1. 關於企業營銷策劃的成功案例
企業在開展電子商務過程中,您會遇到什麼棘手問題,哪些問題最嚴重以及解決這些問題的方法;最有效的網路營銷手段是什麼,怎樣科學量化您網路營銷成果;如何評判您電子商務表現,其科學依據是什麼,如何持續提升您網站績效,如何選擇網路營銷服務商……以目標為導向,以網站KPI為依據,必賣電子商務為您提供企業級電子商務營銷顧問咨詢服務。
必賣是中國第一家針對電子商務的營銷顧問公司。必賣整合傳統網路營銷方式和網路炒作模式,打造獨一無二的創新式電子商務網路營銷推廣模式,緊扣網路營銷產業鏈各個環節。專注於從事電子商務網路品牌傳播,產品網路推廣,網路媒體關系,網路危機管理,政府網路公關,電子商務營銷,口碑營銷,社會化媒體營銷,電子商務口碑營銷,微博營銷,論壇營銷,新聞營銷等各種網路整合傳播服務。必賣電子商務公司始終以宣傳公司、企業的理念為前提;以塑造公司、企業的品牌形象為策略;以提升公司、企業的知名度為目標;以加快公司、企業產品的銷售和加盟助力為宗旨,不斷的監測和跟蹤宣傳情況,及時調整和控制宣傳進度,從而保證更高的宣傳效率,和更低的宣傳成本。整合傳統網路營銷方式和網路炒作模式,打造獨一無二的創新式電子商務網路營銷模式,緊扣網路營銷產業鏈各個環節。
2. 「成功案例」的英文怎麼說
successful case
3. 國外有哪些營銷極為成功的案例
我印象比較深的一個國外經典事件營銷案例是多年前的Chiquinho Scarpa葬車事件。Chiquinho Scarpa親身示範了一次成功的事件營銷。他決定將價值150萬巴西雷亞爾的賓利埋在自家後院,作為陪葬品,引發軒然大波,但就在車葬當天,他叫停了儀式,並稱這只是一出鬧劇,想呼籲大家加入捐獻器官的隊伍。
巴西Chiquinho Scarpa是個有名的富家子弟、花花公子,在62歲的時候他就開始盤算自己死後的生活。2013年9月,他突然宣布自己受到埃及法老殉葬品的相關記錄和文章的影響,將在9月20日把價值150萬巴西雷亞爾的賓利埋在自家的後院。Chiquinho Scarpa在社交網站facebook上直播了自己在聖保羅豪宅的後院中為愛車挖「墓穴」的過程,圖文並茂,視頻為證。全國上下一片嘩然,各大媒體跟進打算看笑話。「車葬」當天,有媒體、明星和藝人等來到現場看熱鬧。這時,Chiquinho Scarpa向大家致歉,坦白說這是他演的一出鬧劇只為了吸引所有人的注意並且呼籲對他惡語相向、嘲笑他的那些人,成為器官捐獻者。要捐獻器官不用寫進遺囑什麼的,只需要告訴他們的家人,自己是一名器官捐獻者,他們就可以拯救無數生命。隨後,在場的明星和藝人也加入了器官捐獻者的行列。據悉,這場活動的背後策劃是全球知名的廣告公司李奧貝納(LeoBurnett),成功運用了媒體想炒新聞、民眾愛批判時事的心態,造勢成功。
4. 幫忙翻譯一個產品跨國營銷的案例為英文!謝謝
In accordance with the standards of the United States, Brazil, in the breakfast cereal breakfast foods and other foods tremendous business opportunities. Brazil, about 150 million population, age distribution, showing that breakfast cereal consumption has enormous potential because of the population 20 years of age accounted for 48 percent of the total population. In addition, Brazil's per capita income enough so that people can enjoy the convenience of eating breakfast cereal foods. In assessing the market, Kellogg Company (Kellogg) also noted a remarkable advantage: little or no direct competitors.
Unfortunately, the lack of competition is e to the Brazilians are not accustomed to American-style breakfast. Therefore, the Kellogg Company and its advertising agency J. Walter Thompson Company (J. Walter
Thompson) faced by marketing the most important task is to how to change the breakfast habits of Brazilians.
Kellogg decided in Brazil is very popular TV series "Novelas" in spots. Advertising picture is a little boy eating with relish to back out from the packaging bag of cereal. Shows excellent taste in procts at the same time, the advertisement will be located in a food proct rather than as part of breakfast. As a result of market response, the ad film was quickly removed them.
Analysis of the Brazilian culture, show that Brazilians strong family values and deep-rooted concept of male chauvinism. Therefore, in the subsequent design of the ad program will focus on the performance of his cereal bowl and add milk into the family breakfast scene. Compared with the first advertisement, the more successful advertising programs, an increase of cereal sales, Kellogg had 99.5 percent share of the market share. However, it is still not satisfactory in terms of sales volume, the per capita use of breakfast cereals less than an ounce.
Kellogg has been accustomed to these challenges. It has spent 20 years in Mexico to cultivate a substantial breakfast market size, (in Japan and France have spent 6 years). Kellogg is now also targeting the Indian market has great potential. Although sales in India but was a mere two million U.S. dollars, but very optimistic about its prospects. In addition to the traditional breakfast of corn flakes, it also likes to eat rice in accordance with Indian features, developed a new piece of rice.
5. 求一個企業創新改革成功的案例(要英文的文章)
淺議改革開放三十年
引言:
自從建國以來,沒有什麼能像改革開放那樣如此徹底地改變著中國。如果說建立中華人民共和國意味著中國人民站起來了,那麼改革開放則真正表明中國人民沿著社會主義的光明大道走起來,跑起來了。雖然改革開放也帶來了一些問題,但它仍然註定是中國歷史上濃重的一筆。
總結歷史是為了更好地走向未來,同樣對改革開放的總結也是為了更好地進一步改革開放,更好地發展中國。以下我將以政治經濟和文化社會兩大方面討論改革開放,並分析改革開放的精髓,以及展望未來的改革開放。
一、改革開放的經濟奇跡
一九七八年,我們黨召開具有重大歷史意義的十一屆三中全會,開啟了改革開放歷史新時期。設立經濟特區、確立家庭聯產承包責任制 、建立社會主義市場經濟體制 、明確私有經濟是社會主義經濟的重要組成部分等等都是改革開放的重要舉措。改革開放是黨帶領人民進行的偉大革命,目的就是要解放和發展社會生產力,實現國家現代化,讓中國人民富裕起來,振興偉大的中華民族。事實雄辯地證明,改革開放是決定中國命運的關鍵抉擇,是發展中國特色社會主義、實現中華民族偉大復興的必由之路;只有社會主義才能救中國,只有改革開放才能發展中國[1]。
以鄧小平為首的黨的國家領導人改革了經濟發展的傳統體制桎梏,極大地調動了億萬人民的積極性,使我國成功實現了從高度集中的計劃經濟體制到充滿活力的社會主義市場經濟體制、從封閉半封閉到全方位開放的偉大歷史轉折。科教興國、依法治國戰略的實施都為經濟注入了新的活力。
1978年中國的人均國內生產總值(GDP)只有379元人民幣,2006年2月達到2000美元,增加了約40倍[2]。毫無疑問,改革開放對中國今年經濟的影響最明顯、最徹底,我們的體會也最深。改革開放就如催化劑一樣,推動著中國經濟爆炸式地增長。我國經濟從一度瀕於崩潰的邊緣發展到總量躍至世界第四、進出口總額位居世界第三,人民生活從溫飽不足發展到總體小康,農村貧困人口從兩億五千多萬減少到兩千多萬,政治建設、文化建設、社會建設取得舉世矚目的成就。鄧小平以其過人的膽識打開國門,以優惠的政策把外資吸引進來,伴隨而來的還有先進的科技、現代化的管理。加上中國廉價的勞動力和原材料使我國的產品價格低廉,如潮水般地湧向世界,並以資源的高耗和環境的破壞為代價迅速完成了西方國家上百年才完成的原始資本的積累。改革的膽子很大,但步子很穩,整個改革在黨的領導下有秩序地進行,再加上以黨政分開和權力分散為主的政治體制改革也為經濟的發展掃清了障礙。已加入世貿組織為起點,我國大踏步進入全球化進程,對外貿易總額五年成三倍之速遞增,順差更是爆炸式增長,不斷創造著經濟奇跡。經濟的發展又反過來推動著政治體制的改革,民主的狂風一陣接一陣,建設服務型政府的呼聲越來越高,這又進一步推動經濟的穩定、健康發展。
二、經濟奇跡背後產生的問題
但伴隨著經濟的增長,也產生了一系列問題:資源能源因過度開采而日漸枯竭,環境惡化程度驚人。我們過度陶醉於「為人打工」,以「世界工廠」自豪,但缺乏自主知識產權使我們創造的大部分財富流向國外,八億件襯衫換一架波音飛機就是最好的例子。這些問題都已經成了制約中國進一步高水平發展的瓶頸,下一步深化的改革開放一定要解決這些問題,加快轉變經濟發展方式,推動產業結構優化升級,實現經濟效益和生態效益的結合,加大自主研發力度,擁有自己的知識產權。
三、改革開放帶來的社會效益
一個社會發展的根本動力來自生產力的發展,的確如此,我國改革開放帶來的經濟奇跡就為社會的發展提供了物質保障。改革開放以來,我國的教育事業突飛猛進,現已成為世界第一教育大國,為經濟建設輸送了大批優秀人才。我國的各種社會保障也逐漸完善,各種福利制度逐步實施。經濟的發展給我們帶來了更多的收入,穿上了體面而漂亮的衣服,住上了寬敞舒適的房子,用上了各種家電,吃著更豐富而美味的食品,喝著多滋多味的飲料,享受著高科技的醫療服務,玩著各種有趣的電子游戲,做著各種精彩的體育運動,交通工具多樣化、便捷化,通訊工具普遍化……這些都顛覆著舊的傳統觀念,沖擊著舊的社會結構,推動著新的充滿活力的社會結構的形成。
四、改革開放對中國文化的影響及啟發
隨著我國對外開放的深入和全面展開,西方的文化觀念逐漸深入我國,既有民主、公平、自由等普世價值觀,又有一些文化垃圾——物質崇拜主義、享樂主義、性自由等,以普世價值觀為代表的優秀文化給我國的社會發展做了有益的補充,但那些文化糟粕也毒害著我們的社會風氣。還有一部分人認為我國過去落後的原因在於傳統文化,過激地對我國的傳統文化全部否定,這是十分危險的,我們傳統文化中的精華是我們中華民族的精神之根。世界是多元的,註定文化也應該是多元的,我們不應過度崇拜國外的文化觀念,我們要有適合自己的獨特的文化價值觀。還好最近社會上對傳統文化已越來越重視。對於民主、自由等價值觀,我們應該學習它的實質,而不應學習它在國外的表現形式,應該結合自己的經濟發展和文化傳統,給它賦予自己的元素,構建適合我們自己的文化價值觀。
五、改革開放的精髓
改革開放的精髓在於:解放思想、實事求是,開辟了中國特色社會主義道路。鄧小平同志以其偉大的智慧對社會主義的本質給出了精當的闡述,他指出:「社會主義的本質,是解放生產力,發展生產力,消滅剝削,消除兩極分化,最終達到共同富裕。」[3]貧窮不是社會主義,我們不能刻意追求公平而導致普遍的貧窮,只有讓一部分人先富起來,先富帶動後富,最終達到共同富裕,才能實現真正的社會主義。鄧小平過人的膽識為中國的發展掃清了思想上的障礙。在堅持四項基本原則的前提下,只要是有利於經濟發展的、有利於提高人民生活水平的、有利於提高綜合國力的,我們都可以大膽地利用
六、展望未來的改革開放
改革開放的本質要求是思想解放。我們過去堅持思想解放,現在堅持思想解放,將來還要堅持思想解放,永遠都要堅持思想解放。我們根據新時期的社會問題,要進行新時期的思想解放,深入貫徹落實科學發展觀,要求我們繼續深化改革開放。對外加強開放廣度和深度,提高開放型經濟水平。把「引進來」和「走出去」更好結合起來,擴大開放領域,優化開放結構,提高開放質量,完善內外聯動、互利共贏、安全高效的開放型經濟體系,形成經濟全球化條件下參與國際經濟合作和競爭新優勢[4]。對內加強能源資源節約和生態環境保護,增強發展協調性,努力使經濟又好又快發展,實現可持續發展。改革攻堅面臨深層次矛盾和問題,既要通過發展增加社會物質財富、不斷改善人民生活,又要通過發展保障社會公平正義、不斷促進社會和諧[5]。以經濟建設為中心,但不是唯經濟發展為中心,高的GDP並不是我們的目標。我們應以胡錦濤為黨中央提出的建設和諧社會為目標,堅持以人為本,科學發展,努力使經濟更加發展、文化更加繁榮、政治更加民主、社會更加和諧,人民生活更加殷實。
參考文獻:
[1] 中國共產黨第十期全國代表大會文稿 [2]網路網 [3]鄧小平文選 [4]中國共產黨第十期全國代表大會文稿 [5]中國共產黨第十期全國代表大會文稿
英文翻譯
The shallow argument reform open for 30 years
Preface:
Ever since that time found a nation, have no an ability to be like reform to open so such to the last man change China.If establishment the People's Republic of China mean China people stand up, so reform open real enunciation China people along the bright and big way of socialism walk and ran.Although the reform openned to also bring some problem,it still destine is thick heavy pen in history in China.
Summary history is for the sake of betterly alignment future, same to reform open of summary is also for the sake of betterly further reform open, betterly development China.The following I will with political economy and culture society two generous noodles discussion reform open, and analysis reform open of essence, and outlook future of reform open.
A, the reform open of economic miracle
1978, our party convene to have graveness 11 of the history meaning three medium whole meeting, openned reform to open history new period.Establish economy special area, establishment family allied proce to contract for responsibility system, establishment socialism market economy system, explicit privately owned economy is a socialism economy of importance constitute all of parts of etc.s is a reform open of importance raise Cuo.Reform open is a party to lead people to carry on of great revolution, the purpose is to want liberation and development society proctivity, realization nation modernization, let China the people be wealthy and develop great of Chinese nation.Fact eloquence of speech ground certificate, reform open is a decision China the key of the destiny choice, is a development China special features socialism, realization Chinese nation great renew of necessarily from it road;Only the socialism then can save China, only reform open then can development China[1].
With the Beijing leadership of the party of Deng Xiaoping's the leader reform economy development of tradition system fetter, biggest transfer hundred million people of aggressive, make our country successful realization from height concentration of planned economy system arrive vibrant socialism market economy system, from close half close arrive all-directions open of great history turn.The section teach to make a country strong and cure a country strategy by law of implement all is economy infusion new of vitality.
1978 China of person all GDP(GDP) only have 379 dollars renminbi, 2006 February attain USD 2000, increment about 4000%[2].Beyond all doubt, the reform open to China this year economy of influence most obvious, most thoroughly, our realize also most deep.The reform open such as catalyst similar, push China economy explosion type ground growth.Our country economy from once verge on collapse of edge development go to the total amount jump to the world four, import and export total amount reside world three, people life from Wen Bao3 shortage development arrive total middle-class family, village poor population from 200,005,000 many ten thousand decrease to 2,000 many ten thousand, political construction, culture construction, society construction obtain world-wide focus attention of achievement.Deng Xiaoping lead the person's courage and judgment to open an entrance to a country with it, with the policy of special discount foreign capital attraction come in, chaperonage since then still have forerunner of science and technology, modernization of management.Plus China cheap labor force with original the material make our country of the price of article be cheap, flow out toward the world as the tidewater ground, and provide for Gao Hao4 of source and environment of break is price quick completion west nation last a hundred years just completion of originality capital of backlog.Reform of courage very big, but step the son be firm, whole reform have order ground to carry on under the leadership of the party, again plus with political separate with power dispersion is lord of political setup reform also is economy of development clean sweep obstacle.Have already joined the world trade organization as point of departure, our country big mark time into globalization progress, foreign trade total amount five year become triple it soon pass to increase, surplus is also explosion type growth, continuously creator economic miracle.Economy of development again turn over push political setup of reform, democracy of the strong breeze be a burst of to connect a burst of, construction service type government of noise of shouting more and more Gao, this again further push economy of stability, health development.
Two, the problem of creation of the economic miracle back
But chaperonage economy of growth, also creation a series problem:Resources energy because of excessiveness mine but graal dried up, environment depravation the degree be astonishing.We excessiveness infatuate with at"behavior part-time job", with"world factory" proud of, but lack independence the intelligent property right make we creation of the big and parts of wealth fly to abroad, 800,000,000 shirt change a Boeing airplane be best of example.These problems all have already become a check and supervision China further Gao level development of bottleneck, next move deep turn of reform open must work°out these problems, speed change economy development way, push the instrial structure be excellent to turn to get stripe, realization economy combine of performance and ecosystem performance, enlargement independence development strength, own oneself of intelligent property right.
Three, the reform open the society for bring a performance
A society development of root the motive development, quite so from proctivity, our country reform open to bring of economic miracle for society of development provided material guarantee.The reform open, our country of ecation the business advance by leaps and bounds, now have become world an ecation big country, for economy construction transported large quantity elitist.Various society of the our country guarantee also graal perfect, various welfare system graally implement.Economy of development brought us more income, put on honourable but beautiful clothes, live top spacious comfort of house, use top various appliance, eat more abundant but delicacy of food, drink many Zi many the beverage of flavor, enjoy high technology of medical treatment service, play various interesting video game, do various fascinating of athletics sport, pileup diversification, convenience turn, means of communication popularization ……these all Dian Fu wear old of tradition idea, pound at old of society structure, push new of vibrant society structure of formation.
Four, the reform open to China culture of influence and inspire
Along with our country outward open of thorough with overall launch, west of cultural idea graal thorough our country, current democracy, fair, freedom etc. Pu a life time value, again have some cultural garbage-material adoration doctrine, hedonism, sex freedom etc., with Pu a life time value for representative of excellent culture give our country of society development do beneficial of complement, but those cultural bad Po also poison harm our social valueses.Return have a part the person think an our country past fall behind of the reason lie in tradition culture, radically to our country of tradition the culture be all negation, this is very dangerous, we tradition essence within culture is the root of the spirit of our Chinese nation.The world is diverse, destine the culture should be also diverse, we shouldn't excessiveness adoration abroad of cultural idea, we have to have in keeping with oneself of special cultural value.O.K. recent society to tradition culture already more and more value.For the democracy, freedom etc. value, we should study of substantial, but shouldn't study it is abroad of manifestation, should combine oneself of economy development and culture tradition, give to it oneself of chemical element, set up in keeping with our own cultural value.
Five, the reform open of essence
The reform open of the essence lie in:Liberation thought, practical and realistic, develop China special features socialism road.The Deng Xiaoping comrade give with its essence of great intelligence to socialism the Jing be of elaborate, he point out:"The essence of the socialism is a liberation proctivity, development proctivity, exterminate to exploit, cancellation two pole divide, end attain common wealthy."[3]'s being poor isn't a socialism, we can't pursue intentionally fair but cause widespread of poor, only let a part person first rich, first rich arouse behind rich, end attain common wealthy, then can realization real socialism.Deng Xiaoping lead the person's courage and judgment is China of development clean sweep thought up of obstacle.Under the premise that persistence four basic principle, as long as be advantageous to economy development and be advantageous to exaltation people life level of, be advantageous to exaltation comprehensive national strength of, we all can brave make use of
Six, the outlook be future of the reform open
Reform open of essence request is a thought liberation.We past persistence thought liberation, now persistence thought liberation, future still want persistence thought liberation, all want persistence thought liberation forever.We according to new period of society problem, carry on new period of thought liberation, thorough carry through implementation science development view, request we continue deep turn reform to open.Outward strengthen to open wide degree and depth, the exaltation open a type economy level."Usher in" with"walk out" better knot put together, extension open realm, excellent turn to open structure, exaltation open quality, perfect inside outside allied move, with each other benefit total win, safety efficiently open an economic system, formation economy under the globalization condition participate international economy cooperation and competition new advantage[4].Rightness inside strengthen an energy resources economy and ecosystem environmental protection, strengthen development coordination, effort make economy and then good and then quick development, realization can keep on develop.Reform take it by storm to face a deep time antinomy and problem, since want to pass development increment society material wealth, continuously improvement people life, again want to pass development guarantee society fair justice, continuously promote society harmony[5].With economy construction for center, but isn't only economy the development is a center, Gao of the GDP isn't our targets.We should take Hu Jintao as a party central put forward of construction harmony the society is for the target, persistence make people the center, science development, effort make economy more development, culture more prosperity, politics more democracy, society more harmony, people life Be getting more substantial.
Reference:
[1] Communist Party of China ten period whole country representative conference draft[2]100 degrees net[3] Deng Xiaoping's selected works[4] Communist Party of China ten period whole country representative conference draft[5] Communist Party of China ten period whole country representative conference draft
6. 你需要做什麼來創造成功的企業英語作文
需要做什麼來創造成功的企業?做擁有英語作文,必須要有堅實的英語底子才能行
7. 2017年有哪些成功的企業營銷案例
成功案例
8. 市場營銷策劃案例的英文怎麼說啊
市場營銷在外企中統稱:Marketing;策劃,企劃,計劃都叫:Plan;案例:Case
Markwting (business) Plan Case
本人在外企
9. 求一則成功的營銷案例
可以去看一下《來實戰商自業智慧的》,它是一本收集全球最新案例作專業點評的雙周刊,1、通過用案例講故事,幫助中小企業主找到創新的源泉 2、通過企業已經使用過的成功的新模式、新方法、新經驗,提供值得借鑒和啟發的解決思路 3、只要企業活學活用,就能幫助您的企業提升10倍以上的業績,你只要一個案例,可以去他們官網查看,很多案例任你選
10. 某企業營銷方法成功的案例
網路營銷方式:SEM、硬廣、軟文營銷、話題營銷、病毒式營銷、微群營銷、自媒體
SEM的話就是搜索引擎營銷,主要的運作方式就是獲得搜索引擎的排名而獲得相應的流量,特點是見效比較快但是現在隨著大量客戶進入這個方式效用是越來越低啦,轉化率持續降低。
硬廣的話其實就是網路直投廣告啦!網盟就是典型的圖片廣告,特點是直接展示但是展示形式和效用都是比較低的,現在消費者普遍對這種方式比較反感,而且現在做網盟的企業名以上有幾十萬的站群其實也就是幾萬個罷啦,需謹慎。
軟文營銷就是通過詳細的文章介紹讓客戶由淺及深的深入了解企業的發展和經營理念再到產品,同時軟文的范疇比較大有很多需要注意的東西和細節,特點的話就是效果展出的速度比較慢但是轉化率高,對於企業的品牌推廣也是至關重要的。
話題營銷其實就是炒作啦,需要大量的水軍和在推廣之前的詳細策劃,這個比較適合傳媒公司和娛樂圈,如果落實到具體的實體或者服務行業要做好推廣和業務的嫁接,特點的話就是快速、高效、感染性強,不足的話就是容易出現負面信息。
病毒式營銷這一塊的話其實要單獨介紹的話就是瞬間時間能夠打鋪蓋面的信息傳播和交流,主要是網路自身媒介的傳播,是依靠網民本身自發的進行互動轉載和傳播的方式,當然前期的話需要的是引爆!
案例方面的話,就比較多啦!哥們你單獨檢索相應的營銷方式就自然會有很多案例。
請採納答案,支持我一下。