Ⅰ 跪求高人帮忙策划个关于网吧销售的营销方案!
可以搞一些充值优惠返利的活动,联合提供外卖,可以让员工跟上网的人多接触,时下最流内行的网容络游戏可以让多点人玩,不行鼓励员工休息时候来上流行游戏,因为很能带动,特别是水平较高的玩家,很多人会崇拜的
你也可以根据人群,划分时段。这样充分提高工作效率。左道旁门别动心思,到头来得不偿失。
Ⅱ 投资二百多万开了一个网咖,有哪些有效营销模式
你都砸了200多万了,抄为什么不再袭砸个20万去做广告呢。你网咖附近的公交车,小区道闸,地铁灯箱。做一个月效果立马出来。刚刚开的店,就是需要一个菜头~~初期要做好亏的准备,去找一些陪玩(正规的,不正规的砸招牌)!举办游戏比赛,等等
Ⅲ 哪位大侠能给个网吧营销方案给我
翻腾了一下我的库存,只有这个与您的需求相近,还稍微有些参考价值。这是一个在多伦多开茶馆的方案,为的是吸引投资。后边有些简单的表格。
Table of contents
1. Introction ……………………………………………………………………………2
2. History and brief analyze of tea………… …………………………………………… 2
3. Name and location of the Teashop ……………………………………………………4
4. The teashop’s special characteristics and its market-oriented mission ……………….5
5. The investment and profits analysis…………… ………… …………………………7
6. Conclusion ………………………………………… ………………………………...7
7. References…………………………………………… ……………………………….8
8. Local teashop observation sheet……………………… ………………………………9
9. Teashop name and some picture…………………………………………………….back
Introction
Toronto is famous for its multi-culture. There are many different nations in this city. Among these nations, Indian and Chinese immigrants are the most. Many Chinese or Indian people love to have a cup of traditional tea, instead of coffee ring the day. They are not used to going to Tim Horton or Starbucks for meeting their friends and spent time alone. They need a place they can feel comfortable, and Asian. A tea place for ethnic community to social is on demand.
Currently, tea is more popular than ever in North America. Cai, Quanbao (1998), the president of the Tea Association of the USA, forecasts the tea market and states that "tea will continue to grow at double digit rates over the next several years and might even exceed those expectations with increased marketing investment" (p10). The tea salons first appeared in New York City and have increased for the last several years (Tea time, 1998). Every indication is that there will be a strong market for tea in the United States for the next five or ten years (Barr, V. & Broudy, C.E. (1996). Canadians drink over 7 billion cups of tea each year (www.theteashop.com).
On the basis of these literature research and market research in downtown Toronto, I am planning to open a teashop in downtown Toronto. I will detail my proposal in the following sections.
History and brief analyze of tea
Tea is the world's most popular prepared drink. Shen Nong, discovered it in 2737 BC (Chow & Kramer, 1990) when a tea leaf accidentally fell into the bowl of hot water he was drinking. Tea then become a popular drink in China, and was introced to the world little by little. Canadians did not have their first tea until 1717, which was imported by the Hudson Bay Company. In the early 19th century, afternoon tea as a social custom, was originated by Anna, 7th Duchess of Bedford. The Duchess began inviting guests to join her for a cup of tea and some sweets and savories in the afternoon, in order to fill the long gap between breakfast and late dinners. The ritual caught on in England and North America and soon became an afternoon tradition that remains today. Modern afternoon tea at trendy tea salons and cafés feature a wide variety of quality teas and fine finger foods.
It is generally believed that there are five categories of tea: Black tea, green tea, oolong tea, Flavored Tea, and Herbal/Tisane. Most commonly used in North American tea bags, black tea is made from leaves that have been fully oxidized, procing a hearty deep rich flavor in a colored amber brew. Keemun is the most famous one among black tea family. Keemun is the foundation of many English breakfast blends. (Some English Breakfasts are all Keemun.) (Brigham, B (1999).Most popular in Asia, green tea is not oxidized. It is withered, immediately steamed or heated to prevent oxidation and then rolled and dried. It is characterized by a delicate taste, light green color and is very refreshing(Brigham, B (1999).Jasmine is one of the green tea. Jasmine tea has long been a favorite of tea connoisseurs around the world. The compelling and absorbing fragrance of jasmine blossoms lingering above the pot as the tea is brewed must surely be one of life's little jewels! (Clausen 1997). The name oolong literally translates as "Black Dragon" and is very popular in China. Oolong refers to partly oxidized leaves, combining the taste and colors qualities of black and green tea. Oolong teas are consumed without milk or sugar and are extremely flavorful and highly aromatic (Clausen 1997). Flavoured Tea are real teas (Camellia Sinensis), blended with fruit, spices or herbs. Fruit flavored tea such as apple or blackcurrant, is real tea blended with fruit peel or treated with the natural oil or essence. Spiced and scented teas using cinnamon, nutmeg, jasmine or mint, are also real teas blended with spices, flowers or other plants (Clausen 1997). Herbal infusions or tisanes such as Camomile, peppermint or nettle, do not contain any real tea leaf. The term "herbal tea" is somewhat of a misnomer, since these procts are not really tea at all. Herbal beverages or infusions can be derived from a single ingredient or a blend of flowers, herbs, spices, fruits, berries and other plants (Clausen 1997).
3.Name and location of teashop
The teashop I am planning to open will be named as “Fresh Corner ”, which means a relaxed and peaceful place for meeting people or just enjoying oneself。It is deeply related to my project mission, which is providing enjoyable, relax place to consumers. I, myself will be the owner, and I am planning to hire one or two employees at the beginning. Business hours:The Teashop will be open 9 am-12 am From Manday to Friday, and weekends from 10:00 am to 12:00 am
The Fresh Corner Teashop will be located on the main street in the downtown Toronto, which is in the 321 Bloor St. West. It is on the first floor of the Woodsworth College Residence, the University of Toronto's St. George campus. The downtown St. George campus of U of T is the historical centrepiece of Canada's leading research university. There are some 8,000 faculty and staff. In the heart of Toronto, this historic 65-hectare (160-acre) campus is also home to more than 43,000 full and part-time students (www.utoront.ca/maps.html).
These locations are all set among numerous other shops catering to the university students. You can find plenty of options on Yonge St between Charles and Bloor, Bloor St.George between Spadina and Bathurst. There are twenty similar businesses in this area. Most of which offer lunch specials and a variety of things on the menu. I found Only Ned's/Greg's Ice Cream is on Bloor opposite the Royal Ontario Museum. They provide different kinds of tea that include such oddities as Green Tea, soup, sandwiches, Roasted Marshmallow, Chocolate Orange, and Stout. However, there is not any teashop in this area. A comparison of activities found in the Fresh Corner teashop will help this community since this teashop will be built in the University of Toronto campus, the target customer will be students and faculty.
4.Mission of The Fresh Corner:
The Fresh Corner teashop aims to offer the following services to the customers
1.To offer finest quality and largest possible variety of tea to our customers.
2.To offer variety food to satisfy customer.
3.To offer clean, fresh, and exciting environment to attract the customer.
4.To offer enjoyable and comfortable services to customers.
In order to meet these missions, The Fresh Corner teashop will execute the following steps:
First, Make the storefront grab customers' attention to create a clean, fresh, and exciting environment to attract the customer. The sign should be high quality with an appropriate color scheme and be well illuminated. It should be easy to read, and should match the store's style.
Secondly, the following activities will be permitted in the Fresh Corner teashop:
(1)We provide newspapers and magazines. Customers (many of them are students) brought books and other items to use the teashop as a place to study.
(2)We also can provide sofas for customer seating.
(3)We provide small separate rooms for both indivials and large groups. Tables and chairs in teashop can be rearranged for use by larger groups.
(4)We provide electrical outlet for using personal computers customers.
Thirdly, various types of tea will be provided
Black, Green Oolong White Teas, Red Teas, Pu-er Teas and Herbal teas, coffee, beverage, chocolate drink, ice tea, fruit juice, soda and ice cream along with cake, cookies, muffins, sandwiches, salad and breads are the main items served in all these teashops.
Finally, We will also pay attention to some small things for our customers. For instance, providing enough lights for customers’ security and convenience.
5.The investment and profits analysis
(1) To total investment will be 100,000 CAN dollars for the Fresh Corner teashop.
(2) Rent will be 25,000 CAN for one year.
(3) Decorate teashop will be 20,000 CAN dollars.
(4) Waiter wage will be around 40,000 CAN dollars for one year.
(5) Expected income could be 500 CAN dollars each day, all together in the first year, the income will be 180,000 dollars.
In conclusion, I can reclaim the investment after the first year.
6.Conclusion
The growth in tea drinking and the success of coffeehouses indicates a potential demand for teashops, which led to the purpose of this study. After detailed market research, I can safely make my decision to invest on this teashop, and I really appreciate your consideration and support.
Local teashop observation sheet
Name of the teashop:_____ MASTER TEA __________________________________________
Location:___________QUEENS__________________________________________________
Activities in the teashop (check the activities):
9-11am 2-4pm 8-10pm
Activities number time number time number time
Indivialdrinking/eating 36 a
IndivialWriting
IndivialReading 5 d
Indivialusingcomputer
Two persondrinking/talking 5 d
Two personreading/writing
Group(n)*drinking/eating/talking 10 f
Group(n)*discussionOther
a. stay less than 10 minutes, b. 11-20 minutes, c. 21-30 minutes, d. 31-40 minutes, e. 41-50 minutes,
f. 51-60 minutes, g. 61-70 minutes, h. 71-80 minutes, j. 81-90 minutes, k. 91-100 minutes.
Services:
1. What types of food do they serve? The answer in underneath
2. How do they serve? A waiter
3. The number of the seats? 20
4. How much a cup of tea? $1.39 the average foods prices are $3.99 to $6.99
Nearly half of the customers bought some drinks and food then left in the morning.
More than half of the customers chose to stay in the teashop for drinking and other activities. The average time that customer stayed was between 30-40 minutes.
Indivial and two-person activities were most common. Indivials most often were reading or writing and occupying a single table.
Ⅳ 分析有几种网咖商业模式
1.0版本的网吧模式应该是最为常见的,从业时间较长的网吧朋友也都是经历过这个阶段……主要只是简单装修环境、管理运营模式单一粗放、没有品牌和营销意识、没有企业化运营思路、硬件环境一般的网吧,单机日收入通常在20元左右。
2.0版本网吧商业模式主要是指有一定网吧装修(每平米投资600元装修以上)的网吧,硬件网络设备一流、有较为成熟的网吧运营管理经验,有初步的网吧品牌和营销意识,有一定的网吧企业化运营思路,单机日收入在40元左右的网吧。
3.0版本模式网吧最简单的理解就是要解决一个问题,那就是如何让消费者有独特的上网、游戏等数字娱乐的体验,这种体验要高度区别于消费者自己能满足的体验,比如智能手机上网,也比如在家里和宿舍玩游戏。这也是全新的商业模式定义中描述的消费者不可自力而必须要购买的体验。
3.0版本网吧商业模式主要有三个标准:
1、单机日收入60元以上;
2、网吧机时费与其他收入达到6:4 ;
3、特色化、创新型的数字娱乐休闲上网体验,全面提高网吧客单价。
Ⅳ 网吧营销策略
去网吧的一般有两种人一种是去无聊去网吧混时间`
这种人`一般选择的是环境好的网吧专`
一种人呢属` 网虫`那就要看你的网速了`
其实你朋友开的网吧`要想提高人起还是要看`
你那里的环境一般是些什么人去的网吧`
在结合`处理才现实`
Ⅵ 网吧计费 方竹最新版旗舰版终身免费了,是真的吗
再重启后安装旗舰版,这样就可以了。 分这么多,明显对用户不公平,还不如用左轮网吧计费软件,正版免费 如果你不知道的话,可以上他们的主页去
Ⅶ 网吧营销大师免费版和VIP版区别
免费版:优玩比赛平台,英雄联盟,在线抽奖,兑换中心,活动报名,签到奖励,内在线奖励,游戏奖励容,网吧公告,跑马灯公告 ,商品点购,网吧留言,呼叫网管,语音广播,音乐点播,微信查看营业数据,网管APP,短信营销
VIP版:优玩比赛平台,英雄联盟,英雄联盟开黑,,幸运大转盘,幸运水果机,商品秒杀,闯关达人,欢乐捕鱼,在线抽奖,抢红包,兑换中心,活动报名,充值奖励,签到奖励,在线奖励,游戏奖励,网吧公告,跑马灯公告 ,商品点购,网吧留言,呼叫网管,语音广播,网吧投票,网吧论坛,音乐点播,,商品进销存系统,商品促销功能,微网APP,微信营销,会员充值,会员增长,在线人数,上网时长,网费消耗,大屏排行榜,计费防破解,在线支付,微信查看营业数据,网管APP,短信营销
Ⅷ 最有效的网咖营销方式有哪些
网咖经营模式
1、以场景距离社交为平台;
2、核心的会员管理服务体系;
3、无所不在的数回字生答活,分享数字生活,把网吧的单一游戏业态,转向丰富的数字生活领域。
1、吧台+水吧+收银(全新设计理念,成为网咖运营核心,全新的设计理念比肩国际化咖啡快餐)
2、餐吧+娱乐就餐区(突出网咖餐饮功能,达到实现餐饮利润指标超越机时费利润指标)
3、娱乐综合区(影视+体感游戏)
4、电子竞技专区(专业的电子竞技比赛房间、主播间、专业战队设备,DELL外星人超酷一体化设计专区)
5、休闲区(休闲、综合上网区域,创新的五五联位,突破网鱼网咖三角桌三三联位。)
6、对战区(侧重游戏体验的区域)7、五人黑房(五人游戏包房)8、情侣双人卡座9、单人卡座
10、交友专区(组织微信交友活动专场)
11、3D高清影视、体感游戏包房或专区(震撼的娱乐试听效果,超越影院的微电影和游戏厅模式)
12、多功能包房(团队客户,提供唱吧、游戏、棋牌等)
Ⅸ 网吧营销方案
与网吧周边快抄餐店取得联系,在网吧增加客户用餐服务,不过这个方案其实很多网吧已经在 用了的,在快餐价格中提取部分提成作为快餐店对网吧的回报,网吧在快餐店定餐的量的增 加,将也会增加网吧对快餐店的营业提成,即可增加网吧服务与额外营业额提成. 将此项提成收入归结到网吧内部活动基金,提高网吧员工内部业余生活乐趣,做一些必要 的网吧内部聚会。聚餐,也可以将活动多出资金,作为奖励发给内部优秀工作人员. 此举有3得利,网吧服务增值,从而可以使网客增加上网时间,这是对网吧营业额直接提 升,其二。快餐店营业额提升,从而影响其的收入。其三。内部员工奖励与内部活动资金的出 处,一举三得,何乐而不为 希望能帮助你。
希望采纳
Ⅹ 谈谈网咖+电竞的商业模式是否有前景 网吧经营网吧
电竞市场近年来发展十分迅猛,参考《中国网吧行业市场前瞻与投资战略规划分析报告》显示,网吧向网咖转型已是行业的大势所趋。纵观2016年网咖行业的发展,已经从萌芽的阶段迈向快速发展的阶段。一线城市中网咖大肆扩张,规模也越来越大,网咖连锁、加盟的广告随处可见,随之而来则是市场竞争的白热化。2017年,对于业主来说,如何控制运营成本,提升网咖的上座率,实现收入来源多样化等都是值得思考的问题。
在电子竞技游戏如此盛行的今天,依靠“电竞”来赚钱,打造电竞网咖,提供玩家在家或其他地方所没有的服务与氛围,成为2016年流行经营网咖的新模式。
网咖要擅于营造电竞的氛围,可以尝试做一些专业的比赛活动,以烘托气氛,提高顾客粘性与参与度。当然,打造电竞专区才是吸引人气的重要因素。网咖的电竞专区,必须要有个性化装潢,人性化服务,但最重要的还是高逼格、高性能硬件设备。