1. 市場定位、 目標用戶、 品牌訴求、 英文如何翻譯 謝謝
市場定位 market orientation
目標用戶 target subscriber/user 目標客戶 target customer
品牌訴求 brand appeal
2. "商機","市場定位"用英語怎麼說
"商機","市場定位"用英語
business opportunities
market positions
3. "進行正確的市場定位"英文怎麼翻譯
set an appropriate market location
4. 英語培訓機構新東方STP戰略(市場細分,目標市場選擇,市場定位)的分析
一、市場背景
1.經濟全球化對掌握英語的專業人才的需求迅猛增加。
2.20世紀90年代的學生有了很強的獨立思考的能力,而中國的教育體制一直是以應試為主,應用性被嚴重忽視,沉悶的課堂氣氛和單一的教學思想是新時代大學生無法忍受的。
3.經濟的發展和國際交流增多更多的人願意出國深造。
4.20世紀90年代培訓機構比較少,缺乏專業性,教學還停留在傳統方式,比較死板,規模也不大,總的來說,沒有強有力的競爭。
因此,將目標定位於在校的學生,開展不同的培訓項目,並採取價位分層,盡可能實現低價格高質量的培訓模式,以此吸引大量顧客,形成無形的產業品牌知名度。
二、外部分析與內部分析
1.行業內競爭者分工明確,各有所長,基本不存在直接沖突者。
2.供應商的議價能力較弱。
3.購買者處於明顯的劣勢。
4.潛在競爭者進入,形勢嚴峻。
5.替代產品不足。
6.內部因素:先入為主,資金充足,企業戰略結構與同行競爭。
三、市場定位
根據SWOT綜合分析,市場發展戰略是新東方可以選擇的戰略。樹立科學的發展觀,以市場為導向,依託新東方的資產運作實力,利用新東方品牌、行業和市場資源優勢,走多元化經營和可持續發展的道路,以語言培訓業務為中心,實現資源共享,均衡發展,是新東方教育科技集團經營戰略的組成部分。
(4)市場定位英語擴展閱讀
新東方既面臨著政府政策調整和市場激烈競爭帶來的生存威脅,同樣也遇到了中國入世、北京奧運會等帶來的發展機遇,毫無疑問,教育培訓市場容量在相當長時期繼續擴大。
新東方因其定位於英語培訓,並其將品牌延伸到基礎教育、職業教育等領域,可以滿足不同需求的顧客,通過資源的合理配置和調整,在克服自身弱勢的基礎上,發揮優勢,確定實施滿足市場個性化需求的產品研發策略。
建立品牌積累的品牌策略以及加快人才的引進和培養、優化組織管理機構的組織策略,抓住市場機遇,實現戰略目標,穩健地取得長足的發展和進步。
5. 「產品檔次」,「市場定位」用英語具體怎麼說
1. 此外,還減少或避免了對穩定劑的需求,因此提高了產品檔次。 they can rece or avoid additives like stabilizers and market their proct with the desired clean label. 2. 目前,公司在技術水平,產品檔次,產品質量和開發能力等方面均居同行業前列。 We offer from TN, HTN, STN, FSTN type LCD to COB, COG, TAB type LCD moles. 3. 我廠向用戶提供高質量鐵絲和鐵絲製品,為用戶提供優質的售後服務,提升用戶的產品檔次。 We sell high quality procts with high quality service to the customers thus to raise the procts levels of the customers. 市場定位: 1. Market Positioning Concentrated Marketing 集中性營銷 Market Positioning 市場定位 2. Positioning ...nt)考慮細分的因素勾勒細分市場輪廓;確定目標市場(Targeting)實質上是分析評估細分市場的吸引力;而市場定位(Positioning)是為每個細分市場確定可能的定位,並選擇進一步的發展和溝通。 3. marketing posITioning 市場定位(Marketing positioning)是指企業根據所選定的目標市場的競爭狀況和自身條件,確定企業和產品在目標市場上的特色、形象和位置的過程 。
6. 市場定位的英文怎麼說
Market Positioning
7. 市場定位的英文怎麼說
市場定位
market positioning
市場定位
market positioning
8. 找3篇市場定位方面的英文參考文獻
Market Positioning - http://tenonline.org/art/mm1/9305.html Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our proct (or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position. Positioning is a perceptual location. It's where your proct or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers. As indivials, we continually position ourselves. The responsible older sibling, the class clown, a number cruncher, a super genius are all examples of positioning. These identifiers help us define ourselves and distinguish our abilities as unique and different from other people. Positioning is a powerful tool that allows you to create an image. And image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning yourself can lead to personal fulfillment. Being positioned by someone else restricts your choices and limits your opportunities. That's why it's so important for entrepreneurs to transform their passion into a market position. If you don't define your proct or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your proct. The primary elements of positioning are: Pricing . Is your proct a luxury item, somewhere in the middle, or cheap, cheap, cheap. Quality . Total quality is a much used and abused phrase. But is your proct well proced? What controls are in place to assure consistency? Do you back your quality claim with customer-friendly guarantees, warranties, and return policies? Service . Do you offer the added value of customer service and support? Is your proct customized and personalized? Distribution . How do customers obtain your proct? The channel or distribution is part of positioning. Packaging . Packaging makes a strong statement. Make sure it's delivering the message you intend. Positioning is your competitive strategy. What's the one thing you do best? What's unique about your proct or service? Identify your strongest strength and use it to position your proct. The proct Nyquil was conceived as a superior daytime cough suppressant. Unfortunately, it made people drowsy. Determined to recoup proct development costs, the side affect of drowsiness was then transformed into a powerful positioning strategy. Nyquil became "the night time, coughing, sniffling, sneezing so you can rest" medicine. Nyquil created and owned the nighttime cold remedy market. As the Baptist minister of my childhood would say at the conclusion of a lengthy sermon, "I've said all that to say this". Positioning, when used effectively, can help you be first in the mind. Being first in mind equals ownership. Market ownership allows you to be a big fish in a small pond. When you're a big fish, you can always increase the size of the pond.
希望採納
9. 產品檔次,市場定位英語具體怎麼說
Proct grades
Market Position
產品檔次
市場定位
10. 我需要一篇已市場營銷,市場細分,或者市場定位目標市場,促銷策劃,等營銷專業屬於為關鍵詞的英語論文、
可以去Google文庫的scholar那裡,輸入關鍵字「market segmentation(市場細分)」,「market communication(市場傳播)內,」target market(目標市場)」,」promotion(促銷)「之容類的。
裡面有很多的。
如果需要的話我也可以幫你找。