① 求一篇关于电子商务的英文介绍
Electronic business, commonly referred to as "eBusiness" or "e-business", may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of procts and services between businesses, groups and indivials and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with indivials, groups and other businesses [1].
Louis Gerstner, the former CEO of IBM, in his book, Who Says Elephants Can't Dance? attributes the term "e-Business" to IBM's marketing and Internet teams in 1996.
Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.
In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems.
E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be concted using the Web, the Internet, intranets, extranets, or some combination of these.
Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging procts, services, and/or information via computer networks, including the internet. EC can also be benifited from many perspective including business process, service, learning, collaborative, community. EC is often confused with e-business.
② 关于电子商务的英语作文
With rapid development of informationization, global electronic commerce transaction has increased greatly within past decade years. Almost all kinds of instries are closely connected with electronic commerce. However, everything has two sides.
On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home, which saves time and unnecessary formalities. That's why e-commerce is preferable to traditional commerce.(优势:Advantage)
On the other hand,there exist many problems either.It is hard to control the virtual business. False,deceptive informatin is interspersing among e-commerce. Without management, losses are liable to happen every time. So we should hold strong risk awareness to protect ourselves on e-commerce.(问题:Problems)
Above all, the trend towards promising e-commerce is an irresistible trend of times. It undoubtedly contributes to impayable prosperity of world economy. Let’s prepare to embrace this irretrievable trend.(前景:Perspective)
全手工翻译 共计129个字!
③ 有没有关于电子商务的ppt要很好的!
你可以上面度去找一下,电子商务种类也挺多的,有网站类的,网店类的,推广类的
④ 国际贸易与电子商务的英语范文
Electronic Commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of procts or services over electronic systems such as the Internet and other computer networks. The amount of trade concted electronically has grown extraordinarily with widespread Internet usage. A wide variety of commerce is concted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A large percentage of electronic commerce is concted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.
Electronic commerce that is concted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is concted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce concted by companies such as Amazon.com.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
⑤ 求一篇关于电子商务的英语作文
With rapid development of informationization, global electronic commerce transaction has increased greatly within past decade years. Almost all kinds of instries are closely connected with electronic commerce. However, everything has two sides.
On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home, which saves time and unnecessary formalities. That's why e-commerce is preferable to traditional commerce.(优势:)
On the other hand,there exist many problems either.It is hard to control the virtual business. False,deceptive informatin is interspersing among e-commerce. Without management, losses are liable to happen every time. So we should hold strong risk awareness to protect ourselves on e-commerce.(问题:Problems)
Above all, the trend towards promising e-commerce is an irresistible trend of times. It undoubtedly contributes to impayable prosperity of world economy. Let’s prepare to embrace this irretrievable trend.(前景:Perspective)
⑥ 求关于电子商务的PPT
自己找一下:版权
http://www..com/?word=%B5%E7%D7%D3%C9%CC%CE%F1+filetype%3Appt&tn=360se_3_dg
⑦ 有关电子商务的英语对话三人组
Business Manager:Today we are talkig about how should we expand our market next?
业务经理 : 今天我们谈谈下一步应该怎样扩大市场?
Marketing Assistant: I think it’s time we should go global.
销售助理:我想是我们开拓国际市场的时候了。
Marketing Representative :Do you mean opening more retail outlets ?
销售代表:你是说要再开一些零售网点吗?
Business Manager:No. We can sell on the Internet .
业务经理:不,我们可以在因特网上出售商品。
Marketing Assistant :You arc Calking about on-line shopping ?
你是说网上购物?
Business Manager:It ‘s Information Age. We should get into electronic commerce . E-commerce is precisely a rapidly expanding way of doing business.
已经是信息时代了,我们应该开展电子商务了,通过电子商务拓展生意的确是一种发.展迅速的途径。
Marketing Assistant:We can reach more people reach without opening new stores.
销售助理:我们不用再开新店,就可以接触更多客户。
Marketing Representative :Yah. Every cybercafe is a cybercafe store.Anyone can walk into a log on cybercafe and log on. point their browser to our web site and buy our procts.
销售代表:是啊!每个网吧都是一个商店。人人都可以来网吧上网,浏览我们的网址,买我们的产品。
Business Manager:we need to plan how to get into electronic commerce, we will talk about it next week,see you next week.
业务经理:我们需要计划怎样开展电子商务,下周再谈,下周见.
⑧ 适合电子商务专业学生用的ppt模板
北京自考电子商务综合作业(实践)考试要求第一部分:基本作业 ( 必须完成部分 )1. 正确安装 Windows 2000 Server 系统的网络服务内容: 安装 Windows 2000 Server 中的 IIS 、 DNS 服务2. 正确设置虚拟 WWW 服务器。内容:设置本计算机的网卡不少于二个以上的 IP 地址和相应的子网掩码;正确配置 DNS 服务器的上述 IP 地址的正向解析和至少一个反向解析;正确设置 IIS 中本人制作本地网站,成功发布作品的虚拟 WWW 域名两个;3. 客户端设置。内容:正确设置客户机的主 DNS ;能在局域网络中,用 HTTP 方式在 IE 浏览器中成功浏览前述发布的网站两个。4. 问题和解决。内容:如果在安装 IIS 、 DNS 配置 IP 地址,进行测试过程中发现问题应会解决;会在本地和局域网内测试前述配置和设置。上述牵涉的问题: Windows 组件的选择安装,网卡的 IP 地址的设置与配置、 DNS 的设置与配置、 IIS 的站点的发布设置、某些网络命令的应用。第二部分:电子商务网站建设部分1. 网站的策划和报告文档 (doc 、 htm 、 ppt 格式均可 ) ,中文字数不少于 1000 或以上 ( 制作完成前 )。内容:网站的发布方式——从网上查询网站的发布方式,虚拟定一个 ISP 公司以及发布形式、年费用预算、空间大小、支持数据库和动态网页编程语言等;常见本网站的域名:中文和英文的,并且在配置第一部分时实现;首页的创意: Logo 、标题、栏目名称、布局、色系,用 Fireworks 或 Photoshop 画出一副首页布局示意图 ( 非方块图 ) ;网站的站点结构图 ( 可以用 Dreamweaver 生成 ) ;采用数据库;采用的编程语言和使用的技术 ( 语言限定: ASP ,技术: CSS 样式表、模板技术、 Javascript 或 VBscript 脚本语言、组件或非组件、等 ) ;本网站开发计算机平台、应用工具软件。等。2. 测试与推介报告 ( 制作完成后 )。内容:列表统计网站的所有图片种类和数量、页面文件数量、网站所有素材的总字节数;列表外部超级链接、邮箱的数量;列表网站的文件夹、文件名,页面的标题,首页的关键字;本网站主要内容的简介 (100 字以内 ) ;项目进度计划;写出推介策划;写出测试结果。3. 设计与制作。内容:制作要求:首页必须采用布局技术,分别可以在 800X600 、 1024X768 、 1280X960 分辨率下不出现横向滚动条;有与本网站内容相适应的创意设计的动态或静态的 Logo 图片和 Banner 广告图片 ( 其中至少有一个动态的 ) ;至少是一个商业背景的信息咨询、信息发布、商品介绍、选物购物类型的网站;至少自己编制的数据库一个,表至少有两个或以上,其中一个表的字段项数不少于 6 项;至少有对商品信息的:模糊查询、输入新商品、修改商品信息、删除商品信息、显示商品信息;商品信息查询结果超过 10 条后可以分页显示;有一个动态的信息发布窗口 ( 页内窗口、弹出信息窗口等均可 ) ;首页有一个访问一次计数加 1 ,单击刷新不增加数字的网站访问计数器;有一个留言板,留言信息成功登记在数据库中,并且可以查询、浏览、删除留言记录;聊天室、购物车、 BBS 、用户登录等选择一个完成;总页数 (ASP 和 htm 语言编制的 ) 不少于 30 页。4. 采用的技术。内容:首页必须采用布局技术,如果有二级栏目页也需要采用布局技术;至少有采用框架技术制作的某个栏目或整个网站采用框架技术;首页和栏目页必须至少采用了链接 CSS 样式表技术;采用 ASP 编程技术实现动态网页制作;采用 Access 数据库和 SQL 语言;采用有一处采用 Jscript(VBScript) 脚本特殊效果的编程应用;至少有服务端变量的创建和应用;至少有一个基于文件的 Web 调用页面。5. 完成后的处理。内容:进行站点清理,删除无用的文件和文件夹,总无用文件少于 5 个;进行超级链接检测;发布测试;写出本部分 2 的测试与推介报告。第三部分:考核与质疑请参加质疑的同学,自己准备外存储器将测试内容拷贝到测试计算机上,并且调试完成后开始。此部分内容在指定时间、地点的机房实地进行。注意:持软盘的同学务必拷贝两份或以上份,以防不测!!!1. 策划报告部分。内容:完整的策划报告,内容齐全,书写规范的打印稿;齐全的测试报告和推介策划报告;有以上检查可以进行下一步。2. 设置配置部分。内容:IP 地址检查;域名测试;完成第一部分之后,在另一台计算机上用域名方式 (*.*.*) 访问测试者发布的网站成功;完成第一部分之后,在另一台计算机上用 IP 地址方式 (192.168.*.*) 访问测试者发布的网站成功;在本机上用域名方式 (*.*.*) 访问测试者发布的网站成功;在本机上在 硬盘 \ 文件夹 \ 首页 访问测试者发布的网站成功;3. 网站检查。内容:数据库表、字段等的检查——符合要求;文件数、字节数检查,总页数检查——符合要求;原创 Logo 、 Banner 图片检查——符合要求;网站性质检查——符合要求;首页计数器检查——符合要求;常规数据库操作检查:输入、查询、修改、删除等检查——符合要求;留言板检查——符合要求;聊天室、购物车、 BBS 、用户登录等的检查——符合要求;对整个网站的随机浏览正确率检查——无效图片、超级链接错等不超过 3 个;无用文件夹、文件的数量——符合要求;4. 质疑。内容:针对第一、第二部分的所有内容的抽签问问题,每位考生不多于 3 道题;当回答不好时监考老师可酌情加减质疑题。考场提供设备支持局域网络环境的可以自由配置的 Windows 2000 Server 操作系统;可以安装网络协议和 IIS 环境 ( 在网络上 );有光驱、软驱、 USB 接口。http://www.chinact.com.cn/这个网站你可以去看看,与电子商务考试相关,至于要不要电脑,个人感觉还是要得,毕竟理论得有实战来提高。其他的建议多咨询相关专业人士。
⑨ 求助 一篇有关电子商务的英文文献
一篇电子商务英文文献(The development of e-commerce )-
A perfect market
May 13th 2004
From The Economist print edition
E-commerce is coming of age, says Paul Markillie, but not in the way predicted in the bubble years
WHEN the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as best they could, encouraged by the growing number of internet users. Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’ potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.
The raw numbers tell only part of the story. According to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the good old “bricks-and-mortar” world.
But the commerce department’s figures deal with only part of the retail instry. For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.
Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Alt Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide). They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada.
Tip of the iceberg
And there is more. The commerce department’s figures include the fees earned by internet auction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of trade was done last year on eBay, the biggest online auctioneer. Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the internet. Some of these B2B services are proprietary; for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion.
So e-commerce is already very big, and it is going to get much bigger. But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline world. That influence is becoming an integral part of e-commerce.
To start with, the internet is profoundly changing consumer behaviour. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealer’s stock that they want to buy.
Half of the 60m consumers in Europe who have an internet connection bought procts offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1). Different countries have different habits. In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the internet. But in Britain and Germany, the two most developed internet markets, the numbers are evenly split. Forrester says that people begin to shop online for simple, predictable procts, such as DVDs, and then graate to more complex items. Used-car sales are now one of the biggest online growth areas in America.
People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide. Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of people’s overall spending in the future.
Why websites matter
This has enormous implications for business. A company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a company’s brand, procts and services—even if the firm does not sell online. A useless website suggests a useless company, and a rival is only a mouse-click away. But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in internet search results.
For many users, a search site is now their point of entry to the internet. The best-known search engine has already entered the lexicon: people say they have “Googled” a company, a proct or their plumber. The search business has also developed one of the most effective forms of advertising on the internet. And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television. All this means that search is turning into the internet’s next big battleground as Google defends itself against challenges from Yahoo! and Microsoft.
The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic. Ebay, Yahoo! and Amazon are becoming huge trading platforms for other companies. But to take part, a company’s procts have to stand up to intense price competition. People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are paying. Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige.
What is going on here is arbitrage between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago. For instance, someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration. “I’ll think about it,” they will tell the sales assistant. Back home, they will use a search engine to find the lowest price and buy online. In this way, consumers are “deconstructing the purchasing process”, says Professor Sawhney. They are unbundling proct information from the transaction itself.
All about me
It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle. If they do not like a website, they swiftly move on. “The web is the most selfish environment in the world,” says Daniel Rosensweig, chief operating officer of Yahoo! “People want to use the internet whenever they want, how they want and for whatever they want.”
Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. The first thing they want is to become better informed about procts and prices. “We operate our business on that belief,” says Jeff Bezos, Amazon’s chief executive. Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health procts, jewellery and gourmet food. Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most things. And so do the millions of people who use eBay.
And yet nobody thinks real shops are finished, especially those operating in niche markets. Many bricks-and-mortar bookshops still make a good living, as do flea markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending.
How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display procts, in the full expectation that many people will buy online. To some extent, the online and offline worlds may merge. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website. But often it is likely to be the website where customers will be encouraged to place their orders.
One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?
One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. But as long as the internet continues to deliver price and proct information quickly, cheaply and securely, e-commerce will continue to grow. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to become as perfect as it gets.
[1]Singh M P, An Evolutionary Look at E-Commerce, IEEE Internet Computing,2001.5,P77~78
[2]Rabinovitch E, The state of E-commerce, IEEE Communications magazine,2001.3,P12~12
[3]Amit R, Zott C. Value creation in e-business. Strategic Management Journal 2001;22:493–520