Ⅰ 跪求高人幫忙策劃個關於網吧銷售的營銷方案!
可以搞一些充值優惠返利的活動,聯合提供外賣,可以讓員工跟上網的人多接觸,時下最流內行的網容絡游戲可以讓多點人玩,不行鼓勵員工休息時候來上流行游戲,因為很能帶動,特別是水平較高的玩家,很多人會崇拜的
你也可以根據人群,劃分時段。這樣充分提高工作效率。左道旁門別動心思,到頭來得不償失。
Ⅱ 投資二百多萬開了一個網咖,有哪些有效營銷模式
你都砸了200多萬了,抄為什麼不再襲砸個20萬去做廣告呢。你網咖附近的公交車,小區道閘,地鐵燈箱。做一個月效果立馬出來。剛剛開的店,就是需要一個菜頭~~初期要做好虧的准備,去找一些陪玩(正規的,不正規的砸招牌)!舉辦游戲比賽,等等
Ⅲ 哪位大俠能給個網吧營銷方案給我
翻騰了一下我的庫存,只有這個與您的需求相近,還稍微有些參考價值。這是一個在多倫多開茶館的方案,為的是吸引投資。後邊有些簡單的表格。
Table of contents
1. Introction ……………………………………………………………………………2
2. History and brief analyze of tea………… …………………………………………… 2
3. Name and location of the Teashop ……………………………………………………4
4. The teashop』s special characteristics and its market-oriented mission ……………….5
5. The investment and profits analysis…………… ………… …………………………7
6. Conclusion ………………………………………… ………………………………...7
7. References…………………………………………… ……………………………….8
8. Local teashop observation sheet……………………… ………………………………9
9. Teashop name and some picture…………………………………………………….back
Introction
Toronto is famous for its multi-culture. There are many different nations in this city. Among these nations, Indian and Chinese immigrants are the most. Many Chinese or Indian people love to have a cup of traditional tea, instead of coffee ring the day. They are not used to going to Tim Horton or Starbucks for meeting their friends and spent time alone. They need a place they can feel comfortable, and Asian. A tea place for ethnic community to social is on demand.
Currently, tea is more popular than ever in North America. Cai, Quanbao (1998), the president of the Tea Association of the USA, forecasts the tea market and states that "tea will continue to grow at double digit rates over the next several years and might even exceed those expectations with increased marketing investment" (p10). The tea salons first appeared in New York City and have increased for the last several years (Tea time, 1998). Every indication is that there will be a strong market for tea in the United States for the next five or ten years (Barr, V. & Broudy, C.E. (1996). Canadians drink over 7 billion cups of tea each year (www.theteashop.com).
On the basis of these literature research and market research in downtown Toronto, I am planning to open a teashop in downtown Toronto. I will detail my proposal in the following sections.
History and brief analyze of tea
Tea is the world's most popular prepared drink. Shen Nong, discovered it in 2737 BC (Chow & Kramer, 1990) when a tea leaf accidentally fell into the bowl of hot water he was drinking. Tea then become a popular drink in China, and was introced to the world little by little. Canadians did not have their first tea until 1717, which was imported by the Hudson Bay Company. In the early 19th century, afternoon tea as a social custom, was originated by Anna, 7th Duchess of Bedford. The Duchess began inviting guests to join her for a cup of tea and some sweets and savories in the afternoon, in order to fill the long gap between breakfast and late dinners. The ritual caught on in England and North America and soon became an afternoon tradition that remains today. Modern afternoon tea at trendy tea salons and cafés feature a wide variety of quality teas and fine finger foods.
It is generally believed that there are five categories of tea: Black tea, green tea, oolong tea, Flavored Tea, and Herbal/Tisane. Most commonly used in North American tea bags, black tea is made from leaves that have been fully oxidized, procing a hearty deep rich flavor in a colored amber brew. Keemun is the most famous one among black tea family. Keemun is the foundation of many English breakfast blends. (Some English Breakfasts are all Keemun.) (Brigham, B (1999).Most popular in Asia, green tea is not oxidized. It is withered, immediately steamed or heated to prevent oxidation and then rolled and dried. It is characterized by a delicate taste, light green color and is very refreshing(Brigham, B (1999).Jasmine is one of the green tea. Jasmine tea has long been a favorite of tea connoisseurs around the world. The compelling and absorbing fragrance of jasmine blossoms lingering above the pot as the tea is brewed must surely be one of life's little jewels! (Clausen 1997). The name oolong literally translates as "Black Dragon" and is very popular in China. Oolong refers to partly oxidized leaves, combining the taste and colors qualities of black and green tea. Oolong teas are consumed without milk or sugar and are extremely flavorful and highly aromatic (Clausen 1997). Flavoured Tea are real teas (Camellia Sinensis), blended with fruit, spices or herbs. Fruit flavored tea such as apple or blackcurrant, is real tea blended with fruit peel or treated with the natural oil or essence. Spiced and scented teas using cinnamon, nutmeg, jasmine or mint, are also real teas blended with spices, flowers or other plants (Clausen 1997). Herbal infusions or tisanes such as Camomile, peppermint or nettle, do not contain any real tea leaf. The term "herbal tea" is somewhat of a misnomer, since these procts are not really tea at all. Herbal beverages or infusions can be derived from a single ingredient or a blend of flowers, herbs, spices, fruits, berries and other plants (Clausen 1997).
3.Name and location of teashop
The teashop I am planning to open will be named as 「Fresh Corner 」, which means a relaxed and peaceful place for meeting people or just enjoying oneself。It is deeply related to my project mission, which is providing enjoyable, relax place to consumers. I, myself will be the owner, and I am planning to hire one or two employees at the beginning. Business hours:The Teashop will be open 9 am-12 am From Manday to Friday, and weekends from 10:00 am to 12:00 am
The Fresh Corner Teashop will be located on the main street in the downtown Toronto, which is in the 321 Bloor St. West. It is on the first floor of the Woodsworth College Residence, the University of Toronto's St. George campus. The downtown St. George campus of U of T is the historical centrepiece of Canada's leading research university. There are some 8,000 faculty and staff. In the heart of Toronto, this historic 65-hectare (160-acre) campus is also home to more than 43,000 full and part-time students (www.utoront.ca/maps.html).
These locations are all set among numerous other shops catering to the university students. You can find plenty of options on Yonge St between Charles and Bloor, Bloor St.George between Spadina and Bathurst. There are twenty similar businesses in this area. Most of which offer lunch specials and a variety of things on the menu. I found Only Ned's/Greg's Ice Cream is on Bloor opposite the Royal Ontario Museum. They provide different kinds of tea that include such oddities as Green Tea, soup, sandwiches, Roasted Marshmallow, Chocolate Orange, and Stout. However, there is not any teashop in this area. A comparison of activities found in the Fresh Corner teashop will help this community since this teashop will be built in the University of Toronto campus, the target customer will be students and faculty.
4.Mission of The Fresh Corner:
The Fresh Corner teashop aims to offer the following services to the customers
1.To offer finest quality and largest possible variety of tea to our customers.
2.To offer variety food to satisfy customer.
3.To offer clean, fresh, and exciting environment to attract the customer.
4.To offer enjoyable and comfortable services to customers.
In order to meet these missions, The Fresh Corner teashop will execute the following steps:
First, Make the storefront grab customers' attention to create a clean, fresh, and exciting environment to attract the customer. The sign should be high quality with an appropriate color scheme and be well illuminated. It should be easy to read, and should match the store's style.
Secondly, the following activities will be permitted in the Fresh Corner teashop:
(1)We provide newspapers and magazines. Customers (many of them are students) brought books and other items to use the teashop as a place to study.
(2)We also can provide sofas for customer seating.
(3)We provide small separate rooms for both indivials and large groups. Tables and chairs in teashop can be rearranged for use by larger groups.
(4)We provide electrical outlet for using personal computers customers.
Thirdly, various types of tea will be provided
Black, Green Oolong White Teas, Red Teas, Pu-er Teas and Herbal teas, coffee, beverage, chocolate drink, ice tea, fruit juice, soda and ice cream along with cake, cookies, muffins, sandwiches, salad and breads are the main items served in all these teashops.
Finally, We will also pay attention to some small things for our customers. For instance, providing enough lights for customers』 security and convenience.
5.The investment and profits analysis
(1) To total investment will be 100,000 CAN dollars for the Fresh Corner teashop.
(2) Rent will be 25,000 CAN for one year.
(3) Decorate teashop will be 20,000 CAN dollars.
(4) Waiter wage will be around 40,000 CAN dollars for one year.
(5) Expected income could be 500 CAN dollars each day, all together in the first year, the income will be 180,000 dollars.
In conclusion, I can reclaim the investment after the first year.
6.Conclusion
The growth in tea drinking and the success of coffeehouses indicates a potential demand for teashops, which led to the purpose of this study. After detailed market research, I can safely make my decision to invest on this teashop, and I really appreciate your consideration and support.
Local teashop observation sheet
Name of the teashop:_____ MASTER TEA __________________________________________
Location:___________QUEENS__________________________________________________
Activities in the teashop (check the activities):
9-11am 2-4pm 8-10pm
Activities number time number time number time
Indivialdrinking/eating 36 a
IndivialWriting
IndivialReading 5 d
Indivialusingcomputer
Two persondrinking/talking 5 d
Two personreading/writing
Group(n)*drinking/eating/talking 10 f
Group(n)*discussionOther
a. stay less than 10 minutes, b. 11-20 minutes, c. 21-30 minutes, d. 31-40 minutes, e. 41-50 minutes,
f. 51-60 minutes, g. 61-70 minutes, h. 71-80 minutes, j. 81-90 minutes, k. 91-100 minutes.
Services:
1. What types of food do they serve? The answer in underneath
2. How do they serve? A waiter
3. The number of the seats? 20
4. How much a cup of tea? $1.39 the average foods prices are $3.99 to $6.99
Nearly half of the customers bought some drinks and food then left in the morning.
More than half of the customers chose to stay in the teashop for drinking and other activities. The average time that customer stayed was between 30-40 minutes.
Indivial and two-person activities were most common. Indivials most often were reading or writing and occupying a single table.
Ⅳ 分析有幾種網咖商業模式
1.0版本的網吧模式應該是最為常見的,從業時間較長的網吧朋友也都是經歷過這個階段……主要只是簡單裝修環境、管理運營模式單一粗放、沒有品牌和營銷意識、沒有企業化運營思路、硬體環境一般的網吧,單機日收入通常在20元左右。
2.0版本網吧商業模式主要是指有一定網吧裝修(每平米投資600元裝修以上)的網吧,硬體網路設備一流、有較為成熟的網吧運營管理經驗,有初步的網吧品牌和營銷意識,有一定的網吧企業化運營思路,單機日收入在40元左右的網吧。
3.0版本模式網吧最簡單的理解就是要解決一個問題,那就是如何讓消費者有獨特的上網、游戲等數字娛樂的體驗,這種體驗要高度區別於消費者自己能滿足的體驗,比如智能手機上網,也比如在家裡和宿舍玩游戲。這也是全新的商業模式定義中描述的消費者不可自力而必須要購買的體驗。
3.0版本網吧商業模式主要有三個標准:
1、單機日收入60元以上;
2、網吧機時費與其他收入達到6:4 ;
3、特色化、創新型的數字娛樂休閑上網體驗,全面提高網吧客單價。
Ⅳ 網吧營銷策略
去網吧的一般有兩種人一種是去無聊去網吧混時間`
這種人`一般選擇的是環境好的網吧專`
一種人呢屬` 網蟲`那就要看你的網速了`
其實你朋友開的網吧`要想提高人起還是要看`
你那裡的環境一般是些什麼人去的網吧`
在結合`處理才現實`
Ⅵ 網吧計費 方竹最新版旗艦版終身免費了,是真的嗎
再重啟後安裝旗艦版,這樣就可以了。 分這么多,明顯對用戶不公平,還不如用左輪網吧計費軟體,正版免費 如果你不知道的話,可以上他們的主頁去
Ⅶ 網吧營銷大師免費版和VIP版區別
免費版:優玩比賽平台,英雄聯盟,在線抽獎,兌換中心,活動報名,簽到獎勵,內在線獎勵,游戲獎勵容,網吧公告,跑馬燈公告 ,商品點購,網吧留言,呼叫網管,語音廣播,音樂點播,微信查看營業數據,網管APP,簡訊營銷
VIP版:優玩比賽平台,英雄聯盟,英雄聯盟開黑,,幸運大轉盤,幸運水果機,商品秒殺,闖關達人,歡樂捕魚,在線抽獎,搶紅包,兌換中心,活動報名,充值獎勵,簽到獎勵,在線獎勵,游戲獎勵,網吧公告,跑馬燈公告 ,商品點購,網吧留言,呼叫網管,語音廣播,網吧投票,網吧論壇,音樂點播,,商品進銷存系統,商品促銷功能,微網APP,微信營銷,會員充值,會員增長,在線人數,上網時長,網費消耗,大屏排行榜,計費防破解,在線支付,微信查看營業數據,網管APP,簡訊營銷
Ⅷ 最有效的網咖營銷方式有哪些
網咖經營模式
1、以場景距離社交為平台;
2、核心的會員管理服務體系;
3、無所不在的數回字生答活,分享數字生活,把網吧的單一游戲業態,轉向豐富的數字生活領域。
1、吧台+水吧+收銀(全新設計理念,成為網咖運營核心,全新的設計理念比肩國際化咖啡快餐)
2、餐吧+娛樂就餐區(突出網咖餐飲功能,達到實現餐飲利潤指標超越機時費利潤指標)
3、娛樂綜合區(影視+體感游戲)
4、電子競技專區(專業的電子競技比賽房間、主播間、專業戰隊設備,DELL外星人超酷一體化設計專區)
5、休閑區(休閑、綜合上網區域,創新的五五聯位,突破網魚網咖三角桌三三聯位。)
6、對戰區(側重遊戲體驗的區域)7、五人黑房(五人游戲包房)8、情侶雙人卡座9、單人卡座
10、交友專區(組織微信交友活動專場)
11、3D高清影視、體感游戲包房或專區(震撼的娛樂試聽效果,超越影院的微電影和游戲廳模式)
12、多功能包房(團隊客戶,提供唱吧、游戲、棋牌等)
Ⅸ 網吧營銷方案
與網吧周邊快抄餐店取得聯系,在網吧增加客戶用餐服務,不過這個方案其實很多網吧已經在 用了的,在快餐價格中提取部分提成作為快餐店對網吧的回報,網吧在快餐店定餐的量的增 加,將也會增加網吧對快餐店的營業提成,即可增加網吧服務與額外營業額提成. 將此項提成收入歸結到網吧內部活動基金,提高網吧員工內部業餘生活樂趣,做一些必要 的網吧內部聚會。聚餐,也可以將活動多出資金,作為獎勵發給內部優秀工作人員. 此舉有3得利,網吧服務增值,從而可以使網客增加上網時間,這是對網吧營業額直接提 升,其二。快餐店營業額提升,從而影響其的收入。其三。內部員工獎勵與內部活動資金的出 處,一舉三得,何樂而不為 希望能幫助你。
希望採納
Ⅹ 談談網咖+電競的商業模式是否有前景 網吧經營網吧
電競市場近年來發展十分迅猛,參考《中國網吧行業市場前瞻與投資戰略規劃分析報告》顯示,網吧向網咖轉型已是行業的大勢所趨。縱觀2016年網咖行業的發展,已經從萌芽的階段邁向快速發展的階段。一線城市中網咖大肆擴張,規模也越來越大,網咖連鎖、加盟的廣告隨處可見,隨之而來則是市場競爭的白熱化。2017年,對於業主來說,如何控制運營成本,提升網咖的上座率,實現收入來源多樣化等都是值得思考的問題。
在電子競技游戲如此盛行的今天,依靠「電競」來賺錢,打造電競網咖,提供玩家在家或其他地方所沒有的服務與氛圍,成為2016年流行經營網咖的新模式。
網咖要擅於營造電競的氛圍,可以嘗試做一些專業的比賽活動,以烘托氣氛,提高顧客粘性與參與度。當然,打造電競專區才是吸引人氣的重要因素。網咖的電競專區,必須要有個性化裝潢,人性化服務,但最重要的還是高逼格、高性能硬體設備。