⑴ 请你为企业做营销计划,英文版,200字小作文
No plan, no goal.
As a student ,I should put study in my first place,so I wants to make a plan about studying English.
In the morning, I will read English texts to improve my spoken English.
In each class, I will listen to the teachers carefully and make notes.
After school, I will come back home on time and do my homework at once.
After supper, I will go over what I learned in the day time and prepare for the tomorrow‘s classes.
This is my school schele.
⑵ 如何针对外国客户制定一份英文的营销策划最好有范文可以参考一下~~
呵~~~蓝野“首席运营官”的思路也不大对……
高端客户/驻外使节是该本杂志的读者,换个角度说,也就是广告的受众群体,而非是杂志的广告客户。真正的广告客户,应该是瞄准这群高素质精英群体来进行营销的产品或服务提供商,如奢侈品、高档消费品、旅游、文化、餐饮、娱乐、房屋中介等品类,他们才是你广告销售的直接对象!
针对你的问题,我觉得合理的思路和流程如下:
1、目标人群调查:首先了解你的目标读者状况(总体、分区域),最好是定性、定量的都有一定的了解:定量的了解一下他们的数量、分布、人口统计学特性(年龄、婚姻状况、家庭构成)等大致情况,定性的了解他们的消费能力、消费习惯、消费行为特点和日常消费链构成;
2、市场探查:根据你掌握的目标读者状况,了解一下按他们的消费链特点,与其相关的产品或服务类别有哪些?除我上面所举的一些品类之外,应该也还有一些。接下来了解这些品类中间,市场状况如何,竞争环境如何,市场潜力(饱和度)如何,行业/品类领导企业、潜力企业都有那些?
3、杂志内容计划了解:尽可能详细的了解杂志的编辑计划,看是否有什么连续专题、特别专题的准备,了解每期可能偏重的产品行业或品类,同时也了解杂志编辑的内容灵活程度,了解软宣的配合可能性。
4、整理商业计划书:将你前期调研发现的问题,结合你的销售目标、了解到的编辑计划,并针对实际状况,定出几个重点品类,每个品类中再按可能性排出几个关键客户,根据强势客户、潜力客户、短线客户的不同特点和需求,定出差异化的销售策略,并分解出销售计划;
5、先将销售计划整理成商业计划书,向总公司或上级主管提交,争取尽快获得市场推广计划的批准,并申请一定的推广预算;
6、根据重点品类中的不同客户群体,除制订相应的广告套装之外,要积极发展一些专题计划、主题活动、配套软文等增值内容,以广告营销结合线下推广的可延展性来增加广告客户的兴趣,并留下一些合作的潜力信号以吸引其进一步谈判。
7、针对一些潜力客户(增长率高但市场占有率小)可准备一些整合的广告打包方案,将以往一些闲置的广告资源充分利用起来,低价整合进广告套装中,让客户理解到,这样可以在广告费不大幅提升的前提下显著增强广告主的知名度!
8、发行渠道拓展: 除了常规的定点入户直投渠道外,可以考虑将杂志的发行渠道增加进一些高端精英人群、高级商旅人群常接触的点,如高档酒店、会所、健身房、酒廊、餐厅等等,以拓宽杂志的高端人群覆盖面,提升杂志的广告价值;
9、体验创新:利用杂志创造一些可供潜在用户试用广告客户产品和体验服务的机会,将广告客户的产品与服务试用作为广告套装中的增值服务,并利用一些反馈吸引机制,搜集目标读者给出试用感受和建议,并整理反馈给广告客户,以更好的改进他们的产品和服务,进一步增强杂志与广告客户间的合作深度,提升杂志在同类媒体中的服务差异化价值。
粗略的谈了谈我的看法,你自己再整理整理,按这样步骤做下去,基本应该可以了,当然你也可以根据实际状况作调整,如果有问题,欢迎继续讨论。
⑶ 一个英语的销售计划书
Sample Sales and Marketing Plan
* GOAL:Specific, measureable; to be;accomplished in a time;period.
----Sample Goal #1: Increase sales between 9:30-11:30am from $xx in 201X to $yy in 201X.
----Sample Goal #2: Get at least 10 former clients to hire my company again ring 201x.
----Sample Goal #3: Attract at least 3 new massage clients per month in 201x.
*TARGET:Specific, reachable;segments of people;with similar needs or interests, motivations;demographics;locations, etc. How many organizations/people are there in each segment?
-----Existing and new customers who are parents of small children. --Live or
work in 5 mile radius --Flexible scheles --Looking for social contact Local non-profits with annual budgets of at least $500,000.
----Professionals who are based in home offices --Live or work within 5 miles --Work at computer all day --Suffering from back, neck or shoulder pain --Active on social media
*STRATEGIES:Strategies that will attract the specific people or organizations; you’re trying to reach with a compelling offer that meets their interests/needs.
----Offer free coffee with $5+ purchase between 9:30-11:30am Facilitate a knitting group Provide kids play area between 9:30-11:30am
----Offer a free workshop or training in a related service
----Partner with a yoga studio to offer discounts to their students. Partner with local coffee shop that attracts self-employed workers to set up station for free 10-minute neck and shoulder massages Offer “2 for 1” discount to current clients who bring in a new client.
TACTICS/MESSAGES: Tools or channels you’ll use to reach your targets. What’s unique or special about your proct/services/bio/ history that will connect with people? Which messages will be persuasive?
----Channels: Reach existing customers via email, blog, social media. Reach potential customers via website and social media, also promote via websites, listservs, publications. Print postcards/flyers. Message: “Family hours, easy parking meet other parents.”
----Channels: Postcard, email, phone calls, meetings, webinars. Message: Save time and money for your mission by cutting overhead with xyz technique.
----Channels: Run Facebook ads targeting home-based professionals in 5 mile radius. Use email marketing to encourage existing clients to refer others. Messages: Are you in pain? Get relief for your back now! We can see you today. (Set aside time for same-day appointments.)
CALENDAR: Specify which activities you will do daily, weekly, monthly or
quarterly to achieve your goals. What time of day or day of week is most
effective for each activity?
----Ask customers if you can take photos and tag them on Facebook. Post reminders on Facebook and Twitter before and ring the target time period. Create weekly promotion schele. Distribute postcards or flyers at least once a month.
----Email 2 former clients each week. Follow up by phone the next week. Schele 1 group workshop or 3 1-on-1 trainings per month. Close at least 1 sale per month.
----Run Facebook ad campaign at different times of day/days of week to test best responses. Email a different segment of your list each week with customized messages and offers. Personalize your brand – if you’re a former software programmer, reach out to potential clients in high tech.
MEASUREMENT: How will you track results? How will you compare the
effectiveness of each tactic? How will you calculate time/money/ # of contacts it takes to attract/retain each customer/client?
----Total sales in time period Additional expenses (if any) Total # of customers Average sales per customer Test which times of day/days of week get most engagement leading to sales.
Total # of former clients contacted per month Total # reached Total # demos Total # new contracts Total monthly sales
# of impressions # of contacts made # of new clients recruited through each channel Cost for each new client acquisition (including value of your time) Retention rates
⑷ 介绍营销与策划专业的英语对话作文
Make a dialogue of at least 8 sentences on the topic according to the topic given
Kate has got a toothache, she is at the dentist's. The nurse is speaking to her.
凯特牙痛,她去了牙医那儿,护士正在跟她说话回。
N: Can I help you?
N:能帮答你做点什么吗?
K: I have got a toothache. I want to see Doctor Smith.
K:我牙疼,想找史密斯医生。
N: Do you have an appointment?
N:请问你有预约吗?
⑸ 营销策划用英语怎么说
营销策划的英文翻译_网络翻译
营销策划
Marketing Planning
planning_网络翻译
planning 英[ˈplænɪŋ]
n. 规划; 计划;
v. 计划; 设计; “plan”的现版在分词权;
[例句]The trip needs careful planning
这趟行程需要周密计划。
[其他] 原型: plan
⑹ 营销费用计划及目标英语怎么翻译
Marketing expenses plan and target
goal是一个非常大而且笼统的概念,市场营销计划是具体的某个活动,用goal不合适,应该用target
⑺ 写一个市场计划的策划书英语作文200字数
Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!
想一想你每天要看到多少广告。杂志广告,电视广告,广播广告等等,甚至在有些地方的洗手间的墙上你都可以看到广告。
You must make a marketing difference. You need a strategy. You have to be distinct.
你必须做一份与众不同的营销计划。你需要策划好,有清楚的目标。
So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.
那么,你该如何从激烈的竞争中脱颖而出呢?这是一个长远而又需要考虑周详的计划,并且是从你的营销计划开始的。
There are several key factors you must identify to make your marketing plan a strong one:
要想使你自己的营销计划出色的话,以下几点是必须考虑的关键:
⑻ 行销企划的关于营销企划常用的一些英语语句
这样,音乐就会成为一种营销工具。
The music, then, becomes a marketing tool.
告诉他是有关营销计划的事。
Tell him this is about the marketing project.
市场营销专家想要知道他们买些什么。
Marketingspecialists want to know what they buy.
一个原因是日本缺乏政府部长们的营销支持。
One reason was deemed to be lack of marketing support from government ministers.
市场营销者运用社会媒体和新科技来向年轻人销售产品。
Marketers use social media and new technology to reach young people and sell procts.
西联汇款正面向美国的拉美移民开展此项新服务的营销。
Western Union is marketing its new service to Latino immigrants in the United States.
这是一种比较少见的营销手段,把你的预期挫败到如此程度。
It is a rare piece of marketing that confounds your expectations as dramatically as this.
他们可以充分利用在采购、制造以及营销和贸易上的整合优势。
They can exploit synergies in purchasing, and in manufacturing as well as in marketing and trading.
理论上,这是一种新兴的推荐式经济,也是口碑营销的一种规则系统。
In theory, this was to become a new recommendation economy, an algorithmic form of word of mouth.
谁是我们的目标市场?在营销中使用什么形式的媒介手段。以及预算?。
Who is our target market, what forms of media to use in the campaign as well as the budget?
Last year Shiseido launched a campaign to boost the visibility of the Shiseido brand in overseas markets.
尽管金融学和市场营销学也让我颇感兴趣。
At the moment, I am leaning towards economics and strategy, although finance and marketing also have me interested.
上世纪的免费是有效的市场营销策略,而本世纪的免费则是一种全新的经济模式。
While the last century's Free was a powerful marketing method, this century's Free is an entirely new economic model.
这里还有许多其它的成本,例如研究,设计,营销和专利费用,还有销售商本身的成本。
There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.
损害已经被修复,游客似乎不在乎他们所受的伤害——也许是被聪明的营销活动所怂恿。
The damage has been repaired and tourists seem to have abandoned their misgivings—encouraged, perhaps, by a clever marketing campaign.
社交网也会对消费者行为产生深远的影响,从而驱使各家公司把大量营销预算转移到自己身上。
They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.
当海尔这样的消费品制造商在海外扩张时,他们需要管理分销零售网络,并开发新的营销策略。
When manufacturers of consumer goods such as Haier expand overseas, they need to run distribution and retail networks and develop new marketing strategies.
这样,拍卖行对中国买家有针对性的营销活动就变得更加重要了。中国买家在其他领域也很活跃。
That makes it more important for auction houses to tailor their marketing to the Chinese, who are active in other categories as well.
Computer-analyzed marketing reports can help to decide which procts to emphasize now, which to develop for the future, and which to drop.
这两种方式是两个极端。在全资分支机构的情况下,国内公司为国外的生产、管理和营销负全部责任。
These two are two extremes. With wholly owned subsidiaries domestic firms take all responsibility for manufacturing, managing and marketing their procts in the foreign country.
现代影院数量的增长扩大了中国城市里的屏幕数量,而私人企业家的投资,也使得电影的市场营销更加有效。
The growth in modern theaters has spread the number of screens in Chinese cities, and investment by private entrepreneurs has led to more effective marketing.
在过去的18个月里它重组了各个部门,并且启用营销背景的经理替代他们技术背景的同事负责公司的运营。
In the past 18 months the company has reorganized its divisions and put managers from a commercial background in charge instead of their technical colleagues.
我学过的课程有市场营销、商业法、商业英语、统计学、市场原理、销售管理、销售原理、经济学和心理学。
The courses I completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economies and psychology.
公司荟萃各类高级技术人员和高级管理人员,拥有一流的专业技术、流的市场营销队伍和科学化的企业管理模式。
The company has all kind of the staff of technical and management, has the first-class specialized technical, the first-class marketing troop and the scientific business model.
韩德胜的振兴计划是明智的——减少品牌、增加资本投资、每个品牌独立营销、减少产品开发的随意性和重复性等。
His revival plan is sensible – fewer brands, more capital investment and marketing in each one, a less haphazard and plicative approach to proct development, and so on.
对于市场营销这一镜像世界,这第三个答案就意味着消费者的消冻结费。他要么锁定他初始的品牌,要么完全停止购买。
For the mirrored world of marketing, this third answer means the consumer freezes. He either locks onto whatever brand he began with, or he stops purchasing altogether.
不过,她真正的遗产是首创了环保的营销手段,并把控制环保和道德的忧虑的手法带入了主流的商业领域——这或喜或忧。
But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.
事实上,在巫术男孩系列冒险小说第一部《哈利·波特与魔法石》出版前数周,他辞去布卢姆斯伯里营销总监一职,离开了出版社。
In fact, the former marketing director left Bloomsbury weeks before the publication of Harry Potter and the Philosopher 's Stone , the first installment of the boy wizard's adventures.
随着更多的企业公司功能,诸如人力资源或营销等功能,通过网络来管理,商业公司便能够看见整个商业的模式且更容易实现信息共享。
As more corporate functions, such as human resources or sales, are managed over a network, companies can see patterns across the whole of the business and share their information more easily.
此外,中国中产阶层购买的汽车数量要多于其它任何国家,与此同时,上海和北京等超大城市的炫耀性消费,也正在改变许多产品的设计与营销方式。
And China's middle-class now buys more cars than any other country's, while conspicuous consumption in huge cities such as Shanghai and Beijing is changing how many procts are designed and marketed. 我们必须立刻进行媒体广告企划。
We need to get right on the media advertising plan.
企划广告时,就该想到如何销售。
Plan the sale when you plan the ad.
今天,总经理给了我一个企划案。
Tom: Today, general manager gave me a proposal.
我需要你在这个企划上协助我。
I need your assistance on this project.
基本上是最了解该企划的人。
basically the person who understands the project best.
海伦:说得对。请准备一份更详细的企划书。
Helen: Good point. Please prepare a more detailed proposal.
丽莎:卡特女士很不喜欢我跟她提的企划案。
Lisa: Ms. Carter hated the proposal I made to her.
培训部,公关部,办公室和企划部都在这一楼层上。
On this floor, we have the Training Department, Public Relations, the General Office and the Planning Department.
我来电的目的是要安排会议讨论你寄过来的企划书。
I'm calling to arrange a meeting to discuss the proposal you sent.
事实上,对很多比较小的社福团体来讲,连企划怎麽写都有困难。
In fact, smaller social welfare organizations even have difficulties writing up a project plan.
汤姆:这些企划案不是你的主管构思出来的吗?你只是做报告而已?
Tom: Isn't your supervisor the one who comes up with these proposals? And you just present them?
也许你对作为一个活动企划并不十分感兴趣,但你仍喜欢规划活动。
Perhaps being an Event Coordinator isn't quite what you're interested in but you do enjoy planning events.
你在11:30有一个企划会议。还有, 你父亲的办公室来过电话。
You have an 11:30 layout conference, and your father's office called.
公众和私人组织之间的合作关系的目标是帮助一切,从财政安全到书写商业企划。
Partnerships between public and private organizations aim to assist with everything from securing financing to writing a business plan.
蓝海策略可运用于产品企划程序中,帮助拟定蓝海构想,作为后续造形设计之依据。
The blue ocean strategy can be used in proct planning process to set up blue ocean ideas as bases for subsequent development of proct form.
设在北京的总部主要负责公司上下的人事、管理、企划、宣传、销售、以及售后服务。
The headquarter setup at Beijing is mainly responsible for the HR, management, planning, promotion, sales and after sales service of the company.
当前国内品牌服装市场存在的主要问题是:市场定位雷同、产品企划跟风、推广策略单调。
The subject matter that the clothing market of present domestic brand exists is: Market orientation plicate, procts enterprise planning with wind, popularizes tactics to be ll.
是一部录影带的名称,专为当地遗产企划录制,用来记录这个太空中心所进行的飞行计划。
Thrust into Space is the title of a videotape made especially for the Local Legacies project that documents the flights made from this Space Center.
本课程为《电玩企划》之衔接课程,其目的在于提供学生对商业电玩设计与研发的深层认识。
The goal of this course is to provide the students with a firm understanding of commercial game design and development.
霖电影(马)有限公司制作企划,他也是一位喜欢旅游、看电影、烹饪以及爱好美丽东西的男人。
Leonard Tee is a movie procer who loves traveling, cooking and is a self-proclaimed perfectionist.
有著崇高的理想及和平的目的,这个企划创作出美好的音乐,藉由这次独特的经验跨越宗教的对立。
With lofty ideals and peaceful intentions, the project has made wonderful music, crossing religious divide through this unique experience.
任何时候如果有任何问题,请不必客气,来找企划组的史密斯小姐或来找我,我很会很乐意帮助你们的。
If you have any questions at any time, please feel free to see Miss Smith of the planning staff or me. We'll be happy to help you.
制定配合企划部营销计划的本部销售方案,分解部门销售任务指标,协调各部门推进公司整体营销活动进程。
Cooperate with the sales plan of layout department, draw up sales program of our own department, break down the sales target, coordinate with all departments to advance the whole sales activities.
本课程在探究广播媒体的发展与特质,教导学生如何进行广播新闻、综艺、音乐与戏剧等相关节目的制作与企划。
Course this probe into development and speciality, radio of media, teach how is it broadcast news, variety, music, drama relevant section making and enterprise planning of eye to go on student.
Third, the CMA Exam will be changed from a 4-part exam to a 2-part exam, focusing on financial planning, analysis, control and decision support.
工作描述:承接康师傅在上海的品牌策略,带领9人的企划团队,针对沪东的区域市场特性,进行品牌的规划与推广!
Job Description: Carry out the marketing strategy for Chef Kang brand, be the leader of a group of 9, make promotion plan of the brand specific tailored for the market in eastern Shanghai.
从另一方面看,卓有成效的视觉企划可以从呆板的系统中解放出来,这个系统指的就是我们至今仍然沿用的网页开发环境。
On the other hand, compelling visual work can result from breaking out of the rigid system that the Web's design and development environment has, to date, retained.
该信讬特别企划主任丹尼尔.葛莱瑟说:「我们设计了这款游戏吸引年龄稍长的青少年,希望教导他们打喷嚏应慎选地点。
We did it to engage the older teen audience and teach them that where you sneeze matters, said Daniel Glaser, the trust's chief of special projects.
这项企划一旦在2009年完成后,联合国工业发展组织,希望流行竹子家具的趋势,能帮助衣索比亚的经济,并改善小农夫们的生活。
Once this four year project is complete in 2009, UNIDO hopes the trend for bamboo furniture will help develop the Ethiopian economy and transform the lives of small farmers.
这项企划将以2007年提出的管制为目标,让建筑物在2012年前,使用百分之15的再生能源,并在2020年前,达到百分之30的用量。
The project is a step toward compliance with a 2007 order requiring state buildings to use 15 percent renewable energy by 2012 and 30 percent by 2020.
(来源于《有道词典》)
⑼ 求有关市场营销主要工作的英语作文,大概10句话左右
At all points of the modern marketing system people have formed associations and eliminated various middlemen in order to achieve more efficient marketing.Manufacturers often maintain their own wholesale departments and deal directly with retailers.Independent stores may operate their own wholesale agencies to supply them with goods.Wholesale houses operate outlets for their wares,and farmers sell their procts through their own wholesale cooperatives.Recent years have seen the development of wholesale clubs,which sell retail items to consumers who purchase memberships that give them the privilege of shopping at wholesale prices