① 求一篇與聯想筆記本營銷策略有關的英文文章
Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.
Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.
Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.
On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.
Focus should be given associate re-Liu
"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?
Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.
"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?
Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).
I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.
"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?
Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end procts up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive procts - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.
Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.
Lenovo ThinkPad to lose focus
"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?
Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of procts so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?
Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo procts are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line proction is relatively expensive computer.
The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.
Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler proced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.
"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?
Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!
On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).
In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."
This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.
Can not understand the brand "civil war"
"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of al-brand operation. How is your view?
Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introction of the proct named ideaPad will cause confusion among consumers, will also proce its own damaging effects on the ThinkPad. You may know that Lenovo has introced a heavy-ty workstation procts had called "ThinkStation".
But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introce and ideaPad named procts ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.
"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?
Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt
② 英語作文 給公司營銷策略的建議書
我可以寫英語作文，請告訴我需要寫哪些是什麼公司，你寫了作何用
③ 急求一篇網路營銷策略類純英語文獻
在學校一般都可以上一些資源網的版吧！權
http://www.sciencedirect.com/
④ 如何針對外國客戶制定一份英文的營銷策劃最好有範文可以參考一下~~
呵~~~藍野「首席運營官」的思路也不大對……
高端客戶/駐外使節是該本雜志的讀者，換個角度說，也就是廣告的受眾群體，而非是雜志的廣告客戶。真正的廣告客戶，應該是瞄準這群高素質精英群體來進行營銷的產品或服務提供商，如奢侈品、高檔消費品、旅遊、文化、餐飲、娛樂、房屋中介等品類，他們才是你廣告銷售的直接對象！
針對你的問題，我覺得合理的思路和流程如下：
1、目標人群調查：首先了解你的目標讀者狀況（總體、分區域），最好是定性、定量的都有一定的了解：定量的了解一下他們的數量、分布、人口統計學特性（年齡、婚姻狀況、家庭構成）等大致情況，定性的了解他們的消費能力、消費習慣、消費行為特點和日常消費鏈構成；
2、市場探查：根據你掌握的目標讀者狀況，了解一下按他們的消費鏈特點，與其相關的產品或服務類別有哪些？除我上面所舉的一些品類之外，應該也還有一些。接下來了解這些品類中間，市場狀況如何，競爭環境如何，市場潛力（飽和度）如何，行業/品類領導企業、潛力企業都有那些？
3、雜志內容計劃了解：盡可能詳細的了解雜志的編輯計劃，看是否有什麼連續專題、特別專題的准備，了解每期可能偏重的產品行業或品類，同時也了解雜志編輯的內容靈活程度，了解軟宣的配合可能性。
4、整理商業計劃書：將你前期調研發現的問題，結合你的銷售目標、了解到的編輯計劃，並針對實際狀況，定出幾個重點品類，每個品類中再按可能性排出幾個關鍵客戶，根據強勢客戶、潛力客戶、短線客戶的不同特點和需求，定出差異化的銷售策略，並分解出銷售計劃；
5、先將銷售計劃整理成商業計劃書，向總公司或上級主管提交，爭取盡快獲得市場推廣計劃的批准，並申請一定的推廣預算；
6、根據重點品類中的不同客戶群體，除制訂相應的廣告套裝之外，要積極發展一些專題計劃、主題活動、配套軟文等增值內容，以廣告營銷結合線下推廣的可延展性來增加廣告客戶的興趣，並留下一些合作的潛力信號以吸引其進一步談判。
7、針對一些潛力客戶（增長率高但市場佔有率小）可准備一些整合的廣告打包方案，將以往一些閑置的廣告資源充分利用起來，低價整合進廣告套裝中，讓客戶理解到，這樣可以在廣告費不大幅提升的前提下顯著增強廣告主的知名度！
8、發行渠道拓展: 除了常規的定點入戶直投渠道外，可以考慮將雜志的發行渠道增加進一些高端精英人群、高級商旅人群常接觸的點，如高檔酒店、會所、健身房、酒廊、餐廳等等，以拓寬雜志的高端人群覆蓋面，提升雜志的廣告價值；
9、體驗創新：利用雜志創造一些可供潛在用戶試用廣告客戶產品和體驗服務的機會，將廣告客戶的產品與服務試用作為廣告套裝中的增值服務，並利用一些反饋吸引機制，搜集目標讀者給出試用感受和建議，並整理反饋給廣告客戶，以更好的改進他們的產品和服務，進一步增強雜志與廣告客戶間的合作深度，提升雜志在同類媒體中的服務差異化價值。
粗略的談了談我的看法，你自己再整理整理，按這樣步驟做下去，基本應該可以了，當然你也可以根據實際狀況作調整，如果有問題，歡迎繼續討論。
⑤ 介紹營銷與策劃專業的英語對話作文
Make a dialogue of at least 8 sentences on the topic according to the topic given
Kate has got a toothache, she is at the dentist's. The nurse is speaking to her.
凱特牙痛，她去了牙醫那兒，護士正在跟她說話回。
N: Can I help you?
N：能幫答你做點什麼嗎?
K: I have got a toothache. I want to see Doctor Smith.
K：我牙疼，想找史密斯醫生。
N: Do you have an appointment?
N：請問你有預約嗎?
⑥ 誰幫忙寫篇酒店市場營銷策略英語文章
給你一篇範文參考下,但是沒有英文的:今天，國內酒店市場的寒冬正在悄然逼近。受此次危機影響，首先，酒店行業的入境客源明顯減少；其次，多數國內公司開始嚴格控制差旅費用支出，導致商務出行人數、次數與酒店住宿等級降低；再者，國內某些地區已經出現的高星級酒店供大與求的現象更加惡化。凡此種種皆與人們的信心產生了互為因果的關系。
為應對全球金融危機在中國可能出現的蔓延與加劇，中國政府迅速提出了四萬億人民幣的經濟刺激計劃，國家旅遊局與相關部門也在制訂「國民休閑計劃」，進一步落實職工帶薪休假制度。那麼，在營銷方面，酒店應該做什麼呢？
一、在市場定位不變的情況下，整體價格構成向下調整。降價是原則，如何操作，則是技巧；降價的目的非常明確：給顧客以實惠，穩定主體客源；合理減少GOP，爭取營業收入最大化。在酒店營銷諸要素中，價格最敏感、最直接、最有效。
酒店運用價格杠桿，有這樣幾點理由：首先是顧客的需求改變，這種改變表面上是顧客需求標准降低，例如由行政樓層降為標准客房，實質上是支付能力下降，也就是說，顧客並不是自願降低自己的住宿標准，而是無力維持原住宿標准，因此，顧客，尤其是對於公務出差的顧客而言，這樣的改變是痛苦的和被迫的，他們仍然渴望維持原狀，在這種情況，如果酒店降價，這些顧客就可能繼續留住，如果酒店堅持不降，這些顧客就可能流向其他酒店；其次，對於酒店產品而言，由於其無法貯藏的特性，今天未賣掉的房間，其價值就是零，直接受損失的是酒店；此外，就酒店營銷而言，盡管許多業內人士對降價都持反對態度，但是筆者認為，該降的時候，一定要降，除非有足夠的現金流，否則，就應該隨行就市。
降價操作當然有技巧，要考慮市場需求、競爭對手、產品特點等諸多因素的相互作用關系。同時必須指出，降價不是營銷的唯一手段，不能造成市場錯位；降價與否也許是酒店可以獨自決定的事情，但是降價的效果如何卻非酒店獨自可以決定的。這里，與顧客的溝通，特別是與大客戶、常客的主動、積極溝通至關重要，我們不能採取簡單的線性思維方式———酒店降價→顧客佔便宜→顧客當然不反對，那麼，酒店只要告知顧客就可以了，沒有必要搞什麼復雜的溝通。這樣想法不能算錯，但過於簡單，因為降價的目的首先是酒店獲益，酒店由於沒有更好選擇而不得不降價，而顧客則總是有更多其他酒店的選擇。因此，降價溝通做得好，有利於酒店與顧客的雙贏，顧客得到了自己想要的價值，酒店的資源得到了最大化的利用。
二、在主打產品基本不變的情況下，增加產品價值，豐富顧客選擇。一般來說，在酒店可研階段，客源定位就基本確定，由此與之配套的主打產品設計成型。因此，面對當前經營困境，一家高星級酒店沒有必要考慮將適應商務客源需求的主打產品轉型去適應旅遊客源需求，而應該考慮將適應境外商務客源需求的產品轉向適應境內商務客源需求，即調整這兩部分客源的構成比例，將境外商務客源的減少部分，力爭通過開發境內市場進行彌補。
具體可採取如下幾種做法。首先，留住核心客戶群，方法是在他們支付能力被迫降低的情況下，酒店通過降價或升級手段，盡量維持提供客戶的產品標准不變；其次，吸引更多的顧客，最大限度地增加所有產品的價值，而增值部分必須為其細分顧客群所認認可。例如比較常見但也確實為顧客樂意接受的方法有減免服務費、提供免費早餐、贈送自助餐券、VIP升級、常客計劃雙倍積分獎勵等；再者，在整合酒店內部資源（例如房間與餐飲、娛樂等的捆綁銷售）基礎上，整合酒店外部相關可利用資源，例如，國內有些酒店與提供天然健康睡眠用品的公司合作，向客人提供具有安眠功效的睡枕，酒店的目的是發掘、誘導客人的住房需求，而睡枕公司的目的宣傳自己的產品。那麼，當客人在用了酒店的睡枕感到確實舒服有效的時候，酒店可以把同樣的睡枕賣給客人。
酒店在整合外部資源時，必須遵守這樣幾條原則：第一，酒店、顧客與合作方三方均合理受益；第二，整合進來的外部服務/產品要貨真價實；第三，酒店受益不是體現在通過賣合作方的服務/產品獲得利潤，而是作為促銷手段，銷售酒店自身的產品；第四，此類做法只是錦上添花，不可過多過濫，影響酒店主業形象。
三、在發揮銷售人員主導作用的情況下，提高一線面客員工銷售意識。面對正在到來的市場寒冬，首先感覺到寒氣逼人的，就是酒店的銷售人員———今年的銷售任務能不能完成，明年的預算指標是不是還要年年加碼？作為酒店的經營決策者，首先要做的工作就是穩定並強化銷售隊伍。
第一，要深入銷售一線，同銷售人員一起分析市場的形勢與酒店的任務，目的是對市場達成基本共識，對酒店的經營目標達成基本共識；第二，在共識的基礎上制定靈活的銷售策略，隨著市場變化迅速調整；第三，客觀地制定銷售人員的業績考核指標，促使他們完成指標的相應支持，包括管理支持，例如各種政策的傾斜，也包括產品支持，例如酒店的客房、餐飲的質量、特色保證等；第四，調動那些有銷售才華或有培養潛力的其他部門員工充實到銷售隊伍中。
酒店的銷售離不開全體部門和人員的共同努力，應使全體員工，特別是一線面客員工真正理解並切身感受到酒店銷售業績好壞與自己的關系，例如個人收入、工作評價等。這里並不是說，因為市場形勢不好，所以酒店全體員工不管是什麼崗位都分配指標去拉客戶，而是要求大家在完成好崗位職責的基礎上，能夠站在酒店銷售的立場上，思考酒店的經營與管理。對於一線面客員工，如果他們銷售意識提高了，就更容易與二線、銷售部合作，形成立體的銷售網路。要做到這一步，管理要扁平化，授權向一線下移。
此外，對於基層員工，不要進行過多的原則、理念灌輸，應該著重通過案例分析、集體討論來增強其銷售意識，通過啟發的方式逐步讓一線員工體會、認知、固化。談銷售並不一定就是向顧客推銷什麼酒店的產品，而是根據自己的崗位特點與顧客的需要隨機處理。有時顧客需要的只是一個真誠的微笑，有時顧客需要的只是聊上幾句貼心的家常，這些看似簡單平常的待客行為，都可以起到意想不到的銷售效果。
⑦ 急求一篇推銷產品的英語作文
Please look at the brilliantly attracting mobile phone in front of you. This is the latest proct of the NOKIA. I'm sure that you are absolutely amused by its perfect appearance, such as the silver-white metal shell, properly colored keyboard, the crystal screen, etc.
Of course, it's not persuasive to just judge it from the outside. There's no need to mention the ordinary functions as a mobile, so let me show you the unique and significant functions belonging to it. First, it has the google authorized GPS software, which can bring you a quite clear way when you step out in the open air. Second, the mobile phone can connect to the newly developed 3G net. This can provide you with a series of services such as watching videos, listening to music, delivering pictures and so on. At last, the most essential, it's not expensive in comparison with its fellow procts.
So if you are considering to buy a new mobile phone and wondering which one to choose, I think this kind is an excellent choice.
⑧ 求一篇和營銷策略有關的英文文獻，最好有原創翻譯的。
童鞋你好！
這個估計需要自己搜索了！
網上基本很難找到免費給你服務的！
我在這里給你點搜索國際上常用的外文資料庫：
----------------------------------------------------------
❶ISI web of knowledge Engineering Village2
❷Elsevier SDOL資料庫 IEEE/IEE(IEL)
❸EBSCOhost RSC英國皇家化學學會
❹ACM美國計算機學會 ASCE美國土木工程師學會
❺Springer電子期刊 WorldSciNet電子期刊全文庫
❻Nature周刊 NetLibrary電子圖書
❼ProQuest學位論文全文資料庫
❽國道外文專題資料庫 CALIS西文期刊目次資料庫
❾推薦使用ISI web of knowledge Engineering Village2
-----------------------------------------------------------
中文翻譯得自己做了，實在不成就谷歌翻譯。
弄完之後，自己閱讀幾遍弄順了就成啦！
學校以及老師都不會看這個東西的！
外文翻譯不是論文的主要內容！
所以，很容易過去的！
祝你好運！
⑨ 急求一篇 》》》描述一個公司的營銷策略英文300字。
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your proct or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort.
營銷策略廣泛，不能以一言以蔽之。此文中提到前期的市場分析，以及營銷時應該利用各種工具。