出口营销策略pdf

1. 出口营销策略的简介

作者： 黄泰山，冯斌著
出 版 社： 中国海关出版社
出版时间： 2008-5-1
版次： 1
页数： 221
开本： 16开
I S B N ： 9787801654595
包装： 平装

2. 出口营销

出口营销必备7种武器-夏涛博客
第一种武器：完备的报价单

1）这里所说的完备的报价单，并不只是指产品和它对应的报价，而是涵括了产品的构成要素（这样当其中一个要素变化时，你知道应该在报价时如何调整）、成本分析（指基本产品价格、包装、FOB费用和海运费分析）、数量变化导致的价格变化（老外在询价时常常会问100件，500件和1000件分别报价是多少）、最小起订量原则、样品费用支付原则、出口港口、付款方式、包装方式和装柜数量、发货时间分析。成本提供者的联络方式，如包装厂、货代公司等。

2）完备的价格审核系统，不管是再老的业务员，都有遇到非常规产品询价的时候，这时必须要和其它部门沟通，一般我会问三个问题：难度系数、工艺瓶颈、交货时间。

第二种武器：文本宣传册和电子宣传册

文本宣传册我就不赘言了。电子宣传册可采取PDF或PPT文本格式，内容至少包括：工厂所在地、主要产品、工厂人数、年产额、主要出口国家、证书、设备、检验和生产流程等。尽量使用图示和实物照片，页数不超过二十。

第三种武器：独立网站

我在多篇网络营销的文章中都曾强调过：一定要有自己的独立网站，不能仅仅依附于某个平台。如果公司不愿投资，可采取自助方式花较少的成本建立它。并具备一定的网站优化知识。

第四种武器：撰写合格邮件的能力

如何规范、简洁、专业地给客户回复邮件，直接决定了客户对你的第一印象。英语基础不是问题，一封好的邮件，必然有它一定的规律可循。

第五种武器：清晰的质量标准

了解国际市场对产品的基本要求，每个国家对产品质量的不同标准，是业务员的必修课之一，且必须确保工厂也能知道这些标准，并愿意遵循它。

第六种武器：老板或上司的支持

这些支持包括价格上的支持、样品打样的支持、与内贸冲突时产能上的支持、质量上的支持等。各种支持缺一不可。

第七种武器：产品的定位和客户群定位

一个好的外贸业务员，不但需要清楚自己的销售对象是谁，同时要根据市场信息的反馈，来决定企业在营销网络建设和产品定位上的走向。只有具备了以上七种武器，一个业务员才能正式踏上外贸营销之征途，并且无往不利，所向披靡。

3. 求 关于铝业公司进出口策略的英文文献。急 万分感谢

首先要告诉你的是铝业进出口有限公司营销策略的英文是
The marketing strategies of aluminium enterprises in importing and exporting.

我帮你找了些资料，希望会对你有帮助;D

http://www.sibran.ru/psb/phsb/papers/CSD2004_4e_12.pdf

http://www.thehinbusinessline.com/2006/05/28/stories/2006052801960200.htm

http://www.bharatbook.com/businessreports/European_Aluminum_Market_(2007).html

http://www.mfe.govt.nz/publications/waste/packaging-accord-action-plans-jul04/plan-aluminium.html

http://dsir.nic.in/pubs/te/te200603.pdf

http://www.prime-tass.com/news/show.asp?topicid=65&id=426711

Chinese Aluminium Demand This Year Will Be About 14.9 Million Tons, A 24 Percent Rise From 2007

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c88404)has announced the addition of China Instry Research and Investment Analysis: Aluminium Mining and Dressing Instry to their offering.

One of the exits for a U.S. recession is... China. In fact, China's continuing demand for metals for its economic growth is buffering the impact of a U.S. recession on mining procers. China's economy expanded last year at its strongest pace in 13 years, marking the fifth consecutive year of double-digit growth. A U.S. recession only has a minimal impact on China's demand for metal.

Aluminum is the third-best performing instrial metal in the world.

Aluminum price is rising because of a supply shortage. High demand growth for primary alumina in China will be a key support for prices going forward.

http://msl1.mit.e/msl/meeting_05082000/prz_pdf/Globalization.ppt#447,14,CASE STUDY: ALUMINUM ENGINE BLOCKS IN BRAZIL

The supply is tight and the demand is higher than ever. China is the world's largest aluminum procer but there is a scarcity because of snowstorms in China in 2008. On the demand side, China has become the world's largest aluminum procts maker and consumer. Chinese demand this year will be about 14.9 million tons, a 24 percent rise from 2007. The country will account for 35% of total demand by 2020 from 13% in 2000.

"China Instry Research and Investment Analysis: Aluminum Mining and Dressing Instry, 2008"", is an invaluable asset for anyone who wants to invest in the aluminum mining and dressing instries, to import into China, to partner with one of the key Chinese corporations, or to compete in the segment. The report provides in-depth analysis and detailed insight into China's aluminum mining and dressing instries, market drivers, basic instry indices, competitive landscape, key enterprises and their strategies, as well as technologies and investment trends.

This report is divided into 8 parts (a total of 19 chapters):

1. Instry overview

2. Basic indices

3. Economic operation

4. Competitive landscape

5. Key enterprises

6. Business strategy

7. Market investment

8. Technology

Data source: national statistics, market research and monitoring, instry associations and institutions, import-export statistics, and others.

In 2008, China's domestic consumption, investments, and exports are all expected to continue their rapid growth. In addition, China's hosting of the 2008 Olympics will give rise to an Olympic boom that will boost domestic consumption. Get the report and see how China impacts the world!

Content Outline:

Part 1 Instry Overview

1 Definition of the instry and an overview of its development

2 Analysis of the instry’s macro environment and impact

3 Analysis of the instry’s international market

4 Analysis of the instry’s domestic market

Part 2 Basic indices

5 Analysis of the instry’s scale and condition: 2004-2007

6 Analysis of the instry’s asset status: 2004-2007

Part 3 Economic operation

7 Analysis of the instry’s gross instrial output value: 2004-2007

8 Analysis of the instry’s sales revenue: 2004-2007

9 Analysis of the instry’s gross profit: 2004-2007

10 Analysis of the instry’s import/export sector: 2007

Part 4 Competitive landscape

11 Analysis of the instry’s competitive landscape

12 Comparative analysis of the competitiveness of the instry’s key enterprises

Part 5 Key enterprises

13 Comparative analysis of the economic indicators of the instry’s key enterprises

Part 6 Business strategy

14 Development bottlenecks and coping strategies of the instry

15 Analysis of enterprise development strategies in the instry and recommendations

Part 7 Market investment

16 Comparison and analysis of investment activity coefficients and investment returns in the instry

17 Analysis of the instry’s investment environment and investment risks

Part 8 Technology

18 Current situation and trends of the newest technology applications in the instry

19 Development trends of and operating capacity forecast for the instry 156

EJEP’s seminar advances strategy on Aluminium exports to EU

In its drive to promote Jordan’s exports of Aluminium procts, the Euro-Jordanian Action for the Development of Enterprise (EJADA) held a seminar in Amman last month under the auspices of its Euro-Jordanian Export Programme (EJEP).

Addressing the seminar, Mr Vogt Otfried (project consultant) presented the export penetration strategy for Aluminium extruders and fabricators into European markets.

Mr.Otfried detailed his findings over the prospects that exist for Jordanian Aluminium extruders and fabricators to export to EU countries, and he summarized his recommendations on how best to prepare a penetration strategy taking into consideration the existing demand and supply factors governing the EU markets.

Mr. Otfried summarised the results of the Inward Buying Mission that took place in Jordan ring the 3rd week of September 2005 when six European buyers (extruders and fabricators) held one-to-one business meetings with their Jordanian counterparts (SMG members). In the strategy, Mr Otfried recommended that Jordanian companies within this sector should: become sub-suppliers to extruders in the Western European countries; cooperate with EU companies in promising instries other than Construction as the prices in Construction standard profiles in Europe are hardly cost effective.

The companies should concentrate on added value manufacturing processes and aim at establishing joint ventures with partners in Central Europe and the Balkan States to enable them to participate in tender bids in Europe. Addressing Jordanian Aluminium fabricators Mr. Otfried suggested that, to penetrate the EU market, several significant changes need to be managed successfully on a short term and to start in the non-EU states through establishing partnerships. He said that the first results from the Inward Buying Mission for the Aluminium fabricators are promising and fabricators should build-upon the business opportunities that were presented to them under this mission.

On the other hand, Mr Otfried recommended that Aluminium manufacturers should consolidate through establishing their own sector representative association. Mr Otfried recommended that the association be grouped by proct. A sample association structure was presented to the participants ring the meeting. “The meeting was quite fruitful, and we hope that regular visits by experts would enhance our proction quality and our export potential to enable us to penetrate efficiently into EU markets,” said Mr. Mohammad Marashdeh, general manager of Arab Aluminium Instry Co., extruder. He indicated that the sector needs ample support in the field of investment in training through donor programmes, and he lauded the Royal Scientific Society’s support which has benefited the sector through the bringing in of experts to give advice on Clean Proct, and on methods to save energy and rece water consumption.

Marashdeh suggested that outsourcing by EU companies from Jordan would be the most viable option to enhance exports of Aluminium profiles and casts. Mr. Naji Al-Naji, sales manager of Modern Aluminium Instries Co., extruder, hailed the seminar as an eye opener and said, “More visits by experts are needed to upgrade the instry to European standards.” On the fabricators side, Mr. Shadi Izmiqna, projects manager of Al-Faqeer Instrial Co., said the meeting was useful as it pegged our instry’s capabilities against the standards in Europe. “The comparison enables ground for improvement and hence there would be always need for experts’ visits to evaluate the scope of development that we would require to attain European standards…Visits by SMG sector members to EU instries would also give us a hands-on knowledge of proceres implemented there.

On his part, Mr. Omar Shegem, managing partner of Petra Aluminium Co. said, “EJEP has implemented its role as an entity geared towards helping Jordan’s Aluminium exports.” However he was critical of the buying mission that visited Jordan. “The Inward Buying Mission included two European companies that were more interested in exporting to Jordan; however one company from one of the Baltic States has shown interest to buy from our company,” Shegem declared.

http://www.1stjordan.net/actuuk/archivesuk/resultat.php?id=934&debut=0

http://www.google.com.sg/search?hl=en&q=aluminium+export+strategies&btnG=Search&meta=

4. 求一份出口产品的营销策划书，急，谢谢啦

目 录1公司产品出口的必要性及可行性分析 2
1.1 产品出口的必要性 2
1.2产品出口的可行性 2
2营销目标计划 3
3市场调研及目标市场的选定 4
3.1 美国市场 4
3.2 欧盟市场 5
3.3 日本市场 6
3.4 中东市场 7
3.5 韩国市场 7
3.6 东南亚市场 8
4 营销策略组合 8
4.1 产品策略 8
4.2 出口渠道的选择 9
4.3 产品价格与促销策略 11
5、开拓国际市场应注意的问题 11
5.1 成立独立的外销业务部 11
5.2 做好与产品出口相配套的一系列工作 12
5.3 按出口标准严格质量管理 12
5.4 密切关注针对我国家具产品出口的最新贸易壁垒新动向 12
5.5 国内市场与国际市场的协调发展 13
参考文献 14
致 谢 15江西藤艺家具有限公司产品出口营销策划书江西藤艺家具有限公司2003年在南昌市向塘经济技术开发区成立，注册资本300万元人民币，占地8000平方米，生产厂房15000平方米，拥有各种生产设备50余台套、价值120万元，是华东地区生产规模较大，技术力量完备、集研发、制造、销售为一体的藤艺家具生产企业。公司成立以后，销售额逐年扩大，2006年公司销售额达1000多万元人民币，其中外贸出口额达33.35万美元，占全年销售额的24% ，公司的注册商标“摇篮居”曾获得2006年“中国藤器十佳名优品牌”的称号。根据公司的内部资源和外部环境状况，公司有意进一步扩大产品的出口，为此，本人试图用所学知识完成公司产品出口的前期营销策划，作为对该公司给我提供实习机会的回报。
1公司产品出口的必要性及可行性分析
1.1 产品出口的必要性
1.1.1 产品出口是整个行业的大势所趋
加入世贸组织以后，我国家具出口迅速增长，中国家具出口额在出口贸易中的比重明显增大，我国家具企业的国际竞争力也在不断增强，家具产品的质量迅速提高，家具品种日益丰富，与国际先进水平的差距正在缩小，很多出口家具产品受到国外客户的欢迎。一个企业要发展，就必须顺应市场的发展，目睹业内同行在国外市场的成功经历，我们的企业也应该将目光由单一的国内市场转向国内、国际两个市场，争取在国际家具市场上分得一杯羹，在国际家具市场的广阔天地中拥有自己的一席之地。
1.1.2 国内市场竞争日益激烈
随着人民消费水平的提高，国内家具市场空前繁荣，与此同时，不断涌入的新家具厂商，使国内家具行业的竞争日益加剧，行业盈利水平呈不断下降趋势，家具生产企业必须开拓更大的市场空间，才能让企业走上可持续发展的道路。
1.2产品出口的可行性
1.2.1 藤制家具的自身优势
藤制品利用天然藤条为原材料将传统工艺与现代技术融为一体，顺应了当今“回归自然，反璞归真”的家具时尚的潮流，同时赋予了藤艺家具清新雅致和古典的文化气息，为家居、酒店、宾馆、办公及各休闲场所增添独特的韵味，使藤艺家具更具有内涵，更具品位，因而深受国外消费者的青睐。

5. 出口营销策略的作者简介

黄泰山，毕业于中国科技大学，获得数学与经济管理双学士学位和“省优秀毕业生”称专号：现任上海戈络宝营销属管理咨询有限公司首席咨询顾问，多家出口企业营销顾问；国际营销传播网的创办人；24岁时就担任年产值过亿元的出口型企业总经理，积累了近10年的出口营销实战、管理经验；获得国际职业培训师和国际注册管理咨询师双认证；原创的4类关键词搜索技能、赢在起点销售方法、6度客户关系管理模型等深受学员和客户推崇；
著有《出口营销实战》，自出版后数次脱销。
擅长领域：竞争情报、网络营销、出口营销培训和管理咨询。

6. 出口营销策略的目录

第一章现在的出口环境
一、宏观经济在发生巨大变化
二、消费在发生变化
三、销售渠道在发生巨大变化
四、企业的赢利方式在发生变化
五、技术对商业的影响
总结：现在不比以前的环境更差
第二章出口营销关键成功因素
一、出口营销成功的关键
二、一般企业成功的关键
三、关键成功因素的形成背景分析
四、优化我们的出口关键成功因素
第三章出口企业的策略选择
一、针对提高领导人素质和能力的策略选择
二、针对市场推广的策略选择
三、针对产品改进和研发能力的策略选择
四、针对产品竞争力和价格的策略选择
五、提高客户服务水平的策略选择
六、针对市场规划和客户管理的策略选择
七、针对整体运营的策略选择
八、针对部门经理的策略选择
九、针对客户沟通能力的策略选择
十、针对信息情报的策略选择
第四章AIDA：销售漏斗策略
第五章USP：独特卖点策略
一、什么是USP
二、如何发现独特卖点
三、如何创造独特卖点
四、如何运用独特卖点
五、把独特卖点当作企业战略
第六章互联网策略
一、发现和重视互联网
二、发挥互联网的价值
第七章如何制定年度营销计划
一、年度营销计划的作用
二、年度营销计划主要包括哪些内容
三、制定年度营销计划的难点
总结
第八章销售与团队管理
一、客户与销售机会管理方法
二、业务员与销售活动管理方法
三、团队管理方法
附录全球最大的家零售企业

7. 营销策略：切割营销电子书txt全集下载

营销策略抄：切割营销 txt全集小说附件已袭上传到网络网盘，点击免费下载：

内容预览：
而非产品之争很多人自认为拥有最好的产品，觉得笑到最后的人非己莫属，其实这只是幻想！
营销是产品在消费者心智中认知的较量，问题是如何快速低成本达成认知？这是营销竞争的本质所在：切割！
为什么有些产品与他们的对手没有什么区别，这些企业却能高速成长？这些成功的企业在营销方面究竟做了什么？
相比之下，那些失败的营销和成功的营销之间究竟有什么不同？
中国企业近20年的营销实践表明：中国企业的整体营销成本居全球之前列，失败的多，成功的少！
中国近20年的经济发展是以西方跨国企业品牌全方位崛起，中国品牌全方位弱化为其基本特征的。
营销——中国企业管理者不得不痛苦面对、苦苦探索却又屡屡不得要领的课题！
中国企业为此付出了沉重的代价！
为什么那么多管理理论远水不解近渴？
为什么管理理论越来越多，中国企业和中国品牌跨掉的速度却越来越快？
营销的本质究竟是什么？
总体相对弱势的中国企业和西方跨国企业如何竞争？
如何快速高效……

8. 出口营销策略的介绍

10种策略，打开出口营销思路；16种方法，带出金牌外销团队，USP、AID应用详解，年度营销计划实际操练。外贸经理人拓展国际市场、高效管理团队的必备实战书。