『壹』 请帮忙翻译 要准确 地道的 英语 谢谢!
Though the third party test instry in China develops within a short time, the third party test market grows rapidly with the development of China's economy. With China's entry into the WTO, the third party test market opens completely and the market competition is becoming increasingly fierce. However, many third party test organizations' market concept is backward comparativly, so how to carry on the accurate market segmentation, market positioning and market marketing has become an important way to improve the core competitiveness for SGS companies in enterprise competition.
On the basis of this background, I mainly research SGS company marketing strategy. This thesis first introces the third party testing institutions and SGS general development situation, then expounds the status and analysis of SGS business test market. Through the baud five competitive forces model to analyze SGS company's competition environment, advantages and disadvantages in order to conclude the preliminary solve direction. Then, according to the STP target market theory, this thesis segments the market, determines the target market and positions the market for SGS companies. In accordance of customer demand market research data, I put forward different marketing strategies respectively for 4 types of cutomers(Europe and the United States owned/joint venture company, Japan sole/joint venture company and China's state-owned/private company)
Keywords: SGS company, market segmentation, marketing strategy
不是纯机器翻译,人工修改好的
挺累...,楼主要支持下哦
『贰』 找3篇市场定位方面的英文参考文献
Market Positioning - http://tenonline.org/art/mm1/9305.html Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our proct (or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position. Positioning is a perceptual location. It's where your proct or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers. As indivials, we continually position ourselves. The responsible older sibling, the class clown, a number cruncher, a super genius are all examples of positioning. These identifiers help us define ourselves and distinguish our abilities as unique and different from other people. Positioning is a powerful tool that allows you to create an image. And image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning yourself can lead to personal fulfillment. Being positioned by someone else restricts your choices and limits your opportunities. That's why it's so important for entrepreneurs to transform their passion into a market position. If you don't define your proct or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your proct. The primary elements of positioning are: Pricing . Is your proct a luxury item, somewhere in the middle, or cheap, cheap, cheap. Quality . Total quality is a much used and abused phrase. But is your proct well proced? What controls are in place to assure consistency? Do you back your quality claim with customer-friendly guarantees, warranties, and return policies? Service . Do you offer the added value of customer service and support? Is your proct customized and personalized? Distribution . How do customers obtain your proct? The channel or distribution is part of positioning. Packaging . Packaging makes a strong statement. Make sure it's delivering the message you intend. Positioning is your competitive strategy. What's the one thing you do best? What's unique about your proct or service? Identify your strongest strength and use it to position your proct. The proct Nyquil was conceived as a superior daytime cough suppressant. Unfortunately, it made people drowsy. Determined to recoup proct development costs, the side affect of drowsiness was then transformed into a powerful positioning strategy. Nyquil became "the night time, coughing, sniffling, sneezing so you can rest" medicine. Nyquil created and owned the nighttime cold remedy market. As the Baptist minister of my childhood would say at the conclusion of a lengthy sermon, "I've said all that to say this". Positioning, when used effectively, can help you be first in the mind. Being first in mind equals ownership. Market ownership allows you to be a big fish in a small pond. When you're a big fish, you can always increase the size of the pond.
希望采纳
『叁』 “产品档次”,“市场定位”用英语具体怎么说
1. 此外,还减少或避免了对稳定剂的需求,因此提高了产品档次。 they can rece or avoid additives like stabilizers and market their proct with the desired clean label. 2. 目前,公司在技术水平,产品档次,产品质量和开发能力等方面均居同行业前列。 We offer from TN, HTN, STN, FSTN type LCD to COB, COG, TAB type LCD moles. 3. 我厂向用户提供高质量铁丝和铁丝制品,为用户提供优质的售后服务,提升用户的产品档次。 We sell high quality procts with high quality service to the customers thus to raise the procts levels of the customers. 市场定位: 1. Market Positioning Concentrated Marketing 集中性营销 Market Positioning 市场定位 2. Positioning ...nt)考虑细分的因素勾勒细分市场轮廓;确定目标市场(Targeting)实质上是分析评估细分市场的吸引力;而市场定位(Positioning)是为每个细分市场确定可能的定位,并选择进一步的发展和沟通。 3. marketing posITioning 市场定位(Marketing positioning)是指企业根据所选定的目标市场的竞争状况和自身条件,确定企业和产品在目标市场上的特色、形象和位置的过程 。
『肆』 市场定位 用英语怎么表达 专业些的
position
有本书叫《定位》,查查好了。
『伍』 市场定位的英文怎么说
Market Positioning
『陆』 产品档次,市场定位英语具体怎么说
Proct grades
Market Position
产品档次
市场定位
『柒』 "商机","市场定位"用英语怎么说
"商机","市场定位"用英语
business opportunities
market positions
『捌』 “市场定位”和“目标客户”怎么翻译
market positionning
target customer
dynamic
楼下说的抄那是字典意思
我给的是实际应用
就是这么用的
voice of American 有个节目就叫dynamic english
难道你翻译成动态英语?
『玖』 市场定位、 目标用户、 品牌诉求、 英文如何翻译 谢谢
市场定位 market orientation
目标用户 target subscriber/user 目标客户 target customer
品牌诉求 brand appeal
『拾』 "进行正确的市场定位"英文怎么翻译
set an appropriate market location