諾基亞公司市場調查

㈠ 諾基亞公司的市場細分

如果說抓住機遇走專業化道路使諾基亞實現了飛躍的話，對市場的敏銳把握，則使它始終站在產業的前沿帶動整個行業發展，從而引導市場。諾基亞認為市場是不能等的，如何填補市場空白或把一個小市場做大，關鍵在於你如何去發現和掌握好領先科技的切入點。諾基亞雖然一直擁有領先科技的優勢，但它更重視科技的實際應用，認為技術如果不能延伸為合適的應用，為人類帶來價值的話就不會形成市場需要。因此新產品的構想源於消費者的需要、期望和夢想，詳細的市場分析和對用戶的細致分類才是最關鍵的前提。 諾基亞的市場細分策略使它第一個打破了每兩年發布一個新產品的業界規律，而代之以平均一個多月就有一個新品種問世。它的系列行動電話在優化基本功能的同時，從小處著眼不斷創新，填補了一個又一個市場空白。如諾基亞5110一進入中國市場就深受年輕人的喜愛。他們注重實用和品質，追求時髦與個性，但他們口袋裡的錢不算太多，因而也不要求更多的商務功能。針對這一消費群體諾基亞推出了創新的隨心換彩殼，並制定了相應的低價位策略。籍此，諾基亞在市場中占盡先機，並掀起一輪手機銷售的熱潮。
諾基亞不但善於發現技術和當前市場的結合點，當其技術已領先市場時，它還能創造市場，引導市場向其技術轉變，從而開拓出嶄新的成長空間。如具有革命性的諾基亞7110媒體電話的誕生，就是要把上億的互聯網用戶和行動電話用戶轉變為在此之前還不存在的媒體電話用戶。諾基亞為什麼堅信這種轉變會成功呢？這是因為它早已洞察了這一新技術將給用戶帶來巨大的使用價值和增值服務。正如移動通信為什麼重要？因為它可以給大家帶來溝通的自由，這就是它的價值所在。 諾基亞能從一個不出名的小公司發展到今天的跨國電信集團公司，成功的秘決之一就是不斷適應市場的變化，不失時機地調整長遠發展戰略，根據市場需求作出重大產業結構變革的決策。可以說諾基亞的歷史就是一個不斷抓住機遇、不斷創新的歷史。
1985年，諾基亞已是一個年營業額達到110億芬蘭馬克的跨行業國際企業，當時電信設備只佔其全部營業額的14%。諾基亞公司在80年代末和90年代初，曾經陷於非常嚴重的困境，後來公司忍痛甩掉其他業務業務，集中經營電信。而10年之後，諾基亞的營業額翻了3倍。電信設備的生產和銷售佔到總營業額的80%，1996年2月，諾基亞又一次作出一項忍痛割愛的重大決定：關閉在德國的電視機生產基地，撤銷電視機生產業務，集中90%的資金和人力加強飛速發展的移動通信器材和多媒體技術的開發和探索。
諾基亞電信部門領導人和員工都很年輕，都有很強的創造性。公司提倡創新和進取精神，鼓勵技術人員發揮特長，大膽設想，把重點放在研製性能好、可靠性高，攜帶方便的產品上，每隔幾個月，諾基亞就推出新型號的產品供用戶選擇，型號的更新速度猶如時裝的變化，使人應接不暇。為了以最快的速度和最新的技術為用戶研製出最需要的高質量產品，諾基亞不惜花費巨額研製經費開發新產品，每年用於研究和開發新產品的經費達35億馬克，占總營業額的9%，約占芬蘭全國工業產品研製總費用的四分之一。這9%數字是基本穩定的，而且今後也是這樣。

㈡ 用五力模型分析諾基亞公司的市場優勢

五力模型分析諾基亞公司的市場優勢:1,世界企業領導力，諾基亞公司的市場優勢在於，諾基亞公司經常引導年輕人的潮流。2. 企業文化影響力， 諾基亞公司的市場優勢在於，諾基亞公司經常把它的企業理念灌輸給全世界。 3.世界企業500強競爭力， 諾基亞公司的市場優勢在於， 諾基亞公司始終努力，不讓位於其他人。4.世界企業創新力，諾基亞公司的市場優勢在於，諾基亞公司經常變更它的技術參數，以至於其他公司模仿時，諾基亞公司經常不斷地及時推出新產品。5.世界企業持久發展力，諾基亞公司的市場優勢在於人力資源的及時鞏固和資金的20%左右必須投入新產品的研發！！

㈢ 諾基亞手機的市場細分報告

根據的統計結果顯示，諾基亞以38.4%的關注度比例捍衛了自己全球第一手機品牌的榮譽。並且在整個2006年年度品牌關注度中，諾基亞也一直處於榜首的位置且關注度比例優勢明顯。實際上，諾基亞在中國市場上獲得巨大的成功因素並不難分析。首先，准確的市場細分，差異化的產品戰略和穩定的產品質量為諾基亞手機贏得消費者的青睞奠定了堅實的基礎。其次，豐富的市場營銷經驗及出色的渠道管理能力也為諾基亞拓寬各級手機市場及加強品牌影響力的滲透做出了貢獻；再加上強有力的品牌推廣力度，無疑也為其培養用戶的品牌忠誠度提供了強有力的支持。 而三星電子以15.1%的關注度比例險勝老牌手機巨頭摩托羅拉，成為關注度排名第二的手機品牌。事實上，圍繞亞軍的寶座三星與摩托羅拉的爭奪一直非常激烈，在整個年度中摩托羅拉甚至還多數時候占據著上風。但在第三和第四季度中，三星憑借超薄系列手機的大量上市以及史無前例的中低端手機攻勢成功實現了逆轉，最終在本年度的市場博弈中笑到了最後。 客觀的說，摩托羅拉在今年的銷售市場上有著令人嫉妒的表現，其市場份額的提升也尤為突出。但由於其策略主要集中在RAZR系列手機的深度開發之上，相對推出的手機新品在國內上市的不多，因此在一定程度上影響了其品牌關注度的提升。 在音樂和拍照手機兩大熱門領域的優勢，讓索愛在今年品牌關注度上贏得了第四的位置。並且達到12.7%的關注度比例也首次讓摩托羅拉和三星感受到了前所未有的壓力。出色的公關能力，引領潮流的手機新品以及更加成熟的銷售渠道，讓這個年輕的手機品牌呈現出勃勃生機，相信伴隨其產品體系的逐步完善，索愛品牌關注度所呈現的增長勢頭將更為強勁。總的來看，這四大品牌在中國手機市場形成絕對壟斷之勢，累計關注度比例甚至達到了整體市場80%以上。 盡管得到關注度比例與前面的四大品牌相比有望塵莫及的感覺，但國產品牌多普達和聯想還是驕傲地成為了第二集團的排頭兵。一方面多普達的成功體現了智能手機受寵的事實，另一方面聯想的出色表現也體現了其作為國內IT第一品牌的影響力。至於位居排行榜後四位的則分別是LG、飛利浦、NEC和CECT這四大廠商，除了CECT外其餘三家均為國外廠商，就這六大廠商關注度比例來看，差距並不明顯，因此它們之間的競爭也一直相當激烈。此外，在品牌關注度整體的比例分布上來看，洋品牌占據了7成的比例，沉重的事實顯示國產手機品牌的未來任重而道遠。

諾基亞網路渴望了解終端用戶市場。受諾基亞網路委託， HPI ResearchGroup針對移動信息傳遞業務進行了一項全球市場調查，調查的目的是支持客戶開發以及相關產品和業務的開發。此項調查針對在第三代行動電話業務即將推出之際，終端用戶對可能出現的移動信息傳遞業務的前景預測，為諾基亞網路提供有關信息。調查在以下六個市場進行：巴西、德國、義大利、新加坡、英國、美國。調查關注的主要信息傳遞業務的對象包括：圖片信息傳遞、移動E－mail、影像和賀卡信息傳遞。不過，調查也兼顧了RTF文本信息傳遞和視頻電話業務。調查得出了一些重要發現和結論。
這次調查把注意力集中到核心目標樣本上（即16～45歲之間，已擁有行動電話的受訪者）。研究的重點是對未來的信息傳遞業務（移動E－mail、圖片信息傳遞、賀卡信息傳遞和影像信息傳遞）進行使用動機細分，以便了解在不同情形下人們對移動信息傳遞業務的選擇。
行動電話用戶的選擇更加個性化。隨著市場的不斷細分，用戶對行動電話的需求越來越多樣化，行動電話用戶對於功能的選擇要求越來越高，只要求具備一般功能的用戶佔25.5％，有20.9％的用戶則對行動電話的信息傳遞提出了更高的要求。與2000年底相比，對行動電話只要求一般功能的用戶下降了25％，而追求時尚和對信息傳遞提出更高要求的用戶分別上升了41％和2％。
通過對信息傳遞業務的細分，顯示未來移動信息傳遞業務市場會不斷成長起來。提供給核心樣本作為未來信息傳遞業務使用動機的提示性表述可以被分成幾類。一是商務上的需要，以商務為目的的應用；二是禮儀／禮節上的需要；三是出於快捷的考慮；四是功能上的需要；五是出於價格的考慮；六是出於謹慎的考慮，如需要小心和安靜時、當談話會影響到周圍的人們時等；七是人員聯系時的需要，如與朋友／家人保持聯系、要發送一個親密信息、用一種個性化的方式發送信息、增強聯系時的感情、分享一種經歷、讓沒有見過自己的人看見自己的影像、用來發送較長的問候信、不想交談但又需要交流時等；八是出於娛樂方面的考慮，如與朋友開玩笑或閑聊、作為一種新奇的信息傳遞方式、發送度假時的照片、展示某種東西如風景畫、表達創造性等。
因此，概括起來，消費者正在按照自己理解的使用方式對不同的信息傳遞選擇進行細分，其中以移動E－mail與其他幾種信息傳遞業務之間的區別最為顯著。盡管有跡象表明，通過引導影像與圖片信息傳遞的分工將取得進展，但消費者發現這兩者還是很難區分。雖然賀卡信息傳遞業務似乎不太可能促使人們將其視為獨特的應用，更不如影像或圖片信息傳遞業務所表現的那樣生動，但在某些特殊情況下，它確實具有潛在的作用。

希望能幫到你~~~

㈣ 誰有一篇諾基亞市場調查報告，要英文的，謝謝大家

We are 06 news media college classes college students, in order to better understand college students on consumer demand for mobile phones, better service for college students, we have carried out the survey activities. I hope you are out of his busy schele a little precious time to help us complete the following questionnaire. Thank you for your cooperation!

1, sex: A, M B, M

2, your grade? A, freshman B, sophomore C, St. Paul D, a senior

3, your monthly living expenses are? A, 300 yuan B ,300-600 of $ C ,600-800 of $ D ,800-1000 of $ E 1000 or more

4, do you have a phone right now? A do not have B

5, referred to the phone mind you, there's the first brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

6, What is your favorite mobile phone brand?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

7, to buy your next cell phone brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

8, you are using a mobile phone models? A straight B fold rotation C

9 What is your favorite feature is the phone? (Can be selected)
A with MP3, MP4 function of B with C 16 digital camera D32 chord chord chord E 40 other F GPRS G

10, to buy your next mobile phone models? A straight B fold rotation C

11, the mobile phone your favorite style? A straight B fold rotation C

12, do you think cell phones should be divided into male and female mobile phone you? A, is B, not C, do not care

13, do you think the design of mobile phone lovers are necessary? A, there are B, no C, no

14, do you think the best cell phone to see what kind of shell? A, metal B, Leather C, plastic D, other

15, generally how long do you replace a mobile phone?
A one-month B-year D year C only for E with bad-for-F never new that is listed for other G

16, you pay more attention to the requirements of mobile phones, what? () (Can be selected)
A quality B Price C Service D function E configure the appearance of models F and G to expand the health of H Weight I brand G standby time K Color M other L

17, your understanding of the mobile channel for that?
A television network B Newspapers C students D exchange between a friend E campaign fliers F stores G ad (H) Other

18 of your intention to the appropriate price is the number of mobile phone?
A 1000 yuan B 1000-1500C 1500-2000 D2000-2500 E 2500-3000 F3000 over

19, you replace the phone several times? A a B two C three D more than three F-free

20, if you had to replace the phone, you phone the replacement of the main reasons for that?
A look good, the new models B more convenient to use the spending power of C high D status symbol E with others, I would like to have the F嘗嘗鮮

21, you generally go to buy mobile phones? A mobile C stores supermarkets B, D Unicom network of supermarkets or department stores E

22, you would like to have a special "tailor-made for college students," cell phone right? A, I hope B, do not want to C, does not matter

23, your Nokia phone whether it is satisfied with the quality of service?
A very satisfied with the B was satisfied with the C is not satisfied with the general D is not satisfied with the E

24, you have the following Nokia mobile phones are not satisfied with those services?
A consulting services B Sales and Service C Service D Service E Other complaints

25, you wish cell phone manufacturers to provide what kind of services
A, school maintenance B, students store C, cell phone store

26, your views on how the Nokia ad?
A bad B good D good general C

27, your favorite kind of Nokia phone?

28, your Nokia cell phone comments or suggestions: (the best can add their own point of view)
A cheap price to form B to C to improve the quality of after-sales service to improve the D to improve

------------------------------ Thank you for your participation, I wish you a pleasant day!

Nokia mobile phones market research report

I. The objectives of the survey: To understand the Nokia mobile phone in the situation of university students

In recent years, with mobile phones in the popularity of the campus, a growing number of mobile phone manufacturers set our sights on the campus of this potentially huge market. In order to understand the cell phone in the general situation of university students, the use of effects and consumption, have mobile phone sales in the university and the market prospects, we have decided to survey college students on campus for the first time the mobile phone market research. Nokia brand as a result of the use of a wider campus, so we have done for the brand market research.

Second, the survey target: college students

Third, the survey items: (see Annex - Questionnaire)

Fourth, the investigation period: November 26, 2007 - December 2, 2007

Fifth, the survey Location: Jilin Institute of Modern Media Institute of the Arts, Changchun University of

Sixth, the investigating officers: Li Jing-Wen Yang Anjani Shuai Zhang Zhi stem suspicion曉卉search

Seven, the survey method: a written questionnaire

VIII, the survey methodology:

1. By the investigation team members in consultation questionnaire to determine the form of written documents, I concted into the electronic version of the questionnaire.
2. To mobilize all members of the investigation team should be widely publicized, there are two main methods of promotion: first, to allow their friends to complete the questionnaire, and the other is to Changchun University graate students the second questionnaire.
3. The investigation is completed, by all group members on an analysis of survey data
4. To write research reports

9, statistical analysis of survey data:

The survey and a total of 40 participants completed the questionnaire, from eight colleges and universities in Changchun City, the effective recovery rate of 98%, and friends participate in the investigation of high randomness, gender composition was basically the same, of which women account for 53.3% male ratio is 46.6%,
The college ensures that the phone has a certain universal significance of research. We aimed at college students have mobile phones and demand conditions, the students requested an analysis of the use of mobile phones, mobile phone tribe students in dynamic analysis of the consumer, the consumer group of students motivated mobile analysis, mobile group of students established the goal of five aspects of analysis of statistical data and analysis.

1. University students have mobile phones and demand conditions:

Survey data show that the respondents have 100% of students have cell phones, while 16% of students will replace the phone in the near future. As can be seen from these data: With the improvement of living standards of people, cell phone in the university is no longer a novelty, and have begun to popularize the. Students in the cell phone market has become a consumer group that can not be ignored.

2. Students requested an analysis of the use of mobile phones

① most important quality

Choice of mobile phone consumers the main factors to consider are: the quality of 21%, 19% appearance, 18% of price, features 18 percent, 11 percent brand, 9% of after-sales service, advertising 2%, other 2% is also . Among them, the consumers the highest quality, mobile communication tool is the day-to-day, if poor quality, will give consumers a great deal of inconvenience.

In addition, the appearance of some consumer demand for high style, has introced a new mobile phone manufacturers cater to a large extent, their tastes, as young college students. With the improvement of living standards, as well as the age held the decline in mobile phones, consumer price sensitivity will be reced, while the appearance of demanding style.

② middle and low proct more popular

The price of the phone survey, we found that consumers tend to 1000-1500 yuan price, the proportion is as high as 44.5%. In addition, 29 percent of consumers said they would choose to 1,000 yuan phone. Of course, there are some consumers to buy higher-priced handsets, including the election of 1500-2000 yuan accounted for 15 percent of consumers, more than 2,000 yuan accounted for 12%.

③ purchase a higher concentration of sites

Place for consumers to buy mobile phones found that the location of mobile phone consumers to buy more concentrated, and large supermarkets in the phone store and brand, the rates were 56% and 38%, other 6.5% only. Cell phones are high-tech procts, consumers find it hard to understand whether its performance has improved, the quality is reliable, they can do to sales of credit and expertise as a criterion, and the mobile phone brand stores supermarkets or the quality of the sales staff is relatively high, thus easy to win the trust of consumers. In addition the phone's price advantage supermarkets students and friends also an important factor to consider.

④ the complexity of mobile phone brands

In this investigation, I found that the use of Nokia's largest, accounting for 46.25%, other 15.00%, such as Motorola, Ericsson 6.25%, Siemens 6.25%, 13.75%, Samsung, Philips 5.00 percent, 7.50 percent were other.

3. Student mobile phone tribe analysis of consumer motivation

After the learning process of a clear consumer demand for its consumer power intensive, the students graally formed a mobile phone tribe to buy a specific motive. Consumption of mobile phone tribe student motivation can be divided into the following four:

First. Truth-seeking motives to buy. According to the survey indicated that students in the purchase of mobile phone consumers, the most or focus on quality and practical function: 39% of respondents said that the ease of use and rability is the most important; In addition, there are those who think that 9 percent of after-sale phone quality of service is critical. The formation of the reasons that motivated the purchase, in addition to the consumption of their most basic needs: the need for work associated with their effects, to a large extent is also affected by the extent of their greater dependence of consumption and their own lack of experience, such as the purchasing power of the weak factors.

II. New purchase motivation. Consumers to buy mobile phones of students, most respondents think that the premise of quality assurance, first of all, consider the mobile phone designs, such as shape, size, thickness, materials, colors and so on. At the same time, 61% of students want to have to "tailor-made cell phones college students." Second, consider the phone's internal functions, such as whether to support the Chinese character input, whether to support the WAP, voice dial support, whether with hands-free functions. And the majority of respondents were clear that the purchase would give priority to quality, the design of lightweight, fashionable, stylish colors, functional cell phone夠炫. This group of students to buy mobile phones have a motivated, with the students a special consumer spending are inseparable. As students of members of consumer groups which are in 18-23 years old, thinking that life in the most active and changeable gold adolescence, warm, open, unrestrained, free and frank character of modern society greatly improved living conditions, science and technology the rapid development of various concepts, the surging trend of thought, given their strong spirit of adventurous spirit and practice, for new things, new concepts of attention and learning, they graally formed a novelty, difference of the consumer psychology, which a direct impact on consumer psychology and novelty of their motivation to buy the proce.

III. For the purchase of motivation will be. According to the students in front of family analysis of cell phone and learned that most students buy the real purpose of the phone is convenient with their families, friends, contact the employing units. For the purchase of mobile phone contact with their families for this purpose, according to surveys, most students have mobile phone tribe's parents hold a positive attitude and this attitude of students motivated to buy mobile phones have a family has a direct role in promoting. In addition, there are some college students approaching graation pass any recruitment information for fear of pressure, but also promoted the emergence of such a motivation to buy.

IV. For the purchase of motivation Lian. Most students can afford mobile phone tribe prices between 1000-1500 yuan. In other words, they need the middle of the phone. In general, the motivation and the emergence of China's overall national strength is not strong, the low per capita consumption levels are closely linked. This has constrained the current economic situation is still in direct dependence of consumer mobile phone tribe stage students of spending power, resulting in the selection of their mobile phone when the eyes are usually on the low-price models. In addition, in order to achieve the purpose of economical and practical, they often choose to rent or rent-free lower recharge cards to use. It is noteworthy that such a motive for the purchase of cheaper is not always the pursuit of low prices in order to save money for the purpose, more often as long as the price of mobile phone tribe reached the hearts of students of "reasonableness" of low-cost, the motivation arises .

Under normal circumstances, students in this group of four mobile phone consumer is not an independent existence of the motive, but intertwined together to promote their further occurrence of consumer behavior. In fact, for consumers, consumer motivation as it is meant that the means of consumption, consumer spending goals a series of psychological and consumer behavior, this group of students for mobile phones is no exception. Therefore, students in four mobile phone tribe intertwined in the development of consumer motivation, the following combination of motivated action in the hope that the result will be the development of a series of consumer motivation to meet goals, and ultimately make purchase decisions.

4. Marketing recommendations: From the above analysis, we should clearly see the students is really a consumer of the consumer groups can not be ignored, and as time goes by, this particular consumer groups increasingly showing its huge consumption potential . Therefore, to enhance their attention and to intensify the development of this new market, for all major mobile phone manufacturers out of their plight, to break the bottleneck, it will play a positive role in promoting. In this connection, we have put forward several proposals for reference marketing:

First. Continue to middle and low phone line, designed for students of consumer development, design functionality is not very wide, but consumer groups have some students prefer the basic functions and styles, shapes, colors and so on mobile phones to attract students, which students grasp the consumer is very good way.

II. Handset vendors for example, the choice at the point of sale, mainly on the phone from the mobile phone close to shopping schools and shops on its own brand sales; in the promotion, the selection of students presented a gift like manner; in pricing, select the middle and low price.

III. The brand's advertising agency, the emphasis on the brand and to play down the emotional factor in the function of the difference between brand factors and dynamic young star's image as its spokesperson to give the cell phone is full of youthful vitality, and positive brand特徵.

IV. In the advertising channels, it is necessary to strive to ensure wide dissemination of the whole surface. Special attention should be paid, with the network development, especially in college, the popularity of the Internet has started, and the publicity channels can not be overlooked.

Fifth. In the sales channels of competition, manufacturers and retailers should seek to "back-to-back" of the strategic partnership. Strong grasp of the big dealers, to give favorable support to the combat effectiveness to a level, on this basis, the budget will be distributed to retailers in particular, put the focus point of the phone monopoly and let the implementation of various strategies and to encourage measures to enhance the cohesion of manufacturers and retailers in order to retailers to manufacturers to promote procts.

5. Conclusion: Overall, this survey was a success, reaching the desired objective. More comprehensive study of the effects of mobile phone consumption factors of university students. However, not enough depth, especially the theoretical support is not enough. I would like to present investigation for future research under the bedding.

這是樓上提供得中文我用google翻譯得。。呵呵你要加分就給他加吧。。。。

㈤ 求一份諾基亞手機的網路營銷調研報告

朋友你好，首先感謝你對我的信任，出高分指定我回答這個問題，但是結果或許會讓你失望，因為調研報告需要做市場調查或做很多的數據網路搜集，但是我沒有這個時間，因為年底了公司事情很多，同時我是做食品銷售的對手機所知甚少，無法憑空來寫，如果是我熟悉的行業的話我倒可以憑空來寫，在這里給你提供一般調研報告的格式，希望對你有用，再此因為我的原因讓你失望，表示歉意，有其他可以幫忙的，請加我QQ吧。
市場調研報告格式
在品牌推廣之前，第一步必須進行的是對目標市場的了解、分析和研究。市場調查報告，或稱市場研究報告、市場建議書是廣告文案寫作的一個要件。閱讀市場調研報告的人，一般都是繁忙的企業經營管理者或有關機構負責人，因此，撰寫市場調查報告時，要力求條理清楚、言簡意賅、易讀好懂。
一、市場調查報告的格式一般由：標題、目錄、概述、正文、結論與建議、附件等幾部分組成。
（一）標題
標題和報告日期、委託方、調查方，一般應列印在扉頁上。
關於標題，一般要在與標題同一頁，把被調查單位、調查內容明確而具體地表示出來，如《關於哈爾濱市家電市場調查報告》。有的調查報告還採用正、副標題形式，一般正標題表達調查的主題，副標題則具體表明調查的單位和問題。如:《消費者眼中的<海峽都市報> 棗<海峽都市報>讀者群研究報告》。
（二）目錄
如果調研報告的內容、頁數較多，為了方便讀者閱讀，應當使用目錄或索引形式列出報告所分的主要章節和附錄，並註明標題、有關章節號碼及頁碼，一般來說，目錄的篇幅不宜超過一頁。例如；
目 錄
１、調查設計與組織實施
２、調查對象構成情況簡介
３、調查的主要統計結果簡介
４、綜合分析
５、數據資料匯總表
６、附錄
（三）概述
概述主要闡述課題的基本情況，它是按照市場調查課題的順序將問題展開，並闡述對調查的原始資料進行選擇、評價、作出結論、提出建議的原則等。主要包括三方面內容：
第一，簡要說明調查目的。即簡要地說明調查的由來和委託調查的原因。
第二，簡要介紹調查對象和調查內容，包括調查時間、地點、對象、范圍、調查要點及所要解答的問題。
第三，簡要介紹調查研究的方法。介紹調查研究的方法，有助於使人確信調查結果的可靠性，因此對所用方法要進行簡短敘述，並說明選用方法的原因。例如，是用抽樣調查法還是用典型調查法，是用實地調查法還是文案調查法，這些一般是在調查過程中使用的方法。另外，在分析中使用的方法，如指數平滑分析、回歸分析、聚類分析等方法都應作簡要說明。如果部分內容很多，應有詳細的工作技術報告加以說明補充，附在市場調查報告的最後部分的附件中。
（四）正文
正文是市場調查分析報告的主體部分。這部分必須准確闡明全部有關論據，包括問題的提出到引出的結論，論證的全部過程，分析研究問題的方法，還應當有可供市場活動的決策者進行獨立思考的全部調查結果和必要的市場信息，以及對這些情況和內容的分析評論。
（五）結論與建議
結論與建議是撰寫綜合分析報告的主要目的。這部分包括對引言和正文部分所提出的主要內容的總結，提出如何利用已證明為有效的措施和解決某一具體問題可供選擇的方案與建議。結論和建議與正文部分的論述要緊密對應，不可以提出無證據的結論，也不要沒有結論性意見的論證。
（六）附件
附件是指調研報告正文包含不了或沒有提及，但與正文有關必須附加說明的部分。它是對正文報告的補充或更祥盡說明。包括數據匯總表及原始資料背景材料和必要的工作技術報告，例如為調查選定樣本的有關細節資料及調查期間所使用的文件副本等。
二、市場調研報告的內容
市場調查報告的主要內容有；
第一，說明調查目的及所要解決的問題。
第二，介紹市場背景資料。
第三，分析的方法。如樣本的抽取，資料的收集、整理、分析技術等。
第四，調研數據及其分析。
第五，提出論點。即擺出自己的觀點和看法。
第六，論證所提觀點的基本理由。
第七，提出解決問題可供選擇的建議、方案和步驟。
第八，預測可能遇到的風險、對策。

㈥ 諾基亞公司的簡介及在中國市場的發展史

諾基亞（Nokia Corporation）是一家總部位於芬蘭埃斯波 ，主要從事移動通信產品生產的跨國公司。諾基亞成立於1865年，當時以造紙為主業，後來逐步向膠鞋、輪胎、電纜等領域擴展，最後發展成為一家手機製造商。自1996年以來，諾基亞連續14年占據市場份額第一。
在中國發展史
諾基亞在中國—攜手同行，共創未來秉承「攜手同行，共創未來」的宗旨，諾基亞和本地合作夥伴一起打造在中國長期發展的道路，並致力於成為最佳的合作夥伴。從二十世紀五十年代起，諾基亞就與中國建立了貿易關系。
1985年，諾基亞在北京開設了第一家辦事處，開始了在華的初期發展階段；
90年代中期，諾基亞通過在中國建立合資企業，實現本地化生產，並逐步將其發展成為諾基亞全球主要的生產基地；進入新世紀，諾基亞通過加強與中國在最新的通信技術領域的密切合作，深入參與中國信息產業的發展，並進一步將中國打造成為諾基亞全球的研發和人才基地。
2006年是諾基亞在中國發展具有里程碑意義的一年，諾基亞在中國全年銷售及出口總額超過100億歐元。其中，凈銷售額超過53億歐元，出口額達48億歐元，中國繼續成為諾基亞全球最大的市場。作為中國移動通信行業最大的出口企業之一，諾基亞在中國過去七年累計出口總額超過182億歐元。2006年，諾基亞在華本地采購超過350億人民幣。
作為中國最大的外商投資企業之一，諾基亞旅行著推動本地經濟持續發展的堅實承諾。自2001年至2006年，諾基亞5次被《經濟觀察報》評為中國最受尊敬的企業；2004年至2006年，諾基亞連續三次當選由第一財經和零點調查公司評選的「中國最具影響跨國企業」；
2004年，在《財富》中文版發起的首次「中國最受贊賞的公司」的評比中，諾基亞入選前十名企業。中國是諾基亞具有戰略意義的市場，也是諾基亞重要的生產、研發和創新基地。從2004年開始，諾基亞行動電話憑借豐富創新的產品系列、深入的本地化戰略、成功的渠道建設以及不斷提高的品牌忠誠度，贏得了中國整體手機市場的第一名。
2006年6月，諾基亞和西門子宣布，合並諾基亞網路事業部和西門子與運營商相關的業務部門，組建新的合資公司。新公司具備世界一流的固定與移動網融合能力與研發能力，充分互補的全球客戶資源，在成熟和新興市場的強勁表現，並且還是世界上規模最大、經驗最豐富的服務機構之一。
在不斷探索與創新、將全球化運作模式與中國特色相結合的管理過程中，諾基亞在中國的品牌實力不斷提升，作為優秀僱主的地位也為其吸引了很多出色的本地人才。諾基亞已經從二十年前一個只有十幾個人的北京代表處，發展成為擁有遍布全國的數十家辦公機構、多個研發機構和生產基地，員工逾12000人（其中包括諾基亞西門子通信公司中國區的員工）的跨國公司在中國的企業。諾基亞做為優秀企業公民，不斷為中國的發展貢獻力量。

㈦ 諾基亞市場調查報告

那就要看你要什麼樣的手機，諾基亞有很多種型號民，我不知道你說是哪種？？？

㈧ 諾基亞市場佔有率

據悉，近日有國外調查公司表示，諾基亞在今年第一季度全球手機市場佔有率從上年同專期的30.9％升至32.8％，緊隨其後的是屬摩托羅拉的20.1％和三星電子的12.7％。據了解，由於諾基亞在中國和印度等新興市場的銷售火爆，才使其市場佔有率持續增長。諾基亞也表示，去年底諾基亞在中國地區市場佔有率超過30%，通過對高、低端手機市場雙管齊下的策略，使得諾基亞今年在中國手機市場的佔有率能夠持續上漲。第一季度市場佔有率在良好的產品組合的推動下已經進一步上升。同時諾基亞還指出，在多功能手機方面，中國市場擁有巨大的需求。

㈨ 諾基亞公司的現狀到底如何了

你請放心，瘦死的駱駝比馬大。就算是近幾年研發推廣新平台，諾也能拿出22億美元全資收購西門子手持的那部分股票。你認為要破產的公司還能拿出這么多現金來嗎

Lumia 1020是智能機。微軟的WP8系統。
怎麼說呢
1020的拍照處於變態級別，一般旗艦機的粉絲只能攻擊諾基亞說「去賣相機好了，做什麼手機」——所以主打的拍照功能，在手機里，算是傲視群雄的水平。不多羅嗦。

WP系統著呢麽說呢，我用了兩年的WP系統了，換了幾個WP手機，優點是流暢，無安卓那樣高許可權插件，十分干凈。原生office也好用。總體評價是，適合商務辦公

缺點也很明顯，他的優點另外一面就是缺點。

不好說，我這樣的人用了兩年WP，是基本不可能再去換安卓手機了。就算換，也是換IOS，倒不是為了攀比，要知道1020上市價格也會達到4000多人民幣，IOS ,WP封閉系統，確實用起來要干凈點 。
相對商務人士吸引力大點
相對於整天玩手機的學生，吸引力小點。

㈩ 5530 市場調查諾基亞

調查什麼？
售價？銷量？售後率？
我覺得5530這個機器 非常的不錯！
缺點就是不支持導航 當然機無完機嘛
如果買行貨 推薦到網上看看 京東 新蛋 歐酷都不錯
買手機還是選歐酷好點 畢竟是專業做手機的網站。