产品营销英文课件

④ 谁能告诉我international marketing（国际营销）的英文定义，我做ppt要用

It is the marketing compaign that the company operates beyond the frontiers of their own country.

⑤ 市场营销英语sample

Its success has rested on clever marketing an eye for innovation and strong customer service.
它的成功依靠其巧妙的市场营销、着眼于创新和周到的服务。
Sales Assistant 销售助理
Wholesale Buyer 批发采购员
Tele-Interviewer 电话调查员
Real Estate Appraiser 房地产评估师
Marketing Consultant 市场顾问
Marketing and Sales Director 市场与销售总监
Market Research Analyst 市场调查分析员
Manufacturers Representative 厂家代表
Director of Subsidiary Rights 分公司权利总监
Sales Representative 销售代表
Assistant Customer Executive 客户管理助理
Marketing Intern 市场实习
Marketing Director 市场总监

⑥ 论坛“置顶”的英文翻译应该是什么啊做销售PPT用。

置顶 直接用top 即可复

与论坛有关的英文制表达还有:
管理员 administrator/forum adminstrator (admin/FA)
版主 moderator
文字过滤 word filter
脏话 foul language
重复注册 multiple registration
挨个版刷帖: cross post
锁贴 lock a post
删贴 delete
加精 highlight
再分类 reclassify/-fication
头像 avatar
短消息 private message/personal message (PM)
登入／登出 log in/log out

⑦ 高分跪求!!!市场营销相关的中英文对照3000字左右的文章

术语：
PROFIT SHARING-------------------利润分成
DOCK CHARGE----------------------码头费
INLAND CHARGE--------------------内陆转运费
MERCHANDISE INSPECTION-----------商检费
TERMINAL HANDLING CHARGE---------THC
DRAYAGE--------------------------提箱和还箱费
PEAK SEASON SURCHARGE------------旺季附加费
COMMISSION-----------------------佣金
MAILS FEE------------------------邮寄费
PANAMA CHANNEL CHARGE------------运河费
THE CHARGE OF FREIGHT------------运杂费
TRANSSHIPMENT COSTS -------------中转费
VANNING FEE----------------------装箱费
INSURANCE FEE--------------------保险费
CUSTOM CLEARANCE FEE-------------报关费
CY SURCHARGE---------------------CY交货附加费
EQUIPMENT RETURN CHARGE----------空箱返还费
DIVERSION FEE--------------------改港费
EQUIPMENT CHANGING CHARGE--------改箱费
PORT CONGESTION SURCHARGE--------港口拥挤费
BUNKER ADJUSTIVE FACTOR----------BAF(燃油附加费)
CURRENCY ADJUSTMENT FACTOR-------CAF(币值附加费)
STORAGE CHARGE-------------------仓储费
CUSTOM INSPECTION FEE------------查验费
DEVANNING CHARGE-----------------拆箱费
DESTINATION DELIVERY CHARGE------DDC(终点码头卸货费)
HANDLING CHARGE------------------代理费
REFUND---------------------------反佣
GENERAL RATE INCREASE------------GRI(全面涨价费)
OCEAN FREIGHT--------------------海运费
DOCUMENT TRANSFERING FEE---------换单费
EQUIPMENT REPOSITION SURCHARGE---空箱调运费
WAREHOUSE REFUND SHARING---------拼箱退佣
CONTAINER FREIGHT STATION--------CFS(集装箱货运站)

随着社会的发展，行业竞争的日趋激烈，如何提高工作效率、降低管理成本、提高服务水平和企业的竞争能力，是每一个企业管理者最为关注的问题。越来越多的管理者认为实行计算机科学化管理是解决这一问题的关键。

物流运输企业由于行业特点，传统操作过程复杂，文件繁多，竞争日趋激烈。越来越多的信息问题涌现出来，例如：一方面，要不断开发客户市场，对客户的基本资料，货物分布情况、联系人的喜好及联系方式有较为全面的了解，另一方面，要作好财务的收付工作，确保运费能按时的收付，欠款一目了然，及时催缴。以往查阅厚厚的文件资料的做法，显然是不可取的。必须采取更有效的解决办法。同时收集处理信息的速度、信息的准确性、安全性，还影响到公司整体的管理水平和决策层对整体业务的控制和协调。采用计算机软件管理信息是解决上述问题的一个行之有效的办法。

物流管理软件，就是根据物流运输企业业务流程，将企业业务的各类数据联系起来，组成一个有机的系统，使得业务、财务、市场等方面的信息得以方便、快捷地传递，并经过综合处理生成各种报表送交给各个职能部门及决策层。应用物流管理软件系统不仅可以节省大量的人力，减少工作中的失误，对客户的询问可以迅速的从电脑中查询信息答复客户，而且可以帮助决策者及时调整公司经营策略，提高公司在同行业中的知名度，增强公司的竞争力。
过去物流管理着重在企业内部作业与组织的整合，对下游顾客的对应，是以服务与品质为主要重心。因此，评价物流的管理业绩和效果的准则，多半是以处理订单周期时间的速度，供货率及完成质量来量度。

随着物流业的发展，在供应链管理模式上增添新的内容，物流业出现了新的十大趋势。

（一）物流管理从物的处理，提升到物的加值方案设计、解决和管理上。可以为客户提供度身订造式的，并带有个性化的服务，企业逐渐转向强调跨企业界限的整合，使得顾客关系的维护与管理变得越来越重要。

（二）由对立转向联合。传统商业通道中，企业间多半以自我为中心，追求自我利益，因此往往造成企业间对立的局面。然而在追求更大竞争力的驱动下，许多企业开始在各个商业流通机能上整合，通过联合规划与作业，形成高度整合的供应链通道关系，使通道整体成绩和效果大幅提升。

（三）由预测转向终测。传统的流通模式通过预测下游通道的资源来进行各项物流作业活动，不幸的是预测很少会准确的，因而浪费了许多自然及商业资源。新兴的物流管理趋势是强调通道成员的联合机制，成员间愿意互换营运及策略的信息，尤其是内部需求及生产的资料，使得上游的企业无需去预测，流通模式是逐渐由预测基础转向终测基础发展。

（四）由经验积累转向变迁策略。一直以来经验曲线是企业用来分析市场竞争趋势及发展对应策略的方法，并以企业长年积累的经验作为主要竞争武器，然而科技的突飞进步，企业固守既有经验反而成为企业发展的障碍，因此在调度变化的环境下，经验及现存通道基础结构反变为最难克服的障碍，成功的企业要建立对策略方向的嗅觉和持续变迁管理体系才能生存。

（五）由绝对价值转向相对价值。传统财务评价只看一些绝对数值，新的评估方法将着重在相对价值的创造，亦即在通道中提供加值服务，顾客所增加的价值中企业可占多少比例。

（六）由功能整合转向程序整合。在竞争渠道日趋激烈的环境中，企业必须更快响应上、下游顾客的需要，因而必须有效整合各部门的营运，并以程序式的操作系统来动作，物流作业与活动多半具有跨功能，跨企业的特性，故程序式整合是物流管理成功的重点。

（七）由垂直整合转向虚拟整合。在传统渠道中，一些大企业进行通道的垂直整合，以期对通过掌握有更大的力量，事实证明这并不成功，反而分散了企业的资源，并将主业削弱。今日企业经营的趋势是专注核心业务，将非核心业务委托给专业管理公司去做，形成虚拟企业整合体系，使主体企业提供更好的产品及服务。

（八）由信息保留转向信息分享。在供应链管理结构下，供应链内相关企业必须将供应链整合所需的信息与其他企业分享，否则，无法形成有效的供应链体系。

（九）由训练转向知识学习。在可预见的未来，任何物流程序均以人力来完成。然而，物流作业多半需要在各个物流据点和运输网络中进行，大约有90%的时间，物流主管无法亲自加以监控。全球化的发展趋势，也增加了物流人力资源管理的复杂度。物流主管必须将以个别人员技能训练的方式，转向知识基础的学习发展。

（十）由管理会计转向价值管理。未来许多企业愿意投入许多资源建立基本会计系统，着重在提供增值创造，跨企业的管理信息，以期能确认可创造价值的作业，而非仅在于收益增加，成本升降上。

Along with society's development, the profession competition is day by day intense, how enhances the working efficiency, reces the management cost, the enhancement service level and enterprise's competitive ability, is each enterprise superintendent most matter of concern. More and more many superintendents thought the implementation computer scientific style management solves this question key.

The thing flows the transportation enterprise as a result of the profession characteristic, the tradition operating process complex, document many, the competition is day by day intense. The more and more many information question emerges, for example: On the one hand, must develop the customer market unceasingly, to the customer basic document, the cargo distribution situation, the contact person likes and the contact method has a more comprehensive understanding, on the other hand, must finish financial the receipts and disbursements work, guarantees the transport expense to be able on time receipts and disbursements, the debt to be clear, prompt press for payment. Formerly consulted the thick document material the procere, obviously was cannot be taken. Must adopt more effective solution. At the same time collects the process information the speed, the information accuracy, the security, but also affects the company whole management level and the decision-making strata to the overall service control and the coordination. Uses the computer software management information is solution above question effective means.

The thing class manages the software, is flows the transportation enterprise service flow according to the thing, according to relates the enterprise service various class numbers, composes an organic system, causes aspect the and so on service, finance, market information to be able to be convenient, to transmit quickly, and proces each kind of report form after synthesis processing to deliver for each function department and the decision-making strata. The appliance flows the management software system not only to be possible to save the massive manpower, reces in the work the fault, may be rapid to the customer inquiry inquires the information answer customer from the computer, moreover may help the policy-maker promptly to adjust the company to manage the strategy, enhances company's in same profession well-knownness, the enhancement company's competitive power.
In the past flowed the management emphatically in the enterprise interior work and organization's conformity, to the downriver customer's correspondence, was take serves and the quality as the main center of gravity. Therefore, the appraisal flows the management achievement and the effect criterion, is mostly by processes the order form period the speed, supplying goods rate and completes the quality to measure.

Along with the thing flowing instry development, increased the new content in the supply chain management pattern, thing flowing instry had the new ten major tendencies.

(1) thing flows the management from thing processing, promotes to in the thing Canadian value plan design, the solution and the management. May provides for the customer 度身订造 -like, and has the personalization the service, the enterprise graally changes emphasized the cross enterprise boundary the conformity, causes the maintenance and the management which the customer relates changes more and more importantly.

(2) changes the union by the opposition. In the traditional commercial channel, the enterprise mostly take as the center, pursues the self- benefit, therefore often makes the aspect which the enterprise opposes. However in under the pursue bigger competitive power actuation, many enterprises starts in each commercial circulation function the conformity, through the union plan and the work, forms highly the conformity supply chain channel relations, causes the channel overall result and the effect large promotion.

(3) changes the final survey by the forecast. The traditional circulation pattern carries on each thing through the forecast downriver channel resources to flow the work activity, unfortunately forecasts very little can accurate, thus has wasted many natures and the commercial resources. The emerging thing flows the management tendency is emphasized the channel member's union mechanism, between the member is willing to exchange transport business and the strategy information upstream, in particular internal demand and the proction material, causes the enterprise not to need to forecast, the circulation pattern changes the final survey foundation development graally by the forecast foundation.

(4) accumulates by the experience changes the vicissitude strategy. The empirical curve has since always been the enterprise uses for to analyze the market competition tendency and the development correspondence strategy method, and the experience which accumulates by the enterprise elders takes the main competition weapon, however the science and technology flies suddenly the progress, the enterprise defends stubbornly already has the experience instead to become the barrier which the enterprise develops, therefore in under the dispatch change environment, the experience and the extant channel foundation structure instead becomes the barrier which most difficult to overcome, the success enterprise must establish to the strategy direction sense of smell and continues the vicissitude management system to be able to survive.

(5) changes the relative value by the absolute value. The traditional finance appraisal will look only some absolute values, the new appraisal method emphatically in the relative value creation, that is will provide adds the value service in the channel, in the value which the customer will increase the enterprise may account for how many proportions.

(6) changes the procere conformity by the function conformity. In the competition channel intense environment, the enterprise must day by day in a quicker response, the downriver customer's need, thus must effective conformity various departments' transport business, and acts by the procere -like operating system, the thing flows the work and the activity has the cross function mostly, cross enterprise's characteristic, therefore the procere type conformity is the thing class manages the successful key point.

(7) changes the hypothesized conformity by the vertical conformity. In the traditional channel, some big enterprises carry on the channel the vertical conformity, to through grasps by the time has a bigger strength, the fact proved this is not successful, instead dispersed enterprise's resources, and weakens the principal work. Today the enterprise manages the tendency is dedicated nucleus □0 □$.  The service, makes the non- core business request for the specialized management company, forms the hypothesized enterprise conformity system, causes the main body enterprise to provide a better proct and the service.

(8) changes the information share by the information retention. Under the supply chain management structure, supplies in the chain to be connected the enterprise to have to supply the information which the chain conformity needs to share with other enterprises, otherwise, is unable to form the effective supply chain system.

(9) changes the knowledge study by the training. In future which may foresee, any thing flows the procere to complete by the manpower. However, the thing flows the work to need to flow the foothold and in mostly the transportation network in each thing carries on, probably some 90% time, the thing flows the manager to be unable to perform to monitor personally. Globalization development tendency, also increased the thing to flow the human resources management the order of complexity. The thing flows the manager to have by the indivial personnel skill training way, changes the knowledge foundation the study development.

(10) changes the value management by management accounting. Future many enterprises will be willing to invest many resources establishments basic accountant the system, in will provide the increment creation emphatically, the cross enterprise's management information, by the time will be able the true approval creation value work, but must only will lie in the income to increase, in cost fluctuation.

⑧ 急求菲利浦科特勒市场营销英文定义

Marketing: a social and managerial process by which indivials and groups obtain what they need and want through creating and exchanging procts and value with others. ( Principles of Marketing by Philip Kotler )
营销是个人和集体通过创造，提供出售，并同别人自由交换产品和价值，以获得其所需所欲内之物的一容种社会过程。
营销管理（marketing management）作为一种艺术和科学，它需要选择目标市场，通过创造、传递和传播优质的顾客价值，获得、保持和发展顾客。

⑨ 50分求菲利普科特勒营销管理英文原文

没人回答的话把分送我吧 别浪费哦

⑩ 一些市场营销名词的英文解释 marketing mix:advertising+personal saving+sell promotion+publicity

MARKETINGMIX(营销组合）＝PRODUCT(产品策略）＋PRICE（价格策略）＋PLACE(销售渠道策略）＋PROMOTION(营销推广策略）．

MARKETINGPLANNING:营销计划

MARKETINGSHARE:市场占有率