Ⅰ 求策劃書翻譯··十萬火急!
Second, the market demand analysis 1, the market segments that we sell based on past experience, as well as the various regions according to geographical differences in levels of economic development, global markets are divided into three categories:
(1)國內市場:在現代生活快節奏的影響下,國人對於手錶的需求呈穩定上升趨勢。 (1) the domestic market: The fast-paced modern life under the influence of Chinese demand for watches steadily rising trend. 隨著鍾錶行業的發展,鍾表的種類日益豐富,如今的鍾表更是時尚品味的一種表現。 With the development of the instry watches, clocks and watches of the type of increasingly rich, and now the watch is an expression of fashion taste. 國內市場是個龐大、有著良好發展前景的市場。 Is a huge domestic market with good prospects for development of the market.
(2)發達國家市場:主要是指西方發達的資本主義國家,這些國家的人們生活水平較高,對生活品質要求也高。 (2) developed-country markets: mainly refers to the developed western capitalist countries, these countries, people's living standards higher, demanding a high quality of life. 發達國家的人們有著良好的時間觀念,加之西方人獨特的鍾表情愫,我們在設計和技術方面加以創新,市場總體消費量較為穩定。 People in developed countries has a good concept of time, combined with the West's unique watches true inner feelings, we have to be in the design and technology innovation, market overall consumption more stable.
(3)亞非拉發展中國家市場:該市場消費水平偏低,但是仍佔有一定的市場份額,由於鍾表這類商品的特點,其需求彈性較大,因此我們企業更注重的是他們未來的發展潛力。 (3), Africa and Latin America markets in developing countries: the market consumption level is lower, but still occupy a certain market share, the characteristics of such goods as watches and clocks, its greater elasticity of demand, so our business is that they pay more attention to the future development potential.
2、市場定位(1)以國內市場為主由於企業在國內佔有較明顯的優勢,在消費者心中樹立了良好的形象,而且企業根據國內不斷增長的消費需求,銳意進取,不斷推出新產品,國內銷售業績名列前茅。 2, market positioning (1) to the domestic market oriented enterprises in the country e to hold more obvious advantages in the minds of consumers establish a good image, but the growing business in accordance with domestic consumer demand, forge ahead, and constantly introce new procts, Domestic sales performance among the best. 接下來,我們企業會根據國內市場的特點,分檔次投放,以摩登時尚、經典復古和Times特別系列等為主打,滿足普通人群需要;以典雅奢華、商務專用和高端環保等系列有針對性地推廣,滿足高收入人群需要。 Next, our business based on the characteristics of the domestic market, sub-grade running to modern fashion, classic retro, and Times special series such as the main fight, to meet the needs of the general population; in elegant luxury, business-specific and high-end series of targeted environmental protection to promote, to meet the needs of high-income groups.
(2)以國外市場為輔由於發達國家市場比較穩定,人們消費水平較高,企業在這些市場會以典雅奢華、商務專用和高端環保等系列產品為主,提供並推廣高級定製服務,並且繼續開發新產品,以保持在這些地區銷售額的穩定增長。 (2), supplemented by foreign markets e to relatively stable markets of developed countries, it is a high level of consumption, businesses in these markets will be an elegant luxury, business-specific and high-end series of procts are the main environmental protection, provide and promote high-level customization, and continue to develop new procts in order to maintain the steady growth of sales in these areas. 而在亞非拉國家,考慮到該市場消費水平偏低,我們推出的產品主要以實用為主,適當降低價格,提高競爭優勢。 While in Asia, Africa and Latin American countries, taking into account the low level of consumption in the market, our proct offerings primarily skills-oriented, e to lower prices and improve competitive advantage.
Ⅱ 「品牌策劃」 「活動策劃」 用英文怎麼說
「品牌策劃」:"Brand planning"
「活動策劃」:"Activity planning"
重點詞彙
1、品牌:brand
2、策劃:plot;scheme;plan;engineer;hatch
3、活動策劃:activity planning;event planning
例句:
1、方舟工程咨詢公司的品牌策劃研究
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2、、享受內容豐富的活動策劃服務
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品牌策劃不是以建立一個品牌形象為工作的告終,創建具有鮮明的核心價值與個性、豐富的品牌聯想、高品牌知名度、高溢價能力、高品牌忠誠度和高價值感的強勢大品牌,累積豐厚的品牌資產。
公司進行品牌策劃時包含有五種方向:
1、產品線擴展(line extensions)
2、品牌延伸(brand extensions)
3、多品牌(multibrands)
4、新品牌(new brand)
5、合作品牌(cobrands)
例句:
1、因此,我決定密切參與活動策劃。
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2、負責線上線下活動策劃、協調,部分印刷品,活動頁面設計。
,coordination,andsomeprint,pagedesignactivities.
3、大型活動策劃對企業品牌價值提升研究
Large-.
4、解開品牌策劃中的文化密碼
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5、新聞媒體品牌策劃探析
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6、圖書館講座品牌策劃初探
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Ⅲ 贊助策劃書 英文怎麼翻譯
學校拉贊助: school fundraising
拉贊助方: fundraiser
贊助方:sponsor
拉(尋求回)贊答助:seek sponsorship
(尋求)贊助策劃書:fundraising plan,seeking sponsorship plan
Ⅳ "計劃書"怎麼翻譯
scheme
一份優秀的創業策劃書往往會使創業者達到事半功倍的效果.
一、創業策劃書
是創業者計劃創立的業務的書面摘要.
它用以描述與擬創辦企業相關的內外部環境條件和要素特點,為業務的發展提供指示圖和衡量業務進展情況的標准.
通常創業策劃是市場營銷,財務,生產,人力資源等職能計劃的綜合.
寫好創業策劃書要思考的問題:
(一)關注產品
(二)敢於競爭
(三)了解市場
(四)表明行動的方針
(五)展示你的管理隊伍
(六)出色的計劃摘要
二、創業策劃書的內容
一般來說,在創業策劃書中應該包括創業的種類,資金規劃及基金來源,資金總額的分配比例,階段目標,財務預估,行銷策略,可能風險評估,創業的動機,股東名冊,預定員工人數,具體內容一般包括以下十一個方面:
(一)封面
封面的設計要有審美觀和藝術性,一個好的封面會使閱讀者產生最初的好感,形成良好的第一印象.
(二)計劃摘要
它是濃縮了的創業策劃書的精華.
計劃摘要涵蓋了計劃的要點,以求一目瞭然,以便讀者能在最短的時間內評審計劃並作出判斷.
計劃摘要一般包括以下內容:
公司介紹;
管理者及其組織;
主要產品和業務范圍;
市場概貌;
營銷策略;
銷售計劃;
生產管理計劃;
財務計劃;
資金需求狀況等.
摘要要盡量簡明,生動.特別要說明自身企業的不同之處以及企業獲取成功的市場因素.
(三)企業介紹
這部分的目的不是描述整個計劃,也不是提供另外一個概要,而是對你的公司作出介紹,因而重點是你的公司理念和如何制定公司的戰略目標.
(四)行業分析
在行業分析中,應該正確評價所選行業的基本特點,競爭狀況以及未來的發展趨勢等內容.
關於行業分析的典型問題:
(1)該行業發展程度如何 現在的發展動態如何
(2)創新和技術進步在該行業扮演著一個怎樣的角色
(3)該行業的總銷售額有多少 總收入為多少 發展趨勢怎樣
(4)價格趨向如何
(5)經濟發展對該行業的影響程度如何 政府是如何影響該行業的
(6)是什麼因素決定著它的發展
(7)競爭的本質是什麼 你將採取什麼樣的戰略
(8)進入該行業的障礙是什麼 你將如何克服 該行業典型的回報率有多少
(五)產品(服務)介紹
產品介紹應包括以下內容:產品的概念,性能及特性;主要產品介紹;產品的市場競爭力;產品的研究和開發過程;發展新產品的計劃和成本分析;產品的市場前景預測;產品的品牌和專利等.
在產品(服務)介紹部分,企業家要對產品(服務)做出詳細的說明,說明要准確,也要通俗易懂,使不是專業人員的投資者也能明白.一般地,產品介紹都要附上產品原型,照片或其他介紹.
(六)人員及組織結構
在企業的生產活動中,存在著人力資源管理,技術管理,財務管理,作業管理,產品管理等等.而人力資源管理是其中很重要的一個環節.
因為社會發展到今天,人已經成為最寶貴的資源,這是由人的主動性和創造性決定的.企業要管理好這種資源,更是要遵循科學的原則和方法.
在創業策劃書中,必須要對主要管理人員加以闡明,介紹他們所具有的能力,他們在本企業中的職務和責任,他們過去的詳細經歷及背景.此外,在這部分創業策劃書中,還應對公司結構做一簡要介紹,包括:公司的組織機構圖;各部門的功能與責任;各部門的負責人及主要成員;公司的報酬體系;公司的股東名單,包括認股權,比例和特權;公司的董事會成員;各位董事的背景資料.
經驗和過去的成功比學位更有說服力.如果你准備把一個特別重要的位置留給一個沒有經驗的人,你一定要給出充分的理由.
(七)市場預測
應包括以下內容:
1,需求進行預測;
2,市場預測市場現狀綜述;
3,競爭廠商概覽;
4,目標顧客和目標市場;
5,本企業產品的市場地位等.
(八)營銷策略
對市場錯誤的認識是企業經營失敗的最主要原因之一.
在創業策劃書中,營銷策略應包括以下內容:
(1)市場機構和營銷渠道的選擇;
(2)營銷隊伍和管理;
(3)促銷計劃和廣告策略;
(4)價格決策.
(九)製造計劃
創業策劃書中的生產製造計劃應包括以下內容:
1,產品製造和技術設備現狀;
2,新產品投產計劃;
3,技術提升和設備更新的要求;
4,質量控制和質量改進計劃.
(十)財務規劃
財務規劃一般要包括以下內容:
其中重點是現金流量表,資產負債表以及損益表的制備.
流動資金是企業的生命線,因此企業在初創或擴張時,對流動資金需要預先有周詳的計劃和進行過程中的嚴格控制;
損益表反映的是企業的盈利狀況,它是企業在一段時間運作後的經營結果; 資產負債表則反映在某一時刻的企業狀況,投資者可以用資產負債表中的數據得到的比率指標來衡量企業的經營狀況以及可能的投資回報率.
(十一)風險與風險管理
(1)你的公司在市場,競爭和技術方面都有哪些基本的風險
(2)你准備怎樣應付這些風險
(3)就你看來,你的公司還有一些什麼樣的附加機會
(4)在你的資本基礎上如何進行擴展
(5)在最好和最壞情形下,你的五年計劃表現如何
如果你的估計不那麼准確,應該估計出你的誤差范圍到底有多大.如果可能的話,對你的關鍵性參數做最好和最壞的設定.
三、創業策劃書的編寫步驟
准備創業方案是一個展望項目的未來前景,細致探索其中的合理思路,確認實施項目所需的各種必要資源,再尋求所需支持的過程.
需要注意的是,並非任何創業方案都要完全包括上述大綱中的全部內容.創業內容不同,相互之間差異也就很大.第一階段:經驗學習
第二階段:創業構思
第三階段:市場調研
第四階段:方案起草
創業方案全文
寫好全文,加上封面,將整個創業要點抽出來寫成提要,然後要按下面的順序將全套創業方案排列起來:
(1)市場機遇與謀略;
(2)經營管理;
(3)經營團隊;
(4)財務預算;
(5)其他與聽眾有直接關系的;信息和材料,如企業創始人,潛在投資人,甚至家庭成員和配偶.
第五階段:最後修飾階段
首先,根據你的報告,把最主要的東西做成一個1—2頁的摘要,放在前面.其次,檢查一下,千萬不要有錯別字之類的錯誤,否則別人對你是否做事嚴謹會懷疑的.最後,設計一個漂亮的封面,編寫目錄與頁碼,然後列印,裝訂成冊.
第六階段:檢查
可以從以下幾個方面加以檢查:
(1)你的創業策劃書是否顯示出你具有管理公司的經驗.
(2)你的創業策劃書是否顯示了你有能力償還借款.
(3)你的創業策劃書是否顯示出你已進行過完整的市場分析.
(4)你的創業策劃書是否容易被投資者所領會.創業策劃書應該備有索引和目錄,以便投資者可以較容易地查閱各個章節.還應保證目錄中的信息流是有邏輯的和現實的.
(5)你的創業策劃書中是否有計劃摘要並放在了最前面,計劃摘要相當於公司創業策劃書的封面,投資者首先會看它.為了保持投資者的興趣,計劃摘要應寫得引人人勝.
(6)你的創業策劃書是否在文法上全部正確.
(7)你的創業策劃書能否打消投資者對產品(服務)的疑慮.
Ⅳ 開發策劃書 用英文翻譯怎麼說
開發策劃書
Development planning book
Ⅵ 策劃方案 英文怎麼翻譯
programming project,也可以直接寫plan。
Ⅶ 「策劃文案」這個職位準確的英文翻譯怎麼譯
確實是writer,一詞有「廣告等的說明文字」之意,在陸谷孫的大辭典可以查到,另外,在google上輸入writer可以找到英文解釋及在英語文本中的用法。
Ⅷ 急急急————要做一份商業活動策劃書,請會商務英語的高人幫忙翻譯一些專業名詞!要書面表達的!
1.Contents
2. Preface
3.Activity Introction (我傾向於用programme, 如果你們可以說是項目的話)
4.Activity Details
5.Programme Objective and Significance
6.Publicity
7.Preliminary work
8.Activity Process
9.Supplies/Material Preparation
10. Personnel Arrangement
11.Activity Budget
12. Feasibility Analysis
13.Business Compasation Plan
14.Appendix
一樓的回回答基本答正確
Ⅸ 求策劃書翻譯,十萬火急
Instry Analysis
Our horologe instry has been developing fast 20 years, formed in guangzhou, shenzhen is the pearl river delta area, fujian, zhejiang, jiangsu, shandong, tianjin grain, total proct six clock in the world, has become the world watches procer. However, e to the unreasonable instrial structure, design, development, proction, sales in the instry as a whole system of grvity greatly. Proct structure is unreasonable, high, medium and low-grade goods in the system of procts, proct, the proportion of high-grade procts and smaller proportion. The lack of coordination between instry information communication, talents, technology resources integration, enterprise and without effective market is not fully embody their advantages. At the same time, some areas of intellectual property protection is not very good, instry, the competition is very big, but very thin profits in international horologe instry division, the system of disadvantaged, "small" business ideas about most is the expansion of business busy neglect quality, causing the instry design innovation ability and scientific research ability and brand awareness and brand operation ability has been quite weak.
In Arab gulf region, and afund emirates etc are China's main custom-made horological export markets. Some stores or fashion brands will direct and manufacturers achieve arrangement, customized procts. Among them, battery-powered type wrist is China's largest single category, but also export watch company is one of the characteristics of watches, total proct export nearly 70 percent. Buyers of this kind of procts (including pin and jump word model) interested.
Now, the design and the prices are two important factors. In mature markets, design thoughts and style has become an important element of sales stimulus. The new generation of information to consumers, buy the advanced technology, traditional watchmakers, they are more than the market demand. Therefore, our company in the design of modern elements, strive constantly absorbing the new, to meet the new generation of consumer spending.
Also, the European Union is now growing attention resource consumption and environment protection problems, it also brings many opportunities for our company. Our company portfolio of science and technology research and development department, and constantly develop and popularize the high-end series of environmental protection, low carbon materials to watch the components and energy systems into our procts, to develop the growing market.
Ⅹ 急求將這篇策劃書翻譯成英文
Summary
After years of development, China's lighting instry are the fast-growing, up to now, China's lighting instry basic formation of the State-owned joint-stock, indivial, collective, private, joint venture, sole proprietorship-state situation, and joint-stock and private enterprises the proportion of larger. This article is built lighting above the needs of the people in Beijing, Zun lighting in Beijing as a company operating more than 6 years have their own unique sales philosophy, with the rapid development of the real estate instry, lighting decoration of red fire ants on the drive. This paper allows companies such as market analyses and marketing strategies on turnover has significantly improved, so as to highlight our major marketing objects and ideas: family-oriented service.
Keywords: lamp; lighting; real estate; decoration
Purpose, planning
In recent years, rapid development of the real estate instry, led lighting decoration of Xinglong on the instrial chain of the same article. Consumption structure of China's urbanization and the average level of pace still advancing, lighting instry demand space will continue to expand.
The one hand, the lighting has become a beautiful urban landscape, urban setting devices display will continue to increase demand for lighting procts; on the other hand, lamps in each family in the renovation process is essential to the demand of Chinese people living in the next period will still maintain the momentum.
Through the rapid development of the real estate instry, fashion lighting factory must also get a large space for development, and the people's living requirements there so it will have good development space, this plan aims to target to the home decoration above. through the plan again planning their marketing. Where you can get 65% price profit, can have on a turnover of 5% per cent increase, in the areas of lighting played a lead role in the market. increase on the same profile in the original by 10%
Second, market analysis
(A) analysis of macro-environment
As the pace of global economic integration, become more frequent and convenient resource flows, competition among enterprises will be increasingly reflected on the development and application of high technology, lighting instry is also a case of no other cities showed development trends of high technology and high value-added instry, reflected in the following areas.
First, the new diode (LED) lighting will lead the third revolutionary tides
Second, the King indecent lighting on track for the quantity to change breakthrough
Third instries in developed countries continue to transfer effect on the demand of foreign lamps
Fourth brand, increasing demand for high quality lighting
Personalized v lamps showing a continued increase in demand trends
(B) analysis of the micro-environment
Market competition in Beijing, some category had reached intense proportions, the first because of lighting enterprises focus on Beijing market with strong input, led lighting market in Beijing brand everywhere, huge number of businesses, forming a huge competition.
Most of the major lighting stores are all integrated lighting, home lighting, commercial lighting, engineering without failure. Comprehensive scale and layout for local consumers with convenient shopping, services can be a certain degree of assurance and improvement. However indivial market of positioning graally clear of and personalized, as high force international lamps Hong Kong is committed to in the high-end lamps market of build, now has formation has unique of style, became capital fee who purchase brand lighting of primary select stores one, and force respecting is positioning Yu family area of of style, is is was now to instry developed of joint relationship of favourable select ~ comprehensive of lamps sales, for example Beijing Huang home zuolong lighting limited, it is a home typical of comprehensive nature of lighting company, it also while became 2011 Beijing most has competitiveness of vendors, they of advantage is in shop in the has variety of lighting, varieties a, convenient and each area of requirements, but style more led goods does not full, can flexible changes sexual will difference has some ~ and force respecting lighting is is main for family sales ~ single-minded sexual comparison high, while should customer requirements to change procts look like of flexibility also greatly improve has
And now of consumer because buy room of boom for family with lighting continuously, now of consumer more trend: advocating natural, color rich, combination using energy saving of, environmental of and the high-tech of, aspects. However force respecting lighting of sales concept and these are is close, and household lamps of increasingly high quality of demand sexual Shang, force respecting lighting while has international transactions of advanced concept problem supplementary:
Third, the advantages of
Force respecting lamps for lighting as a family-oriented sales and lighting decoration and real estate instry are interrelated, emerging instrial stage, for lighting sales prospects are very good and respect as a brand for business years staff and adjustment capacity of the self is very good
1. We staff are is after lighting professional training and must practice experience, on lamp has understanding, this after all is a professional sexual is strong of instry, and recently years development rapid, staff accept Xia instry brand on market personnel for of professional training, master lamp of structure principle, and the simple maintenance skills, to in future of sales in the, by by learn of professional theory and skills phase combination, better of for customer service lay solid of Foundation.
2, the ability to grasp and use opportunities. Fierce competition in the lighting instry, all kinds of information and opportunities abound, which requires people lost no time to seize this opportunity ...
3, have a certain level of management capacity. Hard earned value management profit, fully mobilize the enthusiasm of the staff, devotion to enterprise services, logistics, personnel, finances in good order.
4, have interpersonal skills, have contacts relations concive to enterprise development. Lighting instry is inseparable from opportunity to interact with all levels of society
5, are familiar with the instry expertise, accumulated a wealth of practical experience in business management, skilled for our sales business market has a very important effect, lighting requirements of the instry expertise is excellent,
To know is familiar or not only to look at the right time on the things on people's analysis