⑴ 百事可樂與可口可樂競爭時雙方的優勢 英文版ppt
PepsiCo (NYSE: PEP) is one of the world's most familiar consumer food and beverage companies, offering brands like Frito-Lay, Gatorade, Tropicana and Quaker.
It's best known, of course, for is its flagship soft drink brand... and its rivalry with Coca-Cola(NYSE: KO).
The Coke vs. Pepsi conflict raged on for decades across the country on supermarket shelves, fast food restaurants and the like.
Coke always held the bigger market share in this area. But at times, Pepsi - fueled by smarter and more aggressive advertising campaigns - moved ahead.
Many investors believe the cola war is still going strong. But that's where they're wrong.
Sure, the TV commercial designed to show that PepsiMax tastes better than Coke Zerorather smacked of the blatant competition in the 1980s and 1990s. But in reality, Pepsi surrendered; the war was lost.
⑵ 幫忙找下百事可樂的英文廣告語。
Twice
as
much
for
a
nickel.
我就不翻譯了。
Pepsi-Cola
hits
the
spot,
that's
a
lot，翻譯出來沒韻味了,
Twelve
full
ounces，自己查詞典理解一下,too--
Pepsi-Cola
is
the
drink
for
you，利用英國民間英文詩寫出的廣告專我見過一個屬版本是這樣的
⑶ 百事可樂的4P（Proct、Price、Place、Promotion）營銷手段。
市場營銷組來合觀念中，自4p是指：產品（proct） 價格（price） 渠道（place） 促銷（promotion），4p理論是營銷策略的基礎。
產品的組合
主要包括產品的實體、服務、品牌、包裝。它是指企業提供給目標市場的貨物、服務的集合, 包括產品的效用、質量、外觀、式樣、品牌、包裝和規格, 還包括服務和保證等因素。
定價的組合
主要包括基本價格、折扣價格、付款時間、借貸條件等。它是指企業出售產品所追求的經濟回報。
分銷的組合
地點通常稱為分銷的組合, 它主要包括分銷渠道、儲存設施、運輸設施、存貨控制, 它代表企業為使其產品進入和達到目標市場所組織, 實施的各種活動, 包括途徑、環節、場所、倉儲和運輸等。
促銷組合
促銷組合是指企業利用各種信息載體與目標市場進行溝通的傳播活動, 包括廣告、人員推銷、營業推廣與公共關系等等。 以上4P ( 產品、價格、地點、促銷) 是市場營銷過程中可以控制的因素, 也是企業進行市場營銷活動的主要手段, 對它們的具體運用, 形成了企業的市場營銷戰略。
⑷ 英語的百事可樂的廣告詞
1898年 清爽、可口，百事可樂
In 1898, fresh and delicious, Pepsi
1903年 提神、爽心、增進消化
In 1903, refreshing, comfort, and improve digestion
1905年 可口之飲料
In 1905, delicious beverage
1906年 天然飲料——百事可樂
Natural drink 1906 - Pepsi
1907年 百事可樂：可口、健康
In 1907, PepsiCo, delicious and healthy
1909年 百事可樂：使你才氣煥發
1909 Pepsi: make your brilliant bright
1910年 喝百事可樂，讓你心滿意足
1910 drink Pepsi, make you satisfied
1923年 這就是健康：百事可樂
In 1923, This is health: Pepsi
品嘗百事，你將喜歡它
Taste the Pepsi, you will like it
1928年 百事可樂，激勵你的士氣
The morale of the 1928 Pepsi, inspire you
1932年 一樣的價格，雙倍的享受
In 1932, the same price, double enjoyment
1939年 一樣的價，雙倍的量
The same price in 1939, double the amount
1940年 百事可樂是屬於你的飲料
In 1940, Pepsi is belong to you drink
1943年 令人誘惑的口味
In 1943, tempting taste
1945年 百事可樂：更多、更好
Pepsi: 1945 more and better
1949年 口味最好、花錢更少
Best taste 1949, spending less money
1950年 量多、活力更多
In 1950 more than, more dynamic
1953年 清新、爽口
In 1953, pure and fresh, and refreshing
1958年 愛社交，喝百事
1958 love social, drink Pepsi
喝百事，增友誼
Drink Pepsi, increase the friendship
1959年 百事可樂令你心曠神怡
In 1959, Pepsi cola makes you relaxed and happy
1961年 這就是百事，它屬於年輕的心
In 1961, This is Pepsi, it belongs to young heart
1963年 奮起吧，你就屬於百事新一代
1963 rose up, and you belong to a new generation Pepsi
1964年 讓自己充滿活力，你是百事新一代
In 1964, Let oneself energetic, you are a new generation Pepsi
1967年 口味獨一無二，百事可樂向前涌動
In 1967, Taste unique, Pepsi to surge forward
品嘗無可比擬的百事
Tasting the incomparable Pepsi
1969年 生活／奉獻
1969 life/dedication
你從生活中獲取，百事從奉獻中獲取
You get out of life, Pepsi from dedication
1971年 擁有一個百事的日子
In 1971, Have a Pepsi
1973年 成為百事人，感受自由心
In 1973, PepsiCo, free heart
1975年 百事挑戰，讓你的感覺來決定
The Pepsi challenge 1975, let you feel to decide
1976年 擁有百事時代
In 1976, With Pepsi era
1979年 把握百事精神，賦予百事挑戰
In 1979, Grasp the Pepsi spirit, giving the Pepsi challenge
1982年 喝百事可樂，享受一生美味
Delicious drink Pepsi, 1982, enjoy life
啊！百事的時代
Ah! The era of Pepsi
1983年 現在就去體會百事
In 1983, Now go to Pepsi
1984年 百事可樂，新一代的選擇
In 1984, Pepsi, the choice of a new generation
1987年 百事可樂：美國的選擇
1987 Pepsi: the choice of the United States
1990年 親愛的，這就是您所需要的
1990, dear, this is what you need
1992年 不能沒有它——百事可樂
1992 we can not live without it - Pepsi
1993年 年輕、開心，喝百事
1993 years young, happy, drink Pepsi
1995年 百事之外，別無選擇
In 1995, PepsiCo, have no other choice
1996年 改變新的一頁：百事可樂
Change a new page in 1996: Pepsi
1998年 新一代的選擇 The choice of a new generation
In 1998, The choice of a new generation of The choice of a new generation
渴望無限 （Ask for More)
Desire is infinite (Ask for More)
1999年 百事，渴望無限
In 1999, PepsiCo, eager to infinite
快樂的可樂
Happy coke
2003年 百事，這就是可樂
In 2003, PepsiCo, this is cola
2004年 突破渴望 (Dare for More)
2004 breakthrough desire (Dare for More)
敢於第一 (Dare to Be No.1)
First (Dare to Dare to Be No. 1)
⑸ 最後本文通過對可口可樂的營銷組合策略進行，並結合中國的國情，提出了對中國企業的一些建議。用英語翻譯
Finally, on the basis of analysing Coca-cola's marketing mix strategy and combined with China's national conditions, this article proposes some suggestions aiming at Chinese entprises
⑹ 跪求關於百事可樂公司的英文介紹
百事
Pepsi-Cola is a carbonated beverage that is proced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants proced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan.
Origins
Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's Drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website are the following:
Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.
The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one's stomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.
Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.
It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.[2][3]
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".
In 1931, the Pepsi-Cola Company went bankrupt ring the Great Depression- in large part e financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[4] Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula
⑺ 百事可樂和可口可樂的區別！！要求用英文介紹！！謝謝
可口要比百事早，味道方面嘛，我認為沒有很大區別的，區別的是你自己的感覺，因為100多年競爭相互學習和找缺點，生產工藝完全是一樣的啦。
在歐洲，南美，北美，可口的市場很強勁！做大的原因很多，但我覺得主要的是因為他們推廣做得好，把喝可樂變成了全球的時尚，對比肯德基，麥當勞也是，
也是。他們培養了消費者潛意識的消費行為。不因為它有多好喝，就因為大家都喝。
的含糖量比較低，適合中老年人，
的含糖量高，適合年輕人，自己看著喝啦。
百事的磷酸含量比可口的多一點，口感上感覺稍微「硬」一點，百事比較甜一點。Delicious than Pepsi early, taste, I don't think it is a big difference, difference is your feeling, because competition and learn from each other to find faults, more than 100 years proction process is completely the same. In Europe, South America, North America, coke market is very strong! Make big for many reasons, but I think mainly because they do well, the coke into a global fashion, KFC, McDonald's is also, budweiser beer, too. They cultivate the consumption behavior of consumers the subconscious. Not because of how delicious it is, just because everyone to drink. Coca-Cola sugar content is lower, is suitable for the elderly, Pepsi, high sugar content, suitable for young people, looked at drinking himself. The phosphate content of Pepsi more than Coca-Cola, felt a little bit "hard" on the palate, Pepsi is a bit sweet.
⑻ 可口可樂百事可樂的英語
可口可樂,英文名稱：Coca-Cola，也稱Coke.
百事可樂,英文名稱Pepsi-cola
希望對你能有幫助!