㈠ 电子商务 外文翻译
Basic concepts
什么是电子商务呢,说白了就是电子是手段,商务是目的。 What is e-commerce it, saying that white is the Electronics is a means, business is the goal. 电子商务,英文是Electronic Commerce,简称EC。 E-commerce, English is the Electronic Commerce, referred to as EC. 电子商务涵盖 E-commerce covers 的范围很广,一般可分为企业对企业(Business-to-Business),或企业对消费者(Business-to-Customer)两种。 A wide range, generally can be divided into business to business (Business-to-Business), or business to consumers (Business-to-Customer) two kinds. 另外还有消费者对消费者(Customer-to-Customer)这种大步增长的模式。 There are also consumers of consumers (Customer-to-Customer) such a big growth pattern. 随着国内Internet使用人数的增加,利用Internet进行网络购物并以银行卡付款的消费方式已渐流行,市场份额也在迅速增长, 电子商务网站也层出不穷。 With the increase in the number of domestic Internet use, using Internet for online shopping and bank card payment has graally popular consumption patterns, market share is rapidly growing e-commerce sites are endless. 电子商务最常见之安全机制有SSL(安全套接层协议)及SET( 安全电子交易协议 )两种。 The most common security mechanism for e-commerce have SSL (Secure Sockets Layer) and SET (Secure Electronic Transaction) two kinds.
定义: Definition:
广义上指使用各种电子工具从事商务或活动。 The broad sense refers to the use of electronic tools for business or activities. 这些工具包括从初级的电报、电话、广播、电视、传真到计算机、 计算机网络 ,到NII(国家信息基础结构-信息高速公路)、GII(全球信息基础结构)和Internet等现代系统。 These tools range from elementary telegraph, telephone, radio, television, fax, computer, computer network, to the NII (National Information Infrastructure - Information Highway), GII (Global Information Infrastructure) and the Internet and other modern systems. 而商务活动是从泛商品(实物与非实物,商品与非商品化的生产要素等等)的需求活动到泛商品的合理、合法的消费除去典型的生产过程后的所有活动。 The commercial activities are concted from the Pan-goods (physical and non-physical, non-commercialization of goods and factors of proction, etc.) activities to the needs of the Pan-goods, a reasonable, legitimate consumer to remove the typical post-proction process of all activities. 狭义上指利用Internet从事商务或活动。 A narrow sense, refers to the use of Internet for business or activities.
【网络营销和电子商务】 【Internet marketing and e-commerce】
从时间上来讲,电子商务概念的出现要早于网络营销。 From the time of speaking, e-commerce earlier than the emergence of the concept of network marketing.
电子商务最早产生于上个世纪60年代,90年代得到长足发展。 E-commerce originated in the last century 60's, 90's by leaps and bounds. 电子商务产生和发展的重要条件主要是: 计算机的广泛应用。 And development of e-commerce, an important condition for mainly the following: extensive use of computers. 而网络营销是随着现代科学技术的发展、消费者价值观的变革与日趋激烈的市场竞争等诸多因素,出现并迅速崛起的,网络营销发展的最重要条件是:消费者价值观念的变革。 Along with the network marketing is the development of modern science and technology, consumer values change and the increasingly fierce market competition, and many other factors, emerged and rapidly growing, Internet marketing, the development of the most important conditions are: changes in consumer values.
从字面意义上讲,网络营销概念要比电子商务大。 From the literal sense, the concept of network marketing than the big e-commerce.
电子商务通常是指是在广泛的商业贸易活动中,在因特网开放的网络环境下,买卖双方不相谋面的情况下,实现交易达成的一种新型的商业运营模式,讲求的是在网络销售中获得商业盈利。 E-commerce generally refers to commercial trade in a wide range of activities, on the Internet an open network environment, buyers and sellers are not known one another for the case of phase to achieve the deal of a new business model, and stress is that in online sales in the access to commercial profit. 网络营销(cyber marketing),是指借助联机网络,电脑通讯和数字交互式媒体来实现的一种营销方式,讲求的是与目标人群的网络互动。 Internet Marketing (cyber marketing), refers to the use of online networks, computer communications and digital interactive media to achieve a kind of marketing, emphasizes that the network of interactions with the target population.
从包含的各个体系来说,网络营销和电子商务是交叉存在的。 From the various systems contained in it, network marketing and e-commerce is a cross-exist.
电子商务涵盖的范围很广,一般可分为B2B、B2C、 C2C、B2M四类电子商务模式。 Covers a wide range of e-commerce in general can be divided into B2B, B2C, C2C, B2M four categories of e-business models. 其中企业对企业(Business-to-Business),和企业对消费者(Business-to- Consumer)两种发展最早,另外还有消费者对消费者(Consumer-to-Consumer)这种大步增长的模式。 Including business to business (Business-to-Business), and business to consumer (Business-to-Consumer) two kinds of the earliest to develop, in addition to consumers for consumers (Consumer-to-Consumer) growth of this step模式. 网络营销包含网络调研 、 网络广告 、 网络公关 、整合营销、seo、sem等内容,每个内容都可以单独或者整合应用到电子商务中去。 Internet Marketing includes Internet research, online advertising, Internet public relations, integrated marketing, seo, sem and other content, each content can be applied alone or integrated into the e-commerce to go. 同样电子商务也离不开这些网络营销手段。 The same e-commerce marketing tool is also inseparable from these networks. 加100分行忙,我尽力了.
㈡ 求电子商务下个人隐私保护外文文献及翻译
怎么提供给你,至少留个邮箱地址吧,急用的话多加点分悬赏,这样才有更多的知友及时帮助你,找文献也是很费时间和精力的啊
㈢ 电子商务类英文翻译(急)
1.Describe三个因素将导致公司继续做好传统的方式,避免电子商务业务。
传统商业是一种更好的方式来出售的物品或服务时,个人销售技巧是一个因素,如商业房地产的销售;或者当产品的条件,很难不作检查,以确定个人,如在购买高时尚服装,古董,或易腐食品。
办完经理可能使用的SWOT分析,以确定自己的战略业务单位在电子商务新的应用?
在你列出的SWOT分析优势和业务部门的弱点,然后找出机会,由业务部门和业务部门构成威胁的竞争对手的市场介绍。这是通过分析为价值的所有业务活动和辅助活动增加。
3.Write一个段落中,你描述的条件下,一个网站可以希望成为有利可图的,如果它完全依赖广告收入。在第二段,提供了一个章节中没有使用的广告支持的模式,而且有可能在长期运行中提到的公司成功的例子。解释为什么你认为它会成功。
一个网站,依赖于广告收入全部必须满足两个主要问题。首先,没有共识,对如何衡量和收费站点的意见和出现的第二个问题是,很少有网站的访问者足够数量的大型广告客户的利益。为了获得成功利用广告收入模式完全支持,一个网站必须大搜索引擎,因为他们产生足够的流量,是有利可图的。另一种选择是要成为一个网站,目标细分市场,例如就业广告网站。
4.In两段,解释为什么一个以客户为中心的Web站点的设计是如此重要,但如此难以实现。
一个成功的电子商务运作的重要组成部分,是一个网站,以满足潜在客户的需求。这是一个重大的挑战然而,设计一个有效的网站,介绍该公司(股东,金融界,供应商,潜在的联盟伙伴,潜在客户,现有客户等非常不同的利益)不同的受众。
㈣ 求一篇关于电子商务的英文文献及翻译,急~!!!!
An additional question is how a marketer could design websites that truly personalize proct recommendations and how consumers react to these versus more neutral, “third party” web sites such as www.kbb.com for automobiles.
we address the issue of the structure of one new tool (i.e., e-mail) that can help marketers be more efficient in testing direct marketing efforts.
direct marketing
Furthermore, work by Haubl and Trifts (2000) showed that a comparison matrix similar to the comparator proced higher quality consideration sets and decisions.
the possibility remains that providing information could postpone or even prevent purchase.
Agents are not new; a crude (by today’s standards) agent, Firefly, was developed in the mid-1990s for movie and music recommendations.
the amount of information available on the Web has increased dramatically as has the technological sophistication of the agents which makes continued research in this area important.
In particular, Haubl and Trifts (2000) show that recommender agents based on self-explicatedinformation about a consumer’s utility function (i.e., attribute weights and minimum acceptable attribute levels) rece search effort and improve decisions.
Agents should be adaptive, autonomous, and believable, be able to respond in a timely fashion, and be goal-oriented.
It has also been established that agents, like those studied by H¨aubl and his colleagues, that learn about consumers from choices and consumer preferences perform better in the long run than (say) collaborative filters (Ariely et al., 2004). This suggests that methods that calibrate consumer preferences in real time on-line are crucial to advancement.
polyhedral conjoint analysis (Toubia et al., 2003) satisfies these criteria. Liechty and his colleagues developed a Hierarchical Bayes procere that does so as well.
Montgomery et al. (2004) address the problem of designing a better shopbot.
They show that shopbots are inferior to visiting a favorite retailer if the shopbot visits all retailers.
Indeed, armed with some inferences from previous visits, a small set of initial screener questions can lead to an optimally personalized web interface for the consumer.
Based on a stochastic ration model and Bayesian updating , the authors adapt the testing parameters (e.g., number of e-mails sent for each e-mail design and sending rate) while the testing is in progress so as to minimize the cost of testing both in terms of wasted e-mails and time.
Only if the interactivity pays off.
In bargaining or auction situations, possible lack of trust and the inability to interpret the signalsof the other participant(s).
翻译
另外一个问题是,一个营销人员如果设计网页,嫩构真实的又有个性的推荐我们的产品,并且可以让顾客对产品的反应不是保持中立,“第三世界”的网页,就像www.kbb.com
我们对于新工具像email这种方式的看法是,它可以帮助营销人员更有效率的直接测试营销效果。
直接营销
更多的是,通过Haubl和Trifts(2000)的工作可知,类似的矩阵和计算机化相比较,生产出更高质量的产品和高质量的决策
可能性保持在提高那些可能推迟或者现在就购买的信息信息。
代理商,一个新的职业,简单的代理(现在的标准)。萤火虫(?),在20世纪90年代中期在电影和音乐推荐上有很大的发展。
由于代理商的科技的混合应用,使网页上可提供的信息量,有着惊人的增长,这使这个行业继续调长下去变得更为重要。
特别使,Haubl和Trifts(2000)的工作可知,推荐者代理基于对顾客自我阐述商品的信息(比如,重量和最小可接受的级别),减少调查的精力,提高决定能力。
代理商要有很好的适应能力,自主并且有自信,能够在第一时间回应状况,并且有目标。
同时,通过Haubl和其他同事的研究,代理商的形成,与合作过滤相比较,在长期运行中更好的学习了关于顾客的决定和执行偏好。这就给我们在关于顾客网上购物时的偏好提供了标准化。
只翻译了一半,翻不下去了,你参考一下吧,有的句子可能比较奇怪就是了
㈤ 急求一份与网络营销或者电子商务有关的外文文献及翻译,要求文献有版权信息就行!!急急急~~在线等~~
[1]Bih-Yaw Shih,Chen-Yuan Chen,Zih-Siang Chen et al.An Empirical Study of an Internet Marketing Strategy for Search Engine Optimization[J].Human Factors and Ergonomics in Manufacturing & Service Instries,2013,23(6):528-540.
㈥ 电子商务的英文翻译
电子商抄务的英文翻译有:Electronic Commerce; Electronic Business; E-commerce几种。
电子商袭务是以信息网络技术为手段,以商品交换为中心的商务活动;也可理解为在互联网(Internet)、企业内部网(Intranet)和增值网(VAN,Value Added Network)上以电子交易方式进行交易活动和相关服务的活动,是传统商业活动各环节的电子化、网络化、信息化。