市场调查与心理学关系

『壹』 经济学与心理学有什么关系

经济学与心理学的互涉关系：
学科间互涉的日益加强是近年来科学发展的一个显著趋势，而心理学与经济学本就有着特殊的亲缘关系，近年来的学科际互动更是日益频繁深入，采取跨学科的视角，围绕经济学与心理学的互涉关系，从如下方面展开具体论述：
(1)心理学与经济学互涉的历史渊源：二者共同发轫于近代英国经验主义哲学，随后经历了一个从相互分离到再度结合的过程。
(2)心理学与经济学的相互“越界”：随着经济学的发展，经济学自身的研究领域逐渐扩张，从而与心理学的研究领域产生了日益增多的交叠，而心理学的发展也使得心理学家逐渐关注经济学领域的课题。
(3)心理学与经济学研究方法和分析工具的跨领域应用：心理学中的实验方法给经济学带来了重大的方法论革命，功能性脑成像技术的成熟也促成了神经经济学的出现；另一方面，经济学中的博弈实验范式对于心理学家有着高度的借鉴意义，经济学家对心理学实验方法的改造也值得引起心理学家的注意。
(4)心理学与经济学研究成果的共享：认知心理学的进步为经济学带来了作为“有限理性的图谱”的行为经济学和优秀的建模工具——人工神经网络，而经济博弈论作为一种针对人类交互决策行为的优秀分析框架，于心理学家对人际冲突与合作领域的深入理解和研究大有裨益。
(5)心理学与经济学互涉的积极意义：二门学科互涉的意义表现为，推进二门学科的协同发展、促进二者理论定位、思维方式的差异互补、有助于深化对特定主题的探讨。
(6)心理学与经济学互涉的前景展望：近年来，心理学和经济学表现出共同的“后现代”转向、“文化”转向和“快乐”转向，从而产生了更多的理论共识，也出现了制度研究、复杂系统研究等二者皆大有可为的新兴跨学科研究领域；更进一步地，二者有望在以生物学为理论基础、以博弈论为建模平台、以理性行为者模型为通用工具的背景下达到整合，并进一步汇入行为科学学科群整合的洪流。

『贰』 市场营销和心理学，有什么关系

这俩按理说是复俩平行学制科，但你意思我估计是心理学在市场营销里的作用，我就暂且按上述理解解答

市场营销是目的，心理学是市场营销的手段

（看你怎么定义营销，狭义来说营销是将商品或者服务与消费者二者间建立闭环的过程，消费者就是人，分析人就可以用心理学知识，想让消费者听说，接触，认可直至购买的过程都可结合心理学知识进行分析，突破）

『叁』 为什么要研究消费者心理学与行为与市场营销的双向关系

1、理论的指导作复用：市场制营销的核心就是满足消费者需求，只有通过研究消费者心理学与行为，才能更好地理解和把握这种需求，才能使营销活动有针对性，取得更好的效果。这也是理论的指导作用。
2、现实的借鉴作用：消费者的心理与行为对市场营销决策有重要的影响，只有了解了消费者的真实心里及行为，才能使营销准确定位，及时把握市场机会。

『肆』 什么市场调研与心理学专业联系紧密吗

市场是指所有产品与服务潜在的和现有的购买者.
市场调研是指调查和研究产品潜在购买者的需求动向
与心理学有很大关系.在调研的时候要分析顾客的购买心理.需求心理.在对顾客分析的时候后大量运用心理学

『伍』 市场调查与市场预测的关系及不同点

一、市场调查与市场预测之间的关系：

市场调查与市场预测虽然有着密切的联系，市场调查是基础，好的基础才能做好预测。通过市场调研，掌握事物的发展变化规律，推断未来结果。用市场调研来研究经济运动发展变化规律，用预测的理论和方法推断未来结果。

二、市场调查与市场预测有3点不同：

1、两者的实质不同：

（1）市场调查的实质：指用科学的方法，有目的、系统地搜集、记录、整理和分析市场情况，了解市场的现状及其发展趋势，为企业的决策者制定政策、进行市场预测、做出经营决策、制定计划提供客观、正确的依据。

（2）市场预测的实质：市场预测就是在市场调查获得的各种信息和资料的基础上，通过分析研究，运用科学的预测技术和方法，对市场未来的商品供求趋势、影响因素及其变化规律所做的分析和推断过程。

2、两者的作用不同：

（1）市场调查的作用：有助于更好地吸收国内外先进经验和最新技术，改进企业的生产技术，提高管理水平；为企业管理部门和有关负责人提供决策依据；增强企业的竞争力和生存能力。

（2）市场预测的作用：市场预测为决策服务，是为了提高管理的科学水平，减少决策的盲目性，我们需要通过预测来把握经济发展或者未来市场变化的有关动态，减少未来的不确定性，降低决策可能遇到的风险，使决策目标得以顺利实现。

3、两者的方法不同：

（1）市场调查的方法：定性营销研究最常被使用，简单来说就是从受访者的数字回答中去分析，不针对整个人口、也不会做大型的统计。定量营销研究采用假说的形式，使用任意采样、并从样品数来推断结果，这种手法经常用在人口普查、经济力调查等大型的研究。

观察上的技术由研究员观察社会现象，并自行设定十字做法，就是水平式比较、与垂直式的比较。实验性的技术由研究员创造一个半人工的环境测试使用者。这个半人工的环境能够控制一些研究员想要对照的影响因子，例子包括了购买实验室、试销会场。

（2）市场预测的方法：在市场预测中，经常遇到一系列依时间变化的经济指标值，如企业某产品按年（季）的销售量、消费者历年收入、购买力增长统计值等，这些按时间先后排列起来的一组数据称为时间序列。依时间序列进行预测的方法称为时间序列预测。

定性预测法也称为直观判断法，是市场预测中经常使用的方法。定性预测主要依靠预测人员所掌握的信息、经验和综合判断能力，预测市场未来的状况和发展趋势。这类预测方法简单易行，特别适用于那些难以获取全面的资料进行统计分析的问题。因此，定性预测方法在市场预测中得到广泛的应用。

『陆』 市场调查与分析中的相关关系是什么意思

任何事物之间的联系 总的来说分两类,一类是有关系,也就是有一定的相关性;另一类就是没内关系,没相容关性.
有相关性的意思又有两种可能性,一种是两个事物之间存在着一定的共变性,就是一个事物发生变化的同时,另一个事物也发生变化; 一种是因果关系,就是一个事物变化导致另一个事物的某种变化.
没有相关性 就是说一个事物的变化跟另一个事物变化两者之间找不到任何关联.

具体到市场分析中 举个例子比如人均可支配收入与食品消费之间就存在一定的相关关系,这个很好理解.
再比如学历高低与收入存在一定的相关关系等.

『柒』 求文！！！在学习了市场调查实务这门课程之后你对心理学看法的改变

The Disadvantage of the Classic Methods of Marketing Investigation
——from the point view of social psychology

During last term, we have learned the lecture of “Marketing Investigation and Forecast” by Mrs. He Wen. In her lecture, we have a primary perception of marketing investigation. After attending this new lecture, some new ideas occur to my mind.

Man’s behaviors and mental activities are extremely complex. It is hard to be quantified by measure methods and tools which have been known. Especially when they are involved in some indivial characters easily being affected by environment or scene, credibility and validity of many common tests can’t be satisfied, like motive, attitude etc.. Make an example as our Chinese. When we answer some questions about personality and mentality, we always pretend to be mean, kind, mannered and following the crowds. When we meet some questions we can answer but we are unwilling to answer, most of us may write “I don’t know”.

Marketing is a societal process by which indivials and groups obtain what they need and want through creating, offering, and freely exchanging procts and services of value with others. In the process of Marketing, investigation is an important item. In this tache, we can acquire a lot of fresh and important marketing information. It is the key to the success of marketing campaign. As we all known, the classic method of marketing investigation is observing, interviewing and questionnaire. Of course there are many other methods, such assistant methods as telephone investigation, experiments, practice trace measure (实际痕迹测量法) , behaviors record（行为记录法）etc. However, I’m doubtful of the methods above. I’m suspicious of the credibility and effectiveness of marketing investigation. Does it have the same effect as the book says?

First, let’s have a look at the method of observing. The definition of observing in Marketing is that a method of gain marketing information and materials, which investigators directly observes the activities of who is investigated. Doing investigation using this method, the investigators don’t directly touch the investigatees(who is investigated), and the activities of the investigatees won’t be affected by the outer factors, so that the materials we obtain will be more impersonal and accord to the fact. This is what the book says. We can’t deny that it can gain lots of idea information(表象信息), but direct observe is hard to find rules. In marketing, we observe people’s physical activities, in other word, behaviors, only can estimate or judge their psychological activities by their behaviors. Behaviors of people are very complex. Observing people’s action is both affected by inner factors like motive, emotion and attitude of the observed object and restricted by outer factors like social conditions and natural conditions, while it is closely related with personal factor of observer. Therefore, we could simply gather many practice materials though simple observe and explain some phenomenon, but it is quite difficult to prove a certain suppose or find some market regulations.

Interview is divided as structured interview and unstructured interview. The former lists questions and answers what are likely to come forth, and follows the list ring the interview. The unstructured interview has no fixed interview structure so that interviewees can discuss and express their own ideas freely, and explore the issue, solved the issue. The main form of interview in marketing investigation is Focus Group Discuss (FGD), which maybe a quite practical and effective method of qualitative investigation in some degree. Interview has its own advantages. It is good for the deep exploration of issue and control of investigation conditions. However, interview depends on interviewers so much, which causes the personality of the result. The differences of gender, age, culture and character between interviewers all impress the answer to the questions. Interaction between interviewer and interviewee is also a disadvantage. The interviewer has a tendency of expecting a certain answer, and the interviewee tends to answer the question according to the expectation of interviewer. Of course, the opposite situation may appear as well. Interviewees are unwilling to respond sincerely, when meet some sensitive questions.

Questionnaire is another investigation method we often use. It uses less people, time and money, compared to other methods. It also owns a larger sample than others. The design of questionnaire is very difficult, and it will influence the value of the whole investigation. Design the questions needs lots of experience, and it always depends on the other investigation activities such as: interview and observe. To avoid interviewees’ sense of boring, questionnaire is always quite brief. It decides that we can’t explore an issue deeply and find its real cause. What’s more, questionnaire usually let the interviewees write the answer by themselves, so that we always can not guarantee the quality of the results. As to me, I have been an interviewee for many times. To tell you the truth, I almost have never answered them in real earnest. Usually, I filled in the questionnaire just for that they treat me as an interviewee. I think there are many people have the same idea as me. Besides, the call-back of the questionnaires is hard to control.

Here I scanned the classic methods of marketing investigation from the point view of social psychology, and found there are many problems in their processes. Luckily, we have found many more complete methods, which may make up for the disadvantages. Obviously, every separated method has its own negatives, which we can only try to make it smaller but can never be avoided. Maybe the most efficient way is to combine then together and try to find more new methods to fix to the requirements of the development of marketing.

『捌』 市场营销和心理学，是什么关系！

市场营销的目标受众是顾客，顾客购买商品往往是冲动型购买，所以研究一下心理学与营销之间的关系也是非常重要的