Ⅰ 消费者对诺基亚的消费认知分析是怎样的
品牌认知
根据调查问卷数据统计的结果，关于被调查者对手机的认知，如（图一）所示，此图是消费者对第一提及的手机品牌的数据显示，其中摩托罗拉94%，诺基亚90%，三星92%。这三个品牌的认知率是比较高的，而其他品牌则相对较低。国产品牌中较好的是波导，认知率有70%。根据以上数据我们可以得出结论：现在中国手机品牌市场竞争形成“三足鼎立”形势，这“三足”分别是消费者所熟悉和喜爱的三大品牌：摩托罗拉，诺基亚，三星。通过柱形图我们看出：波导手机通过多年的技术革新，广告投放让获得了广大消费者的认可，波导这个品牌的成就是值得肯定的；然而与国际品牌摩托罗拉，诺基亚，三星相比又有一段明显的差距，怎么才能缩小这个差距是关系到波导手机的成败关键。
（图一）品牌认知
广告认知
根据调查问卷数据统计的结果，关于被调查者对手机品牌的广告认知，如（图二）所示，此图是消费者对第一提及中提及率较高的品牌的统计，其中摩托罗拉占19%，诺基亚21%，三星20%，波导20%。由此，我们可以看出，波导的广告不仅在设计上还是投放力度上做的都很到位，虽然波导做手机时间并不长，在手机功能和质量上和3大国际品牌还有差距，但是波导的广告却深入人心。“波导手机，手机中的战斗机”成为波导手机打入中国消费者内心的经典广告词。
（图二）广告认知
信息获得途径
根据调查问卷数据统计的结果，关于被调查者对手机品牌的信息获得途径如（图三）所示，此图描绘了顾客对三星、波导、摩托罗拉三个品牌信息获得途径的差异，从图中可以看出三星、摩托罗拉两个品牌的柱形比较相似，波导在杂志上投放广告的力度较小；在家电商场力度较大，这个和波导手机的定位有一定关系，波导手机定位在中、低档次，一般在杂志广告推销的是较高档的手机。波导这样的广告策略是很有道理的。
（图三）信息获得途径如
产品的购买和使用
本次调查中所收回的100份有效样本中，目前拥有、使用手机的学生有89人，占全部样本的数89%；目前尚未使用手机的人11人，占全部样本数的11%。有近九成的学生已经有了手机，这个比例是非常高的。
在89名使用手机的学生中，手机品牌分布如（图四）所示，从图中可以看出，摩托罗，诺基亚，三星一共占了67%，这三个品牌成为学生选购的主要对象。波导占7%，相对与他的高认知率形成鲜明的对比；而多普达的广告认知率非常低，但是占有率却有10%。一共有16人使用的手机是国产品牌，其余73人使用的是国外品牌。由此看出，现在的学生手机市场，较大部分是被国外品牌所占领，学生喜欢的国内手机品牌寥寥无几。
（图四）购买分布
由于学生大部分没有工作，开销基本靠父母，所以在选择手机方面，价格是比较重要的因素。（图五）是学生选择手机的价格分布柱形图，可以看出城市学院的学生选择手机的价格主要在1000-2000范围，。
Ⅱ 想做一份大学生手机市场调查问卷，清高手帮忙，谢谢！
大学生都抄喜欢功能多外形时袭尚点的.当然价格也很重要.不要太贵就可以了..至少我这样觉得.不过我很看重牌子.像三星.摩托.诺基亚.索爱.LG都是现在比较喜欢的.不过这些也都很贵.所以生意真不好做.祝你好运吧!.
Ⅲ 谁有一篇诺基亚市场调查报告，要英文的，谢谢大家
We are 06 news media college classes college students, in order to better understand college students on consumer demand for mobile phones, better service for college students, we have carried out the survey activities. I hope you are out of his busy schele a little precious time to help us complete the following questionnaire. Thank you for your cooperation!
1, sex: A, M B, M
2, your grade? A, freshman B, sophomore C, St. Paul D, a senior
3, your monthly living expenses are? A, 300 yuan B ,300-600 of $ C ,600-800 of $ D ,800-1000 of $ E 1000 or more
4, do you have a phone right now? A do not have B
5, referred to the phone mind you, there's the first brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
6, What is your favorite mobile phone brand?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
7, to buy your next cell phone brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
8, you are using a mobile phone models? A straight B fold rotation C
9 What is your favorite feature is the phone? (Can be selected)
A with MP3, MP4 function of B with C 16 digital camera D32 chord chord chord E 40 other F GPRS G
10, to buy your next mobile phone models? A straight B fold rotation C
11, the mobile phone your favorite style? A straight B fold rotation C
12, do you think cell phones should be divided into male and female mobile phone you? A, is B, not C, do not care
13, do you think the design of mobile phone lovers are necessary? A, there are B, no C, no
14, do you think the best cell phone to see what kind of shell? A, metal B, Leather C, plastic D, other
15, generally how long do you replace a mobile phone?
A one-month B-year D year C only for E with bad-for-F never new that is listed for other G
16, you pay more attention to the requirements of mobile phones, what? () (Can be selected)
A quality B Price C Service D function E configure the appearance of models F and G to expand the health of H Weight I brand G standby time K Color M other L
17, your understanding of the mobile channel for that?
A television network B Newspapers C students D exchange between a friend E campaign fliers F stores G ad (H) Other
18 of your intention to the appropriate price is the number of mobile phone?
A 1000 yuan B 1000-1500C 1500-2000 D2000-2500 E 2500-3000 F3000 over
19, you replace the phone several times? A a B two C three D more than three F-free
20, if you had to replace the phone, you phone the replacement of the main reasons for that?
A look good, the new models B more convenient to use the spending power of C high D status symbol E with others, I would like to have the F尝尝鲜
21, you generally go to buy mobile phones? A mobile C stores supermarkets B, D Unicom network of supermarkets or department stores E
22, you would like to have a special "tailor-made for college students," cell phone right? A, I hope B, do not want to C, does not matter
23, your Nokia phone whether it is satisfied with the quality of service?
A very satisfied with the B was satisfied with the C is not satisfied with the general D is not satisfied with the E
24, you have the following Nokia mobile phones are not satisfied with those services?
A consulting services B Sales and Service C Service D Service E Other complaints
25, you wish cell phone manufacturers to provide what kind of services
A, school maintenance B, students store C, cell phone store
26, your views on how the Nokia ad?
A bad B good D good general C
27, your favorite kind of Nokia phone?
28, your Nokia cell phone comments or suggestions: (the best can add their own point of view)
A cheap price to form B to C to improve the quality of after-sales service to improve the D to improve
------------------------------ Thank you for your participation, I wish you a pleasant day!
Nokia mobile phones market research report
I. The objectives of the survey: To understand the Nokia mobile phone in the situation of university students
In recent years, with mobile phones in the popularity of the campus, a growing number of mobile phone manufacturers set our sights on the campus of this potentially huge market. In order to understand the cell phone in the general situation of university students, the use of effects and consumption, have mobile phone sales in the university and the market prospects, we have decided to survey college students on campus for the first time the mobile phone market research. Nokia brand as a result of the use of a wider campus, so we have done for the brand market research.
Second, the survey target: college students
Third, the survey items: (see Annex - Questionnaire)
Fourth, the investigation period: November 26, 2007 - December 2, 2007
Fifth, the survey Location: Jilin Institute of Modern Media Institute of the Arts, Changchun University of
Sixth, the investigating officers: Li Jing-Wen Yang Anjani Shuai Zhang Zhi stem suspicion晓卉search
Seven, the survey method: a written questionnaire
VIII, the survey methodology:
1. By the investigation team members in consultation questionnaire to determine the form of written documents, I concted into the electronic version of the questionnaire.
2. To mobilize all members of the investigation team should be widely publicized, there are two main methods of promotion: first, to allow their friends to complete the questionnaire, and the other is to Changchun University graate students the second questionnaire.
3. The investigation is completed, by all group members on an analysis of survey data
4. To write research reports
9, statistical analysis of survey data:
The survey and a total of 40 participants completed the questionnaire, from eight colleges and universities in Changchun City, the effective recovery rate of 98%, and friends participate in the investigation of high randomness, gender composition was basically the same, of which women account for 53.3% male ratio is 46.6%,
The college ensures that the phone has a certain universal significance of research. We aimed at college students have mobile phones and demand conditions, the students requested an analysis of the use of mobile phones, mobile phone tribe students in dynamic analysis of the consumer, the consumer group of students motivated mobile analysis, mobile group of students established the goal of five aspects of analysis of statistical data and analysis.
1. University students have mobile phones and demand conditions:
Survey data show that the respondents have 100% of students have cell phones, while 16% of students will replace the phone in the near future. As can be seen from these data: With the improvement of living standards of people, cell phone in the university is no longer a novelty, and have begun to popularize the. Students in the cell phone market has become a consumer group that can not be ignored.
2. Students requested an analysis of the use of mobile phones
① most important quality
Choice of mobile phone consumers the main factors to consider are: the quality of 21%, 19% appearance, 18% of price, features 18 percent, 11 percent brand, 9% of after-sales service, advertising 2%, other 2% is also . Among them, the consumers the highest quality, mobile communication tool is the day-to-day, if poor quality, will give consumers a great deal of inconvenience.
In addition, the appearance of some consumer demand for high style, has introced a new mobile phone manufacturers cater to a large extent, their tastes, as young college students. With the improvement of living standards, as well as the age held the decline in mobile phones, consumer price sensitivity will be reced, while the appearance of demanding style.
② middle and low proct more popular
The price of the phone survey, we found that consumers tend to 1000-1500 yuan price, the proportion is as high as 44.5%. In addition, 29 percent of consumers said they would choose to 1,000 yuan phone. Of course, there are some consumers to buy higher-priced handsets, including the election of 1500-2000 yuan accounted for 15 percent of consumers, more than 2,000 yuan accounted for 12%.
③ purchase a higher concentration of sites
Place for consumers to buy mobile phones found that the location of mobile phone consumers to buy more concentrated, and large supermarkets in the phone store and brand, the rates were 56% and 38%, other 6.5% only. Cell phones are high-tech procts, consumers find it hard to understand whether its performance has improved, the quality is reliable, they can do to sales of credit and expertise as a criterion, and the mobile phone brand stores supermarkets or the quality of the sales staff is relatively high, thus easy to win the trust of consumers. In addition the phone's price advantage supermarkets students and friends also an important factor to consider.
④ the complexity of mobile phone brands
In this investigation, I found that the use of Nokia's largest, accounting for 46.25%, other 15.00%, such as Motorola, Ericsson 6.25%, Siemens 6.25%, 13.75%, Samsung, Philips 5.00 percent, 7.50 percent were other.
3. Student mobile phone tribe analysis of consumer motivation
After the learning process of a clear consumer demand for its consumer power intensive, the students graally formed a mobile phone tribe to buy a specific motive. Consumption of mobile phone tribe student motivation can be divided into the following four:
First. Truth-seeking motives to buy. According to the survey indicated that students in the purchase of mobile phone consumers, the most or focus on quality and practical function: 39% of respondents said that the ease of use and rability is the most important; In addition, there are those who think that 9 percent of after-sale phone quality of service is critical. The formation of the reasons that motivated the purchase, in addition to the consumption of their most basic needs: the need for work associated with their effects, to a large extent is also affected by the extent of their greater dependence of consumption and their own lack of experience, such as the purchasing power of the weak factors.
II. New purchase motivation. Consumers to buy mobile phones of students, most respondents think that the premise of quality assurance, first of all, consider the mobile phone designs, such as shape, size, thickness, materials, colors and so on. At the same time, 61% of students want to have to "tailor-made cell phones college students." Second, consider the phone's internal functions, such as whether to support the Chinese character input, whether to support the WAP, voice dial support, whether with hands-free functions. And the majority of respondents were clear that the purchase would give priority to quality, the design of lightweight, fashionable, stylish colors, functional cell phone够炫. This group of students to buy mobile phones have a motivated, with the students a special consumer spending are inseparable. As students of members of consumer groups which are in 18-23 years old, thinking that life in the most active and changeable gold adolescence, warm, open, unrestrained, free and frank character of modern society greatly improved living conditions, science and technology the rapid development of various concepts, the surging trend of thought, given their strong spirit of adventurous spirit and practice, for new things, new concepts of attention and learning, they graally formed a novelty, difference of the consumer psychology, which a direct impact on consumer psychology and novelty of their motivation to buy the proce.
III. For the purchase of motivation will be. According to the students in front of family analysis of cell phone and learned that most students buy the real purpose of the phone is convenient with their families, friends, contact the employing units. For the purchase of mobile phone contact with their families for this purpose, according to surveys, most students have mobile phone tribe's parents hold a positive attitude and this attitude of students motivated to buy mobile phones have a family has a direct role in promoting. In addition, there are some college students approaching graation pass any recruitment information for fear of pressure, but also promoted the emergence of such a motivation to buy.
IV. For the purchase of motivation Lian. Most students can afford mobile phone tribe prices between 1000-1500 yuan. In other words, they need the middle of the phone. In general, the motivation and the emergence of China's overall national strength is not strong, the low per capita consumption levels are closely linked. This has constrained the current economic situation is still in direct dependence of consumer mobile phone tribe stage students of spending power, resulting in the selection of their mobile phone when the eyes are usually on the low-price models. In addition, in order to achieve the purpose of economical and practical, they often choose to rent or rent-free lower recharge cards to use. It is noteworthy that such a motive for the purchase of cheaper is not always the pursuit of low prices in order to save money for the purpose, more often as long as the price of mobile phone tribe reached the hearts of students of "reasonableness" of low-cost, the motivation arises .
Under normal circumstances, students in this group of four mobile phone consumer is not an independent existence of the motive, but intertwined together to promote their further occurrence of consumer behavior. In fact, for consumers, consumer motivation as it is meant that the means of consumption, consumer spending goals a series of psychological and consumer behavior, this group of students for mobile phones is no exception. Therefore, students in four mobile phone tribe intertwined in the development of consumer motivation, the following combination of motivated action in the hope that the result will be the development of a series of consumer motivation to meet goals, and ultimately make purchase decisions.
4. Marketing recommendations: From the above analysis, we should clearly see the students is really a consumer of the consumer groups can not be ignored, and as time goes by, this particular consumer groups increasingly showing its huge consumption potential . Therefore, to enhance their attention and to intensify the development of this new market, for all major mobile phone manufacturers out of their plight, to break the bottleneck, it will play a positive role in promoting. In this connection, we have put forward several proposals for reference marketing:
First. Continue to middle and low phone line, designed for students of consumer development, design functionality is not very wide, but consumer groups have some students prefer the basic functions and styles, shapes, colors and so on mobile phones to attract students, which students grasp the consumer is very good way.
II. Handset vendors for example, the choice at the point of sale, mainly on the phone from the mobile phone close to shopping schools and shops on its own brand sales; in the promotion, the selection of students presented a gift like manner; in pricing, select the middle and low price.
III. The brand's advertising agency, the emphasis on the brand and to play down the emotional factor in the function of the difference between brand factors and dynamic young star's image as its spokesperson to give the cell phone is full of youthful vitality, and positive brand特征.
IV. In the advertising channels, it is necessary to strive to ensure wide dissemination of the whole surface. Special attention should be paid, with the network development, especially in college, the popularity of the Internet has started, and the publicity channels can not be overlooked.
Fifth. In the sales channels of competition, manufacturers and retailers should seek to "back-to-back" of the strategic partnership. Strong grasp of the big dealers, to give favorable support to the combat effectiveness to a level, on this basis, the budget will be distributed to retailers in particular, put the focus point of the phone monopoly and let the implementation of various strategies and to encourage measures to enhance the cohesion of manufacturers and retailers in order to retailers to manufacturers to promote procts.
5. Conclusion: Overall, this survey was a success, reaching the desired objective. More comprehensive study of the effects of mobile phone consumption factors of university students. However, not enough depth, especially the theoretical support is not enough. I would like to present investigation for future research under the bedding.
这是楼上提供得中文我用google翻译得。。呵呵你要加分就给他加吧。。。。
Ⅳ 诺基亚问卷调查是不是真的
请楼主不要贪图小便宜，不是真的
Ⅳ 手机市场调查表
（1） 您的性别:
1、男 2、女
（2） 您的年龄:
1、10-20岁 2、20-30岁 3、30-40岁 4、40岁以上
（3） 您的月收入：
1、2000元以下 2、2000-3500元 3、3500-5000元 4、5000元以上
（4） 您认为手机在您生活中的重要性：
1、非常不重要 2、一般重要 3、非常重要
（5） 您能接受的手机价位是：
1、1500元以下 2、1500-3000元 3、3000元以上
（6）你更换手机的频率是：
1、1年内 2、1-3年 3、3年以上
（7）您更换手机的原因是：
1、质量等出现问题 2、外观出现磨损、掉色 3、样式陈旧
4、功能太少 5、追求时尚 6、其他
（8）您首选的手机品牌：
1、诺基亚 2、摩托罗拉 3、三星 4、索尼爱立信
5、多普达 6、联想 7、波导 8、 TCL 9、其他
（9）您选择手机时最看重的是：
1、外观时尚 2、质量过硬 3、功能强大 4、价格便宜
（10）您更喜欢哪种设计类型的手机：
1、直板 2、滑盖（旋盖） 3、翻盖 4、无所谓
（11）您对于多功能于一身的手机的看法是：
1、没用 2、功能越多越好 3、无所谓
（12） 手机的附加功能哪些对您实用？（多选）
1、mp3 fm 2、拍照 摄像 3、多媒体视频 4、上网 5、游戏 6、gps
（13）您愿意选择手机类型：
1、智能手机 2、音乐手机 3、拍照手机 4、普通手机
（14）您购买手机时选择的场所是：
1、专卖店 2、大卖场 3、商场 4、网上购买
（15）你觉得综合来看，现在买哪款手机哪个型号最合算？为什么？
Ⅵ 手机问卷调查
1、您的性别 （ A ）
A．男性 B．女性
2、您的年龄 （36 ）
A．18岁以下 B.18-23 C.24-28 D.29-35 E.36-45 F.46以上
3、您目前所处的行业是（ 手机维修 ）
A．建筑设计装潢B．艺术娱乐体育 C．学生 D．自由职业 E．媒体出版广告业 F．电信服务业 G.老师 H. 其他行业（请注明:______F_____）
4、您的教育经历或学历是（ 本科 ）
A.初中及以下 B.中专、技校、高中大专 C.大专 D.大学本科 E.硕士及以上
5、您的月收入（或生活费）是多少（ 7000-9000 ）
A.500-1000 B．1100-1600 C．1600-2100 D．2100-2600 E．2600-3100 F．3100-4100 G．4100-5100 H.5100元以上
6、提到手机你脑子里出现的第一个品牌是？（1）（1）诺基亚 （2 ）摩托罗拉 （3）三星 （4）索尼爱立信 （5）西门子 （ 6）波导 （7）飞利浦 （ 8）海尔 （9）康佳 （10）科健 （ 11）迪比特 （12）LG （13）联想 （14）阿尔卡特 （15）南方高科 （16）NEC （17）大唐 （18）三洋 （19）浪潮 （ 20）首信 （ 21）TCL （22）厦新 （ 23）东信 （ 24）熊猫 （25）其它
7、你正在使用的手机款式？（4.。5）
（1）普通 （2）折叠 （3）旋转 （4）带MP3功能 （5）带数码相机功能 （6）16和弦 （7）32和弦 （8）40和弦
8、你认为手机应该分为男性手机和女性手机吗？（B）
A是 B不是
9、你认为手机外壳哪种最好看？（A）
A、金属 B、皮革 C、 塑料 D、 其它
10、你对手机的要求比较注重什么？（A） （可多选）
A质量 B价格 C服务 D功能 E外观款式 F配置 G健康 H扩展性 I品牌 G重量 K颜色 L待机时间M其他
11.那么在这以方面您愿意花多少资金？（ D ）
A.500以内 B 一千以内 C两千以内 D 三千以上
12、你一般多久更换一次手机？（天天换）
A 一个月 B 一年 C二年 D 用坏才换 E 从来不换 F 新款上市即换G其他
13你更换过几次手机
A一次 B两次 C三次以上千次以上
14你觉得手机是否增加无线和电脑连接的功能
A是 B不是A是
15如果你购买手机，你最可能选择多少像素的手机
A100万 B200万 C300万 D无所谓C300万以上
16如果你购买手机,你打算选择多大的屏幕尺寸
A2.1英寸 B2.4英寸 C2.6英寸3.0最好
17如果你购买手机，你喜欢
A手写 B手按 C其他 D无所谓A B都有最好
非常感谢您的参与！
Ⅶ 谁会写“手机调查问卷”的心得体会 快点啊、、、很急的哇。。。先谢谢啦
大学生手机市场调查报告
目前学生手机使用状况分析
1. 大学生手机拥有和需求状况
调查数据显示，在被访者中有98％的学生拥有手机。同时36％的学生将会在近期更换手机。在没有手机的学生中，91％学生将会在近期购买手机．从这些数据可看出：随着人们生活水平的提高，手机在大学里已不再是新鲜事物了，已开始普及化了。大学生已经成为手机市场中一个不容忽视的消费者群体。
2． 现在使用哪个牌子的手机？
这是手机商们最想知道的问题，到底哪个手机商拥有的顾客最多呢？最多人使用的手机牌子是－－诺基亚，占到43%。在调查中，排名第二位的是摩托罗拉，均达到20%以上，三星的顾客拥有量也紧随其后，当然，还有其他国产机，如联想、天宇、波导、夏新、金立等。从这里我们可以看出一个问题，就是当前大学生对于国产手机还是不很放心，导致国产的手机在学生中不是很受欢迎。消费者从购买国外手机的消费习惯中走出来购买国产手机是国产手机的一大胜利，但是如果国产手机忽视质量，消费者将转而再去购买国外品牌，这时企业要将消费者重新拉回来将付出更多的成本。因此，目前国产手机企业处于发展的关键时刻。在国内市场，价格似乎是市场永远的决定性指标，手机市场也不例外，在大量产品库存的压力下，众多手机厂商都在忙不迭地上演着手机价格的高台跳水。在本次调查中，价格仍然是学生所关注的，价格仅排在质量的后面，排名第二位。因此，商家在价格方面要接近学生的心理承受力。
3． 学生手机的使用要求分析 ：
A、选择手机时,消费者对质量的要求最高，手机是日常的通讯工具，如果质量不好，将会给消费者带来极大的不便。在不考虑价格因素的情况下，80%的男同学被调查者认为自己购买手机会首先考虑它的功能，比较看重手机的性能因素；而认为自己会首先考虑功能的女同学被调查者仅有49%，51%认为自己会首先考虑手机样式及外观。另外，部分消费者对外观款式要求也较高，手机厂商不断推出新款很大程度上是迎合他们的口味，由于大学生都是年轻人。随着人们生活水平的提高，以及持手机者年龄的下降，消费者对价格的敏感度会降低，而对外观款式的要求会更高。
B、中低挡产品较受欢迎，在手机价格的调查中，我们发现消费者比较倾向于1000元至2000元的价位，其比例高达57%（女生）30%（男生）。另外,有49%（男生）42%（女生）的消费者表示会选择1000元以下的手机。当然，也有部分消费者购买高价位手机，其中，选2000到3000元的消费者占15%，
C、购机地点较集中对消费者购买手机地点的调查发现，消费者购买手机的地点较为集中，大体上分布在手机大卖场和品牌专卖店，其比例分别为56%和38%，其它的只占6%。手机是高科技产品，普通消费者难以了解其功能是否完善、质量是否可靠，他们只好以销售人员的信用和专业知识作为判断标准，而手机大卖场或品牌专卖店的销售人员素质相对较高，因而容易赢得消费者的信任。此外手机大卖场的价格优势也是学生朋友们考虑的重要因素。
D、手机用途比较统一 ，大学生使用手机用途较统一，在已有手机用户中，多数用于打电话，发信息占到41%。其中一个 重要的因素不能忽视，电子书、电子词典 （一）学生消费群的普遍特点
针对目前的学生手机市场这块大蛋糕，我们怎样才能够从众多商家中夺得大部分份额呢？我们只有针对学生的特点进行分析，进一步的细分市场找出学生的潜在需求和市场空白，针对不同学生群体开发产品或进行针对性的营销手段，才能够抢占市场。下面我们就来对学生群体的特点来进行分析：
1. 学生消费群的普遍特点：
1) 没有经济收入；
2) 追逐时尚、崇尚个性化的独特风格和注重个性张扬；
3) 具有求新、求奇的消费心理，对一切感兴趣的新奇事物产生强烈的消费欲望，对新产品新技术反应极其敏感，易于接受新事物；
4) 渴求、需要更多的情感沟通与交流；
5) 物品的使用大多“喜新厌旧” ；
6) 主要任务是应付繁重的学习，各方面的压力较大；
7) 生理上正处于生长发育阶段；
8) 学生基本以集体生活为主，相互间信息交流很快易受同学、朋友的影响。
9) 品牌意识强烈，喜爱名牌产品；
10) 对家庭购买的影响力越来越大；
11) 信息主要来源于因特网。
（二）学生消费者购买手机的准则和特点
大学生购买手机主要考虑因素是时尚个性化款式、功能、价格、品牌等，这也成为学生购买手机的四个基本准则。在调查中表明，大学生选择手机时最看重的是手机的外观设计，如形状、大小、厚薄、材料、颜色等，占45%；但大学生也并非一味追求外表漂亮，“内涵”也很重要，所以手机功能也占有一席之位，占40%；其次看重的是价格，而较少看重的是品牌，看来现在的大学生还是比较看重实际的。
根据以上分析，我们认为手机厂商如果明白学生购买手机的主要用途和潜在 需求利益，结合学生特点再在手机功能上下一些功夫，这样设计生产出来的产品将会更容易赢得这一块市场。
机会优势分析
根据以上分析，我们认为手机厂商如果明白学生购买手机的主要用途和潜在 需求利益，结合学生特点再在手机功能上下一些功夫，这样设计生产出来的产品将会更容易赢得这一块市场
所以我们提出以下学生手机概念：学生手机就是在功能上能够为学生的生活学习提供方便，在外观上为学生所喜爱，在价格上能够为大部分学生所接受。
其产品的基本特点有（可参考）：
时尚： 个性化的外观设计和功能搭配，时尚的款式和颜色。
实用： 电子词典(汉英互译），电子书（可下载），超强短信息，学生用计算器，笔记薄记录本（可储存公式或其他笔记），智能时间表（计时、提醒）。智能中文输入、来电显示、、电话簿检索、闹钟功能、内置震动和振铃、和弦音乐、智力游戏等。
价廉： 3年的保证使用寿命（更新快），更加实用的功能组合，手机成本低；依托小灵通设计，话费便宜实在。
环保 ：手机发射功率极低，辐射极少，对人体无伤害以保护学生的大脑，健康成就未来。
而纵观整个手机市场，目前还没有真正定位于学生的具有时尚、实用、价廉、环保特色的手机产品，所以学生市场还存在这样的市场空白，厂商若能够抓住这个机遇定会获得巨大的发展。
四、小结
综上所述，学生市场是手机市场中的一块大蛋糕，学生对真正的学生手机有着巨大的需求空间，作为一个企业主体，市场需求是第一位的，客户就是上帝，在买方市场下尤其如此。一位经济学家说过，对于市场需求，如果不是想方设法地去满足，那它就是白痴的企业。对于企业来说，只要存在市场需求，就必须想方设法去满足，这样企业才有生机，才能达到效益最大化。
同时，我们知道“第一”胜过“更好”。创造一种新产品，在人们心目中先入为主，比起努力使人们相信你可以比产品首创者提供更好的产品要容易得多。人们对第一印象深刻，对第二、第三却没有兴趣。我们能记住世界上最高的山峰，但对第二高的山峰却印象淡薄。顾客永远是对的，我们无权责备他们，只有尽量的去满足他们，我们才能够取得尽快和长远的发展。
所以，哪个厂商若能够率先设计生产并推出真正的学生手机，那么他们就一定能在学生手机市场乃至整个手机市场上获得独特的竞争优势。
附录：
为了本次调查，我组对合肥通用职业技术学院100位大学生进行随机抽查。现附上调查问卷一份。
合肥通用职业技术学院手机使用情况调查
您好，我们是营销专业的学生，正在做我校学生手机使用情况的调查，耽误您几分钟时间，帮我们做一下问卷，提出您宝贵的想法及建议。谢谢。
1您的性别：
A.男 B.女
2．您所在的年级是：
A．大一 B．大二 C．大三
3．您目前拥有手机吗?
A.有 B.没有
4．您的手机牌子是什么？
A．诺基亚 B．摩托罗拉 C．三星 D．联想 E．天宇 F．夏新 G．其他（ ）
5．您购买手机的场所是?
A．商场 B．专卖店 C．网上订购 D．其他（ ）
6．您喜欢的手机牌子是什么？
A．诺基亚 B.摩托罗拉 C.三星 D.其他（）
7．购买手机, 您认为合适的价位是多少? A 1000元以下 B 1000-1500 C 1500-2000 D 2000-2500 E 2500-3000 F3000以 上
8．您认为同一款手机需要有几中颜色以备挑选？
A．1种 B．2种 C．3种 D3种以上
9．您购买手机的主要用途是用来什么?
A．发短信 B．打电话 C．打游戏 D．其他
10．您购买手机首先考虑的问题是?
A．外形 B．功能 C．价格 D．品牌 E．其他
11．现在手机功能越来越大,例如:摄象头,MP3等,您的看法:( )
A．.有没有无所谓 B．不需要这种功能 C．我想拥有但不经济 D．价格贵些没关系
12．以下促消方式中最能吸引您的是?
A．购买赠话费 B．现场打折 C．送相关配件 D．抽奖活动
13．您平均多长时间更换一部手机?
A．没换过 B．≤六个月C．一年 D．一年半 E．≥两年
14．您更换手机的原因是?
A．质量出现问题 B．功能太少 C．外观出现磨损，掉色D．样式陈旧E．其他（）
15．若您要更换手机，在经济条件允许的前提下，您最想使用下列哪种类型的手机：
A．智能手机 B．拍照手机 C．音乐手机 D．普通手机
16．您喜欢手机分男/女款机吗？
A．喜欢 B．不喜欢 C．无所谓
17．手机的质量方面您最注重什么？
A．持久耐用 B．信号灵敏 C．实用省电 D．功能齐全 E．其他
18．您将来会尝试使用哪些手机业务与手机功能？
A．文字短信 B．彩信 C．彩铃 D．手机广播信息 E．手机摄影 F．手机报纸 G．手机小说 H．手机电影/电视 I．游戏 K．GPRS L．手机交友
19．您觉得手机对你的生活来说：
A．很重要 B．比较重要 C．一般 D．比较不重要 E．一点都不重要
20．经常使用手机有没有感觉身体有没有不良反应？
A．会，经常 B．会，有时 C．会，偶尔 D．不会
21．请简单描述您理想中的手机。
您的姓名：
您的电话：
您的宿舍：
Ⅷ 手机行业需求调查问卷设计一份
这是我回答过的一份,给你参考吧,不然就抄袭了...b
1． 您的性别：
A．○ 男 B. ○ 女
2. 您的年龄：
A．○ 18以下 B．○ 20～30 C．○ 30～40 D．○ 40以上
3．您的职业是：
A．○ 学生 B. ○ 企业单位 C. ○ 国家机关 D. ○ 自由职业 E. ○ 个体
4．您是否经常要使用到手机？
A. ○ 是 B. ○ 否
5．您的月收入：
A．○1000以下 B. ○1000～2000 C. ○2000～3500 D. ○3500～5000 E. ○5000以上
6．您曾用过的手机品牌：
A．□ 诺基亚 B. □ 摩托罗拉 C. □ 索尼爱立信 D. □ 三星 E. □ 松下
F. □ NEC G. □ 夏新 H. □ 联想 I. □ 波导 J. □ LG
K．□ 明基 L. □ 多普达 J.其他___________________________
7．您平均每隔多久更换一次手机？
A. ○≤6个月 B. ○ 1年 C. ○ 1年半 D. ○ 2年 E. ○≥2年
8．您更换手机的原因是：
A.□ 质量等出现问题 B. □ 外观出现磨损、掉色 C．□ 样式陈旧
D.□ 功能太少 E. □ 同别人攀比 F. □其他__________________
9．如果您更换手机，预期价位是：
A．○1000以下 B．○1000～2000 C．○2000～3000 D．○4000～5000 E．○5000以上
10．您觉得目前市场上手机的质量较好的是：
A．○ 都较好 B. ○ 欧美 C. ○ 日本 D. ○ 韩国 E. ○ 国产
11．您觉得目前市场上手机的质量较差的是：
A．○ 都较差 B. ○ 欧美 C. ○ 日本 D. ○ 韩国 E. ○ 国产
12．您觉得各品牌售后服务的情况如何？
A．○ 好 B. ○ 较好 C. ○ 较差 D. ○ 差
13.对于目前普遍的手机价格您认为：
A. ○ 高 B. ○ 较高 C. ○ 适中
14．您自认为了解国产手机产业目前情况吗？
A．□ 比较了解 B．□ 大概知道一些 C．□ 一无所知
15．您对国产手机产业的前景有信心吗？
A．□ 有 B．□ 没有 C．□ 说不清
16．您心目中理想的手机除了基本的通话和短信功能等外还有哪些是必要的功能？