『壹』 市場營銷方面的外文參考文獻 都有哪些啊
你可以去學校圖書館的中國知網搜索。一般大學的IP都是可以進的,外面的就不知道了
『貳』 外文參考文獻怎麼找
FirstSearch
EBSCOhost
SDOL,SDOS
ACM Digital Library
Beck-online
Current Index to Statistics
IEEE Xplore
LexisNexis
WilsonWeb
Alexander Street Press
Grove Art Online/Grove Music Online
Nature
Ovid including PrimalPictures
Tech Science Press
cairn
Frantext
OCLC FirstSearch
SpringerLink
CSA Illumina
Web of Knowledge
Gale InfoTrac
Read
ReadOpac
JSTOR
Taylor & Francis
Westlaw International
Greenwood Digital Collection
Grolier Online
Oxford Resources
Morgan Claypool
Early American Imprint (EAI)、 UN
ProQuest
American Chemical Society
NetLibrary
Emerald
『叄』 外文參考文獻的標准格式
很顯然 如果前面那段沒有符號的就是提名的話 那麼缺少了 作者和來源 根據我的猜測 咱給你分割分割 【1】HIMANISH DAS,Useful Byprocts from Cellulosic Wastes of Agriculture and Food Instry-A Critical Appraisal Critical Reviews[J] . Food Science and Nutrition Boca Raton, 2004, 44(2):77~90 以上就是格式了 算了 我今天就吃虧點 把咱學校論文中 參考文獻的格式和你說一下吧:參考文獻A.正文中的參考文獻格式:×××[3],×××××××××[3,6],××××××××××××××××××××××××××××××××××[3-6]。[5號Times New Roman,上標;[3]表示第三篇文獻,[3,6]表示第三篇和第六篇文獻,[3-6]表示第三,四,五,六篇連續的文獻]B. 後面參考文獻的格式:參考文獻[宋體;五號;加粗;居中;段前段後各空一行][1] 張毅. 鑄造工藝CAD及其應用[M]. 北京: 機械工業出版社,1994: 14-15[2] Huang S C, Huang Y M, Shieh S M. Vibration and stability of a rotating shaft containing a transerse crack [J]. J Sound and Vibration, 1993, 162(3): 387-401[3] 陳金梅.氟石膏生產早強快硬水泥的試驗研究[D].西安:西安建築科學大學,2000 {五號字體,中文為楷體_GB2312,英文和數字為Times New Roman,1.3倍行距,兩端對齊(不是分散對齊)。 (1)專著格式:[序號] 編著者. 書名[M]. 版本(第1版不標注),出版地: 出版社,年代: 起止頁碼(2)期刊論文格式:[序號] 作者(不超過3人者全部列出,超過者只列前3名,後加「等」或「et al.」). 論文名稱[J]. 期刊名稱,年度,卷(期):起止頁碼(3)學位論文格式:[序號] 作者. 學位論文名稱[D]. 發表地:學位授予單位,年度} __________________________________________________________________________________ 最後,西瓜,好評給我 要不然明天烘了你實驗室。。。哈哈哈哈
『肆』 急求有關品牌定位的外文參考文獻,要三個。
品牌密碼 帕特里克·漢倫 美
機械工業出版社 (2007-01出版)
凱洛格品牌論 艾麗絲·M·泰伯特(Alice M.Tybout) (美)蒂姆·專卡爾金斯 Tim Calkins 美
人民郵電出版社屬 (2006-11出版)
品牌定位:如何提高品牌競爭力 薩伯羅托·森古普塔 美國
中國長安出版社 (2009-05出版)
『伍』 幫我一個市場營銷的外文參考文獻
暈,我就是學Marketing的,人在國外大學,參考文獻太多了,你要側重哪方面的?銷售,服務,品牌,策略,4P's,渠道...具體點吧
『陸』 外文的參考文獻怎麼找啊
外文文獻可以用你們圖書館的外文資料庫檢索, 如www.sciencedirect.com, www.springerlink.com
自己去找吧 學校回裡面可以下載到的!答英文關鍵詞可以利用www.iciba.com網站翻譯~
『柒』 找3篇市場定位方面的英文參考文獻
Market Positioning - http://tenonline.org/art/mm1/9305.html Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our proct (or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position. Positioning is a perceptual location. It's where your proct or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers. As indivials, we continually position ourselves. The responsible older sibling, the class clown, a number cruncher, a super genius are all examples of positioning. These identifiers help us define ourselves and distinguish our abilities as unique and different from other people. Positioning is a powerful tool that allows you to create an image. And image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning yourself can lead to personal fulfillment. Being positioned by someone else restricts your choices and limits your opportunities. That's why it's so important for entrepreneurs to transform their passion into a market position. If you don't define your proct or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your proct. The primary elements of positioning are: Pricing . Is your proct a luxury item, somewhere in the middle, or cheap, cheap, cheap. Quality . Total quality is a much used and abused phrase. But is your proct well proced? What controls are in place to assure consistency? Do you back your quality claim with customer-friendly guarantees, warranties, and return policies? Service . Do you offer the added value of customer service and support? Is your proct customized and personalized? Distribution . How do customers obtain your proct? The channel or distribution is part of positioning. Packaging . Packaging makes a strong statement. Make sure it's delivering the message you intend. Positioning is your competitive strategy. What's the one thing you do best? What's unique about your proct or service? Identify your strongest strength and use it to position your proct. The proct Nyquil was conceived as a superior daytime cough suppressant. Unfortunately, it made people drowsy. Determined to recoup proct development costs, the side affect of drowsiness was then transformed into a powerful positioning strategy. Nyquil became "the night time, coughing, sniffling, sneezing so you can rest" medicine. Nyquil created and owned the nighttime cold remedy market. As the Baptist minister of my childhood would say at the conclusion of a lengthy sermon, "I've said all that to say this". Positioning, when used effectively, can help you be first in the mind. Being first in mind equals ownership. Market ownership allows you to be a big fish in a small pond. When you're a big fish, you can always increase the size of the pond.
希望採納
『捌』 求兩個關於市場營銷的外文文獻參考,以參考文獻形式發給我就行……如圖
我們圖書館提供國外各類文獻,您可以來查找,然後自行寫出參考文獻
『玖』 市場營銷畢業論文 外文參考文獻
2、(美)約翰.A.昆奇著,呂一林譯,?市場營銷管理—教程與案例?北京.北京大學出版社,2000
3、查回爾斯.戴克著,李聖賢答譯寶潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著,張金成范秀成譯,《服務管理》,北京.機械工業出版社2000
5、RaymondP.Fisk等著,張金成等譯,《互動服務營銷》北京.機械工業出版社2000
6.菲利普
『拾』 市場營銷外文參考文獻
2、(美)約翰.A.昆奇著,呂一林譯,?市場營銷管理—教程與案例?北京.北京大學出版社,2000
3、查爾斯專.戴克著,李聖賢譯寶屬潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著,張金成范秀成譯,《服務管理》,北京.機械工業出版社2000
5、RaymondP.Fisk等著,張金成等譯,《互動服務營銷》北京.機械工業出版社2000
6.菲利普??科特勒.營銷管理[M].北京:中國人民大學出版社,2001