Ⅰ 帮我翻译一下 C→E
Real Estate Marketing Strategy impact of the factors : how quickly the houses sold, is headache for the developers. Therefore, the real estate marketing strategy has been more and more attention. Real Estate Marketing Strategy is the development of a complex process, involving a wide range of great difficulty, How can we develop a good marketing strategy, it is worthy of our in-depth study of the important issues. Consumer market more prominent features of the three. First, consumer demand for the real estate market Multilevel. In the same commodity markets, different consumer groups, because of their social status, income levels and scientists difference their needs will demonstrate Multilevel characteristics. For example, if someone needs Yishiyiting some people need conmercialization, luxury apartment or villa. Two consumer demand for housing market volatility, a large number of consumers, the difference is great, Due to the influence of various factors on housing will be a wide variety of needs, with the development of proction, the level of consumption increased consumer demand in the total quantity, structure and levels will also continue developing and growing diversification. This will require marketing strategies in light of their own conditions and accurately select target market. Three of the consumer market demand for housing can be inced, consumer demand and some of the instinct, born with them. But sometimes external stimulation related to the change in economic policy, social communication insights, Inction of advertising, and so on, so that consumers will demand changes in the demand potential can be turned into reality needs Weak desire can be turned into a strong desire to buy. Consumer demand for this feature, request marketing strategy makers must not only adapt to and meet consumer demand, and through various marketing channels influence and guide consumption. Affect consumer behavior First, the three main factors psychological factors, apart from the motivation needs to be paid to the most important factors, There perception, learning and attitude to three factors, perception is direct contact with consumers sensory stimulus receive visual, figurative reflect belonging to popular perception. Any consumer purchases of goods, according to its own will feel the sensory impressions, to decide whether to buy, Therefore, the total packaging, publicity is very important; Learning is consumers buy and use commodities practice, graally acquired and accumulated experience, and experience-based adjustment of the purchase process. as a rable housing and the special combination of investment goods is not the same as ordinary commodities, but the developers of innovation, layout and the quality of housing quality, buyers are learning the subject, the Consumer Assessment of distinctions, Developers of the bad image and credibility also has a very big influence, so developers should establish brand concepts, focus on the quality of housing, allow consumers to have a more favorable attitude. Second, the economic factors that generally affect consumer buying behavior is a major economic factor and commodity prices, consumer income, merchandise effect, the housing prices. Third, the social and cultural factors, every consumer is the one, He acts inevitably subjected to various social factors influence and limitations, consumer behavior by social class, culture and subculture, related groups, families and other social factors.
Ⅱ 市场营销英文版的问题
1. Compare the traditional four Ps to the current four Cs.
(比较传统的4个Ps和目前的4个Cs)
2. Explain the role of the SBU in strategic planning.(简述SBU在战略规划中的角色)
3. describe the consumer segments based on income distribution in the United States.（简述美国市场以收入为基础的客户细分）
5. Many subcultures make up important market segments. Examples of four such important subculture groups include Hispanic, African American, Asian, and mature consumers. Describe the characteristics of each of these groups.（很多亚文化构成了很重要的市场细分，比较典型的4个例子包括西班牙裔，非裔美国人，亚裔和成熟消费者），简述这些群体的特点。
6. Each person’s distinct personality influences his or her buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items?每个人的不同的个性影响他或她的购买行为。通常个性被描述为个性特征。这些个性特征都是什么，他们是怎么影响购买行为的。
7. Compare and contrast the five major segmenting strategies.
比较5个主要的市场细分策略
8. Explain the concept of positioning for competitive advantage.解释竞争优势定位。
9. Services are characterized by four key characteristics. Name and describe these four characteristics.服务有4个明显的特征，分别叫做什么并且描述。
10. A manufacturer has four brand sponsorship options. Describe what they are.一个生产商有4种品牌促销的选择，分别是什么。
翻译的不好，很多专业术语可能不大对。
Ⅲ 急！广告文案、广告策划等名词的英文翻译
广告英语术语——营销用语(文字太多~受限~不全)
态度
attitude
品牌兴趣
brand interest
品牌忠诚
brand loyalty
企业市场
business markets
影响中心
centers of influence
有意劝服路径
central route to persuation
认知
cognition
消费行为
consumer behavior
消费者决策过程
consumer decision making process
消费者市场
consumer markets
文化
culture
现有顾客
current customers
详尽可能性模型
Elaboration Likelihood Model
环境因素
environment
选择评估
evaluation of alternatives
评估标准
evaluative criteria
参考组
evoked set
交换
exchange
政府市场
government markets
习惯
habit
需要层次
hierachy of needs
工业市场
instrial markets
信息性动机
informational motives
人际影响
interpersonal influences
认知
learning
市场
market
卖主
marketers
营销
marketing
大脑档案
mental files
动机
motivation
需要
needs
被动生成动机
negatively originated motives
非人员影响
nonpersonal influences
舆论领袖
opinion leader
集团买主
organizational buyers
感知
perception
感知过滤
perceptual screens
无意劝服路径
periphial route to persuasion
个人过程
personal processes
劝服
persuasion
生理过滤
physiological screens
主动生成动机
positively originated motives
购后失调学说
postpurchase dissonance
购后评估
postpurchase evaluation
潜在顾客
prospective customers
心理过滤
psychological screens
参照人群
reference groups
经销商市场
reseller markets
选择性感知
selective perception
自我意识
self-concept
社会阶层
social classes
刺激
stimulus
亚文化
subculture
认知失调学说
theory of cognitive dissonance
转换性动机
transformational motives
国际市场
transnational markets
效用
utility
欲望
wants
地理人口细分
geodemographic segmentation
地理细分
geographic segmentation
成长期
growth stage
隐性差异
hidden differenees
独立品牌
indivial brand
诱导性差异
inced differences
密集分销
intensive distribution
引入期
introctory phase
特许品牌
licensed brand
市场细分
market segmentation
营销组合
marketing mix
成熟期
maturity stage
全国性品牌
national brand
网络营销
network marketing
非人员传播
nonpersonal communication
人员型服务
people-based service
显性差异
perceptible differences
人员传播
personal communication
定位
position
价格因素
price element
初级需求
primary demand
首要需求趋势
primary demand trend
私家品牌
private label
产品概念
proct concept
产品因素
proct element
产品生命周期
proct life cycle
消费心态细分
psychographic segmentation
消费心态
psychographic
宣传
publicity
拉
pull
拉式战略
pull strategy
购买时机
purchase occasion
推入
push
推式战略
push strategy
转销商
reseller
销售推广
sales promotion
选择性需求
selective demand
选择性分销
selective distribution
服务
service
特别事件
special events
标准工业分类代码
Standard Instrial Classification Codes
目标市场
target market
目标营销过程
target marketing process
电话营销
telemarketing
使用率
usage rates
用户身份
user status
垂直营销体系
vertical marketing system
用量细分
volume segmentation