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企业成功营销案例英文

发布时间:2021-06-26 00:15:55

1. 关于企业营销策划的成功案例

企业在开展电子商务过程中,您会遇到什么棘手问题,哪些问题最严重以及解决这些问题的方法;最有效的网络营销手段是什么,怎样科学量化您网络营销成果;如何评判您电子商务表现,其科学依据是什么,如何持续提升您网站绩效,如何选择网络营销服务商……以目标为导向,以网站KPI为依据,必卖电子商务为您提供企业级电子商务营销顾问咨询服务。

必卖是中国第一家针对电子商务的营销顾问公司。必卖整合传统网络营销方式和网络炒作模式,打造独一无二的创新式电子商务网络营销推广模式,紧扣网络营销产业链各个环节。专注于从事电子商务网络品牌传播,产品网络推广,网络媒体关系,网络危机管理,政府网络公关,电子商务营销,口碑营销,社会化媒体营销,电子商务口碑营销,微博营销,论坛营销,新闻营销等各种网络整合传播服务。必卖电子商务公司始终以宣传公司、企业的理念为前提;以塑造公司、企业的品牌形象为策略;以提升公司、企业的知名度为目标;以加快公司、企业产品的销售和加盟助力为宗旨,不断的监测和跟踪宣传情况,及时调整和控制宣传进度,从而保证更高的宣传效率,和更低的宣传成本。整合传统网络营销方式和网络炒作模式,打造独一无二的创新式电子商务网络营销模式,紧扣网络营销产业链各个环节。

2. “成功案例”的英文怎么说

successful case

3. 国外有哪些营销极为成功的案例

我印象比较深的一个国外经典事件营销案例是多年前的Chiquinho Scarpa葬车事件。Chiquinho Scarpa亲身示范了一次成功的事件营销。他决定将价值150万巴西雷亚尔的宾利埋在自家后院,作为陪葬品,引发轩然大波,但就在车葬当天,他叫停了仪式,并称这只是一出闹剧,想呼吁大家加入捐献器官的队伍。
巴西Chiquinho Scarpa是个有名的富家子弟、花花公子,在62岁的时候他就开始盘算自己死后的生活。2013年9月,他突然宣布自己受到埃及法老殉葬品的相关记录和文章的影响,将在9月20日把价值150万巴西雷亚尔的宾利埋在自家的后院。Chiquinho Scarpa在社交网站facebook上直播了自己在圣保罗豪宅的后院中为爱车挖“墓穴”的过程,图文并茂,视频为证。全国上下一片哗然,各大媒体跟进打算看笑话。“车葬”当天,有媒体、明星和艺人等来到现场看热闹。这时,Chiquinho Scarpa向大家致歉,坦白说这是他演的一出闹剧只为了吸引所有人的注意并且呼吁对他恶语相向、嘲笑他的那些人,成为器官捐献者。要捐献器官不用写进遗嘱什么的,只需要告诉他们的家人,自己是一名器官捐献者,他们就可以拯救无数生命。随后,在场的明星和艺人也加入了器官捐献者的行列。据悉,这场活动的背后策划是全球知名的广告公司李奥贝纳(LeoBurnett),成功运用了媒体想炒新闻、民众爱批判时事的心态,造势成功。

4. 帮忙翻译一个产品跨国营销的案例为英文!谢谢

In accordance with the standards of the United States, Brazil, in the breakfast cereal breakfast foods and other foods tremendous business opportunities. Brazil, about 150 million population, age distribution, showing that breakfast cereal consumption has enormous potential because of the population 20 years of age accounted for 48 percent of the total population. In addition, Brazil's per capita income enough so that people can enjoy the convenience of eating breakfast cereal foods. In assessing the market, Kellogg Company (Kellogg) also noted a remarkable advantage: little or no direct competitors.
Unfortunately, the lack of competition is e to the Brazilians are not accustomed to American-style breakfast. Therefore, the Kellogg Company and its advertising agency J. Walter Thompson Company (J. Walter
Thompson) faced by marketing the most important task is to how to change the breakfast habits of Brazilians.
Kellogg decided in Brazil is very popular TV series "Novelas" in spots. Advertising picture is a little boy eating with relish to back out from the packaging bag of cereal. Shows excellent taste in procts at the same time, the advertisement will be located in a food proct rather than as part of breakfast. As a result of market response, the ad film was quickly removed them.
Analysis of the Brazilian culture, show that Brazilians strong family values and deep-rooted concept of male chauvinism. Therefore, in the subsequent design of the ad program will focus on the performance of his cereal bowl and add milk into the family breakfast scene. Compared with the first advertisement, the more successful advertising programs, an increase of cereal sales, Kellogg had 99.5 percent share of the market share. However, it is still not satisfactory in terms of sales volume, the per capita use of breakfast cereals less than an ounce.
Kellogg has been accustomed to these challenges. It has spent 20 years in Mexico to cultivate a substantial breakfast market size, (in Japan and France have spent 6 years). Kellogg is now also targeting the Indian market has great potential. Although sales in India but was a mere two million U.S. dollars, but very optimistic about its prospects. In addition to the traditional breakfast of corn flakes, it also likes to eat rice in accordance with Indian features, developed a new piece of rice.

5. 求一个企业创新改革成功的案例(要英文的文章)

浅议改革开放三十年

引言:
自从建国以来,没有什么能像改革开放那样如此彻底地改变着中国。如果说建立中华人民共和国意味着中国人民站起来了,那么改革开放则真正表明中国人民沿着社会主义的光明大道走起来,跑起来了。虽然改革开放也带来了一些问题,但它仍然注定是中国历史上浓重的一笔。
总结历史是为了更好地走向未来,同样对改革开放的总结也是为了更好地进一步改革开放,更好地发展中国。以下我将以政治经济和文化社会两大方面讨论改革开放,并分析改革开放的精髓,以及展望未来的改革开放。
一、改革开放的经济奇迹
一九七八年,我们党召开具有重大历史意义的十一届三中全会,开启了改革开放历史新时期。设立经济特区、确立家庭联产承包责任制 、建立社会主义市场经济体制 、明确私有经济是社会主义经济的重要组成部分等等都是改革开放的重要举措。改革开放是党带领人民进行的伟大革命,目的就是要解放和发展社会生产力,实现国家现代化,让中国人民富裕起来,振兴伟大的中华民族。事实雄辩地证明,改革开放是决定中国命运的关键抉择,是发展中国特色社会主义、实现中华民族伟大复兴的必由之路;只有社会主义才能救中国,只有改革开放才能发展中国[1]。
以邓小平为首的党的国家领导人改革了经济发展的传统体制桎梏,极大地调动了亿万人民的积极性,使我国成功实现了从高度集中的计划经济体制到充满活力的社会主义市场经济体制、从封闭半封闭到全方位开放的伟大历史转折。科教兴国、依法治国战略的实施都为经济注入了新的活力。
1978年中国的人均国内生产总值(GDP)只有379元人民币,2006年2月达到2000美元,增加了约40倍[2]。毫无疑问,改革开放对中国今年经济的影响最明显、最彻底,我们的体会也最深。改革开放就如催化剂一样,推动着中国经济爆炸式地增长。我国经济从一度濒于崩溃的边缘发展到总量跃至世界第四、进出口总额位居世界第三,人民生活从温饱不足发展到总体小康,农村贫困人口从两亿五千多万减少到两千多万,政治建设、文化建设、社会建设取得举世瞩目的成就。邓小平以其过人的胆识打开国门,以优惠的政策把外资吸引进来,伴随而来的还有先进的科技、现代化的管理。加上中国廉价的劳动力和原材料使我国的产品价格低廉,如潮水般地涌向世界,并以资源的高耗和环境的破坏为代价迅速完成了西方国家上百年才完成的原始资本的积累。改革的胆子很大,但步子很稳,整个改革在党的领导下有秩序地进行,再加上以党政分开和权力分散为主的政治体制改革也为经济的发展扫清了障碍。已加入世贸组织为起点,我国大踏步进入全球化进程,对外贸易总额五年成三倍之速递增,顺差更是爆炸式增长,不断创造着经济奇迹。经济的发展又反过来推动着政治体制的改革,民主的狂风一阵接一阵,建设服务型政府的呼声越来越高,这又进一步推动经济的稳定、健康发展。
二、经济奇迹背后产生的问题
但伴随着经济的增长,也产生了一系列问题:资源能源因过度开采而日渐枯竭,环境恶化程度惊人。我们过度陶醉于“为人打工”,以“世界工厂”自豪,但缺乏自主知识产权使我们创造的大部分财富流向国外,八亿件衬衫换一架波音飞机就是最好的例子。这些问题都已经成了制约中国进一步高水平发展的瓶颈,下一步深化的改革开放一定要解决这些问题,加快转变经济发展方式,推动产业结构优化升级,实现经济效益和生态效益的结合,加大自主研发力度,拥有自己的知识产权。
三、改革开放带来的社会效益
一个社会发展的根本动力来自生产力的发展,的确如此,我国改革开放带来的经济奇迹就为社会的发展提供了物质保障。改革开放以来,我国的教育事业突飞猛进,现已成为世界第一教育大国,为经济建设输送了大批优秀人才。我国的各种社会保障也逐渐完善,各种福利制度逐步实施。经济的发展给我们带来了更多的收入,穿上了体面而漂亮的衣服,住上了宽敞舒适的房子,用上了各种家电,吃着更丰富而美味的食品,喝着多滋多味的饮料,享受着高科技的医疗服务,玩着各种有趣的电子游戏,做着各种精彩的体育运动,交通工具多样化、便捷化,通讯工具普遍化……这些都颠覆着旧的传统观念,冲击着旧的社会结构,推动着新的充满活力的社会结构的形成。
四、改革开放对中国文化的影响及启发
随着我国对外开放的深入和全面展开,西方的文化观念逐渐深入我国,既有民主、公平、自由等普世价值观,又有一些文化垃圾——物质崇拜主义、享乐主义、性自由等,以普世价值观为代表的优秀文化给我国的社会发展做了有益的补充,但那些文化糟粕也毒害着我们的社会风气。还有一部分人认为我国过去落后的原因在于传统文化,过激地对我国的传统文化全部否定,这是十分危险的,我们传统文化中的精华是我们中华民族的精神之根。世界是多元的,注定文化也应该是多元的,我们不应过度崇拜国外的文化观念,我们要有适合自己的独特的文化价值观。还好最近社会上对传统文化已越来越重视。对于民主、自由等价值观,我们应该学习它的实质,而不应学习它在国外的表现形式,应该结合自己的经济发展和文化传统,给它赋予自己的元素,构建适合我们自己的文化价值观。
五、改革开放的精髓
改革开放的精髓在于:解放思想、实事求是,开辟了中国特色社会主义道路。邓小平同志以其伟大的智慧对社会主义的本质给出了精当的阐述,他指出:“社会主义的本质,是解放生产力,发展生产力,消灭剥削,消除两极分化,最终达到共同富裕。”[3]贫穷不是社会主义,我们不能刻意追求公平而导致普遍的贫穷,只有让一部分人先富起来,先富带动后富,最终达到共同富裕,才能实现真正的社会主义。邓小平过人的胆识为中国的发展扫清了思想上的障碍。在坚持四项基本原则的前提下,只要是有利于经济发展的、有利于提高人民生活水平的、有利于提高综合国力的,我们都可以大胆地利用
六、展望未来的改革开放
改革开放的本质要求是思想解放。我们过去坚持思想解放,现在坚持思想解放,将来还要坚持思想解放,永远都要坚持思想解放。我们根据新时期的社会问题,要进行新时期的思想解放,深入贯彻落实科学发展观,要求我们继续深化改革开放。对外加强开放广度和深度,提高开放型经济水平。把“引进来”和“走出去”更好结合起来,扩大开放领域,优化开放结构,提高开放质量,完善内外联动、互利共赢、安全高效的开放型经济体系,形成经济全球化条件下参与国际经济合作和竞争新优势[4]。对内加强能源资源节约和生态环境保护,增强发展协调性,努力使经济又好又快发展,实现可持续发展。改革攻坚面临深层次矛盾和问题,既要通过发展增加社会物质财富、不断改善人民生活,又要通过发展保障社会公平正义、不断促进社会和谐[5]。以经济建设为中心,但不是唯经济发展为中心,高的GDP并不是我们的目标。我们应以胡锦涛为党中央提出的建设和谐社会为目标,坚持以人为本,科学发展,努力使经济更加发展、文化更加繁荣、政治更加民主、社会更加和谐,人民生活更加殷实。
参考文献:
[1] 中国共产党第十期全国代表大会文稿 [2]网络网 [3]邓小平文选 [4]中国共产党第十期全国代表大会文稿 [5]中国共产党第十期全国代表大会文稿

英文翻译

The shallow argument reform open for 30 years

Preface:
Ever since that time found a nation, have no an ability to be like reform to open so such to the last man change China.If establishment the People's Republic of China mean China people stand up, so reform open real enunciation China people along the bright and big way of socialism walk and ran.Although the reform openned to also bring some problem,it still destine is thick heavy pen in history in China.
Summary history is for the sake of betterly alignment future, same to reform open of summary is also for the sake of betterly further reform open, betterly development China.The following I will with political economy and culture society two generous noodles discussion reform open, and analysis reform open of essence, and outlook future of reform open.
A, the reform open of economic miracle
1978, our party convene to have graveness 11 of the history meaning three medium whole meeting, openned reform to open history new period.Establish economy special area, establishment family allied proce to contract for responsibility system, establishment socialism market economy system, explicit privately owned economy is a socialism economy of importance constitute all of parts of etc.s is a reform open of importance raise Cuo.Reform open is a party to lead people to carry on of great revolution, the purpose is to want liberation and development society proctivity, realization nation modernization, let China the people be wealthy and develop great of Chinese nation.Fact eloquence of speech ground certificate, reform open is a decision China the key of the destiny choice, is a development China special features socialism, realization Chinese nation great renew of necessarily from it road;Only the socialism then can save China, only reform open then can development China[1].
With the Beijing leadership of the party of Deng Xiaoping's the leader reform economy development of tradition system fetter, biggest transfer hundred million people of aggressive, make our country successful realization from height concentration of planned economy system arrive vibrant socialism market economy system, from close half close arrive all-directions open of great history turn.The section teach to make a country strong and cure a country strategy by law of implement all is economy infusion new of vitality.
1978 China of person all GDP(GDP) only have 379 dollars renminbi, 2006 February attain USD 2000, increment about 4000%[2].Beyond all doubt, the reform open to China this year economy of influence most obvious, most thoroughly, our realize also most deep.The reform open such as catalyst similar, push China economy explosion type ground growth.Our country economy from once verge on collapse of edge development go to the total amount jump to the world four, import and export total amount reside world three, people life from Wen Bao3 shortage development arrive total middle-class family, village poor population from 200,005,000 many ten thousand decrease to 2,000 many ten thousand, political construction, culture construction, society construction obtain world-wide focus attention of achievement.Deng Xiaoping lead the person's courage and judgment to open an entrance to a country with it, with the policy of special discount foreign capital attraction come in, chaperonage since then still have forerunner of science and technology, modernization of management.Plus China cheap labor force with original the material make our country of the price of article be cheap, flow out toward the world as the tidewater ground, and provide for Gao Hao4 of source and environment of break is price quick completion west nation last a hundred years just completion of originality capital of backlog.Reform of courage very big, but step the son be firm, whole reform have order ground to carry on under the leadership of the party, again plus with political separate with power dispersion is lord of political setup reform also is economy of development clean sweep obstacle.Have already joined the world trade organization as point of departure, our country big mark time into globalization progress, foreign trade total amount five year become triple it soon pass to increase, surplus is also explosion type growth, continuously creator economic miracle.Economy of development again turn over push political setup of reform, democracy of the strong breeze be a burst of to connect a burst of, construction service type government of noise of shouting more and more Gao, this again further push economy of stability, health development.
Two, the problem of creation of the economic miracle back
But chaperonage economy of growth, also creation a series problem:Resources energy because of excessiveness mine but graal dried up, environment depravation the degree be astonishing.We excessiveness infatuate with at"behavior part-time job", with"world factory" proud of, but lack independence the intelligent property right make we creation of the big and parts of wealth fly to abroad, 800,000,000 shirt change a Boeing airplane be best of example.These problems all have already become a check and supervision China further Gao level development of bottleneck, next move deep turn of reform open must work°out these problems, speed change economy development way, push the instrial structure be excellent to turn to get stripe, realization economy combine of performance and ecosystem performance, enlargement independence development strength, own oneself of intelligent property right.
Three, the reform open the society for bring a performance
A society development of root the motive development, quite so from proctivity, our country reform open to bring of economic miracle for society of development provided material guarantee.The reform open, our country of ecation the business advance by leaps and bounds, now have become world an ecation big country, for economy construction transported large quantity elitist.Various society of the our country guarantee also graal perfect, various welfare system graally implement.Economy of development brought us more income, put on honourable but beautiful clothes, live top spacious comfort of house, use top various appliance, eat more abundant but delicacy of food, drink many Zi many the beverage of flavor, enjoy high technology of medical treatment service, play various interesting video game, do various fascinating of athletics sport, pileup diversification, convenience turn, means of communication popularization ……these all Dian Fu wear old of tradition idea, pound at old of society structure, push new of vibrant society structure of formation.
Four, the reform open to China culture of influence and inspire
Along with our country outward open of thorough with overall launch, west of cultural idea graal thorough our country, current democracy, fair, freedom etc. Pu a life time value, again have some cultural garbage-material adoration doctrine, hedonism, sex freedom etc., with Pu a life time value for representative of excellent culture give our country of society development do beneficial of complement, but those cultural bad Po also poison harm our social valueses.Return have a part the person think an our country past fall behind of the reason lie in tradition culture, radically to our country of tradition the culture be all negation, this is very dangerous, we tradition essence within culture is the root of the spirit of our Chinese nation.The world is diverse, destine the culture should be also diverse, we shouldn't excessiveness adoration abroad of cultural idea, we have to have in keeping with oneself of special cultural value.O.K. recent society to tradition culture already more and more value.For the democracy, freedom etc. value, we should study of substantial, but shouldn't study it is abroad of manifestation, should combine oneself of economy development and culture tradition, give to it oneself of chemical element, set up in keeping with our own cultural value.
Five, the reform open of essence
The reform open of the essence lie in:Liberation thought, practical and realistic, develop China special features socialism road.The Deng Xiaoping comrade give with its essence of great intelligence to socialism the Jing be of elaborate, he point out:"The essence of the socialism is a liberation proctivity, development proctivity, exterminate to exploit, cancellation two pole divide, end attain common wealthy."[3]'s being poor isn't a socialism, we can't pursue intentionally fair but cause widespread of poor, only let a part person first rich, first rich arouse behind rich, end attain common wealthy, then can realization real socialism.Deng Xiaoping lead the person's courage and judgment is China of development clean sweep thought up of obstacle.Under the premise that persistence four basic principle, as long as be advantageous to economy development and be advantageous to exaltation people life level of, be advantageous to exaltation comprehensive national strength of, we all can brave make use of
Six, the outlook be future of the reform open
Reform open of essence request is a thought liberation.We past persistence thought liberation, now persistence thought liberation, future still want persistence thought liberation, all want persistence thought liberation forever.We according to new period of society problem, carry on new period of thought liberation, thorough carry through implementation science development view, request we continue deep turn reform to open.Outward strengthen to open wide degree and depth, the exaltation open a type economy level."Usher in" with"walk out" better knot put together, extension open realm, excellent turn to open structure, exaltation open quality, perfect inside outside allied move, with each other benefit total win, safety efficiently open an economic system, formation economy under the globalization condition participate international economy cooperation and competition new advantage[4].Rightness inside strengthen an energy resources economy and ecosystem environmental protection, strengthen development coordination, effort make economy and then good and then quick development, realization can keep on develop.Reform take it by storm to face a deep time antinomy and problem, since want to pass development increment society material wealth, continuously improvement people life, again want to pass development guarantee society fair justice, continuously promote society harmony[5].With economy construction for center, but isn't only economy the development is a center, Gao of the GDP isn't our targets.We should take Hu Jintao as a party central put forward of construction harmony the society is for the target, persistence make people the center, science development, effort make economy more development, culture more prosperity, politics more democracy, society more harmony, people life Be getting more substantial.
Reference:
[1] Communist Party of China ten period whole country representative conference draft[2]100 degrees net[3] Deng Xiaoping's selected works[4] Communist Party of China ten period whole country representative conference draft[5] Communist Party of China ten period whole country representative conference draft

6. 你需要做什么来创造成功的企业英语作文

需要做什么来创造成功的企业?做拥有英语作文,必须要有坚实的英语底子才能行

7. 2017年有哪些成功的企业营销案例

成功案例

8. 市场营销策划案例的英文怎么说啊

市场营销在外企中统称:Marketing;策划,企划,计划都叫:Plan;案例:Case
Markwting (business) Plan Case
本人在外企

9. 求一则成功的营销案例

可以去看一下《来实战商自业智慧的》,它是一本收集全球最新案例作专业点评的双周刊,1、通过用案例讲故事,帮助中小企业主找到创新的源泉 2、通过企业已经使用过的成功的新模式、新方法、新经验,提供值得借鉴和启发的解决思路 3、只要企业活学活用,就能帮助您的企业提升10倍以上的业绩,你只要一个案例,可以去他们官网查看,很多案例任你选

10. 某企业营销方法成功的案例

网络营销方式:SEM、硬广、软文营销、话题营销、病毒式营销、微群营销、自媒体
SEM的话就是搜索引擎营销,主要的运作方式就是获得搜索引擎的排名而获得相应的流量,特点是见效比较快但是现在随着大量客户进入这个方式效用是越来越低啦,转化率持续降低。
硬广的话其实就是网络直投广告啦!网盟就是典型的图片广告,特点是直接展示但是展示形式和效用都是比较低的,现在消费者普遍对这种方式比较反感,而且现在做网盟的企业名以上有几十万的站群其实也就是几万个罢啦,需谨慎。
软文营销就是通过详细的文章介绍让客户由浅及深的深入了解企业的发展和经营理念再到产品,同时软文的范畴比较大有很多需要注意的东西和细节,特点的话就是效果展出的速度比较慢但是转化率高,对于企业的品牌推广也是至关重要的。
话题营销其实就是炒作啦,需要大量的水军和在推广之前的详细策划,这个比较适合传媒公司和娱乐圈,如果落实到具体的实体或者服务行业要做好推广和业务的嫁接,特点的话就是快速、高效、感染性强,不足的话就是容易出现负面信息。
病毒式营销这一块的话其实要单独介绍的话就是瞬间时间能够打铺盖面的信息传播和交流,主要是网络自身媒介的传播,是依靠网民本身自发的进行互动转载和传播的方式,当然前期的话需要的是引爆!
案例方面的话,就比较多啦!哥们你单独检索相应的营销方式就自然会有很多案例。
请采纳答案,支持我一下。

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