew Frankfort)給予COACH新定位：「能輕松擁有」的年輕奢華品牌。這句話本身就頗有自抬身價之嫌，以一個摺合成6000元人民幣LV為例，COACH的價格僅為它的三分之一，即2000元。雖然COACH的零售店或旗艦店全都緊鄰LV，不過山雞始終成不了鳳凰，那也是「緊鄰」罷了！你都知道自己的鄰居各有參差。不過好在有高昂關稅，立馬「身價不菲」，試問一個5000多元的COACH手袋，其定價有幾多成是用來充公的？COACH充其量只能稱為時尚商品，而絕不能被稱為奢侈品。從你購買的那一刻開始，價值就不停下跌。完全沒有收藏價值和增值機會。

9. topshop是什麼牌子

Topshop 是一個快速時尚品牌，屬於英國最大的服裝零售商Arcadia集團。

Topshop 是一個快速時尚品牌的商業奇跡,Topshop引導的高街時尚從英國紅到歐美再到亞洲,中國也有相當多的Topshop粉絲。Topshop1964年成立於英國倫敦,當時還只在Sheffield百貨公司中間有一個Peter Robinson的專櫃,一年後PeterRobinson百貨公司給了Topshop地下層很多的空間。

1974年,Topshop從Sheffield百貨公司退出來,成為獨立零售商,當Jane Shepherdson 在1999年成為Topshop品牌總監時,她的願望是把Topshop品牌建立成權威時尚品牌。

從那時起Topshop 就逐漸成為時尚界一個成功故事。現在Topshop在英國有309家時尚分店,包括在世界上最大的時尚店,在倫敦Oxford Circus的一家Topshop百貨商店,每個星期吸引著20萬的消費者去光顧。

2005年9月Topshop展示了自己設計的一個產品線。這個產品線叫Topshop Unique,這個牌子是在2001年創建,把它在倫敦時裝周上官方展示出來,展示以後他們跟一些國際型的精品店,成立排它性的合作關系。這些精品店包括：紐約的'Opening Ceremony'；巴黎的'Colette'以及東京的'10 Corso Como Comme des Garcons'。

每周,Topshop都有10萬件新品擺上貨架。Topshop專賣店銷售的產品涵蓋了你所能想到的方方面面,從皮大衣到短上裝到各種各樣的配件,如包、手鐲、內衣、化妝品甚至玩具。

10. topshop中國官網

你從哪裡知道TOPSHOP有中文官網的？我特意上了全球官網，頁面顯示它只有英國版和美國版，如果一定要網購，只能去英國網，它支持全球發貨。到亞洲國家的運費是10英鎊！
嫌麻煩的話可以上淘寶網找英國賣家代購，不過人家一樣收了你好多國際運費的……

我加入了網路知道的網購團體，正在努力攢分中。如果回答有幫助，請選我為最佳答案，謝謝了~