A. 急求一篇网络营销策略类纯英语文献
在学校一般都可以上一些资源网的版吧!权
http://www.sciencedirect.com/
B. 哪位高手帮我分担翻译一段英文吧。有关于营销组合的一小段。求好心人帮助!!非常非常感谢。
营销介绍文指出营销要素(4Ps)组合的所有组成部分都同样总要,因为其中任何一个要素的失效即意味着失败。不少工业营销者和买家的研究指出,各种营销组合要素在重要性方面有着重大不同。两项对成功制造企业们的调查旨在确定营销主要策略以及实施步骤。乌德尔(1964)认为这些主要策略和实施步骤包括产品和销售并与在这两个环节的努力有关,跟着的次序为推广、定价和地点配送。根据这个调查的情况重演,罗比乔克斯(1976)发现主要营销策略已经发生了重大变化。罗比乔克斯(1976)的调查中认为定价被认为是最重要的营销活动,而在乌德尔(1964)的调查里定价仅排名第六。乌德尔(1968)发现销售工作最重要,跟着是产品、定价和配送。拉隆德(1977)发现与产品相关的标准最重要,跟着是配送、价格和推广。佩罗特和罗斯(1976)发现产品质量是最重要的,其次是配送服务和价格。麦克丹尼尔和海思(1987)发现首席执行官们认为4Ps中的两个P-定价和产品某种程度上较之另外两个P-地点 (物流配送)和推广更重要。库尔茨和布恩(1987 )发现,平均来说企业人员间将4Ps的重要性依此排列为价格、产品、配送和推广。因此,这些研究显示企业经理人实际上并没有将4Ps中的各个P都看作具有相同的重要性,而认为价格和产品最重要。4Ps 概念被批评为属于产品导向营销而非消费者导向营销(波波维奇,2006),此概念从营销管理的角度被加以引用。劳特伯恩(1990)主张4Ps中的每一个要素应也该从消费者的角度进行审视。将产品变为消费者解决方案、地点配送变为便利、推广改为沟通或称之为4C's。穆勒(2006)对于营销组合框架强调了3-4个重要批评。
C. 关于营销理论的一小段英语,请大家帮我优化一下~
Sorry I do not think so.
In my mind, any theory, no matter 4 Ps, 4 Cs or 4 Rs, is to help to understand what Marketing is, they all have advantages and limitations.
The key point is how to achieve and success.
Regard the examples, not all companies will agree to satify extravagance demand, just as not all companies make short term profit.
If you want to show the developing process of Marketing, I suggest you to introce what is 4 Ps theory, and why 4 Cs / 4 Rs theory is proposed, Then we will believe Marketing goes with time.
D. 营销策略和营销战略英文有区别么还是都是marketing strategy,英语中怎么区分呀
管理学当中有 Marketing strategies 和 Marketing tactics 之分
说白了,strategy是目标,tactic是方法。
因为翻译不同,所以冒出来许多说回法,其实答根本就这两个
E. 下面一段翻译成英文: 网络环境下企业创名牌的营销策略 摘要 人类进入21世纪,
Humans
entered in twenty-first Century, along with the popularization of the concept of network
marketing and the
small and medium-sized enterprise theory and method of the network marketing knowledge, more and more small and medium-sized enterprises to network marketing, network marketing to create
the
brand more and
more attention,
and has been the
rapid development,
so that in recent
years, many
domestic and foreign enterprises in the short term to grow rapidly and become a well-known brand. With the continuous penetration of the
Internet in social life, economic development and the improvement of people's
living standard,
the network marketing has become a necessary means of market competition, is the inevitable trend of
enterprise marketing.
In this paper, corporate marketing activities in the brand strategy is discussed on the Internet, from the
characteristics of
the network economy, analyzes the development status of the network
marketing
brand, and puts forward
the
enterprise marketing on the network can use the brand strategy,
in order to give
the enterprise with
the
reference.
F. 英语作文 给公司营销策略的建议书
我可以写英语作文,请告诉我需要写哪些是什么公司,你写了作何用
G. 谁能给我一篇关于营销策略研究方面的英文文献
外文文献可以用你们图书馆的外文数据库检索, 如www.sciencedirect.com, www.springerlink.com
自己去找吧 学校里面可以下载到回的!英文关键词答可以利用www.iciba.com网站翻译~
H. 急求一篇 》》》描述一个公司的营销策略英文300字。
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your proct or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort.
营销策略广泛,不能以一言以蔽之。此文中提到前期的市场分析,以及营销时应该利用各种工具。
I. 求市场营销战略(marketing strategy) 的英文定义
The so-called marketing strategy (Marketing Strategy) is the enterprise to identify, analyze and select marketing opportunities in order to achieve the corporate mission and objectives of the management process, that is, how companies with the best marketing opportunities through the adaptation process