故宫文创营销策略论文英文

❶ 故宫英文简介

北京故宫是中国明清两代的皇家宫殿，旧称紫禁城，南北长961米，东西宽753米，四面围有高10米的城墙，城外有宽52米的护城河,真可谓有金城汤池之固。

Beijing Imperial Palace is a royal palace of Ming and Qing Dynasties in China, formerly known as the Forbidden City.

It is 961 meters long from north to south, 753 meters wide from east to west, surrounded by 10 meters high walls, and 52 meters wide moat outside the city. It is really a golden city.

紫禁城有四座城门，南面为午门，北面为神武门，东面为东华门，西面为西华门。城墙的四角，各有一座风姿绰约的角楼，民间有九梁十八柱七十二条脊之说，形容其结构的复杂。

The Forbidden City has four gates, the Meridian Gate in the south, the Shenwu gate in the north, the Donghua gate in the East and the Xihua gate in the West.

In the four corners of the city wall, there is a graceful turret. There are 72 ridges of nine beams and eighteen columns in the folk, which describe the complexity of its structure.

紫禁城内的建筑分为外朝和内廷两部分。外朝的中心为太和殿、中和殿、保和殿，统称三大殿，是国家举行大典礼的地方。三大殿左右两翼辅以文华殿、武英殿两组建筑。

The buildings in the Forbidden City are divided into two parts: the outer court and the inner court.

The center of the outer Dynasty is Taihe hall, Zhonghe hall and Baohe hall, collectively referred to as the three halls, which are the places where the state holds grand ceremonies.

The left and right wings of the three halls are supported by two groups of buildings: Wenhua hall and Wuying hall.

内廷的中心是乾清宫、交泰殿、坤宁宫，统称后三宫，是皇帝和皇后居住的正宫。其后为御花园。后三宫两侧排列着东、西六宫，是后妃们居住休息的地方。

The center of the inner court is Qianqing palace, Jiaotai palace and Kunning palace, collectively referred to as the back three palaces, which are the main palace where the emperor and the empress live.

Then there is the imperial garden. There are six palaces in the East and West on both sides of the rear three palaces, which are the places where the empresses live and rest.

东六宫东侧是天穹宝殿等佛堂建筑，西六宫西侧是中正殿等佛堂建筑。外朝、内廷之外还有外东路、外西路两部分建筑。

On the east side of the six Eastern Palaces is the temple of heaven and other Buddhist buildings, and on the west side of the six Western palaces is the main hall and other Buddhist buildings.

Besides the outer court and inner court, there are two parts of buildings, namely, the outer East Road and the outer West Road.

(1)故宫文创营销策略论文英文扩展阅读：

1987年，北京故宫被列入世界文化遗产。世界遗产组织对故宫的评价是：“紫禁城是中国五个多世纪以来的最高权力中心，它以园林景观和容纳了家具及工艺品的9000个房间的庞大建筑群，成为明清时代中国文明无价的历史见证。”

故宫成为世界文化遗产，使人们对故宫古建筑价值的认识有了深化。故宫所代表的是已经成为历史的文化，而且有着宫廷文化的外壳，同时它却代表了当时的主流文化，经过了长时期的历史筛选和积累，当然不能简单用“封建落后”来概括。

故宫和博物院不是毫不相干或对立的，而是有机的统一，相得益彰。把它们结合起来，就可看到，故宫博物院是世界上极少数同时具备艺术博物馆、建筑博物馆、历史博物馆、宫廷文化博物馆等特色，并且符合国际公认的“原址保护”、“原状陈列”基本原则的博物馆和文化遗产。

世界文化遗产的基本精神是文化的多样性，从世界文化遗产的角度，人们努力挖掘和认识故宫具有的突出的和普世的价值。

参考资料来源：网络——北京故宫

❷ 求一份营销策略方面的论文文献，要中英文都有的

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[18]中国烟草在线http://WWW，tob

❸ 北京故宫英文介绍

北京故宫是中国明清两代的皇家宫殿，旧称紫禁城，位于北京中轴线的中心，是中国古代宫廷建筑之精华。

The the Imperial Palace of Beijing is the imperial palace of the two dynasties in Ming and Qing Dynasties, formerly known as the Forbidden City, located in the center of Beijing's central axis. It is the cream of ancient Chinese palace architecture.

北京故宫以三大殿为中心，占地面积72万平方米，建筑面积约15万平方米，有大小宫殿七十多座，房屋九千余间。是世界上现存规模最大、保存最为完整的木质结构古建筑之一。

Beijing Palace Museum is centered on three main halls, covering an area of 720,000 square meters, with a construction area of about 150,000 square meters. It has more than 70 palaces and more than 9,000 houses. It is one of the largest and most complete ancient wooden structures in the world.

北京故宫于明成祖永乐四年（1406年）开始建设，以南京故宫为蓝本营建，到永乐十八年（1420年）建成。

The Beijing Palace Museum was built in 1406 in Yongle, Chengzu, Ming Dynasty. It was built on the basis of the Nanjing Palace Museum and completed in 1420 in Yongle, Ming Dynasty.

它是一座长方形城池，南北长961米，东西宽753米，四面围有高10米的城墙，城外有宽52米的护城河。紫禁城内的建筑分为外朝和内廷两部分。

It is a rectangular city pool, 961 meters long north and south, 753 meters wide East and west, surrounded by a wall 10 meters high, and 52 meters wide moat outside. The buildings in the Forbidden City are divided into two parts: the Outer Dynasty and the Inner Court.

外朝的中心为太和殿、中和殿、保和殿，统称三大殿，是国家举行大典礼的地方。

The center of the foreign Dynasty is the Hall of Taihe, the Hall of Zhonghe and the Hall of Baohe, which are collectively called the three halls.

内廷的中心是乾清宫、交泰殿、坤宁宫，统称后三宫，是皇帝和皇后居住的正宫。

They are the places where the national ceremonies are held. The center of the Inner Court is the Qianqing Palace, Jiaotai Palace and Kunning Palace, which are collectively called the Hou Three Palaces and are the main palace where emperors and queens live.

(3)故宫文创营销策略论文英文扩展阅读：

一、名称考义

故宫又称紫禁城。中国古代讲究“天人合一”的规划理念，用天上的星辰与都城规划相对应，以突出政权的合法性和皇权的至高性。

天帝居住在紫微宫，而人间皇帝自诩为受命于天的“天子”，其居所应象征紫微宫以与天帝对应，《后汉书》载“天有紫微宫，是上帝之所居也。王者立宫，象而为之”。

紫微、紫垣、紫宫等便成了帝王宫殿的代称。由于封建皇宫在古代属于禁地，常人不能进入，故称为“紫禁”。但明朝初期称为“皇城”，直接称呼为“紫禁城”则大约始于明朝中晚期。

二、建筑规模

北京故宫由明朝皇帝朱棣始建，设计者为蒯祥（1397—1481年，字廷瑞，苏州人）。占地72万平方米（长961米，宽753米），建筑面积约15万平方米，占地面积72万平方米，用100万民工。

共建了14年，有房屋9999间半，实际据1973年专家现场测量故宫有大小院落90多座，房屋有980座，共计8707间（而此“间”并非现今房间之概念，此处“间”指四根房柱所形成的空间）。

❹ 故宫英文介绍

故宫，旧称紫禁城，位于北京中轴线的中心，是明清两个朝代二十四位皇帝的皇宫，占地面积72万平方米，建筑面积约15万平方米。明成祖朱棣永乐四年（1406年）开始营建，永乐十八年（1420年）落成。
北京故宫为明成祖朱棣于西元1406年基本上是在元朝大都皇宫的基础上开始建设的，设计师为木匠出身的蒯祥，西元1420年正式落成，从1420年落成到1911年清帝逊位的约五百年间，共有明清两代二十四帝在故宫生活过。明朝初期有殿宇1630余座，清朝乾隆时期有殿宇1800余座，现存殿宇约2631座；紫禁城各宫殿样式图细画至“寸”，自康熙起雷氏家族代代测量、绘制典藏到民国初年。
故宫在辛亥革命之前被称为“紫禁城”。它的名字来自“紫微星垣”，中国古代星像学家把天上的星星分为三垣，四象，二十八星宿等。其中三垣指紫微星垣，太微星垣和天市星垣。紫微星垣居于正中，据传皇天上帝的居所（紫宫）就在紫微星垣中，人间皇帝自称“天子”便仿皇天上帝居所的名字用其“紫”字为紫禁城。

The Forbidden City was the Chinese imperial palace from the mid-Ming Dynasty to the end of the Qing Dynasty. It is located in the Dongcheng District, in the middle of Beijing, China, and now houses the Palace Museum. For almost five centuries, it served as the home of the Emperor and his household, as well as the ceremonial and political centre of Chinese government.
Built from 1406 to 1420, the complex consists of 980 surviving buildings with 8,707 bays of rooms and covers 720,000 square metres. The palace complex exemplifies traditional Chinese palatial architecture, and has influenced cultural and architectural developments in East Asia and elsewhere. The Forbidden City was declared a World Heritage Site in 1987, and is listed by UNESCO as the largest collection of preserved ancient wooden structures in the world.
Since 1924, the Forbidden City has been under the charge of the Palace Museum, whose extensive collection of artwork and artefacts were built upon the imperial collections of the Ming and Qing dynasties. Part of the museum's former collection is now located in the National Palace Museum in Taipei. Both museums descend from the same institution, but were split after the Chinese Civil War.

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