❶ 求一篇与联想笔记本营销策略有关的英文文章
Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.
Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.
Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.
On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.
Focus should be given associate re-Liu
"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?
Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.
"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?
Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).
I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.
"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?
Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end procts up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive procts - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.
Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.
Lenovo ThinkPad to lose focus
"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?
Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of procts so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?
Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo procts are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line proction is relatively expensive computer.
The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.
Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler proced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.
"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?
Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!
On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).
In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."
This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.
Can not understand the brand "civil war"
"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of al-brand operation. How is your view?
Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introction of the proct named ideaPad will cause confusion among consumers, will also proce its own damaging effects on the ThinkPad. You may know that Lenovo has introced a heavy-ty workstation procts had called "ThinkStation".
But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introce and ideaPad named procts ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.
"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?
Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt
❷ 求差异化营销战略的英文文献，要求必须有英文文章及其出处，并且要有汉语翻译，三千字，不符合要求不加分
可以到网络文库里找找，上面文献还是很多的
❸ 写一个市场计划的策划书英语作文200字数
Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!
想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。
You must make a marketing difference. You need a strategy. You have to be distinct.
你必须做一份与众不同的营销计划。你需要策划好，有清楚的目标。
So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.
那么，你该如何从激烈的竞争中脱颖而出呢？这是一个长远而又需要考虑周详的计划，并且是从你的营销计划开始的。
There are several key factors you must identify to make your marketing plan a strong one:
要想使你自己的营销计划出色的话，以下几点是必须考虑的关键：
❹ 找篇关于网络营销的文章，中英文对照的1500字
相关文章：
浅析我国企业网络营销的发展
21世纪，人类已经步入了以因特网为基础的网络经济时代。计算机网络技术的迅猛发展和广泛应用对当代社会产生了全方位的影响，也给企业的营销管理带来了巨大的变革。网络营销是适应网络技术发展与信息网络时代变革的新型营销方式，它改变了传统的营销理念、营销策略、营销手段和方式，将成为21世纪企业营销的主流。与传统营销相比，网络营销显现出更为广泛性、实时性、经济性、交互性等特点。
目前我国上网计算机数量、上网用户人数总量比较大但普及程度并不高，信息技术在我国企业中应用现状也不太令人乐观。通过比较中国企业与外国企业的网络营销规模、企业拥有网站数量等一系列问题，发现我国网络营销总体水平还较低，制约我国企业网络营销发展的障碍和主要问题如下:
一、制约我国企业网络营销发展的障碍
网络营销属于企业自身的管理活动。企业网络营销的开展，必须积极适应市场环境和消费者的变化，我国企业网络营销发展障碍主要来自企业内部，包括企业在认识、管理和人才等方面存在的障碍。
1.认识方面的障碍
这是我国企业开展网络营销最大的障碍。目前企业对网络营销的认识，呈现两种截然相反的态度：一种是对网络营销的过分神化，一种是对网络营销的认识不足。可以说，这两种对网络营销的认识都是片面的，对企业的网络营销实践有着巨大的危害。
2.管理方面的障碍
当前我国企业开展网络营销，在内部管理的三个层次：基层管理、中层管理和高层管理上都还存在着一定的制约因素。目前，国内一些企业的管理体制尚不健全，没有一套规范系统的管理制度。大多数企业属于被动反应型，随着新问题的出现，由管理者制定新的措施，却很少考虑新制度是否适应本企业的实际情况等问题。导致管理制度呆板僵化，制度之间的系统性不强。
3.人才方面的障碍
人力资源始终是企业最重要的无形资产。企业开展网络营销，需要各方面的人才，尤其是具备全新信息观念和新型知识结构的复合型人才，他们是企业实施网络营销的中坚力量。目前，国内企业在技术人才、管理人才，以及复合型人才等方面，与国际企业相比，都极其匮乏。
二、我国企业网络营销存在的具体问题
1.互联网基础设施建设薄弱
我国的通信业虽经连续十余年的大发展，尤其是通信网的建设，为我国国民经济的信息化奠定了网络基础，但这与流通网络化的未来发展要求相比，还远远不够。不同的地区，在网络营销发展上存在着较大的差异。
2.企业网络营销人才缺乏
人力资源始终是企业最重要的无形资产。企业开展网络营销，需要各方面的人才，尤其是具备全新信息观念和新型知识结构的复合型人才，他们是企业实施网络营销的中坚力量，而我国企业恰恰缺少既懂技术又熟悉营销业务流程的综合性人才。一来大多数企业只会用人，而没有培养人的观念，二来企业内部缺乏有效的激励机制，导致人才流失情况严重。
3.安全、方便的网络支付机制欠缺
在网络上直接进行支付就离不开银行信用卡方式。目前，我国网络支付的技术尚不成熟，虽然银行卡在线支付已在中国银行、招商银行、中国建设银行实现，但我国银行的电子化水平普遍不高，安全性又差，银行网络之间相对封闭，尚不能承担起支付网络电子交易费用的任务，无法在网上实现交易的全过程。因此，目前在网络安全支付方面存在的技术和观念问题是网络营销发展的核心与关键障碍。
网络营销是新世纪市场营销的必由之路，它给广大企业带来了历史机遇，同时也带来了严峻的挑战。鉴于我国网络营销存在的诸多制约因素，应采取如下对策:
(1)树立正确的网络营销观念。坚决摒弃原有的几种不正确认识，结合企业自身行业及产品特点，结合企业文化，结合企业营销管理模式，树立符合企业需求的网络营销观念。
(2)加强网络的基础设施建设。实施网络营销活动的对象是网络用户，所以网络用户的数量也是网络营销发展的必要条件，目前我国Internet的基础设施还相当落后，需要加强和改进的地方很多。上网人数的多少受到网络运行速度和上网资费高低的制约，而网络运行速度和上网费用受到网络基础设施建设完备程度的影响。因此需要政府发挥宏观调控的作用，加大网络基础设施的建设力度，鼓励国内企业大力开发具有自主知识产权的计算机网络软硬件产品，改善目前的网络环境。
(3)加强网络营销立法与监督。无论网络安全、网上结算还是商品配送，都涉及法律法规问题，只有建立、健全和完善相关法规，严惩违法者，才能保证网络营销的正常进行。因此，国家必须在立法和执法上加大力度，在网络市场准入制度、网络交易的合同认证、执行和赔偿、反欺骗、知识产权保护、税收征管、广告管制、交易监督，以及网络有害信息过滤等方面制定规则，为网络营销的健康、有序、快速发展提供一个公平规范的法律环境。
(4)培养网络营销人才。在知识经济时代，由于信息技术和网络引发的一系列商业革命已经如火如荼，网络营销需要具备全新信息观念和新型知识结构的复合型人才，他们是实施网络营销的中坚力量。网络营销对人才的要求很高，一个合格的人才不仅需要懂得电脑、互联网，还要精通金融贸易、物资经营管理，并且要将这几方面很好地结合在一起。必须要充分利用各种途径和手段，培养、引进并合理使用好一批素质较高、层次合理、专业对口的网络、计算机及经营管理等方面的专业人才，为企业网络营销的发展提供人才保障。
网络营销是企业营销活动的重要组成部分，是传统营销不断发展和提高的产物，网络营销正是在与传统营销的结合和相互促进中使其日益成熟。我国政府和企业要各司其职，认真研究对策，从不同方面促进我国网络营销的发展。在营销策略的制定过程中，充分利用网络的互动性、实时性等特点开发出适合我国国情和企业实际情况的网络营销新方式、新策略，使企业在日益激烈的市场竞争中立于不败之地。
Analysis of the enterprise network marketing
21st century, mankind has entered the Internet-based network economy. Computer Network Technology's rapid development and wide application of contemporary society have had a full range of impact to the enterprise marketing management has brought enormous change. Network Marketing is to adapt to network technology development and information network of the new era of change in marketing, it has changed the traditional marketing concepts, marketing strategies, marketing tools and methods will become the 21st century the mainstream of corporate marketing. Compared with traditional marketing, network marketing is showing a more extensive, real-time, the economy, and interactive features.
Currently, China's number of online computers, Internet users to the total number of relatively large but penetration is not high, information technology application in China's enterprises are also less optimistic about the status quo. By comparing the Chinese enterprises and foreign enterprises, the size of network marketing, the enterprise has a range of issues such as the number of Web sites and found that the overall level of China's Internet marketing is still relatively low, restricting the marketing of our enterprise network and the main obstacle to the development of questions are as follows:
First, constraints of our enterprise network marketing obstacle to the development of
Network Marketing is the enterprise's own management activities. The development of enterprise network marketing, we must actively adapt to market changes in the environment and consumers, our corporate network of marketing development obstacles mainly from enterprises, including enterprises in the understanding, management and personnel obstacles.
1. Understanding of the obstacles
This is network marketing enterprises to develop the biggest obstacle. At present, enterprises network marketing awareness, show the two diametrically opposed attitude: a kind of network marketing are over-deification, a network marketing are lack of understanding. It can be said that both the awareness of network marketing is one-sided, on the company's network marketing practice has enormous harm.
2. Regulatory barriers
China's enterprises to develop Internet marketing, in the internal management of the three levels: the grass-roots level management, middle management and senior management are still certain constraints. Currently, some domestic enterprises, the management system is not perfect, does not have a standardized system management system. Most enterprises are reactive type, with the emergence of new issues, from managers to develop new measures, but rarely consider whether the new system to adapt to the actual situation of the enterprise and so on. Lead to rigid inflexible management system, the system is not strong between the systemic.
3. Talent barriers
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of network marketing. At present, the domestic enterprises in the technical talent, management talent, as well as the complex-type personnel, and international enterprises, are extremely scarce.
Second, our corporate network of marketing specific issues exist
1. Internet infrastructure is weak
China's telecommunications instry for more than ten years despite the great development, especially in the construction of communication networks for China's national economy has laid a network of information-based foundation, but with the flow of network requirements for future development, but also far from enough. Different regions, in the development of network marketing there are larger differences.
2. The lack of enterprise network marketing professionals
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of Internet marketing, which is precisely the lack of China's enterprises are familiar with technology knows marketing business processes comprehensive talent. One to the majority of the enterprises will only use, but not in cultured human concept, and secondly the lack of effective internal incentive mechanism, leading to brain drain in serious condition.
3. Safe, convenient payment mechanism for the lack of network
Directly on the network can not be separated from the bank card payment on the way. At present, China's network of technology is not yet ripe to pay, although the bank card online payment in China banks, investment banks, China Construction Bank to achieve, but in China the level of electronic banking in general is not high, safety and poor quality banking network relative closed, there should not assume the network to pay the cost of electronic transactions mission, unable to realize in the online transaction process. Therefore, at present, in network security to pay the existing technical and conceptual issues are the core of the development of network marketing and key obstacles.
Network marketing is marketing the new century, the only way, it brought a large number of enterprises to the historical opportunity, but also brought severe challenges. In view of the existence of our network marketing many constraints, should take the following countermeasures:
(1) establish the correct concept of network marketing. Several original and resolutely reject incorrect understanding, combined with their own instry and proct characteristics, combined with corporate culture, combined with enterprise marketing management mode, set in line with the business needs of network marketing concept.
(2) to enhance the network infrastructure. The implementation of online marketing activities targeted at Internet users, so the number of Internet users is also a network marketing a necessary condition for the development of China's Internet infrastructure is still quite backward, and need to be strengthened and improved in many places. The number of Internet users by the number of network speed and access to the Internet high and low tariff constraints, and network speed and Internet access charges by the network infrastructure complete degrees. Therefore required the government to play the role of macro-control, increase the network infrastructure and encourage development of domestic enterprises with independent intellectual property rights of computer network hardware and software procts, to improve the current network environment.
(3) strengthening the legislative and monitoring network marketing. Regardless of network security, online billing or delivery of goods, all laws and regulations relating to the issue, only to establish, improve and perfect the relevant laws and regulations, and severely punish offenders in order to guarantee the normal network marketing. Therefore, the country must be in the legislative and enforcement efforts, the market access system in the network, network transactions contract certification, implementation and compensation, anti-fraud, intellectual property protection, tax collection and management, advertisement control, transaction monitoring, as well as the harmful information network filter rules, etc., for network marketing the healthy and orderly and rapid development of norms to provide a fair legal environment.
(4) train network marketing professionals. In the era of knowledge economy, as a result of information technology and network triggered a series of commercial revolution now in full swing, network marketing requires new ideas and new information on the knowledge structure of the compound talents, they are the backbone of the implementation of network marketing. Network Marketing demanding of talent, a qualified personnel not only need to understand computers, the Internet, but also proficient in finance, trade, material management, and to these areas very well together. Must make full use of a variety of ways and means to foster the introction and the rational use of a good number of high-quality, reasonably level, professional counterparts in the network, computer and business management professionals for the development of enterprise network marketing to provide qualified personnel to protect .
Network marketing business marketing activities are an important part of traditional marketing are continuous development and improve the proct, network marketing is in combination with traditional marketing and mutual promotion of its increasingly sophisticated. China's government and enterprises should perform their own functions, and seriously look for a solution, from the different aspects of network marketing to promote the development of our country. In marketing strategy formulation process, the full use of the network's interactive, real-time features such as the development suited to China's national conditions and the actual situation of enterprise network marketing new ways and new strategies to enable enterprises in the increasingly fierce competition in the market remain undefeated on the manner.
仅供参考，请自借鉴
希望对您有帮助
❺ 介绍营销与策划专业的英语对话作文
Make a dialogue of at least 8 sentences on the topic according to the topic given
Kate has got a toothache, she is at the dentist's. The nurse is speaking to her.
凯特牙痛，她去了牙医那儿，护士正在跟她说话回。
N: Can I help you?
N：能帮答你做点什么吗?
K: I have got a toothache. I want to see Doctor Smith.
K：我牙疼，想找史密斯医生。
N: Do you have an appointment?
N：请问你有预约吗?
❻ 哪位帮忙写一篇关于网络营销的英语作文，200到300单词
Internet advertising's positioning is to choose a good major media sites, according to the different proct categories, choose a different advertising media, such as the mass of the proct, if funded, you can choose the portal site advertising, on the relatively strong local procts, such as human resources website, you can have influence in the local website advertising, relatively strong for the professional procts, such as water meters, electricity meters, of course, choose their own professional website in the instry as well, otherwise, there will be big investment sum, there is no benefits from that.
你可以找谷歌翻译下~~希望能帮到你吧！！！加油兄弟
❼ 英语作文 给公司营销策略的建议书
我可以写英语作文，请告诉我需要写哪些是什么公司，你写了作何用
❽ 一篇关于销售策略的英语对话或短文
Ans:Marketing strategy
A marketing strategy can either make or break your business. As you know, there are many different aspects to a good marketing strategy. You may be wondering which marketing strategy is right for you. Also, how do you know which marketing strategy really works? The best marketing strategy is the one that gains profits. In this article, we will discuss the various aspects of a great market strategy.
❾ 谁帮忙写篇酒店市场营销策略英语文章
给你一篇范文参考下,但是没有英文的:今天，国内酒店市场的寒冬正在悄然逼近。受此次危机影响，首先，酒店行业的入境客源明显减少；其次，多数国内公司开始严格控制差旅费用支出，导致商务出行人数、次数与酒店住宿等级降低；再者，国内某些地区已经出现的高星级酒店供大与求的现象更加恶化。凡此种种皆与人们的信心产生了互为因果的关系。
为应对全球金融危机在中国可能出现的蔓延与加剧，中国政府迅速提出了四万亿人民币的经济刺激计划，国家旅游局与相关部门也在制订“国民休闲计划”，进一步落实职工带薪休假制度。那么，在营销方面，酒店应该做什么呢？
一、在市场定位不变的情况下，整体价格构成向下调整。降价是原则，如何操作，则是技巧；降价的目的非常明确：给顾客以实惠，稳定主体客源；合理减少GOP，争取营业收入最大化。在酒店营销诸要素中，价格最敏感、最直接、最有效。
酒店运用价格杠杆，有这样几点理由：首先是顾客的需求改变，这种改变表面上是顾客需求标准降低，例如由行政楼层降为标准客房，实质上是支付能力下降，也就是说，顾客并不是自愿降低自己的住宿标准，而是无力维持原住宿标准，因此，顾客，尤其是对于公务出差的顾客而言，这样的改变是痛苦的和被迫的，他们仍然渴望维持原状，在这种情况，如果酒店降价，这些顾客就可能继续留住，如果酒店坚持不降，这些顾客就可能流向其他酒店；其次，对于酒店产品而言，由于其无法贮藏的特性，今天未卖掉的房间，其价值就是零，直接受损失的是酒店；此外，就酒店营销而言，尽管许多业内人士对降价都持反对态度，但是笔者认为，该降的时候，一定要降，除非有足够的现金流，否则，就应该随行就市。
降价操作当然有技巧，要考虑市场需求、竞争对手、产品特点等诸多因素的相互作用关系。同时必须指出，降价不是营销的唯一手段，不能造成市场错位；降价与否也许是酒店可以独自决定的事情，但是降价的效果如何却非酒店独自可以决定的。这里，与顾客的沟通，特别是与大客户、常客的主动、积极沟通至关重要，我们不能采取简单的线性思维方式———酒店降价→顾客占便宜→顾客当然不反对，那么，酒店只要告知顾客就可以了，没有必要搞什么复杂的沟通。这样想法不能算错，但过于简单，因为降价的目的首先是酒店获益，酒店由于没有更好选择而不得不降价，而顾客则总是有更多其他酒店的选择。因此，降价沟通做得好，有利于酒店与顾客的双赢，顾客得到了自己想要的价值，酒店的资源得到了最大化的利用。
二、在主打产品基本不变的情况下，增加产品价值，丰富顾客选择。一般来说，在酒店可研阶段，客源定位就基本确定，由此与之配套的主打产品设计成型。因此，面对当前经营困境，一家高星级酒店没有必要考虑将适应商务客源需求的主打产品转型去适应旅游客源需求，而应该考虑将适应境外商务客源需求的产品转向适应境内商务客源需求，即调整这两部分客源的构成比例，将境外商务客源的减少部分，力争通过开发境内市场进行弥补。
具体可采取如下几种做法。首先，留住核心客户群，方法是在他们支付能力被迫降低的情况下，酒店通过降价或升级手段，尽量维持提供客户的产品标准不变；其次，吸引更多的顾客，最大限度地增加所有产品的价值，而增值部分必须为其细分顾客群所认认可。例如比较常见但也确实为顾客乐意接受的方法有减免服务费、提供免费早餐、赠送自助餐券、VIP升级、常客计划双倍积分奖励等；再者，在整合酒店内部资源（例如房间与餐饮、娱乐等的捆绑销售）基础上，整合酒店外部相关可利用资源，例如，国内有些酒店与提供天然健康睡眠用品的公司合作，向客人提供具有安眠功效的睡枕，酒店的目的是发掘、诱导客人的住房需求，而睡枕公司的目的宣传自己的产品。那么，当客人在用了酒店的睡枕感到确实舒服有效的时候，酒店可以把同样的睡枕卖给客人。
酒店在整合外部资源时，必须遵守这样几条原则：第一，酒店、顾客与合作方三方均合理受益；第二，整合进来的外部服务/产品要货真价实；第三，酒店受益不是体现在通过卖合作方的服务/产品获得利润，而是作为促销手段，销售酒店自身的产品；第四，此类做法只是锦上添花，不可过多过滥，影响酒店主业形象。
三、在发挥销售人员主导作用的情况下，提高一线面客员工销售意识。面对正在到来的市场寒冬，首先感觉到寒气逼人的，就是酒店的销售人员———今年的销售任务能不能完成，明年的预算指标是不是还要年年加码？作为酒店的经营决策者，首先要做的工作就是稳定并强化销售队伍。
第一，要深入销售一线，同销售人员一起分析市场的形势与酒店的任务，目的是对市场达成基本共识，对酒店的经营目标达成基本共识；第二，在共识的基础上制定灵活的销售策略，随着市场变化迅速调整；第三，客观地制定销售人员的业绩考核指标，促使他们完成指标的相应支持，包括管理支持，例如各种政策的倾斜，也包括产品支持，例如酒店的客房、餐饮的质量、特色保证等；第四，调动那些有销售才华或有培养潜力的其他部门员工充实到销售队伍中。
酒店的销售离不开全体部门和人员的共同努力，应使全体员工，特别是一线面客员工真正理解并切身感受到酒店销售业绩好坏与自己的关系，例如个人收入、工作评价等。这里并不是说，因为市场形势不好，所以酒店全体员工不管是什么岗位都分配指标去拉客户，而是要求大家在完成好岗位职责的基础上，能够站在酒店销售的立场上，思考酒店的经营与管理。对于一线面客员工，如果他们销售意识提高了，就更容易与二线、销售部合作，形成立体的销售网络。要做到这一步，管理要扁平化，授权向一线下移。
此外，对于基层员工，不要进行过多的原则、理念灌输，应该着重通过案例分析、集体讨论来增强其销售意识，通过启发的方式逐步让一线员工体会、认知、固化。谈销售并不一定就是向顾客推销什么酒店的产品，而是根据自己的岗位特点与顾客的需要随机处理。有时顾客需要的只是一个真诚的微笑，有时顾客需要的只是聊上几句贴心的家常，这些看似简单平常的待客行为，都可以起到意想不到的销售效果。
❿ 急求一篇 》》》描述一个公司的营销策略英文300字。
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your proct or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort.
营销策略广泛，不能以一言以蔽之。此文中提到前期的市场分析，以及营销时应该利用各种工具。