『壹』 求一篇关于手机行业营销策略的英文文献
我处禁止上传文件，相关PDF外文文献有，没那么多，不知是否满足近几年的要求，翻内译没有，翻译得靠你自容己，希望能满足你的需要，能帮到你，多多给点悬赏分吧，急用的话请多选赏点分吧，这样更多的知友才会及时帮到你，我找到也是很花时间的，如果需要请直接网络 私信 或者 Hi 中留言贴出你在 网络知道的问题链接地址 及 邮箱地址
『贰』 求一份营销策略方面的论文文献，要中英文都有的
参考文献
〔l」黄凤玲.关注烟草经济高增长下的深入调整，《中国烟草》，2005.3，
38一39页
〔2」〔美〕斯蒂芬卫罗宾斯.《管理学》第7版，中国人民大学出版社，2004，
365页
〔3」钟涛、何立眠、朱佳著.《整合营销》，山西经济出，1998，127页
[4」麦克尔.波特.《竞争优势》，华夏出版社，2005，202页
[5]吕忠信.《世界烟草经济》，中国科学技术大学出版社第1版，2006，
65页
〔6〕国家局经济运行司.盘点成果稳中进取，《中国烟草》，2005.3，
21页
[7〕编者.2004中国烟草回眸，《中国烟草》，2005.3，45页
[8]彻纳东尼和麦唐纳著.《创造强有力的品牌》，中国经济出版社，2004:
26页
[9」刘钟详.国际卷烟流行口味特点及其对我国消费的影响，《烟草科
技》，2006.4，61页
仁10〕编者.2007中国烟草回眸，《中国烟草》，2007.12，12页
【11]刘宗柳.卷烟消费的市场现状与潜力分析，《中国烟草》，2006.6，
47页
〔1幻王长根.《学习型企业文化理论与实践》中国经济出版，2005，
123一124页
「13〕于建原.《营销管理》，西南财经大学出版社，2003，96页
〔14」中国江西网，中国卷烟零售户经营状况调查，W卿.jxcn.。n
〔15〕龚锦华.((企业战略、文化、管理研究报告》，2006，162页
〔16」毕长敏主编.烟草流通企业战略与管理，东北财经大学出版社，
2004.6，137页
〔17」刘志峰.零售业态之变催促烟草流通改革，《中国烟草》，2006.8
55页
[18]中国烟草在线http://WWW，tob
『叁』 急求营销英文参考文献
wikipedia "marketing" 有非常多的连结
中英文都有
Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.
Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.
Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.
* Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
* Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
* Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
* Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.
『肆』 有人能给我发一份市场营销策略方面的英文和翻译好的中文文献给我吗5000字以上就行了
目录
摘要 I
Abstract II
1当前国际营销的状况及成因 3
1.1当前国际营销的状况 3
1.1.1国际营销的发展 3
1.1.2国际营销的特点 4
1.1.3国际市场的内容 4
1.1.4国际营销的环境 5
1.2国际营销的成因 7
2精成企业现状及问题分析 8
2.1企业简介 8
2.2现状分析 9
2.2.1国际市场产品分析 9
2.2.2国际进入方式分析 9
2.2.3国际定价分析 10
2.2.4国际市场促销分析 10
2.2.5国际市场营销人才分析 10
2.3精成企业国际营销存在的主要问题 11
2.3.1对国际市场了解不够 11
2.3.2缺乏国际营销人才 12
2.3.3缺少国际广告 12
3精成企业的国际市场策略 13
3.1国际产品策略 13
3.1.1产品组合策略 13
3.1.2运用好国际产品生命周期 13
3.3.3 做好国际产品包装与品种工作 13
3.2国际市场进入方式策略 14
3.2.1巩固间接出口 14
3.2.2积极发展直接出口 15
3.2.3尝试国外生产 15
3.3国际渠道策略 17
3.3.1利用好国外中间商 17
3.3.2运用好传统渠道与新兴渠道模式 17
3.3.3挥发好标准化与多样化的作用 18
3.4国际定价策略 19
3.4.1认识影响国际价格的因素 19
3.4.2做好国际定价管理 19
3.4.3选好定价基本方法与策略 19
3.4.4运用好国际企业定价策略 20
3.5国际促销策略 20
3.5.1做好国际广告 20
3.5.2在国外进行人员推销 21
3.5.3结合营业推广 21
3.5.4搞好公共关系 22
4精成企业的国际策略的实施 23
4.1建立阿里巴巴中国供应商网 23
4.2培养新型外贸人才 23
4.3做好广告工作 24
结论 26
参考文献 27
致谢 28
附录一 29
国际营销的发展前景 29
附录二 34
International Marketing Prospects For Development 34
摘要
加入世界贸易组织不仅给我们整个社会的经济、生活带来巨大变化，而且使国际贸易发生了巨大变革，使在贸易中占据重要地位的国际市场营销活动面临着新的选择和挑战。营销的各个方面，无论是市场调研、市场开拓、营销队伍和营销组合都显现出新经济的作用。一方面，国际市场营销的空间领域扩大了，营销的技术更先进了；而另一方面，营销的复杂性上升了，营销的难度也加大了。中国加入WTO之后，带来的是新的市场游戏规则、新的理念、知识、技术、资金、人才和全球的庞大市场。由于加入WTO后国际市场壁垒的减少，中国企业将有更多的机会在全球发达的消费市场中展示实力和发展自己的事业，实现跨国经营。本文论述了国际营销理论的国内外发展、国际营销的特点、内容和各种环境分析。还有国际营销在我国企业的运用情况，分析了中国中小型民型企业在国际营销中存在的问题，指出了入世后中国企业国际市场营销应对策略以及实施过程。
【关键字】 国际营销；营销策略；产品组合
Abstract
After china entered into world trade organization， Great change has taken place. The each aspect of marketing，include market investigation，market explanation and marketing troops，is reflecting new economic impact.On the other hand，the realm of the international marketing extended，the technique of the marketing is more advanced； on the other hand，the complexity of the marketing ran high，the difficulties of the marketing enlarge，too.This text This text discussed the international market characteristics，contents of the theories’s domestic and international development，international market with the every kind of environment analysis.It also discussed the domestic and international development of the international marketing theory，and analyzed the China inside the business enterprise of small scaled people type the problem that exsits in the international market，and point outed into the international market of Chinese business enterprise of a life time empress the market to reply the strategy and into practice the process.
Keywords： International marketing；Marketing strategies；Proct combination
『伍』 市场营销外文参考文献
2、（美）约翰.A.昆奇著，吕一林译，?市场营销管理—教程与案例?北京.北京大学出版社，2000
3、查尔斯专.戴克著，李圣贤译宝属洁的观点内蒙古.内蒙古人民出版社1999
4、JamesAFitzsimmons著，张金成范秀成译，《服务管理》，北京.机械工业出版社2000
5、RaymondP.Fisk等著，张金成等译，《互动服务营销》北京.机械工业出版社2000
6.菲利普??科特勒.营销管理[M].北京:中国人民大学出版社,2001
『陆』 帮我一个市场营销的外文参考文献
晕，我就是学Marketing的，人在国外大学，参考文献太多了，你要侧重哪方面的？销售，服务，品牌，策略,4P's,渠道...具体点吧
『柒』 急求一篇网络营销策略类纯英语文献
在学校一般都可以上一些资源网的版吧！权
http://www.sciencedirect.com/