❶ 營銷策略和營銷戰略英文有區別么還是都是marketing strategy，英語中怎麼區分呀
管理學當中有 Marketing strategies 和 Marketing tactics 之分
說白了，strategy是目標，tactic是方法。
因為翻譯不同，所以冒出來許多說回法，其實答根本就這兩個
❷ 佳能廣告語,及佳能和索尼，尼康在營銷渠道，營銷策略方面的區別
佳能：讓你感動
索尼：炫，科技，時尚
尼康：名人代言+時尚機身
❸ 佳能網上營銷策略與東京蘇寧網上營銷策略的區別（長一點😊）
沒有對比性，一家是產品廠家，一家是各產品代理性質，
❹ 佳能公司歷史簡介英文版
A modest beginning in a small roomIn 1933, a small laboratory dedicated to making high-quality cameras was set up in a simple apartment room in the Roppongi area of Tokyo. At the time, all high-quality cameras were European with the majority coming from Germany. It was in this small room that young people with a big dream earnestly began their work on procing a high-quality Japanese camera, marking the beginning of Canon. Through hard work and with an enterprising spirit, they eventually succeeded in building a prototype, which was named Kwanon after the Buddhist goddess of mercy. The following year, in 1935, Japan's first-ever 35mm focal-plane-shutter camera, the Hansa Canon, was born, along with the Canon brand.
Striving for the world's best cameraIn 1950, Canon's first president, Takeshi Mitarai, went to America for the first time to attend an international trade fair. Having seen modern factories and a high standard of living first hand, upon his return, he built a fireproof factory of steel-reinforced concrete in the Shimomaruko area of Tokyo, which he saw as essential for Canon to succeed in doing business with the world at large. Mitarai also made clear his respect for humanity by stressing the importance of the San-ji, or Three Selfs spirit, the guiding principle for Canon employees. In 1955, Canon made its first step into the global market with the opening of a U.S. office in New York City. In 1957, Canon set up its sole European distributor, Canon Europa, in Geneva, Switzerland. By 1967 exports already topped 50% of the company's total sales.
The challenge of diversificationSoon after its founding, Canon was hard at work in 1941 on diversifying itself with the introction of Japan's first indirect X-ray camera and other procts. In the 1960s, the company took further steps toward diversification by adding electrical, physical and chemical technologies to its optical and precision technologies. In 1964, Canon entered the office equipment market with the debut of the world's first 10-key electronic calculator. In 1967, the management slogan "cameras in the right hand, business machines in the left" was unveiled and in 1969 the company changed its name from Canon Camera Co., Inc. to Canon Inc. Canon took on the challenge of developing Japan's first plain paper ing machine, which it introced in 1970, and realized further diversification from one challenging field to the next.
Averting disaster with the Premier Company PlanBy 1970, Canon grew to 44.8 billion yen in sales and more than 5,000 employees. But hit by dollar and oil shocks, followed by problems with a defective electronic calculator display component in 1974, Canon fell on hard times. In the first half of 1975, it failed to pay a dividend for the first time since becoming a public company. In 1976, Canon unveiled its Premier Company Plan, an ambitious strategy to transform Canon into an "excellent global company" through such means as introcing a vertical business group constitution and establishing a horizontal development, proction and sales system. The plan proposed high ideals and pooled the strength of its employees, enabling the company to promptly recover.
Canon's second inaugurationCanon continued to grow under the Premier Company Plan. With the dawn of the personal computer age, Canon introced to the world a series of procts never before seen, among them a personal ing machine based on an all-in-one cartridge system, a laser printer with semiconctor laser, and a Bubble Jet inkjet printer. Canon also began promoting global proction in earnest on the road to becoming an excellent global company. Then, in 1988, the 51st anniversary of the company's founding, Canon announced its second inauguration and unveiled its corporate philosophy of kyosei, an unfamiliar term at the time. It also began promoting such progressive and environmentally sound activities as toner cartridge recycling in addition to globalizing its development sites.
The Excellent Global Corporation PlanCanon had developed unprecedented technologies and carefully nurtured them to create business opportunities and procts unrivaled by any other company. But by the mid-1990s, the business division system that had been in place since the 1970s was showing signs of wear. Canon also carried debt of more than 840 billion yen, meaning the company needed to improve its financial constitution if it was to carry out long-term R&D projects and launch new businesses. Fujio Mitarai became Canon's 6th company president in 1995, and in 1996 the Excellent Global Corporation Plan was launched. Transforming the corporate mindset from partial to total optimization and from a focus on sales to a focus on profits, the new plan was the start of the innovations that characterize today's Canon.
❺ 案例分析:數碼相機的銷售策略
數碼相機？！什麼是數碼相機，這個產品你們公司是怎麼定位的，搞內清楚這兩個問題容，然後再來考慮銷售策略。
1.體驗營銷。開設數碼相機體驗攝影店，通過親身的感受來推銷產品。
2.培訓營銷。通過對攝影技術的培訓，並結合數碼相機的特點進行相關的照相培訓，進而推廣產品。
3.活動節慶等慶典支援營銷。通過客戶的結婚，開業慶典等活動，提供活動攝影技術支援，來推廣產品。
等等
❻ 急求一篇 》》》描述一個公司的營銷策略英文300字。
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your proct or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort.
營銷策略廣泛，不能以一言以蔽之。此文中提到前期的市場分析，以及營銷時應該利用各種工具。