only市场调查

A. 给一份英文的市场调查报告 随便什么内容都行

我有一篇中国发电机市场的报告

As the fast growing of China’ economy, the electricity demand for instry and daily life continually increases. In recent years, China’s electric power supply remained tight. The bloom of electric power market brings great opportunity for the development of China’s electric power equipment instry. Some foreign manufacturers have already taken this opportunity to cooperate with china’s manufactures or to further expand their business to China, while some multinationals are preparing for entering China’s market.

China is a big country for electric power generation and consumption. China’s electric power instry should develop to guarantee the steady growth of national economy. Therefore, the prospects of China’s electric power market are bright for a long period. The shortage of electric power supply leads to the flourish of generator market, some enterprises’ orders are even arranged in 2007 and the import of generator appears growth trend. Nevertheless, some problems and hidden troubles still exist along with the growth of generator import.

China’s generator manufacturers are mainly concentrated in eastern China and central-south areas. Most generator manufacturers are share-holding enterprises, more small-sized enterprises and less large and medium-sized enterprises. What’s more, most manufacturers are state-owned enterprises or state holdings enterprises.

The globalization of economy will bring positive influences for electric power instry. After China’s entry into WTO, the development of China’s electric power instry must face the competition from international market and home market. With the introction to advanced equipment and technologies being increased, it not only offsets the insufficiency of some equipment on variety and volume, but also helps manufacturers improve the capacity of procing advanced equipment, which is favorable for impelling the improvement of technical competence for manufacturing electric power equipment, even the rise of technical equipment level of electric power instry. Along with the tendency of economy globalization, more and more foreign capitals will be invested into China’s electric power instry.

Power generation equipment refers to generators, auxiliary devices and manufacturing devices for fixed installations, including water turbine generators, steam turbine generators, nuclear power equipment, wind turbine generator sets, mobile power station, common alternators, DC generator sets and auxiliary devices for generators, etc.

The quoted data in this report are collected form public sources such as National Bureau of Statistics, General Administration of Customs and China Machinery Instry Association. This report mainly analyses the status quo of China’s generator and generator sets manufacturing (2003-2005) with full details, including proction, sales, market, instrial structure, procts, import and export. It also analyses leading manufacturers in China and forecasts the trend of China’s power generating equipment market, as well as the future development of China’s generator and generator sets manufacturing

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As the fast growing of China’s economy, the electricity demand for instry and daily life continually increases. In recent years, China’s electric power supply remained tight. The bloom of electric power market brings great opportunity for the development of China’s electric power equipment instry. Some foreign manufacturers have already taken this opportunity to cooperate with china’s manufactures or to further expand their business to China, while some multinationals are preparing for entering China’s market.

China is a big country for electric power generation and consumption. China’s electric power instry should develop to guarantee the steady growth of national economy. Therefore, the prospects of China’s electric power market are bright for a long period. The shortage of electric power supply leads to the flourish of generator market, some enterprises’ orders are even arranged in 2007 and the import of generator appears growth trend. Nevertheless, some problems and hidden troubles still exist along with the growth of generator import.

China’s generator manufacturers are mainly concentrated in eastern China and central-south areas. Most generator manufacturers are share-holding enterprises, more small-sized enterprises and less large and medium-sized enterprises. What’s more, most manufacturers are state-owned enterprises or state holdings enterprises.

The globalization of economy will bring positive influences for electric power instry. After China’s entry into WTO, the development of China’s electric power instry must face the competition from international market and home market. With the introction to advanced equipment and technologies being increased, it not only offsets the insufficiency of some equipment on variety and volume, but also helps manufacturers improve the capacity of procing advanced equipment, which is favorable for impelling the improvement of technical competence for manufacturing electric power equipment, even the rise of technical equipment level of electric power instry. Along with the tendency of economy globalization, more and more foreign capitals will be invested into China’s electric power instry.

Power generation equipment refers to generators, auxiliary devices and manufacturing devices for fixed installations, including water turbine generators, steam turbine generators, nuclear power equipment, wind turbine generator sets, mobile power station, common alternators, DC generator sets and auxiliary devices for generators, etc.

The quoted data in this report are collected form public sources such as National Bureau of Statistics, General Administration of Customs and China Machinery Instry Association. This report mainly analyses the status quo of China’s generator and generator sets manufacturing (2003-2005) with full details, including proction, sales, market, instrial structure, procts, import and export. It also analyses leading manufacturers in China and forecasts the trend of China’s power generating equipment market, as well as the future development of China’s generator and generator sets manufacturing

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1 Status quo of generator instry
1.1 Definition and classification of generator
1.1.1 Definition
1.1.2 Classification
1.2 Overview of electric power equipment instry
1.2.1 Classification
1.2.2 Status of generator in electric power equipment instry

2. Analysis on development environment and policy of China's generator instry
2.1 Analysis and forecast of macro-economy environment
2.1.1 Status quo of China's macro-economy, 2005-2006
2.1.2 Analysis on operations of China's machinery instry, 2005-2006
2.2 Analysis on operations of China's electric power instry, 2005-2006
2.2.1 Analysis of China's power supply and demand in 2005
2.2.2 Status quo of economic benefits of China's electric power instry in 2005
2.2.3 Forecast of China's power supply and demand in 2006
2.3 Analysis on operations of China's electric power equipment instry, 2005-2006
2.3.1 Overview on the development of China's electric power equipment instry in 2005
2.3.2 Gap of electric power equipment instry between China and the world
2.3.3 Forecast of China's electric power instry development, 2006-2008
2.4 Analysis on development policy of China's generator instry in 2005
2.4.1 Investment system
2.4.2 Trade and credit policy
2.4.3 Environmental protection policy
2.4.4 Other policies

3. Analysis on output of China's generator instry, 2003-2005
3.1 Analysis on output of China's steam turbine generators, 2003-2005
3.1.1 Statistics of annual output of China's steam turbine generators, 2003-2005
3.1.2 Analysis on output of China's steam turbine generators by regions, 2003-2005
3.1.3 Analysis on output of China's steam turbine generators by concentration ratio, 2003-2005
3.2 Analysis on output of China's water turbine generators, 2003-2005
3.2.1 Statistics of annual output of China's water turbine generators, 2003-2005
3.2.2 Analysis on output of China's water turbine generator sets by regions, 2003-2005
3.2.3 Analysis on output of China's water turbine generator sets by concentration ratio, 2003-2005

4 Analysis of China's generator manufacturing, 2003-2005
4.1 Overall analysis of China's generator manufacturing, 2003-2005
4.1.1 Change of the amount of enterprises in China's generator manufacturing, 2003-2005
4.1.2 Analysis on proction and marketing capacity of China's generator manufacturing, 2003-2005
4.1.3 Cost change of China's generator manufacturing, 2003-2005
4.1.4 Analysis on profitability of China's generator manufacturing, 2003-2005
4.2 Analysis on operations of China's generator manufacturing (by scale), 2003-2005
4.2.1 Analysis on structure of the amount of enterprises in China's generator manufacturing, 2003-2005
4.2.2 Comparison analysis on proction and marketing capacity of China's generator manufacturing, 2003-2005
4.2.3 Comparison analysis on profitability of China's generator manufacturing, 2003-2005
4.3 Analysis on operations of China's generator manufacturing (by property right), 2003-2005
4.3.1 Analysis on structure of the amount of enterprises, 2003-2005
4.3.2 Comparison analysis on instrial proction and marketing capacity, 2003-2005
4.3.3 Comparison analysis on instrial profitability, 2003-2005

5 Analysis on China's generator import and export, 2003-2005
5.1 Analysis on China's DC generator import and export, 2003-2005
5.1.1 Analysis on China's DC generator import, 2003-2005
5.1.2 Analysis on China's DC generator export, 2003-2005
5.2 Analysis on China's alternator import and export, 2003-2005
5.2.1 Analysis on China's alternator import, 2003-2005
5.2.2 Analysis on China's alternator export, 2003-2005
5.3 Analysis on import and export of generator sets with compression-ignition and internal-combustion engine, 2003-2005
5.3.1Analysis on import of generator sets with compression-ignition and internal-combustion engine, 2003-2005
5.3.2 Analysis on export of generator sets with compression-ignition and internal-combustion engine, 2003-2005
5.4 Analysis on import and export of wind turbine generator sets, 2003-2005
5.4.1 Analysis on import of wind turbine generator sets, 2003-2005
5.4.2 Analysis on export of wind turbine generator sets, 2003-2005

6 Prospects of generator demand by power generation method
6.1 Overview of China's thermal power generation, 2003-2005
6.1.1 Status quo and analysis of China's thermal power generation
6.1.2 Prospect of generator demand by thermal power generation
6.2 Overview of China's water power generation, 2003-2005
6.2.1 Status quo and analysis of China's water power generation
6.2.2 Prospect of generator demand by water power generation
6.3 Overview of China's nuclear power generation, 2003-2005
6.3.1 Status quo and prospect analysis of China's nuclear power
6.3.2 Prospect of generator demand by nuclear power generation
6.4 Overview of China's solar power generation, 2003-2005
6.4.1 Status quo and analysis of China's solar power generation
6.4.2 Prospect of generator demand by solar power generation
6.5 Overview of China's wind power generation, 2003-2005
6.5.1 Status quo and analysis of China's wind power generation
6.5.2 Prospect of generator demand by wind power generation

7 Analysis on China's power generation equipment instry
7.1 Overview of China's power generation equipment instry
7.1.1 Status quo of China's power generation equipment instry, 2004-2005
7.1.2 Output of China's power generation equipment, 2001-2005
7.1.3 Proction pattern of China's power generation equipment, 2004-2005
7.1.4 Status quo of investment on power generation equipment, 2004-2005
7.1.5 Forecast and analysis of power generation equipment in 2006
7.2 China's thermal power generation equipment instry
7.2.1 Output of China's thermal power generation equipment, 2003-2005
7.2.2 Overview of China's steam turbine generator market
7.3 China's water power generation equipment instry
7.3.1 Status quo of China's hydropower equipment development
7.3.2 Competition pattern of China's hydropower equipment
7.3.3 Output of China's hydropower equipment (2003-2005) and forecast
7.4 China's wind power generation equipment instry
7.4.1 Analysis on China's wind power generation equipment
7.4.2 Status quo and trend of wind turbine generator sets technology
7.5 China's solar power generation equipment instry
7.5.1 Market
7.5.2 Development trend

8 Analysis on China's leading generator manufacturers, 2003-2005
8.1 Harbin Electric Machinery Co., Ltd
8.1.1 Company profile
8.1.2 Status quo of operations
8.2 Dongfang Electrical Machinery Company Limited
8.2.1 Company profile
8.2.2 Status quo of operations
8.3 Shanghai Turbine Generator Co., Ltd
8.3.1 Company profile
8.3.2 Status quo of operations
8.4 Wuhan Steam Turbine Generator Factory
8.4.1 Company profile
8.4.2 Status quo of operations
8.5 Shandong Qilu Electrical Machinery Manufacturing Co., Ltd
8.5.1 Company profile
8.5.2 Status quo of operations
8.6 Tellhow Sci-tech Co., Ltd
8.6.1 Company profile
8.6.2 Status quo of operations
8.7 Lanzhou Electric Corporation
8.7.1 Company profile
8.7.2 Status quo of operations

9 Analysis on characteristics of China's generator instry and future forecast
9.1 Analysis on characteristics of China's generator instry
9.1.1 Market scale and instrial profitability
9.1.2 Market growth and competitiveness
9.2 Forecast of China's power generation equipment market
9.2.1 Turning point of power generation equipment manufacturing for 2006
9.2.2 Policy adjustment for power generation enterprises
9.2.3 Multinationals to expect much from China's power generation equipment market
9.2.4 Analysis on prospects of power generation equipment manufacturers ring the 11th five-year plan

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Overall changes of China's manufacturing, 2005
Assets growth of China's generator manufacturing, 2003-2005
Sales growth of China's generator manufacturing, 2003-2005
Growth of gross profit margin of China's generator manufacturing, 2003-2005
Growth of profit margin of China's generator manufacturing, 2003-2005
Profit growth of China's generator manufacturing, 2003-2005
Comparison among Top 10 power generation equipment manufacturers in China by sales, 2004-2005
Comparison among Top 10 power generation equipment manufacturers in China by profit, 2004-2005
Concentration ratio of power generation equipment manufactures by regions, 2004-2005
Proportional distribution of sales revenue of China's manufacturers in generator manufacturing by ownership
Proportional distribution of total profits of China's manufacturers in generator manufacturing by ownership
Change of China's power generation equipment output, 2003-2005
Change of China's steam turbine generator output, 2003-2005
Change of China's water turbine generator sets output, 2003-2005
Change of China's steam turbine generator output by regions, 2003-2005
Change of China's water turbine generator sets output by regions, 2003-2005
Export of China's wind turbine generator sets, 2003-2005
Import of China's wind turbine generator sets, 2003-2005
Export of China's wind turbine generator sets by country, 2004-2005
Import of China's wind turbine generator sets by country, 2004-2005
Export of China's DC generators, 2003-2005
Import of China's DC generators, 2003-2005
Export of China's alternators, 2003-2005
Import of China's alternators, 2003-2005
Generator output of Dongfang Electrical Machinery Company Limited, 2003-2005
Sales of Dongfang Electrical Machinery Company Limited, 2003-2005
Total profits of Dongfang Electrical Machinery Company Limited, 2003-2005
Generator output of Harbin Electric Machinery Co., Ltd, 2003-2005
Sales of Harbin Electric Machinery Co., Ltd, 2003-2005
Total profits of Harbin Electric Machinery Co., Ltd, 2003-2005
Generator output of Shanghai Turbine Generator Co., Ltd, 2003-2005
Sales of Shanghai Turbine Generator Co., Ltd, 2003-2005
Total profits of Shanghai Turbine Generator Co., Ltd, 2003-2005

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B. only欧时力是一个品牌吗only欧时力哪个更好卖

那么，这两者的区别又是哪些呢?哪一个品牌更好卖呢? only欧时力是一个品牌吗? ONLY是欧洲著名的国际时装公司丹麦BESTSELLER拥有的四个著名品牌之一。它代表的是一种风格、一种年轻人的独特风格”，ONLY女士如此形容自己的设计，不是不断思索接下来要做什么，而是自问要以何种方式表现，这么一来鼓动将永不停止。自信热情的ONLY女士将这股精神融入她的每一件设计，使ONLY成为相当具个人风格的品牌。 欧时力是赫基国际集团旗下一个近乎传奇般迅速扩张时的时尚品牌，似乎在不经意间牢牢抓住了人们的视线，成为时尚圈热门的关键词。它始创于1999年，品牌名称源自中文欧时力，寓意来自欧洲的时尚魅力——希望将欧洲时尚带入中国市场，为消费者打造一个风格突出、与众不同的时尚品牌，用合理的价格为中国中产阶级时尚人士提供丰富、精致的时尚产品。 only欧时力在设计上有哪些不同? ONLY 是丹麦国际时装公司BESTSELLER集团旗下知名品牌之一。集团成立于1975年，以其独特的设计和卓越的经营为都市女性，男性，儿童及青少年提供了最受欢迎的流行服饰。而欧时力也有男装、女装和童装，两者有哪些不同呢? ONLY的设计带有鲜明的个人色彩，她追求自由;她强悍独立但是却有十足的女人味。ONLY--来自欧洲时尚最前沿的设计。它适合出游、朋友聚会、晚间娱乐、校园生活等各种轻松的休闲场合。而欧时力的目标消费群定位在成熟、自信、独立、高贵、大方的的时代女性。“时尚专家，美丽顾问”是欧时力一贯的形象定位，能够充分满足当代女性的时尚需求，提供各种服务以及不断变化的尝试，为其打造丰富多彩，精彩纷呈的时尚生活，成为其提高自身美丽外在和内涵的殿堂。 only欧时力哪个更好卖? Only和欧时力都是比较知名的时装品牌，两者的人气不相上下。这也是人们为什么经常将两者相比较的原因，那么，它们哪个更好卖一些，哪个更受欢迎呢? “美呀”说：“欧时力的衣服档次稍微比ONLY高一点，适合25岁到35岁的高薪女性，ONLY要适合更年轻的女性和学生一族。在我们这里欧时力卖的比较好，很多机关工作人员、教师等都喜欢买，经常断货。”“晴儿”说：“ONLY偏重休闲时装，Ochirly偏重商务白领，我觉得选衣服品牌不重要，重要的是适合你，适合你的气质和风格，适合的才是最好的，还有就是用途，上班的话应选Ochirly，日常休闲可以考虑Only”。 由此可知，only欧时力尽管比较相似，但是还是有很大的不同和差异的。所以，如果你准备加盟这两个中的一个品牌的话，最好做好市场调查，以免错过了好品牌，影响你的经济收益。 2013-07-01 freya 上一篇：上海银泰欧时力怎么样？杭州银泰欧时力店在哪里？ 下一篇：欧时力网购天猫旗舰店如何？欧时力网购品牌店多吗？

C. 淑女屋，欧时力，ONLY，江南布衣，花木马这5个牌子的市场分析调查

当然是欧时力最好
OCHIRLY时尚女装，以高档时装为主导产品，专为25-35岁品位高雅、个性独立、追求时尚的女性而设计。选用国际最新的流行织物，优秀的裁剪，力求以新颖、经典、流畅的元素来显示都市女性的优雅、浪漫。并以“时尚专家、美丽顾问”作为形象定位，以满足都市女性流行时尚与生活品位兼顾的穿着需求。 欧时力OCHIRLY---1990年诞生意大利佛罗伦萨，凭借其对欧洲服饰文化的透彻了解，以及全新的现代时尚理念和审美观感，配合其个性独特、大胆前卫的设计风格与锐意创新的精神，奠定了在时尚界的新贵品牌地位。尤其在尊重女性审美情趣与消费观念的基础上，努力将对美好生活的向往与未来发展的渴望融入服装设计之中，并倡导一种个性化的衣着方式和独具魅力的品牌文化。
说到高品位，地位是上述多个牌子首选，淑女屋的衣服偏可爱，而且市场比较小。only的衣服多偏于身材高挑女性，市场也比较局限。江南布衣衣服很有品位，但是穿上去不一定能显示出普通大众的魅力，但是也是一个可以和欧时力比拼的牌子。花木马是不行的，因为性价比比较低，而且衣服品位比较中性，让人买了会有后悔的感觉。我觉得明智的消费者应该向欧时力和淑女屋这两个牌子进军，而only的衣服还是比较适合模特型身材的女性，其他就不说了

D. 服装竞争品牌调查报告

竞争调查报告
现在的服装品牌可谓是琳琅满目，随着服装品牌的逐渐增多竞争也越来越激烈。这就形成了一种无形的战场，那些服装品牌具有明显的优势哪个品牌的服装就会卖得好。了解品牌环境，借鉴竞品的优点，体会竞争品牌销售模式、服务细节，从而对以后的工作启示、学习竞品的益处运用到以后的日常工作中。此次市场调查情况如下：
调查时间：2008年12月9日18:00—20:00
调查品牌：VEROMODA、ONLY、JACK&JONES、ESPRIT、佐丹奴
调查地点：成都总府路王府井百货、春熙路北段地铺
调查内容：1、类别占比、主推、开展活动情况。2、店员服务能力、展示陈列、活动促销。
调查分析如下：
调查休闲服饰，首先要把调查地点选好，要选在人流量多的大型商场内，每天有足够多的人流量；其次是在此商场内的所调查的服装品牌最起码得三个；再次就是调查的服装品牌以一种方式营销，我所调查的服装品牌都是在王府井百货商场内的专柜直营方式销售。此次市场调查选定在星期二晚上，正处在服装销售的平淡销售时间段更可以比较其服装品牌的店员服务能力和陈列等。
VEROMODA、ONLY：
两个品牌都在2F，面积为50-90平方米左右，上班员工人数都是3名，其类别占比棉篓15%、羽绒服20%、呢料为主20%、皮衣5%。主题款羽绒服、棉服和毛衫。价格为499-999店铺没有开展活动。

店员服务好的方面仪容仪表做得比较好，看见顾客及时打招呼、能正确掌握接近顾客的时机、顾客试衣时能主动解开衣扣并帮其穿上。
没有顾客的情况下没有站在一起聊天现象，做在整理陈列叠装。其陈列以颜色为主，模特出样比较好。
JACK&JONES:
4F面积为50-60平方米左右，上班员工人数都是3名，主题款羽绒服、棉服和毛衫。价格为599-999店铺没有开展活动。销售人员服务做得比较到位，产生信赖感，当看出不喜欢时能主动推销相近款。试衣后表示不买，能给予正面回应。态度积极耐心。主动介绍自己称呼以后可以找他。柜台给顾客物品时能双手比较熟练，顾客出店铺时都有送宾。

陈列比较丰满。气氛道具上体现了圣诞节。
ESPRIT：
3F店铺面积50平方米左右，工作员工为4名，主推外套类。其活动为第一笔单购正价满788第二笔单省200。

佐丹奴（春熙路地铺）：
3层楼店铺面积大概为150-200平方米，一楼男装、二楼女装、三楼特卖场。一、二楼活动“精选货品7折”“买一件8折两件7折”三楼特卖“一件5折两件4折”各楼层迎宾工作开展比较好，从货品方面看活动效果比较好。

以上的调查当然也有存在的不足，不过取长补短这才是需要做的。对于以后的工作有很大的帮助，活动上都大同小意但是现在比的是服务。好的陈列，一进入店铺就感到很有特色关注的也更多，在有一名好的销售人员他的服务特别好，特别的亲切。请问当你发现有好看的款你会购买吗？也许没货你也会等到到货在那里买。这就是服务，需要我们做到的。关注竞争品牌的提升变化，对比这是我们必须常常做的！

E. 不同only的店，买的衣服为什么不一样呢是普遍现象吗

这很正常的，就拿北京来说，西单的中友、君太和大悦城只有相距那么近了，衣服都有很多不一样的！这和店的规模以及销售量也有一定的关系的！同一个市不同位置卖得衣服不同很正常，他们会根据消费水平来决定新款先放哪边卖。不同城市，他们会先在繁华地区卖。有个朋友就喜欢到珠三角买衣服，因为她发现买了一两年的衣服，在家的市里居然是新款

F. 淑女屋，欧时力，ONLY，江南布衣，花木马这5个牌子的市场分析调查

only或者欧时力吧
淑女屋
有点穿不出去的感觉
太视觉化了
江南布衣不是谁都能穿了好看的
花木马的东西简直就是买了就后悔
很难有回头的顾客
跟淑女屋一样都是好看穿不出去的类型的
only和欧时力都有比较时尚的款
而且也比较符合流行趋势
也都有比较OL的
适应光大顾客的不同需要

G. research,only是什么意思

research
n. 调查; 探索; 研究，追究; 探讨，探测;
vi. 做研究; 探究; （从市场调研中） 得出所预测的结果;
vt. 从事…的研究，为…而做研究;

only
adj. 唯一的; 仅有的; 最好的，最适当的;
adv. 只，仅仅; 结果却，不料;
conj. 但是，可是; 要不是;

H. only的企业文化

only的消费对象是多少年龄段 它适用与20～45的女性
它的特点就是在于它是根据客户的需要来改变的它的颜色.质地.
它是国际品牌..在中国有着强大的市场~~如果个人做这个品牌是个不错的选择....它具有很大知名度~这也是品牌畅销的一大原因~~

I. 市场调查进行的不顺利吗英语

At the same time,market survey is also an important constituent of preparatory work in the early phase of a project.Only after a thorough and complete market survey,sales planning and market operations will be put to order and muster success.

J. 市场调查的作用

1、有助于更好地吸收国内外先进经验和最新技术，改进企业的生产技术，提高管理水平
当今世界，科技发展迅速，新发明、新创造、新技术和新产品层出不穷，日新月异。这种技术的进步自然会在商品市场上以产品的形式反映出来。通过市场调查，可以得到有助于我们及时地了解市场经济动态和科技信息的资料信息，为企业提供最新的市场情报和技术生产情报，以便更好地学习和吸取同行业的先进经验和最新技术，改进企业的生产技术，提高人员的技术水平，提高企业的管理水平，从而提高产品的质量，加速产品的更新换代，增强产品和企业的竞争力，保障企业的生存和发展。
2、为企业管理部门和有关负责人提供决策依据
任何一个企业都只有在对市场情况有了实际了解的情况下，才能有针对性地制定市场营销策略和企业经营发展策略。在企业管理部门和有关人员要针对某些问题进行决策时，如进行产品策略、价格策略、分销策略、广告和促销策略的制定，通常要了解的情况和考虑的问题是多方面的，主要有：本企业产品在什么市场上销售较好，有发展潜力;在哪个具体的市场上预期可销售数量是多少;如何才能扩大企业产品的销售量;如何掌握产品的销售价格;如何制定产品价格，才能保证在销售和利润两方面都能上去;怎样组织产品推销，销售费用又将是多少，等等。这些问题都只有通过具体的市场调查，才可以得到具体的答复，而且只有通过市场调查得来的具体答案才能作为企业决策的依据。否则，就会形成盲目的和脱离实际的决策，而盲目则往往意味着失败和损失。
3、增强企业的竞争力和生存能力
商品市场的竞争由于现代化社会大生产的发展和技术水平的进步，而变得日益激烈化。市场情况在不断地发生变化，而促使市场发生变化的原因，不外乎产品、价格、分销、广告、推销等市场因素和有关政治、经济、文化、地理条件等市场环境因素。这两种因素往往又是相互联系和相互影响的，而且不断地发生变化。因此，企业为适应这种变化，就只有通过广泛的市场调查，及时地了解各种市场因素和市场环境因素的变化，从而有针对性地采取措施，通过对市场因素，如价格、产品结构、广告等的调整，去应付市场竞争。对于企业来说，能否及时了解市场变化情况，并适时适当地采取应变措施，是企业能否取胜的关键。