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市場調查的英文

發布時間:2020-12-17 12:09:50

㈠ 「市場調查與預測」英文怎麼翻譯

market survey and forecast

㈡ 進行市場調查用英文怎麼說

doing market researching

㈢ 市場調查問卷的英語

How do you find the new sports car?
What do you think is the car's best quality?
In which aspect do you think the car can improve?
Would you buy the car if you are able to afford it?

㈣ 市場調查 PSM 英文是什麼

Price Sensitivity Meter價格敏感度測試
價格敏感度測試(Price Sensitivity Meter, PSM)在產品生命周期中,需要評估品牌或者品牌組合的定價策略及市場份額。為衡量顧客對不同價格的滿意及接受程度、了解顧客認為合適的產品價格所做的測試研究,可通過描繪價格趨勢圖、氣泡圖、正態分布圖等方法,為客戶確定產品/服務的合適價格提供重要的參考依據。在新產品上市前需要對產品在目標消費人群的可接受價格水平作深入研究,在作新產品定價測試時,一般不事先設定價格,而是通過從消費者那裡得到產品價格的可接受范圍。我們的價格敏感度測試模型是一種用來了解消費者對某一品牌/產品的質量觀念與價格以及它們之間聯系的工具。測試在不同價格水平上該品牌/產品對於消費者的價值: 1、怎樣的價格水平能使公司的業務份額(銷售額)最大化? 2、不同價格點上,各競爭品牌的價格彈性如何? 3、消費者/客戶願意為產品的某一特性花費多少? 4、測試在某一價格範圍內,拒絕購買的比率; 5、發現消費者對該產品可接受定價范圍的初始反應; 6、挖掘最佳價格點。 具體操作: 價格敏感度分析方法是在 70 年代由 Van Westendrop 所創建。其特點為 所有價格測試過程完全基於被訪者的自然反應,沒有任何競爭對手甚至自身產品的任何信息。其研究方法的要點如下:對某一新產品或服務,被訪者被出示一個價格測試標度 。價格標度的測試要求其價格範圍涵蓋所有可能的價格點,最低價格和最高價往往要求低於或高出可能的市場價格的三倍以上。該方法通常對某一產品或服務追問被訪者 4 個問題: (1) 請問對該產品而言,您認為什麼價格對您而言是物有所值? ( 較低價格 ) ; (2) 請問該 產品如果低到什麼價格,您可能懷疑其質量較差,從而不會去購買 ( 最低 價 格 ) ; (3) 請問什麼樣的價格您認為較高,但仍可能去購買 ( 較高價格 ) ; (4) 請問如價格高到什麼程度,您肯定會放棄購買? ( 最高價格 ) 。 對於上述四個問題,我們都可以求出每個問題在不同價格點上的頻數以及頻數的累計百分比。如果把四個累計百分比曲線畫到圖上,我們得到圖2所示的四條累計百分比曲線。值得注意的是四個交叉點具有明顯的經濟學含義。圖2中的「a」點至「b」點給出了該產品的定價范圍。低於a點的價格,消費者會懷疑其質量太差而不會去購買,高於「b」點的價格,消費者會認為價錢太高,從而也不會去購買。圖中的「c」點為可接受價格點,在此價位上,認為價位較高的比例和認為價位較低的比例相等。圖中的「d」點為最優價格點。在此價格上,消費者認為價格既不是太高也不是太低。價格敏感度模型主要適用新產品測試,這類產品通常包括新的醫葯產品,新的高科技產品等等,在這一階段,並沒有競爭對手的產品出現。該模型的主要特點是簡潔明了,所有價格點是基於被訪者的自身比較,並且價格點是連續的。 適用范圍:價格敏感度測試模型主要用於新產品的單一產品測試,特別是葯品、高技術含量產品等的最佳市場價格定位,它與簡單GABORGRANGER模型使用的分析技術不同。 PSM模型的要點在於通過定性研究,設計出能夠涵蓋產品可能的價格區間的價格梯度表,然後在有代表性的樣本中,請被訪者在此價格梯度表上做出四項選擇:有點高但可以接受的價格,有點低但可以接受的價格,太高而不會接受的價格,太低而不會接受的價格。對樣本的這幾個價格點,分別求其上向和下向累積百分比,以此累積百分比作價格需求彈性曲線,四條曲線的交點標出了產品的合適價格區間,最優定價點以及次優定價點。

㈤ 市場調查工作經歷的英文翻譯

In May 2009 on -8: Unilever shampoo去屑(Chhnang) home retention projects. 2300 sample size of qualitative analysis of statistics; district to determine sample size; visit Recruitment and training, with full respect for the instry norms; random respondents for each indivial access to the conditions of the first validation, the crowd is more appropriate conditions suitable for depth exchanges between; information collected to check all the answers, incomplete answers should be taken out, or the respondents were again asked to fill the vacancy information; data into tables in the first instance to understand the results of the analysis, the daily timing survey sent to customers schele data and the preparation of written reports, daily reports of the use of popular, after the end of the project report prepared by the specialized.

May 2009: Procter & Gamble Company (excellent card) dog food surveys. Understand the breed, size, diet, etc. to understand the dog food brand, packaging, price, and the recruitment of dogs at home pet-keeping of the respondents, in the conditions of entry visit after screening, to understand the family background of the respondents, the raising of pet time , feeding methods, and raised the spending power of pet, for the purchase of dog food and other determinants of a comprehensive understanding of the problem, accompanied by the respondents to understand the pet store of information, scale of operation type and brand. Taking all factors through data analysis to write the report.

April 2009: Beijing hygiene procts Kimberly-Clark (Kotex) beautiful baby items. In the Shanghai area as the four supermarkets, the random effects of different age groups (18-45 years old) female consumers of personal hygiene items to browse, select, compare and purchase situation, and then concted a questionnaire on their forms of access; subsequent observation of the questionnaire and export of data entry questionnaire analysis of joint market share of goods, procts with a variety of market rate, in the design of a researcher under the guidance of the model to calculate the various possible outcomes.

In January 2009 on -3: internship market research, through training to understand the content and method of access to pre-service training for project staff, the budget for project funding, data, statements, statistical analysis, QC Tel return, the respondents were recruited, related matters communication and coordination. Good application of the work of WORD, EXCEL and other office software.

Jin is responsible for container yard box, a box, take me, but also me back the shipping companies and other related systems; EIR of data entry, as well as the containers in and out of the yard fee matters, cash accounting, invoice check and so on; wrongly paid out of containers, transport driver scheling, such as the scene of the incident related to the coordination of the work of various departments; daily proction scheling table records, data, verification of documents, reports, maintenance.

㈥ 你需要做市場調查用英語怎麼說

you need to do some research

㈦ 「市場調查」用英文怎麼寫

Market research

㈧ 請翻譯成英文:如果想要全面的了解這個行業,我們需要進行一次更廣泛的市場調查.

a new broader market survey is required if we want a better comprehensive knowledge about this instry

㈨ 急求一篇英文市場調查報告,隨便什麼內容

一小篇有關港口開發的市場調研需要翻譯成中文,應該不是很難的。本人的水平非常有限,還希望哪位高手能幫助一下,多謝了!
1. Scope of work
The market study service that DR proposes to provide falls into 2 parts:
• Review of regional container port competition
• Review of competitive hinterland / inland transportation issues and costs
• Container volume projections / scenarios
Drewry will research and identify each competitor container port and terminal in the neighbouring region and assess their facilities and current capacity as well as any future expansion plans. Historical volumes and regional market shares will be identified as well as each competitor ports』 inland connectivity. Major clients and trade lane volumes will also be identified where possible.
Inland connectivity and costs are a major factor in determining the port』s market competitiveness and Drewry will identify and compare inland distances and costs to major inland cities / markets to those at regional competing ports. Thereafter, an assessment can be made as to the commercial viability of the new container terminal.
Container volume projections / scenarios will be assessed according to each of the above
competitive issues and in relation to historical GDP growth in China and future GDP growth
expectations. Shifts in regional market shares will be a key factor in determining potential future volumes. Consideration will also be given to the regional import and export manufacturing base and consumer demand factors. Base, high and low case volume projections / scenarios will be provided.
3. Deliverables
The deliverable for this market study would be a report in Microsoft Word format, delivered by email, under the following general headings:
a) Executive Summary and conclusions
b) Review of regional container port competition
- Key facilities at each regional competitor port
- Historical volumes and market shares
- Inland connectivity
- Major shipping line clients and trade lanes
- Competition terminal capacity review
- Pricing strategies of ports
c) Review on Inland Transportation competitive issues
- Cargo hinterland analysis
- Review of the ports inland distribution network – compare to competition
- Inland distances and modes of transport to major inland cities / markets
- Inland transport costs
d) Container volume projections / scenarios
- Analysis of key instries
- Review of historical regional container volume growth versus China』s GDP
- Future volume projections / scenarios with base, high and low cases.
The draft report would be delivered in English, Once finalised, a Chinese version of the final
report would be provided as well as an English version.

㈩ 市場調查進行的不順利嗎英語

At the same time,market survey is also an important constituent of preparatory work in the early phase of a project.Only after a thorough and complete market survey,sales planning and market operations will be put to order and muster success.

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