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诺基亚多少人市场调查

发布时间:2020-12-28 09:09:23

㈠ 那个诺基亚手机好

这个问题呀,看紫月瑶瑶是女孩吧,6270和6288这两款对我来说没什么吸引力,觉得妹妹还是不要选它们,楼上的几位说的无非是让你自己选择,不过我认为你应该这样选择,5300别考虑了,那机子屏幕不行,设计上就有缺陷,所以说呢:
喜欢大气的就选6500S
喜欢唯美的就选6500C

㈡ 诺基亚手机在我国市场的占有量

诺基亚在我国市场占有率约为34%(官方的),确实也是这样,你走到大街上一眼扫过绝对能回看到答N部诺基亚。至于国产手机,那绝对是垃圾的代言词,只是靠价格战占有低端市场,所有品牌加起来的市场占有率不足20%,其它品牌嘛,就是46%咯

㈢ 诺基亚市场调查报告

那就要看你要什么样的手机,诺基亚有很多种型号民,我不知道你说是哪种???

㈣ 诺基亚需求的人群有哪些

遭遇两次破产和三次转卖之后的诺基亚已经欠了一屁股债,依靠着微软提供回的一点点资金援助在答推WP8系统。目前它有两个产品系列还在销售,一个是微软赞助的lumia智能机系列,系统刚刚起步还比较蛋疼,什么软件都没有所以在欧美不受欢迎,市场集中在中国、印度、孟加拉、巴基斯坦等地;另一个是欧洲制裁它的环境污染行为所以不得不推出的asha系列,众所周知asha系列的机器都是旧手机和电子垃圾翻新的,但中国人貌似并不知道这些,asha系列的主要市场是中国、印度、中东地区和北非地区。

如果说一定要总结下的话,买诺基亚的人要么是有钱没文化、要么是诺粉、要么是屌丝。

㈤ 想了解下现在诺基亚使用人群的市场

爱应用-WPER【yinshuang07】 为您解答:
你好,一部分是塞班系统的使用者,这部分都是诺粉,另外就是爱好WP系统或者诺粉大屏机的爱好者

有疑问请追问,谢谢,么么哒!!!!

㈥ 诺基亚年销售量是多少啊

你们是曲靖2007年业绩的第一名!我希望你们能够保持!刘坚
虽然我不知道诺基亚内在全球的年销售量是多容少!但我可以告诉你们:诺基亚在中国的市场占有率是:38%,在曲靖是:41%,是2007年的数据!2008年会更上一层楼!祝你们好运!

㈦ 诺基亚市场占有率

据悉,近日有国外调查公司表示,诺基亚在今年第一季度全球手机市场占有率从上年同专期的30.9%升至32.8%,紧随其后的是属摩托罗拉的20.1%和三星电子的12.7%。据了解,由于诺基亚在中国和印度等新兴市场的销售火爆,才使其市场占有率持续增长。诺基亚也表示,去年底诺基亚在中国地区市场占有率超过30%,通过对高、低端手机市场双管齐下的策略,使得诺基亚今年在中国手机市场的占有率能够持续上涨。第一季度市场占有率在良好的产品组合的推动下已经进一步上升。同时诺基亚还指出,在多功能手机方面,中国市场拥有巨大的需求。

㈧ 谁有一篇诺基亚市场调查报告,要英文的,谢谢大家

We are 06 news media college classes college students, in order to better understand college students on consumer demand for mobile phones, better service for college students, we have carried out the survey activities. I hope you are out of his busy schele a little precious time to help us complete the following questionnaire. Thank you for your cooperation!

1, sex: A, M B, M

2, your grade? A, freshman B, sophomore C, St. Paul D, a senior

3, your monthly living expenses are? A, 300 yuan B ,300-600 of $ C ,600-800 of $ D ,800-1000 of $ E 1000 or more

4, do you have a phone right now? A do not have B

5, referred to the phone mind you, there's the first brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

6, What is your favorite mobile phone brand?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

7, to buy your next cell phone brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

8, you are using a mobile phone models? A straight B fold rotation C

9 What is your favorite feature is the phone? (Can be selected)
A with MP3, MP4 function of B with C 16 digital camera D32 chord chord chord E 40 other F GPRS G

10, to buy your next mobile phone models? A straight B fold rotation C

11, the mobile phone your favorite style? A straight B fold rotation C

12, do you think cell phones should be divided into male and female mobile phone you? A, is B, not C, do not care

13, do you think the design of mobile phone lovers are necessary? A, there are B, no C, no

14, do you think the best cell phone to see what kind of shell? A, metal B, Leather C, plastic D, other

15, generally how long do you replace a mobile phone?
A one-month B-year D year C only for E with bad-for-F never new that is listed for other G

16, you pay more attention to the requirements of mobile phones, what? () (Can be selected)
A quality B Price C Service D function E configure the appearance of models F and G to expand the health of H Weight I brand G standby time K Color M other L

17, your understanding of the mobile channel for that?
A television network B Newspapers C students D exchange between a friend E campaign fliers F stores G ad (H) Other

18 of your intention to the appropriate price is the number of mobile phone?
A 1000 yuan B 1000-1500C 1500-2000 D2000-2500 E 2500-3000 F3000 over

19, you replace the phone several times? A a B two C three D more than three F-free

20, if you had to replace the phone, you phone the replacement of the main reasons for that?
A look good, the new models B more convenient to use the spending power of C high D status symbol E with others, I would like to have the F尝尝鲜

21, you generally go to buy mobile phones? A mobile C stores supermarkets B, D Unicom network of supermarkets or department stores E

22, you would like to have a special "tailor-made for college students," cell phone right? A, I hope B, do not want to C, does not matter

23, your Nokia phone whether it is satisfied with the quality of service?
A very satisfied with the B was satisfied with the C is not satisfied with the general D is not satisfied with the E

24, you have the following Nokia mobile phones are not satisfied with those services?
A consulting services B Sales and Service C Service D Service E Other complaints

25, you wish cell phone manufacturers to provide what kind of services
A, school maintenance B, students store C, cell phone store

26, your views on how the Nokia ad?
A bad B good D good general C

27, your favorite kind of Nokia phone?

28, your Nokia cell phone comments or suggestions: (the best can add their own point of view)
A cheap price to form B to C to improve the quality of after-sales service to improve the D to improve

------------------------------ Thank you for your participation, I wish you a pleasant day!

Nokia mobile phones market research report

I. The objectives of the survey: To understand the Nokia mobile phone in the situation of university students

In recent years, with mobile phones in the popularity of the campus, a growing number of mobile phone manufacturers set our sights on the campus of this potentially huge market. In order to understand the cell phone in the general situation of university students, the use of effects and consumption, have mobile phone sales in the university and the market prospects, we have decided to survey college students on campus for the first time the mobile phone market research. Nokia brand as a result of the use of a wider campus, so we have done for the brand market research.

Second, the survey target: college students

Third, the survey items: (see Annex - Questionnaire)

Fourth, the investigation period: November 26, 2007 - December 2, 2007

Fifth, the survey Location: Jilin Institute of Modern Media Institute of the Arts, Changchun University of

Sixth, the investigating officers: Li Jing-Wen Yang Anjani Shuai Zhang Zhi stem suspicion晓卉search

Seven, the survey method: a written questionnaire

VIII, the survey methodology:

1. By the investigation team members in consultation questionnaire to determine the form of written documents, I concted into the electronic version of the questionnaire.
2. To mobilize all members of the investigation team should be widely publicized, there are two main methods of promotion: first, to allow their friends to complete the questionnaire, and the other is to Changchun University graate students the second questionnaire.
3. The investigation is completed, by all group members on an analysis of survey data
4. To write research reports

9, statistical analysis of survey data:

The survey and a total of 40 participants completed the questionnaire, from eight colleges and universities in Changchun City, the effective recovery rate of 98%, and friends participate in the investigation of high randomness, gender composition was basically the same, of which women account for 53.3% male ratio is 46.6%,
The college ensures that the phone has a certain universal significance of research. We aimed at college students have mobile phones and demand conditions, the students requested an analysis of the use of mobile phones, mobile phone tribe students in dynamic analysis of the consumer, the consumer group of students motivated mobile analysis, mobile group of students established the goal of five aspects of analysis of statistical data and analysis.

1. University students have mobile phones and demand conditions:

Survey data show that the respondents have 100% of students have cell phones, while 16% of students will replace the phone in the near future. As can be seen from these data: With the improvement of living standards of people, cell phone in the university is no longer a novelty, and have begun to popularize the. Students in the cell phone market has become a consumer group that can not be ignored.

2. Students requested an analysis of the use of mobile phones

① most important quality

Choice of mobile phone consumers the main factors to consider are: the quality of 21%, 19% appearance, 18% of price, features 18 percent, 11 percent brand, 9% of after-sales service, advertising 2%, other 2% is also . Among them, the consumers the highest quality, mobile communication tool is the day-to-day, if poor quality, will give consumers a great deal of inconvenience.

In addition, the appearance of some consumer demand for high style, has introced a new mobile phone manufacturers cater to a large extent, their tastes, as young college students. With the improvement of living standards, as well as the age held the decline in mobile phones, consumer price sensitivity will be reced, while the appearance of demanding style.

② middle and low proct more popular

The price of the phone survey, we found that consumers tend to 1000-1500 yuan price, the proportion is as high as 44.5%. In addition, 29 percent of consumers said they would choose to 1,000 yuan phone. Of course, there are some consumers to buy higher-priced handsets, including the election of 1500-2000 yuan accounted for 15 percent of consumers, more than 2,000 yuan accounted for 12%.

③ purchase a higher concentration of sites

Place for consumers to buy mobile phones found that the location of mobile phone consumers to buy more concentrated, and large supermarkets in the phone store and brand, the rates were 56% and 38%, other 6.5% only. Cell phones are high-tech procts, consumers find it hard to understand whether its performance has improved, the quality is reliable, they can do to sales of credit and expertise as a criterion, and the mobile phone brand stores supermarkets or the quality of the sales staff is relatively high, thus easy to win the trust of consumers. In addition the phone's price advantage supermarkets students and friends also an important factor to consider.

④ the complexity of mobile phone brands

In this investigation, I found that the use of Nokia's largest, accounting for 46.25%, other 15.00%, such as Motorola, Ericsson 6.25%, Siemens 6.25%, 13.75%, Samsung, Philips 5.00 percent, 7.50 percent were other.

3. Student mobile phone tribe analysis of consumer motivation

After the learning process of a clear consumer demand for its consumer power intensive, the students graally formed a mobile phone tribe to buy a specific motive. Consumption of mobile phone tribe student motivation can be divided into the following four:

First. Truth-seeking motives to buy. According to the survey indicated that students in the purchase of mobile phone consumers, the most or focus on quality and practical function: 39% of respondents said that the ease of use and rability is the most important; In addition, there are those who think that 9 percent of after-sale phone quality of service is critical. The formation of the reasons that motivated the purchase, in addition to the consumption of their most basic needs: the need for work associated with their effects, to a large extent is also affected by the extent of their greater dependence of consumption and their own lack of experience, such as the purchasing power of the weak factors.

II. New purchase motivation. Consumers to buy mobile phones of students, most respondents think that the premise of quality assurance, first of all, consider the mobile phone designs, such as shape, size, thickness, materials, colors and so on. At the same time, 61% of students want to have to "tailor-made cell phones college students." Second, consider the phone's internal functions, such as whether to support the Chinese character input, whether to support the WAP, voice dial support, whether with hands-free functions. And the majority of respondents were clear that the purchase would give priority to quality, the design of lightweight, fashionable, stylish colors, functional cell phone够炫. This group of students to buy mobile phones have a motivated, with the students a special consumer spending are inseparable. As students of members of consumer groups which are in 18-23 years old, thinking that life in the most active and changeable gold adolescence, warm, open, unrestrained, free and frank character of modern society greatly improved living conditions, science and technology the rapid development of various concepts, the surging trend of thought, given their strong spirit of adventurous spirit and practice, for new things, new concepts of attention and learning, they graally formed a novelty, difference of the consumer psychology, which a direct impact on consumer psychology and novelty of their motivation to buy the proce.

III. For the purchase of motivation will be. According to the students in front of family analysis of cell phone and learned that most students buy the real purpose of the phone is convenient with their families, friends, contact the employing units. For the purchase of mobile phone contact with their families for this purpose, according to surveys, most students have mobile phone tribe's parents hold a positive attitude and this attitude of students motivated to buy mobile phones have a family has a direct role in promoting. In addition, there are some college students approaching graation pass any recruitment information for fear of pressure, but also promoted the emergence of such a motivation to buy.

IV. For the purchase of motivation Lian. Most students can afford mobile phone tribe prices between 1000-1500 yuan. In other words, they need the middle of the phone. In general, the motivation and the emergence of China's overall national strength is not strong, the low per capita consumption levels are closely linked. This has constrained the current economic situation is still in direct dependence of consumer mobile phone tribe stage students of spending power, resulting in the selection of their mobile phone when the eyes are usually on the low-price models. In addition, in order to achieve the purpose of economical and practical, they often choose to rent or rent-free lower recharge cards to use. It is noteworthy that such a motive for the purchase of cheaper is not always the pursuit of low prices in order to save money for the purpose, more often as long as the price of mobile phone tribe reached the hearts of students of "reasonableness" of low-cost, the motivation arises .

Under normal circumstances, students in this group of four mobile phone consumer is not an independent existence of the motive, but intertwined together to promote their further occurrence of consumer behavior. In fact, for consumers, consumer motivation as it is meant that the means of consumption, consumer spending goals a series of psychological and consumer behavior, this group of students for mobile phones is no exception. Therefore, students in four mobile phone tribe intertwined in the development of consumer motivation, the following combination of motivated action in the hope that the result will be the development of a series of consumer motivation to meet goals, and ultimately make purchase decisions.

4. Marketing recommendations: From the above analysis, we should clearly see the students is really a consumer of the consumer groups can not be ignored, and as time goes by, this particular consumer groups increasingly showing its huge consumption potential . Therefore, to enhance their attention and to intensify the development of this new market, for all major mobile phone manufacturers out of their plight, to break the bottleneck, it will play a positive role in promoting. In this connection, we have put forward several proposals for reference marketing:

First. Continue to middle and low phone line, designed for students of consumer development, design functionality is not very wide, but consumer groups have some students prefer the basic functions and styles, shapes, colors and so on mobile phones to attract students, which students grasp the consumer is very good way.

II. Handset vendors for example, the choice at the point of sale, mainly on the phone from the mobile phone close to shopping schools and shops on its own brand sales; in the promotion, the selection of students presented a gift like manner; in pricing, select the middle and low price.

III. The brand's advertising agency, the emphasis on the brand and to play down the emotional factor in the function of the difference between brand factors and dynamic young star's image as its spokesperson to give the cell phone is full of youthful vitality, and positive brand特征.

IV. In the advertising channels, it is necessary to strive to ensure wide dissemination of the whole surface. Special attention should be paid, with the network development, especially in college, the popularity of the Internet has started, and the publicity channels can not be overlooked.

Fifth. In the sales channels of competition, manufacturers and retailers should seek to "back-to-back" of the strategic partnership. Strong grasp of the big dealers, to give favorable support to the combat effectiveness to a level, on this basis, the budget will be distributed to retailers in particular, put the focus point of the phone monopoly and let the implementation of various strategies and to encourage measures to enhance the cohesion of manufacturers and retailers in order to retailers to manufacturers to promote procts.

5. Conclusion: Overall, this survey was a success, reaching the desired objective. More comprehensive study of the effects of mobile phone consumption factors of university students. However, not enough depth, especially the theoretical support is not enough. I would like to present investigation for future research under the bedding.

这是楼上提供得中文我用google翻译得。。呵呵你要加分就给他加吧。。。。

㈨ 诺基亚全球市场占有率是多少

诺基亚全球市场占有率将达38%
参考资料:http://tech.163.com/07/0807/08/3L9FO6E1000915BE.html

据说每眨下眼睛全球就卖出3部诺基亚回手机。不过现在用诺基的答确实不少,楼主你觉得呢?

㈩ 诺基亚手机的市场细分报告

根据的统计结果显示,诺基亚以38.4%的关注度比例捍卫了自己全球第一手机品牌的荣誉。并且在整个2006年年度品牌关注度中,诺基亚也一直处于榜首的位置且关注度比例优势明显。实际上,诺基亚在中国市场上获得巨大的成功因素并不难分析。首先,准确的市场细分,差异化的产品战略和稳定的产品质量为诺基亚手机赢得消费者的青睐奠定了坚实的基础。其次,丰富的市场营销经验及出色的渠道管理能力也为诺基亚拓宽各级手机市场及加强品牌影响力的渗透做出了贡献;再加上强有力的品牌推广力度,无疑也为其培养用户的品牌忠诚度提供了强有力的支持。 而三星电子以15.1%的关注度比例险胜老牌手机巨头摩托罗拉,成为关注度排名第二的手机品牌。事实上,围绕亚军的宝座三星与摩托罗拉的争夺一直非常激烈,在整个年度中摩托罗拉甚至还多数时候占据着上风。但在第三和第四季度中,三星凭借超薄系列手机的大量上市以及史无前例的中低端手机攻势成功实现了逆转,最终在本年度的市场博弈中笑到了最后。 客观的说,摩托罗拉在今年的销售市场上有着令人嫉妒的表现,其市场份额的提升也尤为突出。但由于其策略主要集中在RAZR系列手机的深度开发之上,相对推出的手机新品在国内上市的不多,因此在一定程度上影响了其品牌关注度的提升。 在音乐和拍照手机两大热门领域的优势,让索爱在今年品牌关注度上赢得了第四的位置。并且达到12.7%的关注度比例也首次让摩托罗拉和三星感受到了前所未有的压力。出色的公关能力,引领潮流的手机新品以及更加成熟的销售渠道,让这个年轻的手机品牌呈现出勃勃生机,相信伴随其产品体系的逐步完善,索爱品牌关注度所呈现的增长势头将更为强劲。总的来看,这四大品牌在中国手机市场形成绝对垄断之势,累计关注度比例甚至达到了整体市场80%以上。 尽管得到关注度比例与前面的四大品牌相比有望尘莫及的感觉,但国产品牌多普达和联想还是骄傲地成为了第二集团的排头兵。一方面多普达的成功体现了智能手机受宠的事实,另一方面联想的出色表现也体现了其作为国内IT第一品牌的影响力。至于位居排行榜后四位的则分别是LG、飞利浦、NEC和CECT这四大厂商,除了CECT外其余三家均为国外厂商,就这六大厂商关注度比例来看,差距并不明显,因此它们之间的竞争也一直相当激烈。此外,在品牌关注度整体的比例分布上来看,洋品牌占据了7成的比例,沉重的事实显示国产手机品牌的未来任重而道远。

诺基亚网络渴望了解终端用户市场。受诺基亚网络委托, HPI ResearchGroup针对移动信息传递业务进行了一项全球市场调查,调查的目的是支持客户开发以及相关产品和业务的开发。此项调查针对在第三代移动电话业务即将推出之际,终端用户对可能出现的移动信息传递业务的前景预测,为诺基亚网络提供有关信息。调查在以下六个市场进行:巴西、德国、意大利、新加坡、英国、美国。调查关注的主要信息传递业务的对象包括:图片信息传递、移动E-mail、影像和贺卡信息传递。不过,调查也兼顾了RTF文本信息传递和视频电话业务。调查得出了一些重要发现和结论。
这次调查把注意力集中到核心目标样本上(即16~45岁之间,已拥有移动电话的受访者)。研究的重点是对未来的信息传递业务(移动E-mail、图片信息传递、贺卡信息传递和影像信息传递)进行使用动机细分,以便了解在不同情形下人们对移动信息传递业务的选择。
移动电话用户的选择更加个性化。随着市场的不断细分,用户对移动电话的需求越来越多样化,移动电话用户对于功能的选择要求越来越高,只要求具备一般功能的用户占25.5%,有20.9%的用户则对移动电话的信息传递提出了更高的要求。与2000年底相比,对移动电话只要求一般功能的用户下降了25%,而追求时尚和对信息传递提出更高要求的用户分别上升了41%和2%。
通过对信息传递业务的细分,显示未来移动信息传递业务市场会不断成长起来。提供给核心样本作为未来信息传递业务使用动机的提示性表述可以被分成几类。一是商务上的需要,以商务为目的的应用;二是礼仪/礼节上的需要;三是出于快捷的考虑;四是功能上的需要;五是出于价格的考虑;六是出于谨慎的考虑,如需要小心和安静时、当谈话会影响到周围的人们时等;七是人员联系时的需要,如与朋友/家人保持联系、要发送一个亲密信息、用一种个性化的方式发送信息、增强联系时的感情、分享一种经历、让没有见过自己的人看见自己的影像、用来发送较长的问候信、不想交谈但又需要交流时等;八是出于娱乐方面的考虑,如与朋友开玩笑或闲聊、作为一种新奇的信息传递方式、发送度假时的照片、展示某种东西如风景画、表达创造性等。
因此,概括起来,消费者正在按照自己理解的使用方式对不同的信息传递选择进行细分,其中以移动E-mail与其他几种信息传递业务之间的区别最为显著。尽管有迹象表明,通过引导影像与图片信息传递的分工将取得进展,但消费者发现这两者还是很难区分。虽然贺卡信息传递业务似乎不太可能促使人们将其视为独特的应用,更不如影像或图片信息传递业务所表现的那样生动,但在某些特殊情况下,它确实具有潜在的作用。

希望能帮到你~~~

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