㈠ 麦当劳与肯德基的营销策略有什么不同
1.肯德基是专做餐饮的，麦当劳是做地产的，餐饮是副业，所以你能看出麦当劳对餐饮的重视程度不如肯德基，只有价格优势。2.他们使用什么可乐是因为他们手上有该可乐公司的股份，相比百事可乐来说，可口可乐的用户应该更多一些。3.鸡是肯德基的核心产品，麦当劳没有什么核心产品，他们什么都做，他们更在乎的是营销。4.这是一种形象宣传策略，肯德基要体现的是他们的悠久历史和专业，麦当劳则是更注重情绪情绪，他们抓住了儿童的心理，从儿童打开销路。5.同4。6.同1，麦当劳对餐饮没有肯德基重视。7.同1，麦当劳对餐饮没有肯德基重视。
从肯德基和麦当劳的服务上能看出，肯德基更注重的是成本控制、模式化管理，至于番茄酱的问题要看服务人员了，这个并不绝对，碰上个好说话的自然不会跟你废话，但不合理的肯定不会给你，缺点也是模式化管理，对员工严格要求服务方式，太死板，不灵活；麦当劳注重的则是情绪营销，人性化管理，缺点也是人性化管理，对员工的服务方式不好控制，容易影响形象，现做倒是一个不错的卖点，但实际上新不新鲜要看原料，原料新不新鲜顾客看不到。
食品安全问题，如果是原料问题的话，肯德基无疑要好一些，他可以推脱掉，如果是产品的话无疑现做的麦当劳更有优势，虽然肯德基统一制作成本更低，但出了问题说不清楚，只要不出什么大的问题，这两个品牌在食品安全问题上不会受什么影响，毕竟无论是肯德基还是麦当劳都会有专业的危机公关团队的。
总的来说，肯德基给人的感觉就像是厨师，体现的是专业、权威；麦当劳则更像是一个业务员，体现的是人性化的服务和感觉
㈡ 英语作文关于肯德基好处于坏处的一篇作文。 带翻译
The Advantages and Disadvantages of Eating Fast Food
Fast foods, such as hamburger and pizza only need a short time to order. Moreover, nowadays, the restaurants which sell them can be found easily. Therefore, no matter when you are hungry, or wherever you are, there is probably at least one fast food restaurant just a short drive away.
Another advantage of eating fast foods is that they have a good taste. For instance, french fries, spaghetti and fried chicken have special flavor which make the consumers be addicted. Because in fact, such fast foods are added with additives, such as Monosodium glutamate (MSG) and sodium which can improve the taste of food. However, eating fast foods also has disadvantage is that it is one of factors causing obesity. Generally, fast foods have many of calories and these accumulate in the body as fat deposits that can cause obesity. In addition, with obesity come other problems like high blood pressure and diseases of the joints. Some researchers have shown that there is a direct link between fast food and obesity on children.
All in all, human being should think twice if they want to eat fast foods in order to keep away from the negative impacts.