① 求助旅游业电子商务的英文文献
旅游业是被认为最适合电子商务模式的领域之一.旅游业开展电子商务不仅可以降低成本、产生新的利润增长点,而且可以增强企业的竞争力,本文从我国旅游业电子商务的现状分析入手,探讨发展旅游业电子商务的对策. --------Tourism is considered to be the most suitable one of the areas of e-commerce model. Tourism e-commerce can rece costs, new profit growth, but can also enhance the competitiveness of enterprises. Based on the analysis of the current situation of China's e-commerce in tourism, the tourism instry in developing e-commerce solutions.
② 旅游电子商务 外文文献+翻译
最近搞论文的好多 都是100-200分的悬赏
但是我想告诉你
没有那么容易的。专你必须亲属自去搞这个东东。
设想下 此人精通英文 不通旅游电商 给你翻译出来的东西会准确吗?
2个都精通的人 大概也不会在乎你这100分了
倘若你真的有一天出名 小心你就是第二个唐骏
③ 电子商务专业的外文文献去哪里找
上你们学校的校园网站,找图书馆这一栏,里面肯定有文献。
④ 有哪位好心人能给我提供一份外国人写的旅游电子商务方面的英文文献,谢谢了!
eBusiness Tour to Provide Latest Internet Strategies for Charlotte-Area Businesses
The rules for winning in eBusiness are changing as rapidly as the Internet itself.
The latest strategies for helping small- and mid-sized businesses triumph in the evolving world of eCommerce including how to build customer relationships online will be the focus of the upcoming day-long Charlotte eBusiness Tour on Wednesday, Nov. 15 at the Charlotte Marriott City Center. The event will include a keynote address by Pat Morrissey, director of marketing at Scient, one of the nation's leading providers of electronic business solutions, who will take a provocative look at how the Internet is transforming all businesses, big and small, from start-ups to established firms.
"Winning in eBusiness is as much about delivering quality customer service and procts as it is about technology. The Internet has opened up a new realm of possibilities and new markets, particularly for small- and mid-sized businesses that know how to deliver top notch e-service," said Morrissey.
Other conference sessions include presentations by several eBusiness experts from Charlotte-based firms. Presentations include a panel discussion on trends in the e-business instry with Bill Whitley of MindBlazer, Brian Parsley of 123hire.com and Lewis Semones of Wachovia Securities, Inc. Also included will be a discussion on the fundamentals for funding, moderated by Jim Roberts of FirstRound.org, with George McAllister of the Small Business Technology Development Center (SBTDC), Howard Lubert of Safeguard Scientifics and Chris Kelly of First Flight Venture Fund. In addition, Bob Harris of LendingTree will lead a breakout session on building online relationships with customers.
The one-day eBusiness Tour includes breakfast, lunch, several breakout sessions, and a networking reception co-sponsored by the Charlotte Chamber's IT Council. Sponsors of eBusiness Tour include Fortune, CNET, bizzed.com, getpress.com, the American Advertising Federation, 2 Bridge, UPS, FirstRound.org, Charlotte Chamber of Commerce, SBTDC, The Business Journal, TriVergent, iReadyWorld, Emergent Law, Cisco Systems, Centegy and Lante.
Breakfast, lunch, and an afternoon networking cocktail reception are included in the $299 registration. Complete information on the eBusiness Tour in Charlotte may be found at the company's Web site at http://www.ebusinesstour.com or by calling 800/535-1812.
The eBusiness Tour is proced by eMarketWorld, an Internet company that combines vertical instry-specific conferences with highly transactional exchange floors to form an eBusiness Marketplace to ecate senior executives on the opportunities offered by the Internet and enable them to accelerate their impact on the new economy. These content-rich programs are targeted toward both buyers and sellers and promote dynamic networking and knowledge sharing opportunities.
Each conference explores the critical issues facing the rapidly changing and fiercely competitive Internet landscape. eMarketWorld plans to coordinate more than 50 conferences by the end of 2000 including @d:tech and eHealthcareWorld. eMarketWorld is a partner company of Internet Capital Group (NASDAQ: ICGE), an Internet company of more than 60 partner organizations committed to being the world leader in each of its instry segments. To obtain information on all of eMarketWorld conferences and trade shows, contact their headquarters in Richmond, VA, 804/643-8375 or visit
⑤ 急求研究跨境电子商务的相关外文文献!!!
已经有很多这类的书籍出版了哦,有一些是外国人写的,你可以去搜一下。
⑥ 求一篇关于旅游营销的外文文献,急~~~~~~
旅游营销指旅游产品或旅游服务的生产商在识别旅游者需求的基础上,通过确定其所能提供的目标市场并设计适当的旅游产品、服务和项目,以满足这些市场需求的过程。 旅游营销的整合传播与分众传播
旅游品牌整合营销仍然是旅游营销的主导形式
旅游品牌整合营销,是旅游营销的主导形式,主要以旅游形象的整合为核心,进行形象传播,以旅游吸引力的驱动结果,实现旅游产品的购买,达到旅游销售的目标。
绿维将旅游品牌整合营销传播系统(TBIMC)从实战的角度划分为品牌塑造、品牌包装、品牌传播、品牌管理四个步骤 。
旅游营销的分众模式正在成为旅游营销的有效支撑结构
分众模式,要求对旅游产品进行细分,以细分的产品,对应细分的市场需求,通过分众的渠道,选择分众媒介,进行分众传播,最后实现细分市场的有效营销。
品牌整合营销传播,是以品牌为载体,对大量的旅游信息进行压缩,形成凝聚,并以品牌整合所有的产品,形成统一形象结构的过程。
旅游营销的分众模式与分众化发展趋
1、旅游产品销售的机理――吸引力响应及体验过程预卖
2、细分市场的需求差异
(1)旅游市场的社会经济变量划分
(2)出游中的旅游市场划分
(3)休闲旅游的五大主力市场
3、吸引力打造与包装的分众化发展
4、吸引力传播的分众化
5、旅游产品销售渠道的分众化
Tourism Marketing means the tourism proct or travel service providers in identifying the manufacturer on the basis of the needs of tourists, by identifying its target market and can provide the design of appropriate tourism procts, services and projects to meet these market requirements process. Tourism Marketing integration of communication and dissemination of Focus
Tourism Brand Integrated Marketing is still the dominant form of tourism marketing
Tourism brand of integrated marketing, is the dominant form of tourism marketing, mainly the integration of tourism image as the core, to the image of the spread of the results of the tourism attraction of the drive to achieve tourism procts to buy, to achieve the objective of tourism marketing.
Green Tourism Victoria will be the brand of integrated marketing communication systems (TBIMC) from the actual point of view is divided into brand building, branding, brand communication, brand management in four steps.
Tourism Marketing sub-Focus model is as a tourist marketing, effective support structure
Focus mode, requested a breakdown of the tourism procts in order to breakdown procts, the corresponding segments of the market demand, through a separate group of channels to choose Focus Media, Focus transmitted to the final realization of an effective marketing segments.
Brand Integrated Marketing Communication is based on the brand as the carrier, a large number of tourist information is compressed to form a pool, and to integrate all the brand procts, to form a unified image of the structure, process.
Tourism Marketing Focus Mode and Focus of the development trend
1, the mechanism of tourism proct marketing - appealing to respond to and experience the process of pre-selling
2, the needs of different market segments
(1) the socio-economic variables into the tourism market
(2) traveling in the tourism market segmentation
(3) the five main market leisure travel
3, attractiveness and packaging to create a sub-Focus Development
4, the spread of the audience appeal of
5, travel sales channels, audience fragmentation
⑦ 最新旅游电子商务论文参考文献
我国旅游电子商务的发展及其关键制约因素分析[J]
改革与战略
2009年
我国旅游电子商务发展态势分析
江苏商论
2007年