聯想ppt營銷策略

『壹』 求一篇與聯想筆記本營銷策略有關的英文文章

Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.

Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.

Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.

On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.

Focus should be given associate re-Liu

"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?

Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.

"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?

Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).

I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.

"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?

Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end procts up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive procts - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.

Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.

Lenovo ThinkPad to lose focus

"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?

Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of procts so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?

Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo procts are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line proction is relatively expensive computer.

The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.

Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler proced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.

"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?

Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!

On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).

In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."

This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.

Can not understand the brand "civil war"

"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of al-brand operation. How is your view?

Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introction of the proct named ideaPad will cause confusion among consumers, will also proce its own damaging effects on the ThinkPad. You may know that Lenovo has introced a heavy-ty workstation procts had called "ThinkStation".

But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introce and ideaPad named procts ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.

"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?

Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt

『貳』 聯想與戴爾的競爭戰略和營銷策略比較分析

這個問題太復大了！！

我是聯想的代制理商

給點我的理解

聯想：
代理商模式；渠道扁平化；給更多的人知道並且加入到聯想大家庭；合作創造雙贏和客戶的多贏模式

DELL：
直銷；讓更多的人舍棄代理商的環節；直接把利潤部分還給客戶（卻不大見成效；好像DELL賺的更多）；

但；兩個方向各有優勢和不足；於是兩家開始各自搞一套學習對方！卻誰都學不到對方的真諦

『叄』 聯想集團液晶顯示器營銷策略

尊敬的用戶，您好。
您的營銷策略很有特點，謝謝您對聯想的支持與信任，祝你業績高升，生活愉快！

『肆』 求論文 聯想集團在中國市場的營銷戰略分析

2美國蘋果公司進入中國市場面臨的限制
2.1高額關稅
關稅(Customs Duties or Tariff)是由海關代表國家，按照國家制定的關稅政策和公布實施的稅法和進出口稅則，僅對進出關境自由流通的貨物和物品徵收的一種流轉稅[1]。關稅概念有廣義和狹義之分。廣義的關稅，不僅包括進出口環節的關稅，還包括海關在進出口環節代征的其他國內稅費，諸如增值稅、消費稅等；狹義的關稅就僅僅指進出口環節的關稅。關稅是國家稅收體系中的主要稅種，屬國家稅收，是國際交換和國際化生產中的一種交易費用，是不同民族國家的國民在經濟交換中的利益補償手段，這是關稅的最基本的屬性。關稅的征稅主體是國家，海關只是一個執行機關，代表國家進行徵收關稅。
其中保護職能是關稅保護一國民族工業發展的本質要求，也是世界各國普遍採用的合法貿易保護手段。從歷史來看，關稅對保護一國工業發展、增強國家經濟實力都起到了積極作用。今天，關稅對於民族工業的保護作用依然在國際貿易舞台上發揮作用，只是做法更為間接、隱蔽和多樣化。所以，為了保護中國電子類產品的工業發展，中國一樣對這些產品徵收關稅。因此，美國蘋果公司的ipad、iphone、筆記本電腦等進入中國市場，一樣要繳納關稅。
在2010年，一台I Pad、I phone需要繳納的關稅稅率為：進口關稅稅率為20%，增值稅為17%。換算下來，一台I Pad、I phone的進口關稅是1000元人民幣，已經相當於國產品牌手機比較上檔次的手機價格了。即使中國財政部網站指出：「中國已將一些電子產品如筆記本電腦和數碼相機的進口關稅削減一半，電腦、數字錄像機和照相機的進口關稅將從1月27日起由20%下降到10%。」[2]也就是說，按照原來的20%關稅計算的話，iPad的進口關稅被設置為1000元（152美元)。一個16GB的 iPad在中國的進口關稅是150美元，比美國的很貴。現在稅率將為10%，那麼一台iPad的進口關稅將從1000元降至500元。雖然降了一大半，但是500元關稅相對來說還是高了，特別是中國人民工資水平普遍不高的情況下，關稅額度還是較高，無形增加了美國蘋果公司產品的成本，降低了產品在中國市場的價格競爭力，降低產品銷量，成為制約美國蘋果公司進入中國市場的主要障礙。也一定程度上起到了關稅保護民族工業發展的重要作用。
2.2WTO貿易保障措施

『伍』 聯想筆記本的營銷策略

您好！
您的過程還是有一定的復雜性的，可以下載聯想客戶端和聯想售後工程師一對一解決問題，他們都是早上9點到晚上9點都在的，很方便的。下載方式如下：
http://support1.lenovo.com.cn/lenovo/wsi/moles/serviceclient.aspx?intcmp=LXFW_Client_homepage_icon
其他問題也可以在這兩個論壇比較全，
Idea論壇：http://lenovobbs.lenovo.com.cn/forum.php?intcmp=FM_LBBS_reply
Think論壇：http://thinkbbs.lenovo.com.cn/forum.php?intcmp=FM_LBBS_reply
希望能幫助到您，謝謝呢。

『陸』 聯想的市場營銷策略存在的問題及解決對策

怎麼選了個這么個題目？聯想現在做的很好啊。你咋不寫惠普呢？1樓說話有沒有經過大腦啊？聯想恰好是價格比較低，服務質量最高的。

『柒』 關於聯想廣告策略論文

隨著中國經濟的迅猛發展和與國際市場的法范圍快速接軌，中國企業已經不容選擇地登上了國際經濟大舞台，中國巨大的市場潛力正在成為市場爭奪的中心市場的競爭說到底就是人才的競爭，使企業管理與營銷水平及能力的競爭，中國市場經濟體制改革與全球一體化所導致的市場環境的變化對企業的營銷和管理的專業化提出了更高的要求。作為根植於本土的聯想來說，中國市場的巨大潛能無疑為其提供了機遇和舞台。1992年，聯想第一個推出家用電腦該概念，並開創了第一個家用電腦品牌—聯想1+1；隨後短短的十年內，聯想家用電腦從國內市場第一，亞太地區第一，一直到今天成為全球第三，便實現了三次質的飛躍。 「有志」者，聯想集團也，總裁柳傳志也。柳傳志和他的戰友智慧聯想艦隊，乘長風破萬里浪，駛入世界電腦行業之汪洋大海縱橫游戈，令群強刮目相看，使國人吐氣揚眉，堪配中國古代賢臣這一贊語。聯想是如何取得世人的稱贊及今天有目共睹的成績？聯想集團作為網際網路全面技術與服務的提供者，是怎樣沖破業界及行業的種種重圍，而成為當代中國乃至世界的知名企業？本文將重點從聯想的管理和營銷入手，來闡述聯想的成功業績。博取精華，汲取養料。主要的內容是：聯想的戰略管理、管理模式及結構、管理的信息化；關系營銷、營銷模式及渠道、定價策略；核心競爭力、聯想的創新與發展及啟示等。一個企業的成功與否，取決於起對適合於自己的管理與營銷的掌握和運用，聯想的成功更是如此。面對日新月異的市場環境的變化及全球化發展趨勢，聯想集團將何去何從？希望通過本文的論述，讓更多人了解聯想，讓更多人擁有聯想。（改摘要）關鍵字： 戰略管理 管理模式 人力資源 管理結構 電子商務 信息化管理 關系營銷 分銷模式 定價策略 核心競爭力 創新發展 1 緒論 在現今混亂有競爭的商業環境里，企業迫切需要卓越的管理。由於客戶、供應商、投資人的日趨多化，擴展了企業的業務范疇,企業自然愈趨復雜，並走向全球化。各式各樣的挑戰時的管理者必須戰線其管理的能力，預測未來的挑戰與機會，賦予組織活力，並以智慧和洞察力引導企業向前邁進。 戰略規劃、員工組織等傳統管理技巧，仍是必要的能力，但更需強調的是「轉變」（shifting）的能力。現今，企業必須在快速變化的市場中追逐具有競爭力的地位，所以管理這能否領導員工安然度過狂風暴雨的能力尤其是能否有效的進行管理就愈形重要了。 多年來，中國的企業界對市場營銷理論已經由知之不多到了解熟悉，並且逐漸在實踐中予以應用，許多企業結合中國的國情演繹出值得借鑒的成功的案例，為社會主義市場經濟建設積累了寶貴的經驗。如何突破翻譯過來的國外案例的重圍，全面系統的總結歸納中國企業自己的營銷案例，發揮中國企業營銷案例對中國企業營銷實踐的指導和示範作用，成為營銷理論結合實際部門的當務之急。進入21世紀，人們迫切感受到社會進步和經濟發展的步伐在加快。營銷是企業經營的關鍵，不論企業賣的是什麼，都需要適當的營銷手法經產品或服務傳達到消費者手中。因此，對於營銷的學習和發展更是不容輕視。就在聯想高歌猛進的同時，隨著神州數碼網路電腦的推出—一年內互不競爭的內部「君子協定」，宣告終結，而柳傳志對愛將的良苦安排，在全球IT業不景氣的沖擊下變得異常脆弱。面對聯想（0992，HK）的步步逼近，神州數碼（0864，HK）終於正面出招，直指對方腹地。11月5日在北京宣布，推出第一款擁有自主知識產權的網路電腦（Network Computer，簡稱NC）。由於NC在很大程度上可以代替PC機，並且成本低廉，適合集團采購，因此將對PC機的銷售造成很大沖擊。而聯想作為中國大陸第一PC品牌，自然受傷不孝小。至此，聯想分拆後神州數碼上市時與聯想簽訂的一年內互不競爭的「君子協定」徹底結束。 聯想集團高級副總裁馬雪征在香港表示，雖然神州數碼推出電腦，而且價格較一般電腦便宜一半，但雙方競爭「只屬良性」。她指出，國內電腦銷售競爭一直很激烈，但聯想在過去幾年裡，從未於對手在價格上進行競爭，該公司要面對的問題是如何令更多人認識電腦的使用，使市場普及率上升。 據香港《經濟日報》報道，聯想集團（0992）2002年11月12日公布宣布截至9月份止的三個月月績，市場關注戴爾計算機在大陸策動的價格戰，是否會對其造成影響，但聯想主席柳傳志表示，「對業績很滿意」，聯想與戴爾在計算機銷售上之競爭仍存在優勢。 他指出，戴爾通過精細化管理，令成本降低，這方面有很多東西值得聯想學習，聯想亦對此進行了反復的研究，但聯想本身亦有優勢。他強調，戴爾銷售的是平台是計算機，就是說賣到全世界去的怎們樣，它賣到中國得亦一樣；聯想賣給中國的家用計算機是應用式計算機，要根據中國人的需要解決它應用上的某些問題，是一個優勢。 根據以上的內容可以得知：聯想取得了一定的業績，同時，也面對著業績的壓力，特別是對於管理和營銷的競爭，聯想將會如何？我們剖析聯想，回溯英雄出處，細品管理與營銷的精華之作，希望可以從中得到啟發。 希望給分

『捌』 聯想在奧運使用了什麼營銷策略急....有無人知道

http://www.hunanw.com/news/newsinfo.asp?id=2838
http://www.dtjr.com/news/gsxw/200808/30694.shtml
http://www.pconline.com.cn/2008olympic/news/0801/1212834.html
這三來個自你可以參考一下！

『玖』 聯想平板電腦的營銷策略

沒有策略，因為幾年沒有廣告

『拾』 聯想的營銷策略有何特色

個人認為聯想的營銷策略是：合理的價位享受高質量的多品牌戰略。

我們專說營銷策略包括：價格屬，產品，渠道和促銷。

聯想主要特色在產品上，下圖是聯想所有的產品，（看不清可以去聯想官網看）

從圖中我們看到，它的產品多種多樣，就筆記本而言，就包括：thinkpad,ideapad兩種，thinkpad主要針對商人比較貴， ideapad主要針對大學生等平民，比較實惠。這樣擴大了消費面，你可以看到，在兩種pad裡面，還分系列，什麼G系列，Y系列等等，每個系列又有不同特點，如超值實用，新潮時尚等等，，選擇多多每一個人都能選擇適合自己的。這就是所謂的多品牌效應。

說到「合理的價位享受高質量」，聯想的價格，那thinkpad來說，價格絕對不算貴，但和DELL，蘋果的配置啥的差不多。這年頭光價錢便宜已經不是足夠吸引人的賣點了，你花十元買個一體台式電腦，第二天就分體了，有啥用。因此，人們買電腦的需求變了，人們不再只滿足於價格的合適與否，人們更強調質量與價格並存，因此，買電腦的策略也要變。

話快說完了，最後祝我們國產的聯想能夠越走越遠！話外：親，你買電腦了嗎？要支持國產哦！！