英語企業營銷計劃書怎麼寫

⑴ 英語培訓機構經營計劃書

說實話,他在故意為難你哦.

經營計劃書比較難寫的,比什麼融資計劃書難寫多了.因為你要涉及到具體的經營內容,這個必須做過才知道有哪些問題.
上面的朋友回答不是不好,只是針對性很泛,哪個行業都可以用.
培訓行業,你按我說的寫,不過很難寫哦.
1.經營目標的確立.
你要達到什麼目標,佔領哪塊市場.英語培訓是個大行業,市場可以細分.比如兒童英語,應試英語(4,6級,高考),留學英語(托福GRE口語等),商務英語等等.你要確定一個經營目標,做好市場細分.
2.目標市場調查.
設定調查方法,調查問卷,統計方法,和最後判定方法.
3.競爭對手調查.
對本地的競爭對手做詳細的調查,包括直接競爭對手和間接的.關於調查的內容,你可以上網找找.
4.根據經營目標確定市場營銷方法/范圍.
簡單說,如何拉客戶,如何讓客戶付錢.
5.根據以上的所說的,你需要哪些相對應的資源:人力/財務/設備
比如說,市場調查,因為有多大的工作量,所以需要多少人力,需要多少工時,需要多少投入去完成.
再簡單說,就是經營計劃書的成本預算.
6.最後作一個帶時間表的,收入預算.即根據你的預計,按多少的投入,從什麼時候開始產生持續的現金流,比如1月份開始投入5萬,從3月份開始,每月收入達10萬...等等.具體格式可以參考簡單的財務報表.
最後作出收入-成本=利潤,以及利潤率.

說實話,這個東西有點扯淡.不知道你具體職位是幹嘛的,你的上司還真是不害臊,他是不是寫不出來,找個替罪羊呢?

⑵ 商業策劃書的英文範文

The first chapter is the basic situation of the company
One, the item company and Associate Company
In two, the organizational structure of the company
Three, company management layer
Four, the history of financial operations
In five, history of management and marketing
In six, the company location
In seven, the company development strategy
In eight, the company internal control management
The second chapter introces the project proct
One, proct / service description ( classification, name, specifications, models, yield, price etc. )
Two, proct characteristics
Three, proct trademark registration
Four, proct replacement cycle
Five, proct standard
In six, the proction of raw materials
Seven, proct processing technology
In eight, the main proction line equipment
Nine, the core proction equipment
Ten, research and development
1 developing / proct to be developed.
The company has 2 research and development achievements and advanced technology
3 R & D plan and schele
4 strategies of intellectual property
5 company's existing technology development resources and technical reserves
6 intangible assets ( trademark intellectual property patent)
In eleven, the proct after sale service network and user technical support
In twelve, the geographic location of the project and background
In thirteen, the project construction scheme
Chapter third project instry and market analysis
One, instry ( instry development history and trend of the instry, which changes to the proct profit, profit impact is bigger, to enter the instry technology
Barriers, trade barriers. Policy constraints, instry market analysis and forecasting )
Two, proct raw material market analysis
In three, the target area proct supply and demand (the target market analysis )
Four, proct market supply situation analysis
Five, proct market demand situation analysis
Six, proct market equilibrium analysis
Seven, proct sales channel analysis
Eight, competition situation and analysis
The 1 competitors
In 2 the company and the instry the five major competitive comparison
Nine, access to instry and policy environment analysis
Ten, proct market is forecasted
Chapter fourth project proct development strategy and marketing plan
One, project execution strategy
In two, project cooperation scheme
In three, the company development strategy
Four, the market rapid response system ( IIS ) construction
Five, enterprise safety management system ( SHE ) construction
Six, proct sale cost and sale price basis for
Seven, proct marketing strategy
1 in the establishment of sales network, sales channels, established agents, distributors of strategy and Implementation
2 in the advertisement promotion strategy and Implementation
3 in the proct sales price strategy and Implementation
4 in the establishment of good sales team 's strategy and Implementation
Seven, proct sales agent system
Eight, proct sales plan
Nine, procts after sale service strategy and Implementation

⑶ 如何針對外國客戶制定一份英文的營銷策劃最好有範文可以參考一下~~

呵~~~藍野「首席運營官」的思路也不大對……
高端客戶/駐外使節是該本雜志的讀者，換個角度說，也就是廣告的受眾群體，而非是雜志的廣告客戶。真正的廣告客戶，應該是瞄準這群高素質精英群體來進行營銷的產品或服務提供商，如奢侈品、高檔消費品、旅遊、文化、餐飲、娛樂、房屋中介等品類，他們才是你廣告銷售的直接對象！

針對你的問題，我覺得合理的思路和流程如下：
1、目標人群調查：首先了解你的目標讀者狀況（總體、分區域），最好是定性、定量的都有一定的了解：定量的了解一下他們的數量、分布、人口統計學特性（年齡、婚姻狀況、家庭構成）等大致情況，定性的了解他們的消費能力、消費習慣、消費行為特點和日常消費鏈構成；

2、市場探查：根據你掌握的目標讀者狀況，了解一下按他們的消費鏈特點，與其相關的產品或服務類別有哪些？除我上面所舉的一些品類之外，應該也還有一些。接下來了解這些品類中間，市場狀況如何，競爭環境如何，市場潛力（飽和度）如何，行業/品類領導企業、潛力企業都有那些？

3、雜志內容計劃了解：盡可能詳細的了解雜志的編輯計劃，看是否有什麼連續專題、特別專題的准備，了解每期可能偏重的產品行業或品類，同時也了解雜志編輯的內容靈活程度，了解軟宣的配合可能性。

4、整理商業計劃書：將你前期調研發現的問題，結合你的銷售目標、了解到的編輯計劃，並針對實際狀況，定出幾個重點品類，每個品類中再按可能性排出幾個關鍵客戶，根據強勢客戶、潛力客戶、短線客戶的不同特點和需求，定出差異化的銷售策略，並分解出銷售計劃；

5、先將銷售計劃整理成商業計劃書，向總公司或上級主管提交，爭取盡快獲得市場推廣計劃的批准，並申請一定的推廣預算；

6、根據重點品類中的不同客戶群體，除制訂相應的廣告套裝之外，要積極發展一些專題計劃、主題活動、配套軟文等增值內容，以廣告營銷結合線下推廣的可延展性來增加廣告客戶的興趣，並留下一些合作的潛力信號以吸引其進一步談判。

7、針對一些潛力客戶（增長率高但市場佔有率小）可准備一些整合的廣告打包方案，將以往一些閑置的廣告資源充分利用起來，低價整合進廣告套裝中，讓客戶理解到，這樣可以在廣告費不大幅提升的前提下顯著增強廣告主的知名度！

8、發行渠道拓展: 除了常規的定點入戶直投渠道外，可以考慮將雜志的發行渠道增加進一些高端精英人群、高級商旅人群常接觸的點，如高檔酒店、會所、健身房、酒廊、餐廳等等，以拓寬雜志的高端人群覆蓋面，提升雜志的廣告價值；

9、體驗創新：利用雜志創造一些可供潛在用戶試用廣告客戶產品和體驗服務的機會，將廣告客戶的產品與服務試用作為廣告套裝中的增值服務，並利用一些反饋吸引機制，搜集目標讀者給出試用感受和建議，並整理反饋給廣告客戶，以更好的改進他們的產品和服務，進一步增強雜志與廣告客戶間的合作深度，提升雜志在同類媒體中的服務差異化價值。

粗略的談了談我的看法，你自己再整理整理，按這樣步驟做下去，基本應該可以了，當然你也可以根據實際狀況作調整，如果有問題，歡迎繼續討論。

⑷ 英文版商業計劃書怎麼寫

如果你是在國內，最好先准備一份中文版的商業計劃書，然後根據中文版的內容自己或版找翻譯公司翻權譯成英文版的。注意翻譯的時候一定不要找用機器翻譯的那種，一定要找人工翻譯的，這樣閱讀起來才更加流暢，否則影響投資人參看商業計劃書的心情，影響投資進程。
圖方咨詢

⑸ 誰幫我寫一份英語計劃書啊！

執冪吥悟 10-27 22:41

hello Professors : I am ＊＊ university international institute countrytrade department's big new students, my name is called **, in front ofbeginning school, I decided formulates a university four yearslearning program book for oneself

⑹ 寫一個市場計劃的策劃書英語作文200字數

Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!
想一想你每天要看到多少廣告。雜志廣告，電視廣告，廣播廣告等等，甚至在有些地方的洗手間的牆上你都可以看到廣告。

You must make a marketing difference. You need a strategy. You have to be distinct.
你必須做一份與眾不同的營銷計劃。你需要策劃好，有清楚的目標。

So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.
那麼，你該如何從激烈的競爭中脫穎而出呢？這是一個長遠而又需要考慮周詳的計劃，並且是從你的營銷計劃開始的。

There are several key factors you must identify to make your marketing plan a strong one:
要想使你自己的營銷計劃出色的話，以下幾點是必須考慮的關鍵：

⑺ 一個英語的銷售計劃書

Sample Sales and Marketing Plan
* GOAL：Specific, measureable； to be；accomplished in a time；period.
----Sample Goal #1: Increase sales between 9:30-11:30am from $xx in 201X to $yy in 201X.
----Sample Goal #2: Get at least 10 former clients to hire my company again ring 201x.
----Sample Goal #3: Attract at least 3 new massage clients per month in 201x.

*TARGET：Specific, reachable；segments of people；with similar needs or interests, motivations；demographics；locations, etc. How many organizations/people are there in each segment?
-----Existing and new customers who are parents of small children. --Live or
work in 5 mile radius --Flexible scheles --Looking for social contact Local non-profits with annual budgets of at least $500,000.
----Professionals who are based in home offices --Live or work within 5 miles --Work at computer all day --Suffering from back, neck or shoulder pain --Active on social media
*STRATEGIES：Strategies that will attract the specific people or organizations; you』re trying to reach with a compelling offer that meets their interests/needs.
----Offer free coffee with $5+ purchase between 9:30-11:30am Facilitate a knitting group Provide kids play area between 9:30-11:30am
----Offer a free workshop or training in a related service
----Partner with a yoga studio to offer discounts to their students. Partner with local coffee shop that attracts self-employed workers to set up station for free 10-minute neck and shoulder massages Offer 「2 for 1」 discount to current clients who bring in a new client.
TACTICS/MESSAGES: Tools or channels you』ll use to reach your targets. What』s unique or special about your proct/services/bio/ history that will connect with people? Which messages will be persuasive?
----Channels: Reach existing customers via email, blog, social media. Reach potential customers via website and social media, also promote via websites, listservs, publications. Print postcards/flyers. Message: 「Family hours, easy parking meet other parents.」
----Channels: Postcard, email, phone calls, meetings, webinars. Message: Save time and money for your mission by cutting overhead with xyz technique.
----Channels: Run Facebook ads targeting home-based professionals in 5 mile radius. Use email marketing to encourage existing clients to refer others. Messages: Are you in pain? Get relief for your back now! We can see you today. (Set aside time for same-day appointments.)

CALENDAR: Specify which activities you will do daily, weekly, monthly or
quarterly to achieve your goals. What time of day or day of week is most
effective for each activity?
----Ask customers if you can take photos and tag them on Facebook. Post reminders on Facebook and Twitter before and ring the target time period. Create weekly promotion schele. Distribute postcards or flyers at least once a month.
----Email 2 former clients each week. Follow up by phone the next week. Schele 1 group workshop or 3 1-on-1 trainings per month. Close at least 1 sale per month.
----Run Facebook ad campaign at different times of day/days of week to test best responses. Email a different segment of your list each week with customized messages and offers. Personalize your brand – if you』re a former software programmer, reach out to potential clients in high tech.

MEASUREMENT: How will you track results? How will you compare the
effectiveness of each tactic? How will you calculate time/money/ # of contacts it takes to attract/retain each customer/client?
----Total sales in time period Additional expenses (if any) Total # of customers Average sales per customer Test which times of day/days of week get most engagement leading to sales.
Total # of former clients contacted per month Total # reached Total # demos Total # new contracts Total monthly sales

# of impressions # of contacts made # of new clients recruited through each channel Cost for each new client acquisition (including value of your time) Retention rates

⑻ 英文商業計劃書（business plan）怎麼寫 有人幫忙下嗎

英文商業計劃書（business plan）首先我們需要規劃好要從哪些方面入手來開始寫專，我之前寫商業計劃屬書的作業是51e幫的忙，挺專業的，還能夠幫你分析寫作的思路，下面我跟你分享下。主要分成五個部分來寫的：
一、執行摘要（Executive summary）
二、業務描述（The business）
三、市場分析
四、營銷計劃
五、運營
六、組織結構
七、風險分析
八、財務計劃