❶ 求与联想电脑的营销策略分析有关的参考文献
求与联想电脑的营销策略分析有关的参考文献
最好帮忙找找文献综述
你可以从网上找一些呀！
像这样的东西网上多的是！
❷ 求联想笔记本的市场竞争策略分析的毕业论文
2012年11月我国笔记本电脑产量情况分析：2012年11月份，国内生产微型计算机3952万台，同比增长41.0%，产量再创新高；其中笔记本电脑2894万台，同比增长39.3%，占比达73.2%。
2012年11月我国笔记本电脑出口情况分析：2012年1-11月，计算机整机出口额为2146亿美元，同比增长2.7%，增速低于电子信息产品整体1.8个百分点；其中笔记本电脑出口1024亿美元，同比增长6.7%，占整机出口比重达到47.7%。受海外经济缓慢复苏、Win8操作系统促进购机需求、圣诞节消费等因素的影响，11月份计算机整机产品出口增速继续小幅提升符合我们的预期。
2012年9月笔记本电脑品牌网络广告投放情况分析：2012年9月，笔记本电脑品牌网络广告总投放费用4150万元。其中，英特尔投放费用达1191万元，位居第一；联想投放费用达1106万元，位居第二；戴尔电脑投放费用达468万元，位居第三。
2012年8月，笔记本电脑品牌网络广告总投放费用3371万元。其中，宏碁投放费用环比增长26%达1102万元，上升至第一位；联想投放费用环比下降40.7%至536万元，位居第二；英特尔上月较少投放，本月投放费用迅猛增长达361万元，位居第三。
更多关于笔记本电脑的市场分析以及未来的趋势规划楼主可以搜索前瞻产业研究院
2013-2017年 中国计算机业功率器件需求潜力与投资机会分析报告
2013-2017年 中国LCD行业市场调研与投资预测分析报告
满意的话采纳下，谢谢
❸ 求一篇4千字的笔记本电脑的销售方案，谢谢啦。
4000字 5分 ！！！！
我不清楚你是前台销售呢？还是做一款笔记本的推广销售？
如果是前台销售的话，你学要了解以下几个方面：
第一，熟悉自己代理的产品信息，
要充分了解笔记本的型号、配置、外观、优缺点、性价比和售后等
第二，要知道市场上当前比较“火”的几种机型，
了解了这些机型的信息，你也就了解了客户的几种需求了
第三，要了解消费者的消费心理，
其实大家出来都是想要自己买的东西—物有所值
第四，要知道你的手里那种机型会给你创造利润，
随着新时代的科技风潮和山寨仿冒货的冲击，电子市场的利润已经远不如当初了，这时候你就需要找到能够让自己利润最大化的机器了
关于第一点，其实没什么好说的，其实厂家所发的彩页上都有这些产品知识。
但是我们为什么要记这些东西呢？ 这其实是一种包装策略，熟练的产品知识会让 客户更加相信你的水平，你的推荐。比如说，你去买东西，当你问销售产品的一些信息时，如果那个销售还得当着你的面查资料或者直接塞一张产品介绍给你，而另一个销售却可以轻而易举的说出你所想知道的信息时，你应该会有所选择的.....
第二点，你得知道市场上现在比较火的几种机型，
你需要了解的是这些机型的优点，价格，
比方说，2009年的时候联想推出了一款Y450的机型，当时他的主要消费群体是学生，而他的优点是他的310m 512mb的显卡，这在当时的笔记本中价位在4800左右的机器里算是比较不错的了，了解了这些你就方便给别人推荐你你所想卖的那款，
以毒攻毒，他说什么好，你就给他什么。
第三点，消费者的消费需求
消费者分类：
1.女性消费者 一般她们比较关注的是机器的外观和价格，
2.男性消费者 他们一般关注的是机器的配置和性价比
3.老年消费者 他们最关注的还是机器的价格和售后服务
4.游戏玩家 配置是他们的首选。其次是稳定性，然后是价格
5.商务用户 此类用户一般是以上班用本为主，所以比较关注机器的稳定性和电池的持久性
6.以物送礼 此类当然不算是用户了，他们一般关注的是别人再买什么机型，价格倒算是其次 了，他们主要看产品的价值。
第四点山寨电脑和高仿电脑，
此类电脑对市场冲击性极大，如果你是在卖这种电脑，那我就不多说了，如果不是，建议从机器的稳定性和售后服务的保障性上面来打消消费者的购买念头，转而去关注你所推荐的产品。
如果你是市场推广呢。
时间太晚了，我也不多说了，新产品以售后和价格去拼
多做广告推广。
呵呵 因为时间的关系离你的四千字标准少了很多 哈哈
这只是我的一点心得，都是自己写的，也没有去查资料，你看看吧。
销售方案这东西需要自己去写，了解 需求 ，了解 产品定位，了解 产品卖点！！
❹ 联想笔记本的营销策略
您好！
您的过程还是有一定的复杂性的，可以下载联想客户端和联想售后工程师一对一解决问题，他们都是早上9点到晚上9点都在的，很方便的。下载方式如下：
http://support1.lenovo.com.cn/lenovo/wsi/moles/serviceclient.aspx?intcmp=LXFW_Client_homepage_icon
其他问题也可以在这两个论坛比较全，
Idea论坛：http://lenovobbs.lenovo.com.cn/forum.php?intcmp=FM_LBBS_reply
Think论坛：http://thinkbbs.lenovo.com.cn/forum.php?intcmp=FM_LBBS_reply
希望能帮助到您，谢谢呢。
❺ 联想笔记本电脑的促销策略
基本是公司机密文件 但是市场上也有些滞销或快淘汰的型号做促销。另外一种是性价比比较高，配合销售高峰期做促销的型号
❻ 联想笔记本营销策划
你先要过人的口技。还要了解这台电脑的性能知道哪里是他薄弱点。把他好的演示给买家看，不好不要提也不要演示
❼ 求一篇与联想笔记本营销策略有关的英文文章
Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.
Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.
Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.
On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.
Focus should be given associate re-Liu
"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?
Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.
"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?
Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).
I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.
"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?
Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end procts up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive procts - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.
Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.
Lenovo ThinkPad to lose focus
"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?
Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of procts so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?
Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo procts are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line proction is relatively expensive computer.
The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.
Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler proced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.
"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?
Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!
On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).
In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."
This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.
Can not understand the brand "civil war"
"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of al-brand operation. How is your view?
Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introction of the proct named ideaPad will cause confusion among consumers, will also proce its own damaging effects on the ThinkPad. You may know that Lenovo has introced a heavy-ty workstation procts had called "ThinkStation".
But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introce and ideaPad named procts ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.
"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?
Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt