1. 星巴克的市场营销环境分析
星巴克的目标客户是，受过良好教育，尊重知识，崇尚文明的中产阶级，内所以要分析星巴克容的市场营销环境，应该从怎么去服务好这个目标客户群落手，营造良好的星巴克体验是必要的，以最专业的咖啡知识和最亲切的服务，把星巴克对咖啡的热情传递给顾客，让顾客也学会热爱咖啡所带来的快乐。星巴克应该始终保持市场的优势，不是为了快速发展分店，而是建立一个令人感觉到很温馨的品牌，就像是家一样的感觉，没有人会讨厌一个温暖的家庭，这需要用心才能做到。
2. 从市场营销学的角度分析，星巴克成功的原因
星巴克的成功，在于把咖啡文化细分，顾客消费到的不仅仅是一杯咖啡，更是一种格调，一种文化，星巴克成功地与消费者产生了情感与精神的共鸣。
星巴克作为现代人的心灵绿洲，为被囚禁在这纷繁复杂的快文化生活节奏中的职业人提供了一个静思的环境和不具威胁的聚集场所，是现代人真正需要的第三空间。而这一点，恰恰才是星巴克文化营销的真谛与价值所在。
1. 环境文化：从听觉、视觉、触觉三方面来满足每一位星巴克顾客的消费体验，此时喝咖啡只是一个幌子，品味生活、远离喧嚣才是星巴克真正为顾客提供的价值所在。
2. 产品文化：为了让所有星巴克的顾客品尝到一流、纯正口味的咖啡，星巴克人从原料、加工、烘焙、配制、运输、成品都经过严格的流程控制，消费者最终喝到的是具有星巴克全球标准的精致咖啡。
3. 员工文化：作为连锁服务行业，除了优雅的就餐环境外，一线服务人员的服务态度及水准的优劣也影响着消费者对于品牌的认知。所以在员工招募上，星巴克一定雇用对咖啡怀有热情、激情的人，顾客在星巴克消费的绝不仅仅是美味的咖啡，更是一种贴心的服务享受。
4. 管理文化：标准化、流程化的管理制度，加之严格的店铺管理执行体系是星巴克咖啡文化落地的关键。星巴克独特的“环节管理”模式渗透于经营的各个细节处，商品陈列、标签贴法、人员礼仪等都有严格的标准。
5. 体验文化：星巴克出售的不是咖啡，而是人们对咖啡的独特体验。正如舒尔茨所说的那样：“我们不是提供服务的咖啡公司，而是提供咖啡的服务公司。”星巴克始终将顾客的需求当成自己的任务，在意他们的每一个细节，无形中拉近了顾客与星巴克的精神距离。
作为一家咖啡店，星巴克在不断完善并提升自身产品质量的同时不断挖掘并打造独有的星巴克文化，讲求与消费者的精神共鸣。可以说，星巴克卖的不是咖啡，而是一种文化。
3. 急求！！！星巴克 的英文介绍
介绍星巴克的咖啡就得先从它的历史说起~
first,先附上我找到的英文版历史介绍
A Brief History of Starbucks Starbucks has always been the place to find the world’s best coffees. hehe~
<Starbucks History
The story began in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market (opened August 17, 1907).
But at this time the company was a local coffee roasting facility. That remained their core business until 1982 when Howard Schulz joined the company.
He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the begin of writing coffee history should be one year later when Schulz traveled through Italy. He got inspired by the old Italian coffee bar tradition to serve fresh brewed Espressi and Cappuccini. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle and gave it the Italian touch by naming it 'Il Giornale'.
The new concept worked out, Il Giornale was a success. But Schulz aimed higher. He found local investors and bought Starbucks in 1987. That gave way for expansion and in the same year he opened new cafes in Chicago and even Vancouver, Canada. 17 Starbucks Cafes were established.
In 1992 the company went public (after they had already offered stock options to part-time employees in 1991) and stocks were now publicly traded at the NASDAQ (SBUX). At this time Starbucks counts approx. 165 cafes.
On March 7th, 2001 Starbucks eventually jumped on the Old Continent and opened their first cafe in the Old World: Zurich, Switzerland.
Today the company has more than 8.000 cafes in more than 30 countries.
<Here is another issue:(more brief)
1970's
The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling instry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.
1980's
Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.
1990's
The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.
2000's
The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.
希望对你有帮助~
4. 市场营销策划案例的英文怎么说啊
市场营销在外企中统称：Marketing;策划，企划,计划都叫：Plan;案例：Case
Markwting (business) Plan Case
本人在外企
5. 求科特勒的市场营销原理（principle of marketing)英文版和HAWKINS的consumer behavior 英文版的PDF
其中一本
6. 求市场营销战略（marketing strategy） 的英文定义
The so-called marketing strategy (Marketing Strategy) is the enterprise to identify, analyze and select marketing opportunities in order to achieve the corporate mission and objectives of the management process, that is, how companies with the best marketing opportunities through the adaptation process