❶ 求一篇與聯想筆記本營銷策略有關的英文文章
Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.
Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.
Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.
On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.
Focus should be given associate re-Liu
"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?
Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.
"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?
Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).
I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.
"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?
Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end procts up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive procts - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.
Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.
Lenovo ThinkPad to lose focus
"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?
Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of procts so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?
Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo procts are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line proction is relatively expensive computer.
The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.
Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler proced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.
"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?
Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!
On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).
In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."
This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.
Can not understand the brand "civil war"
"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of al-brand operation. How is your view?
Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introction of the proct named ideaPad will cause confusion among consumers, will also proce its own damaging effects on the ThinkPad. You may know that Lenovo has introced a heavy-ty workstation procts had called "ThinkStation".
But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introce and ideaPad named procts ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.
"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?
Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt
❷ 求差異化營銷戰略的英文文獻，要求必須有英文文章及其出處，並且要有漢語翻譯，三千字，不符合要求不加分
可以到網路文庫里找找，上面文獻還是很多的
❸ 寫一個市場計劃的策劃書英語作文200字數
Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!
想一想你每天要看到多少廣告。雜志廣告，電視廣告，廣播廣告等等，甚至在有些地方的洗手間的牆上你都可以看到廣告。
You must make a marketing difference. You need a strategy. You have to be distinct.
你必須做一份與眾不同的營銷計劃。你需要策劃好，有清楚的目標。
So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.
那麼，你該如何從激烈的競爭中脫穎而出呢？這是一個長遠而又需要考慮周詳的計劃，並且是從你的營銷計劃開始的。
There are several key factors you must identify to make your marketing plan a strong one:
要想使你自己的營銷計劃出色的話，以下幾點是必須考慮的關鍵：
❹ 找篇關於網路營銷的文章，中英文對照的1500字
相關文章：
淺析我國企業網路營銷的發展
21世紀，人類已經步入了以網際網路為基礎的網路經濟時代。計算機網路技術的迅猛發展和廣泛應用對當代社會產生了全方位的影響，也給企業的營銷管理帶來了巨大的變革。網路營銷是適應網路技術發展與信息網路時代變革的新型營銷方式，它改變了傳統的營銷理念、營銷策略、營銷手段和方式，將成為21世紀企業營銷的主流。與傳統營銷相比，網路營銷顯現出更為廣泛性、實時性、經濟性、交互性等特點。
目前我國上網計算機數量、上網用戶人數總量比較大但普及程度並不高，信息技術在我國企業中應用現狀也不太令人樂觀。通過比較中國企業與外國企業的網路營銷規模、企業擁有網站數量等一系列問題，發現我國網路營銷總體水平還較低，制約我國企業網路營銷發展的障礙和主要問題如下:
一、制約我國企業網路營銷發展的障礙
網路營銷屬於企業自身的管理活動。企業網路營銷的開展，必須積極適應市場環境和消費者的變化，我國企業網路營銷發展障礙主要來自企業內部，包括企業在認識、管理和人才等方面存在的障礙。
1.認識方面的障礙
這是我國企業開展網路營銷最大的障礙。目前企業對網路營銷的認識，呈現兩種截然相反的態度：一種是對網路營銷的過分神化，一種是對網路營銷的認識不足。可以說，這兩種對網路營銷的認識都是片面的，對企業的網路營銷實踐有著巨大的危害。
2.管理方面的障礙
當前我國企業開展網路營銷，在內部管理的三個層次：基層管理、中層管理和高層管理上都還存在著一定的制約因素。目前，國內一些企業的管理體制尚不健全，沒有一套規范系統的管理制度。大多數企業屬於被動反應型，隨著新問題的出現，由管理者制定新的措施，卻很少考慮新制度是否適應本企業的實際情況等問題。導致管理制度呆板僵化，制度之間的系統性不強。
3.人才方面的障礙
人力資源始終是企業最重要的無形資產。企業開展網路營銷，需要各方面的人才，尤其是具備全新信息觀念和新型知識結構的復合型人才，他們是企業實施網路營銷的中堅力量。目前，國內企業在技術人才、管理人才，以及復合型人才等方面，與國際企業相比，都極其匱乏。
二、我國企業網路營銷存在的具體問題
1.互聯網基礎設施建設薄弱
我國的通信業雖經連續十餘年的大發展，尤其是通信網的建設，為我國國民經濟的信息化奠定了網路基礎，但這與流通網路化的未來發展要求相比，還遠遠不夠。不同的地區，在網路營銷發展上存在著較大的差異。
2.企業網路營銷人才缺乏
人力資源始終是企業最重要的無形資產。企業開展網路營銷，需要各方面的人才，尤其是具備全新信息觀念和新型知識結構的復合型人才，他們是企業實施網路營銷的中堅力量，而我國企業恰恰缺少既懂技術又熟悉營銷業務流程的綜合性人才。一來大多數企業只會用人，而沒有培養人的觀念，二來企業內部缺乏有效的激勵機制，導致人才流失情況嚴重。
3.安全、方便的網路支付機制欠缺
在網路上直接進行支付就離不開銀行信用卡方式。目前，我國網路支付的技術尚不成熟，雖然銀行卡在線支付已在中國銀行、招商銀行、中國建設銀行實現，但我國銀行的電子化水平普遍不高，安全性又差，銀行網路之間相對封閉，尚不能承擔起支付網路電子交易費用的任務，無法在網上實現交易的全過程。因此，目前在網路安全支付方面存在的技術和觀念問題是網路營銷發展的核心與關鍵障礙。
網路營銷是新世紀市場營銷的必由之路，它給廣大企業帶來了歷史機遇，同時也帶來了嚴峻的挑戰。鑒於我國網路營銷存在的諸多制約因素，應採取如下對策:
(1)樹立正確的網路營銷觀念。堅決摒棄原有的幾種不正確認識，結合企業自身行業及產品特點，結合企業文化，結合企業營銷管理模式，樹立符合企業需求的網路營銷觀念。
(2)加強網路的基礎設施建設。實施網路營銷活動的對象是網路用戶，所以網路用戶的數量也是網路營銷發展的必要條件，目前我國Internet的基礎設施還相當落後，需要加強和改進的地方很多。上網人數的多少受到網路運行速度和上網資費高低的制約，而網路運行速度和上網費用受到網路基礎設施建設完備程度的影響。因此需要政府發揮宏觀調控的作用，加大網路基礎設施的建設力度，鼓勵國內企業大力開發具有自主知識產權的計算機網路軟硬體產品，改善目前的網路環境。
(3)加強網路營銷立法與監督。無論網路安全、網上結算還是商品配送，都涉及法律法規問題，只有建立、健全和完善相關法規，嚴懲違法者，才能保證網路營銷的正常進行。因此，國家必須在立法和執法上加大力度，在網路市場准入制度、網路交易的合同認證、執行和賠償、反欺騙、知識產權保護、稅收征管、廣告管制、交易監督，以及網路有害信息過濾等方面制定規則，為網路營銷的健康、有序、快速發展提供一個公平規范的法律環境。
(4)培養網路營銷人才。在知識經濟時代，由於信息技術和網路引發的一系列商業革命已經如火如荼，網路營銷需要具備全新信息觀念和新型知識結構的復合型人才，他們是實施網路營銷的中堅力量。網路營銷對人才的要求很高，一個合格的人才不僅需要懂得電腦、互聯網，還要精通金融貿易、物資經營管理，並且要將這幾方面很好地結合在一起。必須要充分利用各種途徑和手段，培養、引進並合理使用好一批素質較高、層次合理、專業對口的網路、計算機及經營管理等方面的專業人才，為企業網路營銷的發展提供人才保障。
網路營銷是企業營銷活動的重要組成部分，是傳統營銷不斷發展和提高的產物，網路營銷正是在與傳統營銷的結合和相互促進中使其日益成熟。我國政府和企業要各司其職，認真研究對策，從不同方面促進我國網路營銷的發展。在營銷策略的制定過程中，充分利用網路的互動性、實時性等特點開發出適合我國國情和企業實際情況的網路營銷新方式、新策略，使企業在日益激烈的市場競爭中立於不敗之地。
Analysis of the enterprise network marketing
21st century, mankind has entered the Internet-based network economy. Computer Network Technology's rapid development and wide application of contemporary society have had a full range of impact to the enterprise marketing management has brought enormous change. Network Marketing is to adapt to network technology development and information network of the new era of change in marketing, it has changed the traditional marketing concepts, marketing strategies, marketing tools and methods will become the 21st century the mainstream of corporate marketing. Compared with traditional marketing, network marketing is showing a more extensive, real-time, the economy, and interactive features.
Currently, China's number of online computers, Internet users to the total number of relatively large but penetration is not high, information technology application in China's enterprises are also less optimistic about the status quo. By comparing the Chinese enterprises and foreign enterprises, the size of network marketing, the enterprise has a range of issues such as the number of Web sites and found that the overall level of China's Internet marketing is still relatively low, restricting the marketing of our enterprise network and the main obstacle to the development of questions are as follows:
First, constraints of our enterprise network marketing obstacle to the development of
Network Marketing is the enterprise's own management activities. The development of enterprise network marketing, we must actively adapt to market changes in the environment and consumers, our corporate network of marketing development obstacles mainly from enterprises, including enterprises in the understanding, management and personnel obstacles.
1. Understanding of the obstacles
This is network marketing enterprises to develop the biggest obstacle. At present, enterprises network marketing awareness, show the two diametrically opposed attitude: a kind of network marketing are over-deification, a network marketing are lack of understanding. It can be said that both the awareness of network marketing is one-sided, on the company's network marketing practice has enormous harm.
2. Regulatory barriers
China's enterprises to develop Internet marketing, in the internal management of the three levels: the grass-roots level management, middle management and senior management are still certain constraints. Currently, some domestic enterprises, the management system is not perfect, does not have a standardized system management system. Most enterprises are reactive type, with the emergence of new issues, from managers to develop new measures, but rarely consider whether the new system to adapt to the actual situation of the enterprise and so on. Lead to rigid inflexible management system, the system is not strong between the systemic.
3. Talent barriers
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of network marketing. At present, the domestic enterprises in the technical talent, management talent, as well as the complex-type personnel, and international enterprises, are extremely scarce.
Second, our corporate network of marketing specific issues exist
1. Internet infrastructure is weak
China's telecommunications instry for more than ten years despite the great development, especially in the construction of communication networks for China's national economy has laid a network of information-based foundation, but with the flow of network requirements for future development, but also far from enough. Different regions, in the development of network marketing there are larger differences.
2. The lack of enterprise network marketing professionals
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of Internet marketing, which is precisely the lack of China's enterprises are familiar with technology knows marketing business processes comprehensive talent. One to the majority of the enterprises will only use, but not in cultured human concept, and secondly the lack of effective internal incentive mechanism, leading to brain drain in serious condition.
3. Safe, convenient payment mechanism for the lack of network
Directly on the network can not be separated from the bank card payment on the way. At present, China's network of technology is not yet ripe to pay, although the bank card online payment in China banks, investment banks, China Construction Bank to achieve, but in China the level of electronic banking in general is not high, safety and poor quality banking network relative closed, there should not assume the network to pay the cost of electronic transactions mission, unable to realize in the online transaction process. Therefore, at present, in network security to pay the existing technical and conceptual issues are the core of the development of network marketing and key obstacles.
Network marketing is marketing the new century, the only way, it brought a large number of enterprises to the historical opportunity, but also brought severe challenges. In view of the existence of our network marketing many constraints, should take the following countermeasures:
(1) establish the correct concept of network marketing. Several original and resolutely reject incorrect understanding, combined with their own instry and proct characteristics, combined with corporate culture, combined with enterprise marketing management mode, set in line with the business needs of network marketing concept.
(2) to enhance the network infrastructure. The implementation of online marketing activities targeted at Internet users, so the number of Internet users is also a network marketing a necessary condition for the development of China's Internet infrastructure is still quite backward, and need to be strengthened and improved in many places. The number of Internet users by the number of network speed and access to the Internet high and low tariff constraints, and network speed and Internet access charges by the network infrastructure complete degrees. Therefore required the government to play the role of macro-control, increase the network infrastructure and encourage development of domestic enterprises with independent intellectual property rights of computer network hardware and software procts, to improve the current network environment.
(3) strengthening the legislative and monitoring network marketing. Regardless of network security, online billing or delivery of goods, all laws and regulations relating to the issue, only to establish, improve and perfect the relevant laws and regulations, and severely punish offenders in order to guarantee the normal network marketing. Therefore, the country must be in the legislative and enforcement efforts, the market access system in the network, network transactions contract certification, implementation and compensation, anti-fraud, intellectual property protection, tax collection and management, advertisement control, transaction monitoring, as well as the harmful information network filter rules, etc., for network marketing the healthy and orderly and rapid development of norms to provide a fair legal environment.
(4) train network marketing professionals. In the era of knowledge economy, as a result of information technology and network triggered a series of commercial revolution now in full swing, network marketing requires new ideas and new information on the knowledge structure of the compound talents, they are the backbone of the implementation of network marketing. Network Marketing demanding of talent, a qualified personnel not only need to understand computers, the Internet, but also proficient in finance, trade, material management, and to these areas very well together. Must make full use of a variety of ways and means to foster the introction and the rational use of a good number of high-quality, reasonably level, professional counterparts in the network, computer and business management professionals for the development of enterprise network marketing to provide qualified personnel to protect .
Network marketing business marketing activities are an important part of traditional marketing are continuous development and improve the proct, network marketing is in combination with traditional marketing and mutual promotion of its increasingly sophisticated. China's government and enterprises should perform their own functions, and seriously look for a solution, from the different aspects of network marketing to promote the development of our country. In marketing strategy formulation process, the full use of the network's interactive, real-time features such as the development suited to China's national conditions and the actual situation of enterprise network marketing new ways and new strategies to enable enterprises in the increasingly fierce competition in the market remain undefeated on the manner.
僅供參考，請自借鑒
希望對您有幫助
❺ 介紹營銷與策劃專業的英語對話作文
Make a dialogue of at least 8 sentences on the topic according to the topic given
Kate has got a toothache, she is at the dentist's. The nurse is speaking to her.
凱特牙痛，她去了牙醫那兒，護士正在跟她說話回。
N: Can I help you?
N：能幫答你做點什麼嗎?
K: I have got a toothache. I want to see Doctor Smith.
K：我牙疼，想找史密斯醫生。
N: Do you have an appointment?
N：請問你有預約嗎?
❻ 哪位幫忙寫一篇關於網路營銷的英語作文，200到300單詞
Internet advertising's positioning is to choose a good major media sites, according to the different proct categories, choose a different advertising media, such as the mass of the proct, if funded, you can choose the portal site advertising, on the relatively strong local procts, such as human resources website, you can have influence in the local website advertising, relatively strong for the professional procts, such as water meters, electricity meters, of course, choose their own professional website in the instry as well, otherwise, there will be big investment sum, there is no benefits from that.
你可以找谷歌翻譯下~~希望能幫到你吧！！！加油兄弟
❼ 英語作文 給公司營銷策略的建議書
我可以寫英語作文，請告訴我需要寫哪些是什麼公司，你寫了作何用
❽ 一篇關於銷售策略的英語對話或短文
Ans:Marketing strategy
A marketing strategy can either make or break your business. As you know, there are many different aspects to a good marketing strategy. You may be wondering which marketing strategy is right for you. Also, how do you know which marketing strategy really works? The best marketing strategy is the one that gains profits. In this article, we will discuss the various aspects of a great market strategy.
❾ 誰幫忙寫篇酒店市場營銷策略英語文章
給你一篇範文參考下,但是沒有英文的:今天，國內酒店市場的寒冬正在悄然逼近。受此次危機影響，首先，酒店行業的入境客源明顯減少；其次，多數國內公司開始嚴格控制差旅費用支出，導致商務出行人數、次數與酒店住宿等級降低；再者，國內某些地區已經出現的高星級酒店供大與求的現象更加惡化。凡此種種皆與人們的信心產生了互為因果的關系。
為應對全球金融危機在中國可能出現的蔓延與加劇，中國政府迅速提出了四萬億人民幣的經濟刺激計劃，國家旅遊局與相關部門也在制訂「國民休閑計劃」，進一步落實職工帶薪休假制度。那麼，在營銷方面，酒店應該做什麼呢？
一、在市場定位不變的情況下，整體價格構成向下調整。降價是原則，如何操作，則是技巧；降價的目的非常明確：給顧客以實惠，穩定主體客源；合理減少GOP，爭取營業收入最大化。在酒店營銷諸要素中，價格最敏感、最直接、最有效。
酒店運用價格杠桿，有這樣幾點理由：首先是顧客的需求改變，這種改變表面上是顧客需求標准降低，例如由行政樓層降為標准客房，實質上是支付能力下降，也就是說，顧客並不是自願降低自己的住宿標准，而是無力維持原住宿標准，因此，顧客，尤其是對於公務出差的顧客而言，這樣的改變是痛苦的和被迫的，他們仍然渴望維持原狀，在這種情況，如果酒店降價，這些顧客就可能繼續留住，如果酒店堅持不降，這些顧客就可能流向其他酒店；其次，對於酒店產品而言，由於其無法貯藏的特性，今天未賣掉的房間，其價值就是零，直接受損失的是酒店；此外，就酒店營銷而言，盡管許多業內人士對降價都持反對態度，但是筆者認為，該降的時候，一定要降，除非有足夠的現金流，否則，就應該隨行就市。
降價操作當然有技巧，要考慮市場需求、競爭對手、產品特點等諸多因素的相互作用關系。同時必須指出，降價不是營銷的唯一手段，不能造成市場錯位；降價與否也許是酒店可以獨自決定的事情，但是降價的效果如何卻非酒店獨自可以決定的。這里，與顧客的溝通，特別是與大客戶、常客的主動、積極溝通至關重要，我們不能採取簡單的線性思維方式———酒店降價→顧客佔便宜→顧客當然不反對，那麼，酒店只要告知顧客就可以了，沒有必要搞什麼復雜的溝通。這樣想法不能算錯，但過於簡單，因為降價的目的首先是酒店獲益，酒店由於沒有更好選擇而不得不降價，而顧客則總是有更多其他酒店的選擇。因此，降價溝通做得好，有利於酒店與顧客的雙贏，顧客得到了自己想要的價值，酒店的資源得到了最大化的利用。
二、在主打產品基本不變的情況下，增加產品價值，豐富顧客選擇。一般來說，在酒店可研階段，客源定位就基本確定，由此與之配套的主打產品設計成型。因此，面對當前經營困境，一家高星級酒店沒有必要考慮將適應商務客源需求的主打產品轉型去適應旅遊客源需求，而應該考慮將適應境外商務客源需求的產品轉向適應境內商務客源需求，即調整這兩部分客源的構成比例，將境外商務客源的減少部分，力爭通過開發境內市場進行彌補。
具體可採取如下幾種做法。首先，留住核心客戶群，方法是在他們支付能力被迫降低的情況下，酒店通過降價或升級手段，盡量維持提供客戶的產品標准不變；其次，吸引更多的顧客，最大限度地增加所有產品的價值，而增值部分必須為其細分顧客群所認認可。例如比較常見但也確實為顧客樂意接受的方法有減免服務費、提供免費早餐、贈送自助餐券、VIP升級、常客計劃雙倍積分獎勵等；再者，在整合酒店內部資源（例如房間與餐飲、娛樂等的捆綁銷售）基礎上，整合酒店外部相關可利用資源，例如，國內有些酒店與提供天然健康睡眠用品的公司合作，向客人提供具有安眠功效的睡枕，酒店的目的是發掘、誘導客人的住房需求，而睡枕公司的目的宣傳自己的產品。那麼，當客人在用了酒店的睡枕感到確實舒服有效的時候，酒店可以把同樣的睡枕賣給客人。
酒店在整合外部資源時，必須遵守這樣幾條原則：第一，酒店、顧客與合作方三方均合理受益；第二，整合進來的外部服務/產品要貨真價實；第三，酒店受益不是體現在通過賣合作方的服務/產品獲得利潤，而是作為促銷手段，銷售酒店自身的產品；第四，此類做法只是錦上添花，不可過多過濫，影響酒店主業形象。
三、在發揮銷售人員主導作用的情況下，提高一線面客員工銷售意識。面對正在到來的市場寒冬，首先感覺到寒氣逼人的，就是酒店的銷售人員———今年的銷售任務能不能完成，明年的預算指標是不是還要年年加碼？作為酒店的經營決策者，首先要做的工作就是穩定並強化銷售隊伍。
第一，要深入銷售一線，同銷售人員一起分析市場的形勢與酒店的任務，目的是對市場達成基本共識，對酒店的經營目標達成基本共識；第二，在共識的基礎上制定靈活的銷售策略，隨著市場變化迅速調整；第三，客觀地制定銷售人員的業績考核指標，促使他們完成指標的相應支持，包括管理支持，例如各種政策的傾斜，也包括產品支持，例如酒店的客房、餐飲的質量、特色保證等；第四，調動那些有銷售才華或有培養潛力的其他部門員工充實到銷售隊伍中。
酒店的銷售離不開全體部門和人員的共同努力，應使全體員工，特別是一線面客員工真正理解並切身感受到酒店銷售業績好壞與自己的關系，例如個人收入、工作評價等。這里並不是說，因為市場形勢不好，所以酒店全體員工不管是什麼崗位都分配指標去拉客戶，而是要求大家在完成好崗位職責的基礎上，能夠站在酒店銷售的立場上，思考酒店的經營與管理。對於一線面客員工，如果他們銷售意識提高了，就更容易與二線、銷售部合作，形成立體的銷售網路。要做到這一步，管理要扁平化，授權向一線下移。
此外，對於基層員工，不要進行過多的原則、理念灌輸，應該著重通過案例分析、集體討論來增強其銷售意識，通過啟發的方式逐步讓一線員工體會、認知、固化。談銷售並不一定就是向顧客推銷什麼酒店的產品，而是根據自己的崗位特點與顧客的需要隨機處理。有時顧客需要的只是一個真誠的微笑，有時顧客需要的只是聊上幾句貼心的家常，這些看似簡單平常的待客行為，都可以起到意想不到的銷售效果。
❿ 急求一篇 》》》描述一個公司的營銷策略英文300字。
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your proct or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort.
營銷策略廣泛，不能以一言以蔽之。此文中提到前期的市場分析，以及營銷時應該利用各種工具。