市場調查與心理學關系

『壹』 經濟學與心理學有什麼關系

經濟學與心理學的互涉關系：
學科間互涉的日益加強是近年來科學發展的一個顯著趨勢，而心理學與經濟學本就有著特殊的親緣關系，近年來的學科際互動更是日益頻繁深入，採取跨學科的視角，圍繞經濟學與心理學的互涉關系，從如下方面展開具體論述：
(1)心理學與經濟學互涉的歷史淵源：二者共同發軔於近代英國經驗主義哲學，隨後經歷了一個從相互分離到再度結合的過程。
(2)心理學與經濟學的相互「越界」：隨著經濟學的發展，經濟學自身的研究領域逐漸擴張，從而與心理學的研究領域產生了日益增多的交疊，而心理學的發展也使得心理學家逐漸關注經濟學領域的課題。
(3)心理學與經濟學研究方法和分析工具的跨領域應用：心理學中的實驗方法給經濟學帶來了重大的方法論革命，功能性腦成像技術的成熟也促成了神經經濟學的出現；另一方面，經濟學中的博弈實驗範式對於心理學家有著高度的借鑒意義，經濟學家對心理學實驗方法的改造也值得引起心理學家的注意。
(4)心理學與經濟學研究成果的共享：認知心理學的進步為經濟學帶來了作為「有限理性的圖譜」的行為經濟學和優秀的建模工具——人工神經網路，而經濟博弈論作為一種針對人類交互決策行為的優秀分析框架，於心理學家對人際沖突與合作領域的深入理解和研究大有裨益。
(5)心理學與經濟學互涉的積極意義：二門學科互涉的意義表現為，推進二門學科的協同發展、促進二者理論定位、思維方式的差異互補、有助於深化對特定主題的探討。
(6)心理學與經濟學互涉的前景展望：近年來，心理學和經濟學表現出共同的「後現代」轉向、「文化」轉向和「快樂」轉向，從而產生了更多的理論共識，也出現了制度研究、復雜系統研究等二者皆大有可為的新興跨學科研究領域；更進一步地，二者有望在以生物學為理論基礎、以博弈論為建模平台、以理性行為者模型為通用工具的背景下達到整合，並進一步匯入行為科學學科群整合的洪流。

『貳』 市場營銷和心理學，有什麼關系

這倆按理說是復倆平行學制科，但你意思我估計是心理學在市場營銷里的作用，我就暫且按上述理解解答

市場營銷是目的，心理學是市場營銷的手段

（看你怎麼定義營銷，狹義來說營銷是將商品或者服務與消費者二者間建立閉環的過程，消費者就是人，分析人就可以用心理學知識，想讓消費者聽說，接觸，認可直至購買的過程都可結合心理學知識進行分析，突破）

『叄』 為什麼要研究消費者心理學與行為與市場營銷的雙向關系

1、理論的指導作復用：市場制營銷的核心就是滿足消費者需求，只有通過研究消費者心理學與行為，才能更好地理解和把握這種需求，才能使營銷活動有針對性，取得更好的效果。這也是理論的指導作用。
2、現實的借鑒作用：消費者的心理與行為對市場營銷決策有重要的影響，只有了解了消費者的真實心裡及行為，才能使營銷准確定位，及時把握市場機會。

『肆』 什麼市場調研與心理學專業聯系緊密嗎

市場是指所有產品與服務潛在的和現有的購買者.
市場調研是指調查和研究產品潛在購買者的需求動向
與心理學有很大關系.在調研的時候要分析顧客的購買心理.需求心理.在對顧客分析的時候後大量運用心理學

『伍』 市場調查與市場預測的關系及不同點

一、市場調查與市場預測之間的關系：

市場調查與市場預測雖然有著密切的聯系，市場調查是基礎，好的基礎才能做好預測。通過市場調研，掌握事物的發展變化規律，推斷未來結果。用市場調研來研究經濟運動發展變化規律，用預測的理論和方法推斷未來結果。

二、市場調查與市場預測有3點不同：

1、兩者的實質不同：

（1）市場調查的實質：指用科學的方法，有目的、系統地搜集、記錄、整理和分析市場情況，了解市場的現狀及其發展趨勢，為企業的決策者制定政策、進行市場預測、做出經營決策、制定計劃提供客觀、正確的依據。

（2）市場預測的實質：市場預測就是在市場調查獲得的各種信息和資料的基礎上，通過分析研究，運用科學的預測技術和方法，對市場未來的商品供求趨勢、影響因素及其變化規律所做的分析和推斷過程。

2、兩者的作用不同：

（1）市場調查的作用：有助於更好地吸收國內外先進經驗和最新技術，改進企業的生產技術，提高管理水平；為企業管理部門和有關負責人提供決策依據；增強企業的競爭力和生存能力。

（2）市場預測的作用：市場預測為決策服務，是為了提高管理的科學水平，減少決策的盲目性，我們需要通過預測來把握經濟發展或者未來市場變化的有關動態，減少未來的不確定性，降低決策可能遇到的風險，使決策目標得以順利實現。

3、兩者的方法不同：

（1）市場調查的方法：定性營銷研究最常被使用，簡單來說就是從受訪者的數字回答中去分析，不針對整個人口、也不會做大型的統計。定量營銷研究採用假說的形式，使用任意采樣、並從樣品數來推斷結果，這種手法經常用在人口普查、經濟力調查等大型的研究。

觀察上的技術由研究員觀察社會現象，並自行設定十字做法，就是水平式比較、與垂直式的比較。實驗性的技術由研究員創造一個半人工的環境測試使用者。這個半人工的環境能夠控制一些研究員想要對照的影響因子，例子包括了購買實驗室、試銷會場。

（2）市場預測的方法：在市場預測中，經常遇到一系列依時間變化的經濟指標值，如企業某產品按年（季）的銷售量、消費者歷年收入、購買力增長統計值等，這些按時間先後排列起來的一組數據稱為時間序列。依時間序列進行預測的方法稱為時間序列預測。

定性預測法也稱為直觀判斷法，是市場預測中經常使用的方法。定性預測主要依靠預測人員所掌握的信息、經驗和綜合判斷能力，預測市場未來的狀況和發展趨勢。這類預測方法簡單易行，特別適用於那些難以獲取全面的資料進行統計分析的問題。因此，定性預測方法在市場預測中得到廣泛的應用。

『陸』 市場調查與分析中的相關關系是什麼意思

任何事物之間的聯系 總的來說分兩類,一類是有關系,也就是有一定的相關性;另一類就是沒內關系,沒相容關性.
有相關性的意思又有兩種可能性,一種是兩個事物之間存在著一定的共變性,就是一個事物發生變化的同時,另一個事物也發生變化; 一種是因果關系,就是一個事物變化導致另一個事物的某種變化.
沒有相關性 就是說一個事物的變化跟另一個事物變化兩者之間找不到任何關聯.

具體到市場分析中 舉個例子比如人均可支配收入與食品消費之間就存在一定的相關關系,這個很好理解.
再比如學歷高低與收入存在一定的相關關系等.

『柒』 求文！！！在學習了市場調查實務這門課程之後你對心理學看法的改變

The Disadvantage of the Classic Methods of Marketing Investigation
——from the point view of social psychology

During last term, we have learned the lecture of 「Marketing Investigation and Forecast」 by Mrs. He Wen. In her lecture, we have a primary perception of marketing investigation. After attending this new lecture, some new ideas occur to my mind.

Man』s behaviors and mental activities are extremely complex. It is hard to be quantified by measure methods and tools which have been known. Especially when they are involved in some indivial characters easily being affected by environment or scene, credibility and validity of many common tests can』t be satisfied, like motive, attitude etc.. Make an example as our Chinese. When we answer some questions about personality and mentality, we always pretend to be mean, kind, mannered and following the crowds. When we meet some questions we can answer but we are unwilling to answer, most of us may write 「I don』t know」.

Marketing is a societal process by which indivials and groups obtain what they need and want through creating, offering, and freely exchanging procts and services of value with others. In the process of Marketing, investigation is an important item. In this tache, we can acquire a lot of fresh and important marketing information. It is the key to the success of marketing campaign. As we all known, the classic method of marketing investigation is observing, interviewing and questionnaire. Of course there are many other methods, such assistant methods as telephone investigation, experiments, practice trace measure (實際痕跡測量法) , behaviors record（行為記錄法）etc. However, I』m doubtful of the methods above. I』m suspicious of the credibility and effectiveness of marketing investigation. Does it have the same effect as the book says?

First, let』s have a look at the method of observing. The definition of observing in Marketing is that a method of gain marketing information and materials, which investigators directly observes the activities of who is investigated. Doing investigation using this method, the investigators don』t directly touch the investigatees(who is investigated), and the activities of the investigatees won』t be affected by the outer factors, so that the materials we obtain will be more impersonal and accord to the fact. This is what the book says. We can』t deny that it can gain lots of idea information(表象信息), but direct observe is hard to find rules. In marketing, we observe people』s physical activities, in other word, behaviors, only can estimate or judge their psychological activities by their behaviors. Behaviors of people are very complex. Observing people』s action is both affected by inner factors like motive, emotion and attitude of the observed object and restricted by outer factors like social conditions and natural conditions, while it is closely related with personal factor of observer. Therefore, we could simply gather many practice materials though simple observe and explain some phenomenon, but it is quite difficult to prove a certain suppose or find some market regulations.

Interview is divided as structured interview and unstructured interview. The former lists questions and answers what are likely to come forth, and follows the list ring the interview. The unstructured interview has no fixed interview structure so that interviewees can discuss and express their own ideas freely, and explore the issue, solved the issue. The main form of interview in marketing investigation is Focus Group Discuss (FGD), which maybe a quite practical and effective method of qualitative investigation in some degree. Interview has its own advantages. It is good for the deep exploration of issue and control of investigation conditions. However, interview depends on interviewers so much, which causes the personality of the result. The differences of gender, age, culture and character between interviewers all impress the answer to the questions. Interaction between interviewer and interviewee is also a disadvantage. The interviewer has a tendency of expecting a certain answer, and the interviewee tends to answer the question according to the expectation of interviewer. Of course, the opposite situation may appear as well. Interviewees are unwilling to respond sincerely, when meet some sensitive questions.

Questionnaire is another investigation method we often use. It uses less people, time and money, compared to other methods. It also owns a larger sample than others. The design of questionnaire is very difficult, and it will influence the value of the whole investigation. Design the questions needs lots of experience, and it always depends on the other investigation activities such as: interview and observe. To avoid interviewees』 sense of boring, questionnaire is always quite brief. It decides that we can』t explore an issue deeply and find its real cause. What』s more, questionnaire usually let the interviewees write the answer by themselves, so that we always can not guarantee the quality of the results. As to me, I have been an interviewee for many times. To tell you the truth, I almost have never answered them in real earnest. Usually, I filled in the questionnaire just for that they treat me as an interviewee. I think there are many people have the same idea as me. Besides, the call-back of the questionnaires is hard to control.

Here I scanned the classic methods of marketing investigation from the point view of social psychology, and found there are many problems in their processes. Luckily, we have found many more complete methods, which may make up for the disadvantages. Obviously, every separated method has its own negatives, which we can only try to make it smaller but can never be avoided. Maybe the most efficient way is to combine then together and try to find more new methods to fix to the requirements of the development of marketing.

『捌』 市場營銷和心理學，是什麼關系！

市場營銷的目標受眾是顧客，顧客購買商品往往是沖動型購買，所以研究一下心理學與營銷之間的關系也是非常重要的