『壹』 求一篇關於手機行業營銷策略的英文文獻
我處禁止上傳文件，相關PDF外文文獻有，沒那麼多，不知是否滿足近幾年的要求，翻內譯沒有，翻譯得靠你自容己，希望能滿足你的需要，能幫到你，多多給點懸賞分吧，急用的話請多選賞點分吧，這樣更多的知友才會及時幫到你，我找到也是很花時間的，如果需要請直接網路 私信 或者 Hi 中留言貼出你在 網路知道的問題鏈接地址 及 郵箱地址
『貳』 求一份營銷策略方面的論文文獻，要中英文都有的
參考文獻
〔l」黃鳳玲.關注煙草經濟高增長下的深入調整，《中國煙草》，2005.3，
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365頁
〔3」鍾濤、何立眠、朱佳著.《整合營銷》，山西經濟出，1998，127頁
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65頁
〔6〕國家局經濟運行司.盤點成果穩中進取，《中國煙草》，2005.3，
21頁
[7〕編者.2004中國煙草回眸，《中國煙草》，2005.3，45頁
[8]徹納東尼和麥唐納著.《創造強有力的品牌》，中國經濟出版社，2004:
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[9」劉鍾詳.國際卷煙流行口味特點及其對我國消費的影響，《煙草科
技》，2006.4，61頁
仁10〕編者.2007中國煙草回眸，《中國煙草》，2007.12，12頁
【11]劉宗柳.卷煙消費的市場現狀與潛力分析，《中國煙草》，2006.6，
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〔1幻王長根.《學習型企業文化理論與實踐》中國經濟出版，2005，
123一124頁
「13〕於建原.《營銷管理》，西南財經大學出版社，2003，96頁
〔14」中國江西網，中國卷煙零售戶經營狀況調查，W卿.jxcn.。n
〔15〕龔錦華.((企業戰略、文化、管理研究報告》，2006，162頁
〔16」畢長敏主編.煙草流通企業戰略與管理，東北財經大學出版社，
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55頁
[18]中國煙草在線http://WWW，tob
『叄』 急求營銷英文參考文獻
wikipedia "marketing" 有非常多的連結
中英文都有
Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.
Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.
Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a 「Marketing Mix」. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.
* Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
* Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
* Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
* Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.
『肆』 有人能給我發一份市場營銷策略方面的英文和翻譯好的中文文獻給我嗎5000字以上就行了
目錄
摘要 I
Abstract II
1當前國際營銷的狀況及成因 3
1.1當前國際營銷的狀況 3
1.1.1國際營銷的發展 3
1.1.2國際營銷的特點 4
1.1.3國際市場的內容 4
1.1.4國際營銷的環境 5
1.2國際營銷的成因 7
2精成企業現狀及問題分析 8
2.1企業簡介 8
2.2現狀分析 9
2.2.1國際市場產品分析 9
2.2.2國際進入方式分析 9
2.2.3國際定價分析 10
2.2.4國際市場促銷分析 10
2.2.5國際市場營銷人才分析 10
2.3精成企業國際營銷存在的主要問題 11
2.3.1對國際市場了解不夠 11
2.3.2缺乏國際營銷人才 12
2.3.3缺少國際廣告 12
3精成企業的國際市場策略 13
3.1國際產品策略 13
3.1.1產品組合策略 13
3.1.2運用好國際產品生命周期 13
3.3.3 做好國際產品包裝與品種工作 13
3.2國際市場進入方式策略 14
3.2.1鞏固間接出口 14
3.2.2積極發展直接出口 15
3.2.3嘗試國外生產 15
3.3國際渠道策略 17
3.3.1利用好國外中間商 17
3.3.2運用好傳統渠道與新興渠道模式 17
3.3.3揮發好標准化與多樣化的作用 18
3.4國際定價策略 19
3.4.1認識影響國際價格的因素 19
3.4.2做好國際定價管理 19
3.4.3選好定價基本方法與策略 19
3.4.4運用好國際企業定價策略 20
3.5國際促銷策略 20
3.5.1做好國際廣告 20
3.5.2在國外進行人員推銷 21
3.5.3結合營業推廣 21
3.5.4搞好公共關系 22
4精成企業的國際策略的實施 23
4.1建立阿里巴巴中國供應商網 23
4.2培養新型外貿人才 23
4.3做好廣告工作 24
結論 26
參考文獻 27
致謝 28
附錄一 29
國際營銷的發展前景 29
附錄二 34
International Marketing Prospects For Development 34
摘要
加入世界貿易組織不僅給我們整個社會的經濟、生活帶來巨大變化，而且使國際貿易發生了巨大變革，使在貿易中占據重要地位的國際市場營銷活動面臨著新的選擇和挑戰。營銷的各個方面，無論是市場調研、市場開拓、營銷隊伍和營銷組合都顯現出新經濟的作用。一方面，國際市場營銷的空間領域擴大了，營銷的技術更先進了；而另一方面，營銷的復雜性上升了，營銷的難度也加大了。中國加入WTO之後，帶來的是新的市場游戲規則、新的理念、知識、技術、資金、人才和全球的龐大市場。由於加入WTO後國際市場壁壘的減少，中國企業將有更多的機會在全球發達的消費市場中展示實力和發展自己的事業，實現跨國經營。本文論述了國際營銷理論的國內外發展、國際營銷的特點、內容和各種環境分析。還有國際營銷在我國企業的運用情況，分析了中國中小型民型企業在國際營銷中存在的問題，指出了入世後中國企業國際市場營銷應對策略以及實施過程。
【關鍵字】 國際營銷；營銷策略；產品組合
Abstract
After china entered into world trade organization， Great change has taken place. The each aspect of marketing，include market investigation，market explanation and marketing troops，is reflecting new economic impact.On the other hand，the realm of the international marketing extended，the technique of the marketing is more advanced； on the other hand，the complexity of the marketing ran high，the difficulties of the marketing enlarge，too.This text This text discussed the international market characteristics，contents of the theories』s domestic and international development，international market with the every kind of environment analysis.It also discussed the domestic and international development of the international marketing theory，and analyzed the China inside the business enterprise of small scaled people type the problem that exsits in the international market，and point outed into the international market of Chinese business enterprise of a life time empress the market to reply the strategy and into practice the process.
Keywords： International marketing；Marketing strategies；Proct combination
『伍』 市場營銷外文參考文獻
2、（美）約翰.A.昆奇著，呂一林譯，?市場營銷管理—教程與案例?北京.北京大學出版社，2000
3、查爾斯專.戴克著，李聖賢譯寶屬潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著，張金成范秀成譯，《服務管理》，北京.機械工業出版社2000
5、RaymondP.Fisk等著，張金成等譯，《互動服務營銷》北京.機械工業出版社2000
6.菲利普??科特勒.營銷管理[M].北京:中國人民大學出版社,2001
『陸』 幫我一個市場營銷的外文參考文獻
暈，我就是學Marketing的，人在國外大學，參考文獻太多了，你要側重哪方面的？銷售，服務，品牌，策略,4P's,渠道...具體點吧
『柒』 急求一篇網路營銷策略類純英語文獻
在學校一般都可以上一些資源網的版吧！權
http://www.sciencedirect.com/