only市場調查

A. 給一份英文的市場調查報告 隨便什麼內容都行

我有一篇中國發電機市場的報告

As the fast growing of China』 economy, the electricity demand for instry and daily life continually increases. In recent years, China』s electric power supply remained tight. The bloom of electric power market brings great opportunity for the development of China』s electric power equipment instry. Some foreign manufacturers have already taken this opportunity to cooperate with china』s manufactures or to further expand their business to China, while some multinationals are preparing for entering China』s market.

China is a big country for electric power generation and consumption. China』s electric power instry should develop to guarantee the steady growth of national economy. Therefore, the prospects of China』s electric power market are bright for a long period. The shortage of electric power supply leads to the flourish of generator market, some enterprises』 orders are even arranged in 2007 and the import of generator appears growth trend. Nevertheless, some problems and hidden troubles still exist along with the growth of generator import.

China』s generator manufacturers are mainly concentrated in eastern China and central-south areas. Most generator manufacturers are share-holding enterprises, more small-sized enterprises and less large and medium-sized enterprises. What』s more, most manufacturers are state-owned enterprises or state holdings enterprises.

The globalization of economy will bring positive influences for electric power instry. After China』s entry into WTO, the development of China』s electric power instry must face the competition from international market and home market. With the introction to advanced equipment and technologies being increased, it not only offsets the insufficiency of some equipment on variety and volume, but also helps manufacturers improve the capacity of procing advanced equipment, which is favorable for impelling the improvement of technical competence for manufacturing electric power equipment, even the rise of technical equipment level of electric power instry. Along with the tendency of economy globalization, more and more foreign capitals will be invested into China』s electric power instry.

Power generation equipment refers to generators, auxiliary devices and manufacturing devices for fixed installations, including water turbine generators, steam turbine generators, nuclear power equipment, wind turbine generator sets, mobile power station, common alternators, DC generator sets and auxiliary devices for generators, etc.

The quoted data in this report are collected form public sources such as National Bureau of Statistics, General Administration of Customs and China Machinery Instry Association. This report mainly analyses the status quo of China』s generator and generator sets manufacturing (2003-2005) with full details, including proction, sales, market, instrial structure, procts, import and export. It also analyses leading manufacturers in China and forecasts the trend of China』s power generating equipment market, as well as the future development of China』s generator and generator sets manufacturing

about RIC | right | contact us | privacy policy | purchase

2005-2006 www.researchinchina.com All Rights Reserved
As the fast growing of China』s economy, the electricity demand for instry and daily life continually increases. In recent years, China』s electric power supply remained tight. The bloom of electric power market brings great opportunity for the development of China』s electric power equipment instry. Some foreign manufacturers have already taken this opportunity to cooperate with china』s manufactures or to further expand their business to China, while some multinationals are preparing for entering China』s market.

China is a big country for electric power generation and consumption. China』s electric power instry should develop to guarantee the steady growth of national economy. Therefore, the prospects of China』s electric power market are bright for a long period. The shortage of electric power supply leads to the flourish of generator market, some enterprises』 orders are even arranged in 2007 and the import of generator appears growth trend. Nevertheless, some problems and hidden troubles still exist along with the growth of generator import.

China』s generator manufacturers are mainly concentrated in eastern China and central-south areas. Most generator manufacturers are share-holding enterprises, more small-sized enterprises and less large and medium-sized enterprises. What』s more, most manufacturers are state-owned enterprises or state holdings enterprises.

The globalization of economy will bring positive influences for electric power instry. After China』s entry into WTO, the development of China』s electric power instry must face the competition from international market and home market. With the introction to advanced equipment and technologies being increased, it not only offsets the insufficiency of some equipment on variety and volume, but also helps manufacturers improve the capacity of procing advanced equipment, which is favorable for impelling the improvement of technical competence for manufacturing electric power equipment, even the rise of technical equipment level of electric power instry. Along with the tendency of economy globalization, more and more foreign capitals will be invested into China』s electric power instry.

Power generation equipment refers to generators, auxiliary devices and manufacturing devices for fixed installations, including water turbine generators, steam turbine generators, nuclear power equipment, wind turbine generator sets, mobile power station, common alternators, DC generator sets and auxiliary devices for generators, etc.

The quoted data in this report are collected form public sources such as National Bureau of Statistics, General Administration of Customs and China Machinery Instry Association. This report mainly analyses the status quo of China』s generator and generator sets manufacturing (2003-2005) with full details, including proction, sales, market, instrial structure, procts, import and export. It also analyses leading manufacturers in China and forecasts the trend of China』s power generating equipment market, as well as the future development of China』s generator and generator sets manufacturing

about RIC · right · contact us · privacy policy · purchase
2005-2006 www.researchinchina.com All Rights Reserved

1 Status quo of generator instry
1.1 Definition and classification of generator
1.1.1 Definition
1.1.2 Classification
1.2 Overview of electric power equipment instry
1.2.1 Classification
1.2.2 Status of generator in electric power equipment instry

2. Analysis on development environment and policy of China's generator instry
2.1 Analysis and forecast of macro-economy environment
2.1.1 Status quo of China's macro-economy, 2005-2006
2.1.2 Analysis on operations of China's machinery instry, 2005-2006
2.2 Analysis on operations of China's electric power instry, 2005-2006
2.2.1 Analysis of China's power supply and demand in 2005
2.2.2 Status quo of economic benefits of China's electric power instry in 2005
2.2.3 Forecast of China's power supply and demand in 2006
2.3 Analysis on operations of China's electric power equipment instry, 2005-2006
2.3.1 Overview on the development of China's electric power equipment instry in 2005
2.3.2 Gap of electric power equipment instry between China and the world
2.3.3 Forecast of China's electric power instry development, 2006-2008
2.4 Analysis on development policy of China's generator instry in 2005
2.4.1 Investment system
2.4.2 Trade and credit policy
2.4.3 Environmental protection policy
2.4.4 Other policies

3. Analysis on output of China's generator instry, 2003-2005
3.1 Analysis on output of China's steam turbine generators, 2003-2005
3.1.1 Statistics of annual output of China's steam turbine generators, 2003-2005
3.1.2 Analysis on output of China's steam turbine generators by regions, 2003-2005
3.1.3 Analysis on output of China's steam turbine generators by concentration ratio, 2003-2005
3.2 Analysis on output of China's water turbine generators, 2003-2005
3.2.1 Statistics of annual output of China's water turbine generators, 2003-2005
3.2.2 Analysis on output of China's water turbine generator sets by regions, 2003-2005
3.2.3 Analysis on output of China's water turbine generator sets by concentration ratio, 2003-2005

4 Analysis of China's generator manufacturing, 2003-2005
4.1 Overall analysis of China's generator manufacturing, 2003-2005
4.1.1 Change of the amount of enterprises in China's generator manufacturing, 2003-2005
4.1.2 Analysis on proction and marketing capacity of China's generator manufacturing, 2003-2005
4.1.3 Cost change of China's generator manufacturing, 2003-2005
4.1.4 Analysis on profitability of China's generator manufacturing, 2003-2005
4.2 Analysis on operations of China's generator manufacturing (by scale), 2003-2005
4.2.1 Analysis on structure of the amount of enterprises in China's generator manufacturing, 2003-2005
4.2.2 Comparison analysis on proction and marketing capacity of China's generator manufacturing, 2003-2005
4.2.3 Comparison analysis on profitability of China's generator manufacturing, 2003-2005
4.3 Analysis on operations of China's generator manufacturing (by property right), 2003-2005
4.3.1 Analysis on structure of the amount of enterprises, 2003-2005
4.3.2 Comparison analysis on instrial proction and marketing capacity, 2003-2005
4.3.3 Comparison analysis on instrial profitability, 2003-2005

5 Analysis on China's generator import and export, 2003-2005
5.1 Analysis on China's DC generator import and export, 2003-2005
5.1.1 Analysis on China's DC generator import, 2003-2005
5.1.2 Analysis on China's DC generator export, 2003-2005
5.2 Analysis on China's alternator import and export, 2003-2005
5.2.1 Analysis on China's alternator import, 2003-2005
5.2.2 Analysis on China's alternator export, 2003-2005
5.3 Analysis on import and export of generator sets with compression-ignition and internal-combustion engine, 2003-2005
5.3.1Analysis on import of generator sets with compression-ignition and internal-combustion engine, 2003-2005
5.3.2 Analysis on export of generator sets with compression-ignition and internal-combustion engine, 2003-2005
5.4 Analysis on import and export of wind turbine generator sets, 2003-2005
5.4.1 Analysis on import of wind turbine generator sets, 2003-2005
5.4.2 Analysis on export of wind turbine generator sets, 2003-2005

6 Prospects of generator demand by power generation method
6.1 Overview of China's thermal power generation, 2003-2005
6.1.1 Status quo and analysis of China's thermal power generation
6.1.2 Prospect of generator demand by thermal power generation
6.2 Overview of China's water power generation, 2003-2005
6.2.1 Status quo and analysis of China's water power generation
6.2.2 Prospect of generator demand by water power generation
6.3 Overview of China's nuclear power generation, 2003-2005
6.3.1 Status quo and prospect analysis of China's nuclear power
6.3.2 Prospect of generator demand by nuclear power generation
6.4 Overview of China's solar power generation, 2003-2005
6.4.1 Status quo and analysis of China's solar power generation
6.4.2 Prospect of generator demand by solar power generation
6.5 Overview of China's wind power generation, 2003-2005
6.5.1 Status quo and analysis of China's wind power generation
6.5.2 Prospect of generator demand by wind power generation

7 Analysis on China's power generation equipment instry
7.1 Overview of China's power generation equipment instry
7.1.1 Status quo of China's power generation equipment instry, 2004-2005
7.1.2 Output of China's power generation equipment, 2001-2005
7.1.3 Proction pattern of China's power generation equipment, 2004-2005
7.1.4 Status quo of investment on power generation equipment, 2004-2005
7.1.5 Forecast and analysis of power generation equipment in 2006
7.2 China's thermal power generation equipment instry
7.2.1 Output of China's thermal power generation equipment, 2003-2005
7.2.2 Overview of China's steam turbine generator market
7.3 China's water power generation equipment instry
7.3.1 Status quo of China's hydropower equipment development
7.3.2 Competition pattern of China's hydropower equipment
7.3.3 Output of China's hydropower equipment (2003-2005) and forecast
7.4 China's wind power generation equipment instry
7.4.1 Analysis on China's wind power generation equipment
7.4.2 Status quo and trend of wind turbine generator sets technology
7.5 China's solar power generation equipment instry
7.5.1 Market
7.5.2 Development trend

8 Analysis on China's leading generator manufacturers, 2003-2005
8.1 Harbin Electric Machinery Co., Ltd
8.1.1 Company profile
8.1.2 Status quo of operations
8.2 Dongfang Electrical Machinery Company Limited
8.2.1 Company profile
8.2.2 Status quo of operations
8.3 Shanghai Turbine Generator Co., Ltd
8.3.1 Company profile
8.3.2 Status quo of operations
8.4 Wuhan Steam Turbine Generator Factory
8.4.1 Company profile
8.4.2 Status quo of operations
8.5 Shandong Qilu Electrical Machinery Manufacturing Co., Ltd
8.5.1 Company profile
8.5.2 Status quo of operations
8.6 Tellhow Sci-tech Co., Ltd
8.6.1 Company profile
8.6.2 Status quo of operations
8.7 Lanzhou Electric Corporation
8.7.1 Company profile
8.7.2 Status quo of operations

9 Analysis on characteristics of China's generator instry and future forecast
9.1 Analysis on characteristics of China's generator instry
9.1.1 Market scale and instrial profitability
9.1.2 Market growth and competitiveness
9.2 Forecast of China's power generation equipment market
9.2.1 Turning point of power generation equipment manufacturing for 2006
9.2.2 Policy adjustment for power generation enterprises
9.2.3 Multinationals to expect much from China's power generation equipment market
9.2.4 Analysis on prospects of power generation equipment manufacturers ring the 11th five-year plan

about RIC · right · contact us · privacy policy · purchase
2005-2006 www.researchinchina.com All Rights Reserved

Overall changes of China's manufacturing, 2005
Assets growth of China's generator manufacturing, 2003-2005
Sales growth of China's generator manufacturing, 2003-2005
Growth of gross profit margin of China's generator manufacturing, 2003-2005
Growth of profit margin of China's generator manufacturing, 2003-2005
Profit growth of China's generator manufacturing, 2003-2005
Comparison among Top 10 power generation equipment manufacturers in China by sales, 2004-2005
Comparison among Top 10 power generation equipment manufacturers in China by profit, 2004-2005
Concentration ratio of power generation equipment manufactures by regions, 2004-2005
Proportional distribution of sales revenue of China's manufacturers in generator manufacturing by ownership
Proportional distribution of total profits of China's manufacturers in generator manufacturing by ownership
Change of China's power generation equipment output, 2003-2005
Change of China's steam turbine generator output, 2003-2005
Change of China's water turbine generator sets output, 2003-2005
Change of China's steam turbine generator output by regions, 2003-2005
Change of China's water turbine generator sets output by regions, 2003-2005
Export of China's wind turbine generator sets, 2003-2005
Import of China's wind turbine generator sets, 2003-2005
Export of China's wind turbine generator sets by country, 2004-2005
Import of China's wind turbine generator sets by country, 2004-2005
Export of China's DC generators, 2003-2005
Import of China's DC generators, 2003-2005
Export of China's alternators, 2003-2005
Import of China's alternators, 2003-2005
Generator output of Dongfang Electrical Machinery Company Limited, 2003-2005
Sales of Dongfang Electrical Machinery Company Limited, 2003-2005
Total profits of Dongfang Electrical Machinery Company Limited, 2003-2005
Generator output of Harbin Electric Machinery Co., Ltd, 2003-2005
Sales of Harbin Electric Machinery Co., Ltd, 2003-2005
Total profits of Harbin Electric Machinery Co., Ltd, 2003-2005
Generator output of Shanghai Turbine Generator Co., Ltd, 2003-2005
Sales of Shanghai Turbine Generator Co., Ltd, 2003-2005
Total profits of Shanghai Turbine Generator Co., Ltd, 2003-2005

about RIC | right | contact us | privacy policy | purchase

2005-2006 www.researchinchina.com All Rights Reserved

B. only歐時力是一個品牌嗎only歐時力哪個更好賣

那麼，這兩者的區別又是哪些呢?哪一個品牌更好賣呢? only歐時力是一個品牌嗎? ONLY是歐洲著名的國際時裝公司丹麥BESTSELLER擁有的四個著名品牌之一。它代表的是一種風格、一種年輕人的獨特風格」，ONLY女士如此形容自己的設計，不是不斷思索接下來要做什麼，而是自問要以何種方式表現，這么一來鼓動將永不停止。自信熱情的ONLY女士將這股精神融入她的每一件設計，使ONLY成為相當具個人風格的品牌。 歐時力是赫基國際集團旗下一個近乎傳奇般迅速擴張時的時尚品牌，似乎在不經意間牢牢抓住了人們的視線，成為時尚圈熱門的關鍵詞。它始創於1999年，品牌名稱源自中文歐時力，寓意來自歐洲的時尚魅力——希望將歐洲時尚帶入中國市場，為消費者打造一個風格突出、與眾不同的時尚品牌，用合理的價格為中國中產階級時尚人士提供豐富、精緻的時尚產品。 only歐時力在設計上有哪些不同? ONLY 是丹麥國際時裝公司BESTSELLER集團旗下知名品牌之一。集團成立於1975年，以其獨特的設計和卓越的經營為都市女性，男性，兒童及青少年提供了最受歡迎的流行服飾。而歐時力也有男裝、女裝和童裝，兩者有哪些不同呢? ONLY的設計帶有鮮明的個人色彩，她追求自由;她強悍獨立但是卻有十足的女人味。ONLY--來自歐洲時尚最前沿的設計。它適合出遊、朋友聚會、晚間娛樂、校園生活等各種輕松的休閑場合。而歐時力的目標消費群定位在成熟、自信、獨立、高貴、大方的的時代女性。「時尚專家，美麗顧問」是歐時力一貫的形象定位，能夠充分滿足當代女性的時尚需求，提供各種服務以及不斷變化的嘗試，為其打造豐富多彩，精彩紛呈的時尚生活，成為其提高自身美麗外在和內涵的殿堂。 only歐時力哪個更好賣? Only和歐時力都是比較知名的時裝品牌，兩者的人氣不相上下。這也是人們為什麼經常將兩者相比較的原因，那麼，它們哪個更好賣一些，哪個更受歡迎呢? 「美呀」說：「歐時力的衣服檔次稍微比ONLY高一點，適合25歲到35歲的高薪女性，ONLY要適合更年輕的女性和學生一族。在我們這里歐時力賣的比較好，很多機關工作人員、教師等都喜歡買，經常斷貨。」「晴兒」說：「ONLY偏重休閑時裝，Ochirly偏重商務白領，我覺得選衣服品牌不重要，重要的是適合你，適合你的氣質和風格，適合的才是最好的，還有就是用途，上班的話應選Ochirly，日常休閑可以考慮Only」。 由此可知，only歐時力盡管比較相似，但是還是有很大的不同和差異的。所以，如果你准備加盟這兩個中的一個品牌的話，最好做好市場調查，以免錯過了好品牌，影響你的經濟收益。 2013-07-01 freya 上一篇：上海銀泰歐時力怎麼樣？杭州銀泰歐時力店在哪裡？ 下一篇：歐時力網購天貓旗艦店如何？歐時力網購品牌店多嗎？

C. 淑女屋，歐時力，ONLY，江南布衣，花木馬這5個牌子的市場分析調查

當然是歐時力最好
OCHIRLY時尚女裝，以高檔時裝為主導產品，專為25-35歲品位高雅、個性獨立、追求時尚的女性而設計。選用國際最新的流行織物，優秀的裁剪，力求以新穎、經典、流暢的元素來顯示都市女性的優雅、浪漫。並以「時尚專家、美麗顧問」作為形象定位，以滿足都市女性流行時尚與生活品位兼顧的穿著需求。 歐時力OCHIRLY---1990年誕生義大利佛羅倫薩，憑借其對歐洲服飾文化的透徹了解，以及全新的現代時尚理念和審美觀感，配合其個性獨特、大膽前衛的設計風格與銳意創新的精神，奠定了在時尚界的新貴品牌地位。尤其在尊重女性審美情趣與消費觀念的基礎上，努力將對美好生活的嚮往與未來發展的渴望融入服裝設計之中，並倡導一種個性化的衣著方式和獨具魅力的品牌文化。
說到高品位，地位是上述多個牌子首選，淑女屋的衣服偏可愛，而且市場比較小。only的衣服多偏於身材高挑女性，市場也比較局限。江南布衣衣服很有品位，但是穿上去不一定能顯示出普通大眾的魅力，但是也是一個可以和歐時力比拼的牌子。花木馬是不行的，因為性價比比較低，而且衣服品位比較中性，讓人買了會有後悔的感覺。我覺得明智的消費者應該向歐時力和淑女屋這兩個牌子進軍，而only的衣服還是比較適合模特型身材的女性，其他就不說了

D. 服裝競爭品牌調查報告

競爭調查報告
現在的服裝品牌可謂是琳琅滿目，隨著服裝品牌的逐漸增多競爭也越來越激烈。這就形成了一種無形的戰場，那些服裝品牌具有明顯的優勢哪個品牌的服裝就會賣得好。了解品牌環境，借鑒競品的優點，體會競爭品牌銷售模式、服務細節，從而對以後的工作啟示、學習競品的益處運用到以後的日常工作中。此次市場調查情況如下：
調查時間：2008年12月9日18:00—20:00
調查品牌：VEROMODA、ONLY、JACK&JONES、ESPRIT、佐丹奴
調查地點：成都總府路王府井百貨、春熙路北段地鋪
調查內容：1、類別佔比、主推、開展活動情況。2、店員服務能力、展示陳列、活動促銷。
調查分析如下：
調查休閑服飾，首先要把調查地點選好，要選在人流量多的大型商場內，每天有足夠多的人流量；其次是在此商場內的所調查的服裝品牌最起碼得三個；再次就是調查的服裝品牌以一種方式營銷，我所調查的服裝品牌都是在王府井百貨商場內的專櫃直營方式銷售。此次市場調查選定在星期二晚上，正處在服裝銷售的平淡銷售時間段更可以比較其服裝品牌的店員服務能力和陳列等。
VEROMODA、ONLY：
兩個品牌都在2F，面積為50-90平方米左右，上班員工人數都是3名，其類別佔比棉簍15%、羽絨服20%、呢料為主20%、皮衣5%。主題款羽絨服、棉服和毛衫。價格為499-999店鋪沒有開展活動。

店員服務好的方面儀容儀表做得比較好，看見顧客及時打招呼、能正確掌握接近顧客的時機、顧客試衣時能主動解開衣扣並幫其穿上。
沒有顧客的情況下沒有站在一起聊天現象，做在整理陳列疊裝。其陳列以顏色為主，模特出樣比較好。
JACK&JONES:
4F面積為50-60平方米左右，上班員工人數都是3名，主題款羽絨服、棉服和毛衫。價格為599-999店鋪沒有開展活動。銷售人員服務做得比較到位，產生信賴感，當看出不喜歡時能主動推銷相近款。試衣後表示不買，能給予正面回應。態度積極耐心。主動介紹自己稱呼以後可以找他。櫃台給顧客物品時能雙手比較熟練，顧客出店鋪時都有送賓。

陳列比較豐滿。氣氛道具上體現了聖誕節。
ESPRIT：
3F店鋪面積50平方米左右，工作員工為4名，主推外套類。其活動為第一筆單購正價滿788第二筆單省200。

佐丹奴（春熙路地鋪）：
3層樓店鋪面積大概為150-200平方米，一樓男裝、二樓女裝、三樓特賣場。一、二樓活動「精選貨品7折」「買一件8折兩件7折」三樓特賣「一件5折兩件4折」各樓層迎賓工作開展比較好，從貨品方面看活動效果比較好。

以上的調查當然也有存在的不足，不過取長補短這才是需要做的。對於以後的工作有很大的幫助，活動上都大同小意但是現在比的是服務。好的陳列，一進入店鋪就感到很有特色關注的也更多，在有一名好的銷售人員他的服務特別好，特別的親切。請問當你發現有好看的款你會購買嗎？也許沒貨你也會等到到貨在那裡買。這就是服務，需要我們做到的。關注競爭品牌的提升變化，對比這是我們必須常常做的！

E. 不同only的店，買的衣服為什麼不一樣呢是普遍現象嗎

這很正常的，就拿北京來說，西單的中友、君太和大悅城只有相距那麼近了，衣服都有很多不一樣的！這和店的規模以及銷售量也有一定的關系的！同一個市不同位置賣得衣服不同很正常，他們會根據消費水平來決定新款先放哪邊賣。不同城市，他們會先在繁華地區賣。有個朋友就喜歡到珠三角買衣服，因為她發現買了一兩年的衣服，在家的市裡居然是新款

F. 淑女屋，歐時力，ONLY，江南布衣，花木馬這5個牌子的市場分析調查

only或者歐時力吧
淑女屋
有點穿不出去的感覺
太視覺化了
江南布衣不是誰都能穿了好看的
花木馬的東西簡直就是買了就後悔
很難有回頭的顧客
跟淑女屋一樣都是好看穿不出去的類型的
only和歐時力都有比較時尚的款
而且也比較符合流行趨勢
也都有比較OL的
適應光大顧客的不同需要

G. research,only是什麼意思

research
n. 調查; 探索; 研究，追究; 探討，探測;
vi. 做研究; 探究; （從市場調研中） 得出所預測的結果;
vt. 從事…的研究，為…而做研究;

only
adj. 唯一的; 僅有的; 最好的，最適當的;
adv. 只，僅僅; 結果卻，不料;
conj. 但是，可是; 要不是;

H. only的企業文化

only的消費對象是多少年齡段 它適用與20～45的女性
它的特點就是在於它是根據客戶的需要來改變的它的顏色.質地.
它是國際品牌..在中國有著強大的市場~~如果個人做這個品牌是個不錯的選擇....它具有很大知名度~這也是品牌暢銷的一大原因~~

I. 市場調查進行的不順利嗎英語

At the same time,market survey is also an important constituent of preparatory work in the early phase of a project.Only after a thorough and complete market survey,sales planning and market operations will be put to order and muster success.

J. 市場調查的作用

1、有助於更好地吸收國內外先進經驗和最新技術，改進企業的生產技術，提高管理水平
當今世界，科技發展迅速，新發明、新創造、新技術和新產品層出不窮，日新月異。這種技術的進步自然會在商品市場上以產品的形式反映出來。通過市場調查，可以得到有助於我們及時地了解市場經濟動態和科技信息的資料信息，為企業提供最新的市場情報和技術生產情報，以便更好地學習和吸取同行業的先進經驗和最新技術，改進企業的生產技術，提高人員的技術水平，提高企業的管理水平，從而提高產品的質量，加速產品的更新換代，增強產品和企業的競爭力，保障企業的生存和發展。
2、為企業管理部門和有關負責人提供決策依據
任何一個企業都只有在對市場情況有了實際了解的情況下，才能有針對性地制定市場營銷策略和企業經營發展策略。在企業管理部門和有關人員要針對某些問題進行決策時，如進行產品策略、價格策略、分銷策略、廣告和促銷策略的制定，通常要了解的情況和考慮的問題是多方面的，主要有：本企業產品在什麼市場上銷售較好，有發展潛力;在哪個具體的市場上預期可銷售數量是多少;如何才能擴大企業產品的銷售量;如何掌握產品的銷售價格;如何制定產品價格，才能保證在銷售和利潤兩方面都能上去;怎樣組織產品推銷，銷售費用又將是多少，等等。這些問題都只有通過具體的市場調查，才可以得到具體的答復，而且只有通過市場調查得來的具體答案才能作為企業決策的依據。否則，就會形成盲目的和脫離實際的決策，而盲目則往往意味著失敗和損失。
3、增強企業的競爭力和生存能力
商品市場的競爭由於現代化社會大生產的發展和技術水平的進步，而變得日益激烈化。市場情況在不斷地發生變化，而促使市場發生變化的原因，不外乎產品、價格、分銷、廣告、推銷等市場因素和有關政治、經濟、文化、地理條件等市場環境因素。這兩種因素往往又是相互聯系和相互影響的，而且不斷地發生變化。因此，企業為適應這種變化，就只有通過廣泛的市場調查，及時地了解各種市場因素和市場環境因素的變化，從而有針對性地採取措施，通過對市場因素，如價格、產品結構、廣告等的調整，去應付市場競爭。對於企業來說，能否及時了解市場變化情況，並適時適當地採取應變措施，是企業能否取勝的關鍵。