1. 英語 市場調查報告
Launch of Lynx
Lynx is a luxury saloon car that in five to ten years time will compete with top-end models of Audi and Mercedes. Until that time, goals have to be more modest. Hopefully, it will be able to get a one percent market share of luxury cars in the USD 100.000-200.000 range within the first year.
The car will be launched at the 14th Shanghai 2010 International Automobile Instry Exhibition.
The launch will be accompanied by a large advertising campaign, for which we have been allocated a generous budget. At this point, two options for a commercial are being considered:
- a commercial that is a compilation of scenes in several major world cities. Keywords: modern life, glamour, status, wealth.
- a commercial that consists of scenes in the the mountains. Shots of the Lynx (the car) on mountainous roads are interspiced with shots of a Lynx (the animal). Keywords: acceleration, speed, wilderness, freedom.
We are at the moment negotiating with several celebrities, including ... (自己選一些明星). However, contracting them is not easy. They are either too busy or their demands even exceed our large budget.
2. 重慶英語培訓機構市場調查情況報告
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