1. 买手店的英文叫什么
1
MDC
地址：深圳市福田区天祥大厦CD座2楼
MDC最初是国内服装品牌玛丝菲尔旗下开设的独立设计师合作项目，简单来说，也是设计师集成店铺的一种。MDC主要经营家居和时装两个部分。
MDC最吸引人的其实就是店铺的设计，有一种迷幻的美感。
店铺大面积使用彩色玻璃，有一种若隐若现的美。玻璃一般都是温柔的低饱和度色调，顾客可以在一片静谧中寻找心仪的产品。
2
The Poem
地址：广州天河体育东横街40号101室
The Poem主打lifestyle x 轻食的crossover space，开在了繁华闹市中一幢独立安静的老居民楼中，被绿植簇拥，独拥一片小天地。
全开式的玻璃折叠门窗、宽敞的落地玻璃，很好地将室外的美景引入室内，使得内外空间充分交融，处处透露着淡雅与别致。
从服装、杂货到生活用品，还有各种小众的香薰、眼镜、书籍，加上透亮的日式装修，很好地弥补了个性化缺失的CBD所带来的遗憾。
3
BADMARKET
地址：广州东山口庙前西街9号
BADMARKET DESIGN空间看起来像DoverStreet Market，集名牌、潮牌、淘捡杂货与一体的川久保玲买手店，但主理人苗成斌还掺进了recycle理念。
坐拥一座独栋三层的白色小洋楼，在老旧的居民楼之间有种鹤立鸡群的感觉。
三层BADMARKET DESIGN空间，层次分明。一楼是文具控的天堂，有手账本自动贩卖机。
二楼是独立设计师的服装设计。
三楼叫龙凤咖啡。
4
Play Lounge
地址：北京西单大悦城
它不是单纯展示服装的服装店，也不是单一集合设计师品牌的买手店，而是汇合了时尚单品、设计师品牌、咖啡店、书吧等多种形态的集合空间。
它的室内设计把视觉、听觉、嗅觉、味觉、触觉五感合一，采用玫红、亮黄、果绿色等简约闪亮的色块和结构错落的先锋创意来营造空间观感。
这个新型时尚空间，就像被装进商场的家。
将店面空间按私宅的设计方式划分，玄关客厅（入口及设计师品牌陈列区）、卧室（试衣间过渡空间）、衣帽间（核心陈列区）、浴室（小商品售卖区）、艺廊（艺术陈列活动举办），书房（电子产品体验区）、厨房（简餐咖啡区）。
店铺内所有的陈列都可以成为售卖产品，加之绚丽如电子乐的色彩构成，弱化了商业气息，强调购物的体验感及社交感。
一家顶级的买手店等于是浓缩精华版的潮流风尚手册，而北京西单的Play Lounge，更像是吃喝玩乐全包括的流行风向标。
5
Triple Major
地址：北京大栅栏杨梅竹斜街
Triple-Major成立于2009年，是中国最早开设专注于各国新锐设计的品牌集成店之一。
合作品牌包括安特卫普六君子之一的Walter Van Beirendonck，爱马仕前任设计总监Lemaire的个人品牌以及参与巴黎时装周官方日程表的唯一北欧品牌Henrik Vibskov等。
Triple-Major也设有自己的设计团队，定期会推出自主品牌系列。
在北京，Triple Major的主题是“药”，这其中的每件单品，都被定义为是能富足心灵的精神良方。
店铺设计方面，Triple-Major打破零售领域的传统框架，定期与各界艺术家、策展人合作，于店内举办展览，同时将展览融入商品和店铺陈列当中。Triple-Major首创的多元化、体验式零售空间获得业内广泛认可！
6
Anchoret
地址：北京朝阳区三里屯北25号楼
虽然大多数买手店都有精美的装修，但也不排除有的买手店低调简约却别有洞天，位于北京三里屯的Anchoret就是这样一家店。
Anchoret在英语字典里的意思是隐者，这件店也真的做到了大隐隐于市，在京城繁华的三里屯，简洁大方、深藏不露，在幽静的环境里默默提供着来自世界各地的好物。
Anchoret汇集了众多大牌，在这里你能轻轻松松买到Vetements和山本耀司的新款。
这其中不仅有高质感的成衣，还有手工打造的皮靴和帽子。这个与喧嚣隔绝的地方，总是默默传递着平凡之中的美。
7
Alter
地址：上海市卢湾区马当路245号新天地L116
ALTER是一家另类、前卫、高品质并且将当代时尚设计、概念设计配饰、奢侈精品家居汇集于一体的前沿设计概念店。
ALTER目前已拥有超过40个国际高端品牌，大多数品牌是第一次被引入中国市场，如RolandMouret,Mawi,MinnaParikka,MarcMarmel,CamillaSkovzaard,
VictorisBeckham,Kimber1yOvitzo等等。
ALTER用魔幻立方体的呈现方式，力图展现时尚的生活方式之美。在层叠的立方体空间，通过触手可及和趣味十足的互动体验，激发购买的欲望。
Alter于2010年成立，仅仅花了两年时间，就在伦敦登上了WGSN全球时尚大奖的领奖台
2. 谁有一篇诺基亚市场调查报告，要英文的，谢谢大家
We are 06 news media college classes college students, in order to better understand college students on consumer demand for mobile phones, better service for college students, we have carried out the survey activities. I hope you are out of his busy schele a little precious time to help us complete the following questionnaire. Thank you for your cooperation!
1, sex: A, M B, M
2, your grade? A, freshman B, sophomore C, St. Paul D, a senior
3, your monthly living expenses are? A, 300 yuan B ,300-600 of $ C ,600-800 of $ D ,800-1000 of $ E 1000 or more
4, do you have a phone right now? A do not have B
5, referred to the phone mind you, there's the first brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
6, What is your favorite mobile phone brand?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
7, to buy your next cell phone brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
8, you are using a mobile phone models? A straight B fold rotation C
9 What is your favorite feature is the phone? (Can be selected)
A with MP3, MP4 function of B with C 16 digital camera D32 chord chord chord E 40 other F GPRS G
10, to buy your next mobile phone models? A straight B fold rotation C
11, the mobile phone your favorite style? A straight B fold rotation C
12, do you think cell phones should be divided into male and female mobile phone you? A, is B, not C, do not care
13, do you think the design of mobile phone lovers are necessary? A, there are B, no C, no
14, do you think the best cell phone to see what kind of shell? A, metal B, Leather C, plastic D, other
15, generally how long do you replace a mobile phone?
A one-month B-year D year C only for E with bad-for-F never new that is listed for other G
16, you pay more attention to the requirements of mobile phones, what? () (Can be selected)
A quality B Price C Service D function E configure the appearance of models F and G to expand the health of H Weight I brand G standby time K Color M other L
17, your understanding of the mobile channel for that?
A television network B Newspapers C students D exchange between a friend E campaign fliers F stores G ad (H) Other
18 of your intention to the appropriate price is the number of mobile phone?
A 1000 yuan B 1000-1500C 1500-2000 D2000-2500 E 2500-3000 F3000 over
19, you replace the phone several times? A a B two C three D more than three F-free
20, if you had to replace the phone, you phone the replacement of the main reasons for that?
A look good, the new models B more convenient to use the spending power of C high D status symbol E with others, I would like to have the F尝尝鲜
21, you generally go to buy mobile phones? A mobile C stores supermarkets B, D Unicom network of supermarkets or department stores E
22, you would like to have a special "tailor-made for college students," cell phone right? A, I hope B, do not want to C, does not matter
23, your Nokia phone whether it is satisfied with the quality of service?
A very satisfied with the B was satisfied with the C is not satisfied with the general D is not satisfied with the E
24, you have the following Nokia mobile phones are not satisfied with those services?
A consulting services B Sales and Service C Service D Service E Other complaints
25, you wish cell phone manufacturers to provide what kind of services
A, school maintenance B, students store C, cell phone store
26, your views on how the Nokia ad?
A bad B good D good general C
27, your favorite kind of Nokia phone?
28, your Nokia cell phone comments or suggestions: (the best can add their own point of view)
A cheap price to form B to C to improve the quality of after-sales service to improve the D to improve
------------------------------ Thank you for your participation, I wish you a pleasant day!
Nokia mobile phones market research report
I. The objectives of the survey: To understand the Nokia mobile phone in the situation of university students
In recent years, with mobile phones in the popularity of the campus, a growing number of mobile phone manufacturers set our sights on the campus of this potentially huge market. In order to understand the cell phone in the general situation of university students, the use of effects and consumption, have mobile phone sales in the university and the market prospects, we have decided to survey college students on campus for the first time the mobile phone market research. Nokia brand as a result of the use of a wider campus, so we have done for the brand market research.
Second, the survey target: college students
Third, the survey items: (see Annex - Questionnaire)
Fourth, the investigation period: November 26, 2007 - December 2, 2007
Fifth, the survey Location: Jilin Institute of Modern Media Institute of the Arts, Changchun University of
Sixth, the investigating officers: Li Jing-Wen Yang Anjani Shuai Zhang Zhi stem suspicion晓卉search
Seven, the survey method: a written questionnaire
VIII, the survey methodology:
1. By the investigation team members in consultation questionnaire to determine the form of written documents, I concted into the electronic version of the questionnaire.
2. To mobilize all members of the investigation team should be widely publicized, there are two main methods of promotion: first, to allow their friends to complete the questionnaire, and the other is to Changchun University graate students the second questionnaire.
3. The investigation is completed, by all group members on an analysis of survey data
4. To write research reports
9, statistical analysis of survey data:
The survey and a total of 40 participants completed the questionnaire, from eight colleges and universities in Changchun City, the effective recovery rate of 98%, and friends participate in the investigation of high randomness, gender composition was basically the same, of which women account for 53.3% male ratio is 46.6%,
The college ensures that the phone has a certain universal significance of research. We aimed at college students have mobile phones and demand conditions, the students requested an analysis of the use of mobile phones, mobile phone tribe students in dynamic analysis of the consumer, the consumer group of students motivated mobile analysis, mobile group of students established the goal of five aspects of analysis of statistical data and analysis.
1. University students have mobile phones and demand conditions:
Survey data show that the respondents have 100% of students have cell phones, while 16% of students will replace the phone in the near future. As can be seen from these data: With the improvement of living standards of people, cell phone in the university is no longer a novelty, and have begun to popularize the. Students in the cell phone market has become a consumer group that can not be ignored.
2. Students requested an analysis of the use of mobile phones
① most important quality
Choice of mobile phone consumers the main factors to consider are: the quality of 21%, 19% appearance, 18% of price, features 18 percent, 11 percent brand, 9% of after-sales service, advertising 2%, other 2% is also . Among them, the consumers the highest quality, mobile communication tool is the day-to-day, if poor quality, will give consumers a great deal of inconvenience.
In addition, the appearance of some consumer demand for high style, has introced a new mobile phone manufacturers cater to a large extent, their tastes, as young college students. With the improvement of living standards, as well as the age held the decline in mobile phones, consumer price sensitivity will be reced, while the appearance of demanding style.
② middle and low proct more popular
The price of the phone survey, we found that consumers tend to 1000-1500 yuan price, the proportion is as high as 44.5%. In addition, 29 percent of consumers said they would choose to 1,000 yuan phone. Of course, there are some consumers to buy higher-priced handsets, including the election of 1500-2000 yuan accounted for 15 percent of consumers, more than 2,000 yuan accounted for 12%.
③ purchase a higher concentration of sites
Place for consumers to buy mobile phones found that the location of mobile phone consumers to buy more concentrated, and large supermarkets in the phone store and brand, the rates were 56% and 38%, other 6.5% only. Cell phones are high-tech procts, consumers find it hard to understand whether its performance has improved, the quality is reliable, they can do to sales of credit and expertise as a criterion, and the mobile phone brand stores supermarkets or the quality of the sales staff is relatively high, thus easy to win the trust of consumers. In addition the phone's price advantage supermarkets students and friends also an important factor to consider.
④ the complexity of mobile phone brands
In this investigation, I found that the use of Nokia's largest, accounting for 46.25%, other 15.00%, such as Motorola, Ericsson 6.25%, Siemens 6.25%, 13.75%, Samsung, Philips 5.00 percent, 7.50 percent were other.
3. Student mobile phone tribe analysis of consumer motivation
After the learning process of a clear consumer demand for its consumer power intensive, the students graally formed a mobile phone tribe to buy a specific motive. Consumption of mobile phone tribe student motivation can be divided into the following four:
First. Truth-seeking motives to buy. According to the survey indicated that students in the purchase of mobile phone consumers, the most or focus on quality and practical function: 39% of respondents said that the ease of use and rability is the most important; In addition, there are those who think that 9 percent of after-sale phone quality of service is critical. The formation of the reasons that motivated the purchase, in addition to the consumption of their most basic needs: the need for work associated with their effects, to a large extent is also affected by the extent of their greater dependence of consumption and their own lack of experience, such as the purchasing power of the weak factors.
II. New purchase motivation. Consumers to buy mobile phones of students, most respondents think that the premise of quality assurance, first of all, consider the mobile phone designs, such as shape, size, thickness, materials, colors and so on. At the same time, 61% of students want to have to "tailor-made cell phones college students." Second, consider the phone's internal functions, such as whether to support the Chinese character input, whether to support the WAP, voice dial support, whether with hands-free functions. And the majority of respondents were clear that the purchase would give priority to quality, the design of lightweight, fashionable, stylish colors, functional cell phone够炫. This group of students to buy mobile phones have a motivated, with the students a special consumer spending are inseparable. As students of members of consumer groups which are in 18-23 years old, thinking that life in the most active and changeable gold adolescence, warm, open, unrestrained, free and frank character of modern society greatly improved living conditions, science and technology the rapid development of various concepts, the surging trend of thought, given their strong spirit of adventurous spirit and practice, for new things, new concepts of attention and learning, they graally formed a novelty, difference of the consumer psychology, which a direct impact on consumer psychology and novelty of their motivation to buy the proce.
III. For the purchase of motivation will be. According to the students in front of family analysis of cell phone and learned that most students buy the real purpose of the phone is convenient with their families, friends, contact the employing units. For the purchase of mobile phone contact with their families for this purpose, according to surveys, most students have mobile phone tribe's parents hold a positive attitude and this attitude of students motivated to buy mobile phones have a family has a direct role in promoting. In addition, there are some college students approaching graation pass any recruitment information for fear of pressure, but also promoted the emergence of such a motivation to buy.
IV. For the purchase of motivation Lian. Most students can afford mobile phone tribe prices between 1000-1500 yuan. In other words, they need the middle of the phone. In general, the motivation and the emergence of China's overall national strength is not strong, the low per capita consumption levels are closely linked. This has constrained the current economic situation is still in direct dependence of consumer mobile phone tribe stage students of spending power, resulting in the selection of their mobile phone when the eyes are usually on the low-price models. In addition, in order to achieve the purpose of economical and practical, they often choose to rent or rent-free lower recharge cards to use. It is noteworthy that such a motive for the purchase of cheaper is not always the pursuit of low prices in order to save money for the purpose, more often as long as the price of mobile phone tribe reached the hearts of students of "reasonableness" of low-cost, the motivation arises .
Under normal circumstances, students in this group of four mobile phone consumer is not an independent existence of the motive, but intertwined together to promote their further occurrence of consumer behavior. In fact, for consumers, consumer motivation as it is meant that the means of consumption, consumer spending goals a series of psychological and consumer behavior, this group of students for mobile phones is no exception. Therefore, students in four mobile phone tribe intertwined in the development of consumer motivation, the following combination of motivated action in the hope that the result will be the development of a series of consumer motivation to meet goals, and ultimately make purchase decisions.
4. Marketing recommendations: From the above analysis, we should clearly see the students is really a consumer of the consumer groups can not be ignored, and as time goes by, this particular consumer groups increasingly showing its huge consumption potential . Therefore, to enhance their attention and to intensify the development of this new market, for all major mobile phone manufacturers out of their plight, to break the bottleneck, it will play a positive role in promoting. In this connection, we have put forward several proposals for reference marketing:
First. Continue to middle and low phone line, designed for students of consumer development, design functionality is not very wide, but consumer groups have some students prefer the basic functions and styles, shapes, colors and so on mobile phones to attract students, which students grasp the consumer is very good way.
II. Handset vendors for example, the choice at the point of sale, mainly on the phone from the mobile phone close to shopping schools and shops on its own brand sales; in the promotion, the selection of students presented a gift like manner; in pricing, select the middle and low price.
III. The brand's advertising agency, the emphasis on the brand and to play down the emotional factor in the function of the difference between brand factors and dynamic young star's image as its spokesperson to give the cell phone is full of youthful vitality, and positive brand特征.
IV. In the advertising channels, it is necessary to strive to ensure wide dissemination of the whole surface. Special attention should be paid, with the network development, especially in college, the popularity of the Internet has started, and the publicity channels can not be overlooked.
Fifth. In the sales channels of competition, manufacturers and retailers should seek to "back-to-back" of the strategic partnership. Strong grasp of the big dealers, to give favorable support to the combat effectiveness to a level, on this basis, the budget will be distributed to retailers in particular, put the focus point of the phone monopoly and let the implementation of various strategies and to encourage measures to enhance the cohesion of manufacturers and retailers in order to retailers to manufacturers to promote procts.
5. Conclusion: Overall, this survey was a success, reaching the desired objective. More comprehensive study of the effects of mobile phone consumption factors of university students. However, not enough depth, especially the theoretical support is not enough. I would like to present investigation for future research under the bedding.
这是楼上提供得中文我用google翻译得。。呵呵你要加分就给他加吧。。。。