⑴ 电子商务的英文翻译
电子商抄务的英文翻译有:Electronic Commerce; Electronic Business; E-commerce几种。
电子商袭务是以信息网络技术为手段,以商品交换为中心的商务活动;也可理解为在互联网(Internet)、企业内部网(Intranet)和增值网(VAN,Value Added Network)上以电子交易方式进行交易活动和相关服务的活动,是传统商业活动各环节的电子化、网络化、信息化。
⑵ 谁能帮我打到关于电子商务商业模式的外文翻译啊,加分加分
Electronic Commerce
1、 Electronic Commerce
Electronic commerce, commonly known as e-commerce, consists of the buying and selling of procts or services over electronic systems such as the Internet and other computer networks. The amount of trade concted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is concted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.A large percentage of electronic commerce is concted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.Electronic commerce that is concted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
2、The Advantages of Electronic Commerce
Today, the Internet is reshaping the way business transactions are concted. It is empowering both consumers and business by providing expanding markets and choices to not only national, but also international communities. It enriches competition in provide information and comparative choices.
Buyer looking for the best deals may purchase goods from Singapore, the Hong Kong, Argentina or South Africa. With the Internet, the globalization of commerce has arrived, and both consumers and corporations have more choice to address their personal and corporate purchasing requirements. It raises global trade and global economic growth.
The Internet is a vast new frontier of consumer-to-business and business-to-business commerce. For consumers, Internet-based shopping holds an attraction because of its breadth of coverage and ease of use. For corporations, Internet-based commerce represents an as-yet largely untapped medium for expanding and growing of their business.
Putting up a Web site to promote and display procts, and then luring online shoppers in to look around at the offerings, however, is only one dimension of concting business via the Internet. To realize the true potential of electronic commerce, an effective method of receiving payment for procts sold or delivered through the Internet is a necessity. Developing and implementing effective and simple “cyber payment” methods is a major focus of current Internet-related research. While it is currently possible to make purchases over the Internet, this form of commerce has got yet gained sufficient popularity to deem it a significant factor in foreign trade. Still, it does have potential.
The ability to order and pay for procts over the Internet can revolutionize international trade. It can provide purchasers in one country with access to goods and services from another of which they might otherwise not even be aware.
Since many governments restrict imports of certain procts and regulate advertising and other marketing tools within their national borders, purchasers are often forced to choose from a limited-or even monopolistic-supply of a desired proct. With Internet access, purchasers can scour the world in minutes to find the right proct at the best price.
Until recently, however, supplier used the Internet primarily for advertising purposes. All orders were taken either over the telephone or by mail. While this certainly opened the door and paved the way for Internet commerce, it still required that business be concted through traditional methods. Shopping at these days is easy and convenient with home shopping networks and mail order catalogs. What has been added is Internet shopping. As you surf in the Internet and come across to some vendor’s home page you’ll be able to purchase commodities.
3、The Prospect of Electronic Commerce
While nobody is certain what the future will bring, we do know that the Internet recognizes no national borders. Electronic commerce is global in nature, so the Internet cannot help but to dramatically increase international trade. As trust and security issues are resolved---as they continue to be each day---companies around the world will add the software and hardware tools required to conct their business on-line.
Electronic commerce can only be done if the payment methods are secure and usable. Also possible juridical issues have to be solved before commerce can be done on a global scale.
E-commerce activity over the Internet is currently at a relatively small fraction of what it will become. It is expected to grow almost 15 times from USD 105 billion in 1999 to USD 1.4 trillion by 2003, according to Jupiter Research. This is the Internet demand side of the equation of exchange.
For the supply side, economies of scale take on a whole new meaning. Sellers of goods and services can expect not only local opportunities, but also national and global reach. The Internet expands opportunities to small procers with worthy procts, and thrusts them into competition with their multinational big brothers.
As we can see, the number of people using Internet is increasing by 100% each year. Very soon just plain surfing isn’t going to be enough for them. Internet access providers, service providers, vendors and companies involved in Internet development have to come up with fast, secure, anonymous and easy to use solution to be used by customers, in order to make payments, who want to fully exploit Internet. Internet. The first company the hits global market big time, with application that is accepted by everyone (customers, vendors, official agencies, etc.), is going to be a major player.
When fully implemented, the new technologies will provide users worldwide with numerous benefits for legitimate commerce. How, and to what extent, governments should and must become involved in regulating electronic commerce is an issue that is only now starting to surface.
The ever-changing technology in electronic commerce and the introction of new hardware, software, and service technology forces market participants to quickly and readily adjust their basic business strategies. Companies who want to participate in the worldwide electronic commerce revolution must adapt their electronic commerce service capabilities and proct offerings to the requirements of the electronic commerce marketplace.
简述电子商务
1.电子商务
电子商务,通常被称为电子贸易,包括购买和销售产品或服务通过电子系统,如互联网和其他计算机网络。所进行的贸易总额增长非常电子自互联网的普及。商业种类繁多,以这种方式进行,推动和绘画的创新在电子资金转移,供应链管理,网络营销,在线交易处理,电子数据交换(EDI),存货管理系统,自动数据收集系统。现代电子商务通常使用至少在一些事务的生命周期点的万维网,尽管它可以包括诸如电子的技术更广泛,像电子邮件。电子商务的一个很大比例是完全以电子方式进行,如能够获得优质的虚拟物品在网站上的内容,但大多数电子商务涉及的一些具体物品的运输方式。网上零售商有时被称为网络销售商和网上零售,有时被称为电子尾巴。几乎所有的大型零售商对万维网电子商务存在。电子商务是企业之间进行,被称为企业到企业。企业对企业可以开放给所有有关各方(如商品交换),或仅限于特定的,预审合格的参与者(私营电子市场)。电子商务被普遍认为是销售方面的电子企业。它还包括便利的融资和支付的商业交易方面的数据交换。
2、电子商务的优势
今天,英特网技术的迅速发展,正在引领着交易方式的发展。英特网所提供的丰富的资讯,给市场的双方,不论是商家还是消费者,都提供了更多的可选择的余地。同时,市场的范围也不再局限于国家范围内,不同国家的人们,通过互联网,也可以很方便地进行交易了。
买方可以利用英特网,很方便地购买来自很远地方的东西,比如新加坡,阿根廷、香港或者南非。正是由于英特网的应用,我们才真正地迎来了全球化的时代,无论是买方还是买方,在选择他们的交易对象时,都有了更多的选择,这无疑会大大刺激全球贸易的增长。
无论是C to B方式还是B to C方式,英特网都提供了一个巨大的舞台。对消费者来说,英特网带来的方便和高速,展示了它足够的魅力。而对于商家来说,英特网为他们的商业扩张,提供了一个前所未有的巨大的完全开放的媒介。
虽然,通过在网站,只能展示产品的外观和大小,但这足以吸引那些在线购物者随意地查看和选择。同时,为了发挥电子商务的真实潜能,我们还必须有一个有效的付款和交货模式,来保证买卖双方可以通过英特网顺利和安全地收到货款或货物。如今,人们已经发展除了一种被称为“网际付款”的方式,它使得方便安全的网络交易成为可能。不过,作为一种新兴的商业模式,还需要一个发展和应用的过程,才能充分发挥它的潜力。
全球互联网络甚至可以为一件商品的卖方,联系到一个可能来自一个他们并不知道的国家的买方。电子商务,最终将使整个世界的贸易方式,发生革命性的改变。
由于出于保护本国企业产品的需要,许多政府都对进口产品进行了各种各样的限制,所以买方的选择通常都是有限的,有时候甚至根本就无从选择。而通过英特网,买方就可以在数分钟内,就用最优惠的价格买到满足其要求的世界上最好的产品。
虽然现在,交易者更多地还只是把英特网当作一种广告投放场所,所有地交易流程还只是通过电话或者信件。即使电子商务的大门已经打开,但交易最终仍然离不开一些传统的方式,仍然需要传统交易方式的引导。如今人们已经可以很方便地通过便利连锁店和采用邮购目录的方式,坐在家里完成购物了,但如果再加上因特网,那会是什么情况呢?恐怕连最普通最小地商品,你也可以坐在家里就买到了。
3、电子商务的前景
虽然没有人能判断未来到底会怎样,但我们确实可以判断出来,英特网将给我们带来一个没有国界的世界。因为电子商务的本质就是全球化,所以它就无法不戏剧性地促进国际贸易的发展。比如签订信托和安全协议--他们每天都在继续--全球的公司都将不得不为他们的电脑增加商业软件和硬件工具,以满足在线交易的需要。
只有当付款方式安全方便,电子商务才能成为可能。同样的,可行的统一规则的制定,才能使得电子商务在全球范围内得到大规模的应用。
相对而言,在英特网上的电子商务活动,现在还比较少。但有数据显示,从 1999 年2003,电子商务的贸易量将增长15倍,在1999年,电子商务贸易额为几1050亿美元,而2003则有1.4万亿美元,而这正是网络扩张的结果。
对于卖方来说,经济效益将被赋予全新的意义。货物和服务的卖方能期待的不只是在当地的机会, 同时也是跨越国界的机会。英特网甚至把商业机会扩展到了任何生产有价值产品的小生产者。英特网使来自各个国家的众多商家加入到了竞争的行列中。
正如我们已经看到的那样,使用英特网的人数正在以每年100%的速度增长,而且,很快这个数字就会显得保守了。为了满足那些不断开发英特网潜能的消费者的要求,越来越多的英特网的网路提供者、服务提供者、各厂商和公司被卷到了一起。在英特网上,每家公司都在全球范围的市场中寻找自己的机会,每个人参与者 (客户,厂商,商业中介等等.), 都将成为主角。
现在,这仅仅是开始。当电子商务这项新技术被完全开发的时候,它将为合法的商业提供无法估量的效益。它的使用者无论在世界的哪个地方,也无论是在什么时候,都可以方便地使用它。
随着网络硬件、软件和服务的不断发展,电子商务也将不断地发展,政府应该而且必须把电子商务的管理提上日程,尽快地制定相应的商业规则,引导其健康快速地发展。而那些希望参与到全球电子商务中的公司,就必须尽快地调整自己的战略,使得自己能够提供满足电子商务市场环境下所需要的产品和服务。
⑶ 求电子商务论文外文翻译
原文pdf格式+翻译好的word文档格式已排版好,外文翻译一篇
⑷ 电子商务英文文献
Electronic commerce, commonly known as e-commerce, consists of the buying and selling of procts or services over electronic systems such as the Internet and other computer networks. The amount of trade concted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is concted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A large percentage of electronic commerce is concted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.
Electronic commerce that is concted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
History
Early development
The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing.
Perhaps it is introced from the Telephone Exchange Office, or maybe not.The earliest example of many-to-many electronic commerce in physical goods was the Boston Computer Exchange, a marketplace for used computers launched in 1982. The first online information marketplace, including online consulting, was likely the American Information Exchange, another pre-Internet online system introced in 1991.
Timeline
1990: Tim Berners-Lee wrote the first web browser, WorldWideWeb, using a NeXT computer.
1992: J.H. Snider and Terra Ziporyn published Future Shop: How New Technologies Will Change the Way We Shop and What We Buy. St. Martin's Press. ISBN 0312063598.
1994: Netscape released the Navigator browser in October under the code name Mozilla. Pizza Hut offered pizza ordering on its Web page. The first online bank opened. Attempts to offer flower delivery and magazine subscriptions online. Alt materials were also commercially available, as were cars and bikes. Netscape 1.0 in late 1994 introced SSL encryption that made transactions secure.
1995: Jeff Bezos launched Amazon.com and the first commercial-free 24 hour, internet-only radio stations, Radio HK and NetRadio started broadcasting. Dell and Cisco began to aggressively use Internet for commercial transactions. eBay was founded by computer programmer Pierre Omidyar as AuctionWeb.
1998: Electronic postal stamps can be purchased and downloaded for printing from the Web.
1999: business.com was sold for US $7.5 million, which was purchased in 1997 for US $150,000. The peer-to-peer filesharing software Napster was launched.
2000: The dot-com bust.
2003: Amazon.com had its first year with a full year of profit.
Business applications
Some common applications related to electronic commerce are:
E-mail and messaging
Documents, spreadsheets, database
Accounting and finance systems
Orders and shipment information
Enterprise and client information reporting
Domestic and international payment systems
Newsgroup
On-line Shopping
Messaging
Conferencing
Government regulations
In the United States, some electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[1] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers’ personal information.[2] As result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.
Forms
Contemporary electronic commerce involves everything from ordering "digital" content for immediate online consumption, to ordering conventional goods and services, to "meta" services to facilitate other types of electronic commerce.
On the consumer level, electronic commerce is mostly concted on the World Wide Web. An indivial can go online to purchase anything from books, grocery to expensive items like real estate. Another example will be online banking like online bill payments, buying stocks, transferring funds from one account to another, and initiating wire payment to another country. All these activities can be done with a few keystrokes on the keyboard.
On the institutional level, big corporations and financial institutions use the internet to exchange financial data to facilitate domestic and international business. Data integrity and security are very hot and pressing issues for electronic commerce these days.
电子商务或EC(英语: E-Commerce)是指在互联网(Internet)、企业内部网 (Intranet) 和增值网(VAN, Added Network)上以电子交易方式进行交易活动和相关服务活动,是传统商业活动各环节的电子化、网路化。电子商务包括电子货币交换、供应链管理、电子交易市场、网路营销、在线事务处理、电子数据交换(EDI)、存货管理和自动数据收集系统。在此过程中,利用到的信息技术包括:互联网、外联网、电子邮件、资料库、电子目录和行动电话。
而广义上的电子商务—电子业务或EB(英语: E-Business)则是指对整个商业活动实现电子化,也就是指应用电脑与网路技术与现代信息化通信技术,按照一定标准,利用电子化工具(有时甚至指整个电子媒介领域,包括广播、电视、电话通讯等等)来实现包括电子商务(或电子交易)在内的商业交换和行政作业的商贸活动的全过程。
发展历史
在过去的30年间,电子商务的概念发生了很大的变化. 最初,电子商务意味著利用电子化的手段,将商业买卖活动简化,通常使用的技术包括电子数据交换(EDI)和电子货币转帐,这些技术均是在20世纪70年代末期开始应用。典型的应用是将采购订单和发票之类的商业文档通过电子数据的方式发送出去。
电子商务中的“电子”指的是采用的技术和系统,而“商务”指的是传统的商业模式。电子商务被定义为一整套通过网路支持商业活动的过程。在70年代和80年代,信息分析技术进入电子商务。80年代,随著信用卡、自动柜员机和电话银行的逐渐被接受和应用,这些也成为电子贸易的组成部分。进入90年代,企业资源计划(ERP)、数据挖掘和数据仓库也成为电子商务的一个部分。
在“.COM”时代,电子商务增加了新的组成部分——“网路贸易”,客户在数据加密传输技术支持下,利用网上商店的虚拟购物车和信用卡等电子货币支付形式,通过互联网完成商品和服务的采购。
如今,电子商务的涵盖十分广泛的商业行为,从电子银行到信息化的物流管理。电子商务的增长促进了支持系统的发展和进步, 包括后台支持系统、应用系统和中间件,例如宽频和光纤网路、供应链管理模块、原料规划模块、客户关系管理模块、存货控制模块和会计核算/企业财务模块。
当互联网在1994进入公众的视线时,很多记者和学者预测电子贸易将很快成为主要的商业应用模式。然而,安全协议(例如HTTPS)用了四年的时间才发展的足够成熟并获得大范围的应用。接下来,在1998年和2000年之间,大量的美国和西欧公司开发了许多不成熟的网站。
虽然大量的“纯电子商务”公司在2000年和2001年的“.COM”衰退期消失了,还是有很多传统的“水泥加砖块”的零售企业认识到这些“.COM”公司揭示了潜在的有价值的市场空间,开始将电子商务的功能增加到网站上。例如,在在线食品销售公司Webvan倒闭后,两家传统的连锁超级市场Albertsons和Safeway都开始了附属的电子商务功能,消费者可以直接在线订购食品。
电子商务的成功因素
技术和组织方面
在很多案例中,一个电子商务公司存活下来,不仅仅是基於自身的产品,而且还拥有一个有能力的管理团队、良好的售前服务、组织良好的商业结构、网路基础和一个安全的,设计良好的网站,这些因素包括:
足够的市场研究和分析。电子商务需要有可行的商业计划并遵守供需的基本原理。在电子商务领域的失败往往和其他商业领域的一样,缺乏对商业基本原则的领会。
一支出色的被信息技术策略武装起来的管理团队。一个公司的信息战略需要成为商业流程重组的一个部分。
为客户提供一个方便而且安全的方式进行交易。信用卡是最互联网上普遍的支付手段,大约90%的在线支付均使用信用卡的方式完成。在过去,加密的信用卡号码信息通过独立的第三方支付网关在顾客和商户之间传递,现在大部分小企业和个体企业还是如此。如今大部分规模稍大的公司直接在网站上通过与商业银行或是信用卡公司之间的协议处理信用卡交易。
提供高可靠性和安全性的交易。例如利用并行计算、硬体冗余、失败处理、信息加密和网路防火墙技术来达到这个需求。
提供360度视角的客户关系,即确保无论是公司的雇员、供应商还是伙伴均可以获得对客户完整和一致的视角,而不是被选择或者过滤得信息。因为,客户不会对在权威主义(老大哥)监视的感觉有好的评价。
构建一个商业模型。如果在2000年的教科书上有这麼一段,很多“.com”公司可能不会破产。
设计一个电子商务价值链,关注在数量有限的核心竞争力上,而不是一个一站购齐的解决方案。如果合适的编制程序,网路商店可以在专业或者通用的特性中获得其中一个。
运作最前沿或者尽可能的接近最前沿的技术,并且在紧紧跟随技术的变化。(但是需要记住,商业的基本规则和技术的基本规则有很大的区别,不要同样在商业模式上赶时髦)
建立一个足够敏感和敏捷的组织,及时应对在经济、社会和环境上发生的任何变化。
提供一个有足够吸引力的网站。有品味的使用颜色、图片、动画、照片、字体和足够的留白空间可以达到这一目标。
流畅的商业流程,可以通过流程再造和信息技术来获得。
提供能完全理解商品和服务的信息,不仅仅包括全部产品信息还有可靠的顾问建议和挑选建议。
自然,电子商务供应商行业需要履行普世的原则,例如保证提供的商品的质量和可用性、物流的可靠性,并且及时有效的处理客户的投诉。在网路环境下,有一个独一无二的特点,客户可以获得远多於传统的“砖块+水泥”地商业环境下关於商家
顾客为先
一个成功的电子商务机构必须提供一个既满意而又具意义的经验给顾客。都由各种顾客为先因素构成,包括以下:
提供额外的利益给顾客: 电子销售商如要做到这一点,可提供产品或其产品系列,以一个较低的价格吸引潜在的客户、如传统商贸一样.
提供优质服务: 提供一个互动及易於使用的购买经验及场所,亦如传统零售商一样, 都有助某程度上达至上述目标。为鼓励顾客再回来购买。可利用赠品或促销礼券、优惠及折扣等。 还可以互相连接其他相关网站和广告联盟等。
提供个人服务: 提供个人化的网站、购买建议、个人及特别优惠的方式,有助增加互动、人性化来代替传统的销售方式。
提供社区意识: 可以聊天室、讨论板以及一些忠诚顾客计划(亦称亲和力计划)都对提供社区意识有一定的帮助。
令顾客拥有全面性的体验: 提供电子个人化服务,根据顾客的喜好,提供个别服务,使顾客感受与别不同的体验,便可成为公司独特的卖点及品牌。
自助方式: 提供自助式服务网站、易用及无须协助的环境,都有一定的帮助。包括所有的产品资料,交叉推销信息、谘询产品补替、用品及配件选择等。
提供各种资讯: 如个人电子通讯录、网上购物等。透过丰富的比较资料及良好的搜索设备,提供信息和构件安全、健康的评论给顾客。可协助个人电子服务来确定更多潜在顾客。
失败因素
个人资料的外泄是最大的因素,如果有骇客破解网页原始码,并在网页上种下木马或是病毒,只要你登入并打上个人资料,骇客便可以马上知道你在网页上打下哪些个人资料。所以如何保护顾客的个资等是电子商务最大的问题,如果不妥善处理,那此电子店家便会被淘汰。
⑸ 电子商务的英文翻译是什么
广义的电子商务Electronic
Business,简称EB;狭义的:Electronic
Commerce简称EC
交易模式可分为四类B2B;B2C;B2G;C2C.
⑹ 电子商务 外文翻译
Basic concepts
什么是电子商务呢,说白了就是电子是手段,商务是目的。 What is e-commerce it, saying that white is the Electronics is a means, business is the goal. 电子商务,英文是Electronic Commerce,简称EC。 E-commerce, English is the Electronic Commerce, referred to as EC. 电子商务涵盖 E-commerce covers 的范围很广,一般可分为企业对企业(Business-to-Business),或企业对消费者(Business-to-Customer)两种。 A wide range, generally can be divided into business to business (Business-to-Business), or business to consumers (Business-to-Customer) two kinds. 另外还有消费者对消费者(Customer-to-Customer)这种大步增长的模式。 There are also consumers of consumers (Customer-to-Customer) such a big growth pattern. 随着国内Internet使用人数的增加,利用Internet进行网络购物并以银行卡付款的消费方式已渐流行,市场份额也在迅速增长, 电子商务网站也层出不穷。 With the increase in the number of domestic Internet use, using Internet for online shopping and bank card payment has graally popular consumption patterns, market share is rapidly growing e-commerce sites are endless. 电子商务最常见之安全机制有SSL(安全套接层协议)及SET( 安全电子交易协议 )两种。 The most common security mechanism for e-commerce have SSL (Secure Sockets Layer) and SET (Secure Electronic Transaction) two kinds.
定义: Definition:
广义上指使用各种电子工具从事商务或活动。 The broad sense refers to the use of electronic tools for business or activities. 这些工具包括从初级的电报、电话、广播、电视、传真到计算机、 计算机网络 ,到NII(国家信息基础结构-信息高速公路)、GII(全球信息基础结构)和Internet等现代系统。 These tools range from elementary telegraph, telephone, radio, television, fax, computer, computer network, to the NII (National Information Infrastructure - Information Highway), GII (Global Information Infrastructure) and the Internet and other modern systems. 而商务活动是从泛商品(实物与非实物,商品与非商品化的生产要素等等)的需求活动到泛商品的合理、合法的消费除去典型的生产过程后的所有活动。 The commercial activities are concted from the Pan-goods (physical and non-physical, non-commercialization of goods and factors of proction, etc.) activities to the needs of the Pan-goods, a reasonable, legitimate consumer to remove the typical post-proction process of all activities. 狭义上指利用Internet从事商务或活动。 A narrow sense, refers to the use of Internet for business or activities.
【网络营销和电子商务】 【Internet marketing and e-commerce】
从时间上来讲,电子商务概念的出现要早于网络营销。 From the time of speaking, e-commerce earlier than the emergence of the concept of network marketing.
电子商务最早产生于上个世纪60年代,90年代得到长足发展。 E-commerce originated in the last century 60's, 90's by leaps and bounds. 电子商务产生和发展的重要条件主要是: 计算机的广泛应用。 And development of e-commerce, an important condition for mainly the following: extensive use of computers. 而网络营销是随着现代科学技术的发展、消费者价值观的变革与日趋激烈的市场竞争等诸多因素,出现并迅速崛起的,网络营销发展的最重要条件是:消费者价值观念的变革。 Along with the network marketing is the development of modern science and technology, consumer values change and the increasingly fierce market competition, and many other factors, emerged and rapidly growing, Internet marketing, the development of the most important conditions are: changes in consumer values.
从字面意义上讲,网络营销概念要比电子商务大。 From the literal sense, the concept of network marketing than the big e-commerce.
电子商务通常是指是在广泛的商业贸易活动中,在因特网开放的网络环境下,买卖双方不相谋面的情况下,实现交易达成的一种新型的商业运营模式,讲求的是在网络销售中获得商业盈利。 E-commerce generally refers to commercial trade in a wide range of activities, on the Internet an open network environment, buyers and sellers are not known one another for the case of phase to achieve the deal of a new business model, and stress is that in online sales in the access to commercial profit. 网络营销(cyber marketing),是指借助联机网络,电脑通讯和数字交互式媒体来实现的一种营销方式,讲求的是与目标人群的网络互动。 Internet Marketing (cyber marketing), refers to the use of online networks, computer communications and digital interactive media to achieve a kind of marketing, emphasizes that the network of interactions with the target population.
从包含的各个体系来说,网络营销和电子商务是交叉存在的。 From the various systems contained in it, network marketing and e-commerce is a cross-exist.
电子商务涵盖的范围很广,一般可分为B2B、B2C、 C2C、B2M四类电子商务模式。 Covers a wide range of e-commerce in general can be divided into B2B, B2C, C2C, B2M four categories of e-business models. 其中企业对企业(Business-to-Business),和企业对消费者(Business-to- Consumer)两种发展最早,另外还有消费者对消费者(Consumer-to-Consumer)这种大步增长的模式。 Including business to business (Business-to-Business), and business to consumer (Business-to-Consumer) two kinds of the earliest to develop, in addition to consumers for consumers (Consumer-to-Consumer) growth of this step模式. 网络营销包含网络调研 、 网络广告 、 网络公关 、整合营销、seo、sem等内容,每个内容都可以单独或者整合应用到电子商务中去。 Internet Marketing includes Internet research, online advertising, Internet public relations, integrated marketing, seo, sem and other content, each content can be applied alone or integrated into the e-commerce to go. 同样电子商务也离不开这些网络营销手段。 The same e-commerce marketing tool is also inseparable from these networks. 加100分行忙,我尽力了.