㈠ 数据库营销是做什么的啊
数据库营销就是企业通过搜集和积累消费者的大量信息，经过处理后预测消费者有多大可能去购买某种产品，以及利用这些信息给产品以精确定位，有针对性地制作营销信息以达到说服消费者去购买产品的目的。通过数据库的建立和分析，可以帮助企业准确了解用户信息，确定企业目标消费群，同时使企业促销工作具有针对性，从而提高企业营销效率。
数据库营销，即通过创建能使我们在最佳时间以最佳方式，把信息发送给需要这些信息的最适群体，以取悦我们的顾客、增加每单位营销费用的反应率、降低取得每个订单的成本，开拓市场并建立增加我们利润的可预测性的模型，再利用这个模型来对储存与顾客、顾客的询问、顾客的希望及顾客的疑问有关的详尽的最新信息的计算机数据库系统进行实时的管理，以使我们能够区分出高反应率的顾客，从而达到建立一种稳定的、长期顾客关系的目标。
数据库营销缩短了商业企业与顾客之间的距离，有利于培养和识别顾客忠诚，与顾客建立长期关系，也为开发关系营销和“一对一”营销创造了条件。以数据库为基础的顾客管理，为关系营销奠定基础。
一般而言数据库营销服务的内容包括：
数据基础服务：信息租赁、信息定制、信息甄别处理
数据营销服务：问卷调查、会议活动邀请、销售线索挖掘、DM、SMS、EDM、EFAX、Vioce-Link语声等
数据分析与整理：数据规范清理及逻辑甄别 、数据去重与核实、数据库清理、数据库整合分析及总结、数据软件管理等
朋友，你说的赛诺贝斯是很专业的数据库营销公司，希望我的回答能够帮到你，如果能加入该公司，可以学到很多东西啊。呵呵，祝你好运吧。
㈡ 什么是数据库营销数据库营销的概念是什么
什么是数据库营销？
一、定义：是将营销数据创建数据库，并根据对数据内库内数据的分析，进行市容场营销活动的一种营销推广手段。
二、数据库营销的概念
数据库营销就是企业通过收集和积累会员（用户或消费者）信息，经过分析筛选后针对性的使用电子邮件、短信、电话、信件等方式进行客户深度挖掘与关系维护的营销方式。依赖庞大的顾客信息库进行长期促销活动的一种全新的销售手段。
㈢ 数据库营销主要是做什么的，有哪些工作内容
B2B数据库营销是基于企业数据库做营销，形式上面有邮件营销、短信营销、电话直销。微码邓白氏回的数据库营销核答心就是要有优质数据，对每一个客户都有完善的标签标记。这样可以更准确的定位这个客户的需求，什么时间会有需求，需求的紧急程度等，所以数据质量是数据库营销的核心。
㈣ 如何开展和进行数据库营销
数帆数据库营销（Database Marketing Service）业务使用网络爬虫搜集公开的网络信息，整合获得许可授权的商业信息，建立了拥有海量个人信息和企业信息的数据仓库，通过数据挖据和分析，为每一条数据生成标签云：地理标签（国家、省、市、县/区），人口统计标签（姓名、性别、年龄、家庭、教育状况、职业、公司、收入）、既往消费行为标签（金融投资理财、旅游、培训、普通购物、房主、车主、珠宝/黄金/奢侈品）、兴趣爱好标签。
㈤ 数据库营销一般怎么操作
数据库营销具体表现形式可能是邮件营销、短信营销、电话营销等形式，一般会有这几步：
1、 数据收集，有的可以买到，或者通过活动什么的收集到，这个是前提。
2、 客户数据细分，这个是数据库营销的重点，如何细分客户？怎么分类，每一类有什么特殊需求？研究清楚这些问题，再进行下一步的营销操作。
3、 通过邮件、电话、短信方式营销客户，内容是根据细分的类别定制。
简单的说就是这些了，标准的解释，更多的内容请去网销中国网站上看。
㈥ 数据库营销是什么很多人包括我在内还是第一次听到这一事物．
Database Marketing Defined
Database marketing is the technique of gathering all the information available about your customer, leads, and prospects into a central database and using that information to drive all your marketing efforts. The information is stored in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts.
A company that utilizes database marketing continually gathers, refines, and analyzes data about their customers, their buying history, prospects, past marketing efforts, demographics, and so forth. They analyze the data to turn it into information that supports all their marketing and sales programs. More enlightened marketing companies also use customer and prospect interests and preferences, generally gathered on their web site, to tailor marketing efforts right down to the indivial level.
Who Uses Database Marketing?
The most successful marketers on the Internet today are database marketers. Dell Computer and Lands’ End are great examples.
Database marketers can…
Send targeted promotions to any segment of their customer and prospect lists
Measure the value of their indivial customers
Track promotional efforts, measure responses, purchases, and the return on investment for every dollar spent on their promotional efforts.
Database marketing has long been in the domain of the Fortune 500 - companies that spend millions of dollars on their marketing efforts. It is now in the domain of smaller organizations with smaller budgets!
Database Marketing & Direct Marketing
Direct marketing describes a collection of tactics and communication channels (direct mail, email, telemarketing, etc) that share a common attribute – the results can be measured. (“I mailed 1000 letters, 10 people responded, and I made 2 sales”). A common, if simplistic, definition of direct marketing is “marketing with measurable results.”
Database marketing organizes a company’s customer and prospect data so that it can be used more effectively in a direct marketing effort. It is a way of organizing the whole marketing process. Database marketing allows you to choose what to market to whom - and when, based on the sum total of your knowledge and experience with a customer or prospect. Then, assuming the use of good direct marketing techniques, you can measure the effectiveness of the effort.
Benefits of Database Marketing
The single most important benefit of database marketing is the ability to target your marketing efforts, which means specific groups in your marketing database get specific messages that are important to them. You will focus your marketing dollars on customers that are most likely to buy and spend less on customers that are less likely to buy. The result is an increased return on your marketing investment.
Database Marketing Examples
Your clothing store is going to have a sale on children’s clothing. Rather than mail a postcard to the whole customer list, you mail the postcard only to customers who have purchased children’s clothing in the past. The result of that targeting effort will be reced marketing costs and increased return on your investment.
You are about to introce a new proct line of very attractive purple widgets. In your database you select two lists; people who have purchased your widgets in the past, and people who haven’t. You design a special introctory offer for past widget buyers and send it to all of them. Then you send a special ‘first time buyer’ offer to just part of that list of non-widget-buyers to see if your offer works. If it proces good results, you send the offer to the rest of the list. If not, you either save your money or design a new offer and test again.
A sporting goods company has a web site on which people can sign up to receive special offers. At the same time, people can indicate their areas of interest – soccer, camping, tennis, etc. They can also indicate a preference for receiving offers by mail or email. At the beginning of camping season, the sporting goods company selects four different lists:
customers that have purchased camping equipment or indicated an interest in camping and prefer email offers
customers that have purchased camping equipment and prefer offers by mail
prospects that have indicated an interest in camping and a preference for email
prospects that have indicated an interest in camping and a preference for mail
Four different marketing campaigns are designed, implemented, and the results are measured for effectiveness. Everyone has received offers that interest them (camping) using the delivery method (mail or email) they prefer. There is no “junk mail” in this effort, and marketing dollars have been utilized very efficiently. The chances for a profitable marketing campaign have been maximized.
By analyzing your marketing database you determine that your best customers meet certain identifiable criteria, say married couples with children. On the mailing list sign up page on your web site, you ask people to indicate if they are married or have children, thereby identifying them as likely prospects to become good customers. Further, you rent a prospect mailing list and limit the selection to married couples with children as a way to target your prospecting efforts more accurately.
In summary…
Database marketing lets you work more intelligently by making marketing decisions based on facts gleaned from your marketing database. The result is enhanced sales with limited marketing expenses – and better return on your marketing investment.
㈦ 什么叫数据库营销
数据库营销（Database Marketing ，DM）是在IT、Internet与 Database技术发展上逐渐兴起和成熟起来的一种市场营销推广手段，在企业市场营销行为中具备广阔的发展前景。它不仅仅是一种营销方法、工具、技术和 平台，更重要的是一种企业经营理念，也改变了企业的市场营销模式与服务模式，从本质上讲是改变了企业营销的基本价值观。通过收集和积累消费者大量的信息，经过处理后预测消费者有多大可能去购买某种产品，以及利用这些信息给产品以精确定位，有针对性地制作营销信息达到说服消费者去购买产品地目的。通过数据库的建立和分析，各个部门都对顾客的资料有详细全面的了解，可以给予顾客更加个性化的服务支持和营销设计，使 ” 一对一的顾客关系管理” 成为可能。
数据库营销在西方发达国家的企业里已相当普及，在美国，1994年Donnelley Marketing 公司的调查显示，56% 的零售商和制造商有 营销数据库，10%的零售商和制造商正在计划建设营销数据库，85%的零售商和制造商认为在本世纪末，他们将需要一个强大的营销数据库来支持他们的竞争实 力。从全球来看，数据库营销作为市场营销的一种形式，正越来越受到企业管理者的青睐，在维系顾客、提高销售额中扮演着越来越重要的作用。
㈧ 邮政数据库营销方案
报刊发行数据库营销项目以寄送数据库商函形式向目标客户传播报刊产品等信内息，通过信息反馈锁容定客户，并开展上门收订。主要流程为：报刊发行专业负责组织畅销报刊产品；名址数据部门根据报刊目标客户特征，分析邮政企业现有名址客户数据，确定目标客户；函件专业设计数据库商函，向目标客户发送报刊产品等信息，并及时收集客户反馈信息；最后安排投递人员以赠送样刊的形式开展上门收订。上海数帆市场营销策划有限公司，简称数帆营销,以高精度、高效率、高效益且与时并进的市场营销方案，令广大客户及其特定目标市场，以至整体社会得享最大经济利益
㈨ 数据库营销推广用什么方式好
我现在在做的是数据库空间营销的方式，只对求求空间，好处大大的，因为网络不收录求求空间，所以在上面发网址不会降权
㈩ 数据库营销主要是怎么做的包括哪些工作内容
数据库营销就是企业通过手机和积累会员（用户或消费者）信息，经过分析筛选后针对性的使用电子邮件、短信、电话、信件等方式进行客户深度挖掘与关系维护的营销方式。或者数据库营销就是以顾客建立一对一的互动沟通关系为目标，并依赖庞大的顾客信息库进行长期促销活动的一种全新的销售手段。是一套内容涵盖现有顾客和潜在顾客，可以随时更新的动态数据库管理系统。数据库营销的核心是数据挖掘。
简单归纳起来，营销数据库具有以下作用：（1）选择和编辑顾客数据。收集、整理顾客的数据资料，构建顾客的数据库。收集顾客的数据应包括顾客的个人资料、交易记录等信息。（2)选择适当的消费者。有针对性的进行沟通，提高反馈率，增加销量，从而降低营销成本。（3)为使用营销数据库的公司提供这些消费者的状况，应用于邮件、电话、销售、服务顾客忠诚计划和其他方法。（4）反击竞争者的武器。数据库可以反映出与竞争者有联系的顾客特征，进而分析竞争者的优劣势，改进营销策略，提供比竞争者更好的产品和服务，增进与顾客的关系。（5）及时的营销效果反馈，可以分析市场活动的短期和长期效果，并提出改进方法。
营销方面我接触过几个，我推荐赛诺贝斯，无论是在专业上还是创新都很前卫。